Mission Control

Devils win “socially engaged brand” award by group that enjoys corporate buzz terms


When it comes to NHL social media, New Jersey is a budding Mark Zuckerberg.

Hyperbolic? Maybe. But today, the club announced it received a pair of Bulldog Awards — honoring the best in media relations campaigns — for Mission Control, a digital communications initiative located inside the Prudential Center.

More, from the Devils’ website:

A pro sports first, the Mission Control project features a Digital Command Center located inside the Prudential Center (@PruCenter), designed to more effectively manage, monitor, and measure the franchise’s online brand engagements. 

The center is fueled in part by the Devils Generals (@DevilsGenerals), a team of two-dozen socially-savvy fans who utilize Twitter, Facebook and other online channels hosted by the team/arena to extend the organization’s reach.

“So, can I watch this on the YouTubes?”
— My dad.

As mentioned, Mission Control captured two Bulldog Gold Awards: One in the Digitally/Socially Engaged Brand of the Year, and one for Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign.

(And a bronze award for most aggressive backslash usage.)

“We fully embrace social media and recognize its importance in promoting our brand in a crowded entertainment marketplace,” said Richard Krezwick, the Predisdent of Devils Arena Entertainment.  “Being honored for our ‘Mission Control’ initiative by Bulldog Reporter is a great testament to the hard work our staff put into this program to make it the success it’s become.”

If you’re wondering what the Bulldog Report is all about, click here and enjoy the piece about setting quantifiable PR objectives. I know I will.

In closing, a quick word about Mission Control. The Devils’ ability to leverage social media could create a paradigm shift, but only if they capitalize on this innovative vertical market. That could result in positive momentum, especially if the Devils can synergize their brand functionality with evolving landscapes. The practical application of this growth industry is dynamic!

Also, user-centric.

Blues’ Shattenkirk suffers lower-body injury

Kevin Shattenkirk
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This hasn’t been the best night for St. Louis sports fans.

Obviously, the MLB’s Cardinals getting bounced from the playoffs is a bigger deal, but the Blues face bad news, too.

While they’re currently leading the Calgary Flames by a score of 4-3, they’ll need to hang on without Kevin Shattenkirk, whose night is over thanks to a lower-body injury.

There’s no word yet on how severe the issue might be.

Naturally, the Blues must hope that it’s minor, as Shattenkirk is one of the NHL’s truly underrated assets on the blueline.

Stephanie (@MyRegularFace) tracked down a moment when the injury may have happened:

It’s not all rosy for the Flames, either, as Lance Bouma suffered an injury as well.

Measure of revenge? Red Wings bottle Lightning


In some ways, it really felt like their first-round series.

For all the talent on both ends of the rink with the Detroit Red Wings and Tampa Bay Lightning, each squad can really smother opponents defensively when things go that way.

Through two periods, the two teams were very quiet. Things really picked up when Justin Abdelkader unleashed a big hit, a moment that injected enough life into the proceedings for the Red Wings to eventually build a 3-1 win.

Maybe they’re slipping under the radar a bit compared to previous iterations of the team, but it’s interesting that the Red Wings are now undefeated in three games.

They’ve been impressive at times, too, outscoring opponents by a combined score of 11-4.

Call it a refreshing time after Mike Babcock or merely carryover from a subtly solid run last season, but either way, the Red Wings may just be able to keep up their end of a brewing rivalry.