If the NHL assumes ticket sales won’t be affected by a season-long lockout, it may be in for an unpleasant surprise.
So says Tony Knopp, CEO and co-founder of Spotlight TMS, a company that helps other companies maximize their investment in sports and entertainment tickets.
Knopp argues that the economic climate is far different today that it was in 2005 when the NHL emerged from its season-long work stoppage.
“This is very different,” Knopp tells the St. Louis Post-Dispatch. “Since 2008, I would say that one in every four customers we talk to, somebody internally is telling them that they have to drop their tickets. I know (the NHL and its teams) are saying, ‘This is what happened after the last lockout, this is how much business you can expect.’ My argument is that’s not going to be the case this time.
“These guys are already looking for a way to get out of sports tickets, and now they’re just giving them bullets to shoot themselves with. The reality is, once budget gets cut, you don’t just add budget overnight. You have to justify why doing business with the St. Louis Blues is better than not laying off these three people. That’s an awful difficult fight to have post-2008.”
Of course, 2008 was the year the global recession started. Today, the economy is still a major concern, and if companies see an opportunity to cut an expense, they’re going to seize it.
Corporate season-ticket holders comprise a significant chunk of any team’s ticket base. They also tend towards the premium seats and luxury suites.
Image via Private Suite Network
The Pittsburgh Penguins will head back home with a split of their second-round series with the rival Washington Capitals.
Former Capitals forward Eric Fehr came back to burn his hold team, as he scored with under five minutes remaining in regulation to help lift the Penguins over Washington with a 2-1 victory in an eventful Game 2 on Saturday. Evgeni Malkin threw the puck toward the net and Fehr was able to re-direct it by Braden Holtby.
Oh, this was an eventful game, indeed.
It started early in the first period with Capitals defenseman Brooks Orpik catching Penguins blue liner Olli Maatta with a late and high hit that warranted — at least for now — only a minor penalty for interference. Maatta, clearly in distress following the hit, didn’t play another shift and saw only 31 seconds of ice time in total, as Pittsburgh was reduced to five defensemen for the remainder of the game.
It continued in the third period. Kris Letang was furious after getting called for a trip on Justin Williams, and even more ticked off when the Capitals tied the game on the ensuing power play.
For two periods, the Capitals couldn’t get much going. Only four of their players had registered a shot on goal through 40 minutes, while the Penguins held the edge in that department and held the lead.
Washington came out with more jump in the third period, testing rookie netminder Matt Murray with 14 shots in the final 20 minutes. But the Penguins got the late goal to break the deadlock.
Kris Letang watched from the penalty box as the Washington Capitals tied up Game 2 with a power play goal in the third period. The Pittsburgh Penguins defenseman was called for tripping after he appeared to muscle Justin Williams off the puck as he entered the zone.
Letang let his disagreement with the call be known at the time, and was furious after the Capitals capitalized on a goal from Marcus Johansson.
The Capitals started the period down a goal and being outshot 28-10 by the Penguins, who need a win to even the series.
Also, it seems this is worth mentioning:
In their quest to even the series, the Pittsburgh Penguins had done a nice job through two periods of suffocating the Washington Capitals, while gaining the lead on a beautiful goal.
Carl Hagelin took advantage of a vast amount of space that opened up in front of the Washington net, finishing off a nice pass from Nick Bonino, burying his shot just under the cross bar on the glove side of Braden Holtby.
Through two periods, the Penguins were outshooting Washington 28-10. Only four Capitals players — Alex Ovechkin, T.J. Oshie, Evgeny Kuznetsov and Matt Niskanen — had registered shots on goal.
The Pittsburgh Penguins were without defenseman Olli Maatta for most of the first period of Game 2 after he was on the receiving end of a high, late hit from Washington Capitals defenseman Brooks Orpik.
The hit occurred early in the first period, well after Maatta had gotten rid of the puck on a rush into the Washington zone.
Maatta, who nearly fell over as he tried to stand back up, was in obvious distress as he went to the dressing room. Orpik was given a minor penalty for interference on the play.