From the Globe and Mail’s James Mirtle comes...this:
The picture caption reads: “Worldstars coach Marc Bergevin lies in the middle of the dressing room in a stick bag with a name tag on his forehead.”
Yes, that does appear accurate.
While I’m not 100 percent certain, I believe this was part of the IMG team put together by agent Pat Brisson during the 2004 work stoppage (read more about it here.)
In a related story, here’s Bergevin dressed up as Julius Caesar in front of a curious Sean O’Donnell:
This bodes well for the Canadiens and their long-standing tradition of wacky photo ops.