Mission Control

Devils win “socially engaged brand” award by group that enjoys corporate buzz terms

4 Comments

When it comes to NHL social media, New Jersey is a budding Mark Zuckerberg.

Hyperbolic? Maybe. But today, the club announced it received a pair of Bulldog Awards — honoring the best in media relations campaigns — for Mission Control, a digital communications initiative located inside the Prudential Center.

More, from the Devils’ website:

A pro sports first, the Mission Control project features a Digital Command Center located inside the Prudential Center (@PruCenter), designed to more effectively manage, monitor, and measure the franchise’s online brand engagements. 

The center is fueled in part by the Devils Generals (@DevilsGenerals), a team of two-dozen socially-savvy fans who utilize Twitter, Facebook and other online channels hosted by the team/arena to extend the organization’s reach.

“So, can I watch this on the YouTubes?”
— My dad.

As mentioned, Mission Control captured two Bulldog Gold Awards: One in the Digitally/Socially Engaged Brand of the Year, and one for Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign.

(And a bronze award for most aggressive backslash usage.)

“We fully embrace social media and recognize its importance in promoting our brand in a crowded entertainment marketplace,” said Richard Krezwick, the Predisdent of Devils Arena Entertainment.  “Being honored for our ‘Mission Control’ initiative by Bulldog Reporter is a great testament to the hard work our staff put into this program to make it the success it’s become.”

If you’re wondering what the Bulldog Report is all about, click here and enjoy the piece about setting quantifiable PR objectives. I know I will.

In closing, a quick word about Mission Control. The Devils’ ability to leverage social media could create a paradigm shift, but only if they capitalize on this innovative vertical market. That could result in positive momentum, especially if the Devils can synergize their brand functionality with evolving landscapes. The practical application of this growth industry is dynamic!

Also, user-centric.

Uh oh, Marian Hossa might be injured after awkward fall

Chicago Blackhawks right wing Marian Hossa, left, talks to center Jonathan Toews during the second period of an NHL hockey game against the Dallas Stars Thursday, Feb. 11, 2016, in Chicago. (AP Photo/Nam Y. Huh)
AP
Leave a comment

The Chicago Blackhawks are on edge on Saturday, and it’s not because of what’s currently a close game against the Anaheim Ducks.

(Not that they’re indifferent toward a match against their opponents from last year’s conference final match, mind you.)

Instead, the Blackhawks are quite concerned about the health of Marian Hossa, who needed help off of the ice following an awkward, scary-looking crash into the boards. (Hampus Lindholm delivered the hip check that sent Hossa sprawling, in case you’re wondering.)

Video isn’t yet available, but My Regular Face’s GIF captures that troubling moment:

It’s too early to tell if Hossa will bounce back or miss some time from this. Stay tuned for potential updates.

Understatement: Saturday was a rough night for Panthers

Nashville Predators center Colin Wilson (33) checks Florida Panthers center Jonathan Huberdeau (11) during the second period of an NHL hockey game, Saturday, Feb. 13, 2016, in Sunrise, Fla. (AP Photo/Alan Diaz)
AP
Leave a comment

If it weren’t for Mike Yeo and the Minnesota Wild, you could argue that the Florida Panthers suffered from the worst night so far.

You can see that Saturday was unpleasant merely from looking at the scoreboard: the Nashville Predators pummeled the Panthers by an unkind score of 5-0.

The pain goes beyond that … literally so.

For one thing, Quinton Howden suffered an upper-body injury and did not return. That’s no good, but if you want to feel sick to your stomach, footage of Brandon Pirri‘s likely lower-body injury (ankle maybe?) may do the trick.

(Seriously, you may be happier if you don’t look.)

The Panthers didn’t make an announcement about Pirri one way or another, so we’ll see if he somehow avoided anything significant.

Either way, it was a night this team would like to forget.

Fractured jaw from fight sidelines Chris Stewart for 4-8 weeks

1 Comment

It’s unlikely that Chris Stewart will generate another 30-goal season in the NHL, but he still might be missed by the Anaheim Ducks.

The team announced that the ornery forward is expected to miss four-to-eight weeks with a fractured jaw. If that’s the recovery window, Stewart may go into the playoffs a little rusty (if he can get in any regular season games at all).

The Ducks didn’t elaborate, but the Columbus Dispatch’s Aaron Portzline believes that the injury happened during a fight with Dalton Prout of the Columbus Blue Jackets. You can see that brawl in the video above.

One bright side for Anaheim: if they believe that they need to replace what Stewart brings to the table (rugged play with a dash of offense), then at least this injury happened before the the Feb. 29 trade deadline.

Report: Wild will tab John Torchetti as interim head coach

torchettiiowa
via Iowa Wild
3 Comments

As many expected, the Minnesota Wild will make John Torchetti their interim head coach, according to the Minneapolis Star-Tribune’s Michael Russo.

(He’s not the only one to report as much, as TSN’s Bob McKenzie also stated that he’s likely to take the job.)

The team itself hasn’t made an official announcement about Torchetti, and the reasoning is probably simple enough: he’s coaching their AHL affiliate the Iowa Wild on Saturday night.

Torchetti is no stranger to the NHL, although he’ll probably be frustrated if this opportunity doesn’t turn into a full-time gig. He was also an interim head coach for the Los Angeles Kings and Florida Panthers.

As of this writing, the Wild are in a three-way tie for the first spot outside of the West’s wild card mix, although they could sink a bit depending upon how Arizona and Vancouver handle the one game they have in hand on the Wild.

More importantly, Minnesota’s currently three points behind Nashville for the final wild card spot.

That’s not an impossible goal for Torchetti. For whatever it’s worth, Sports Club Stats gives Minnesota a 34.7 percent chance to make the playoffs.

(Note: photo via the Iowa Wild.)