With the NHL season in full swing and the NBA lockout creating a void for sports fans, there are plenty of people who think the NHL should see a bump in ratings and revenue. The common sentiment is that there’s an opportunity for NHL teams (and the league as a whole) to convert some basketball fans and show them what they’re missing with hockey.
Today, commissioner Gary Bettman talked to Helene Elliott of the LA Times about the NBA lockout and the “opportunity” it presents for the NHL. “Work stoppages aren’t good for any of us,” Bettman told Elliott. “And I get asked a lot about how we’re ‘taking advantage of an opportunity.’ The truth is, you can’t make an elaborate plan when you never know how long a work stoppage is going to last.”
For more, you should really read Elliott’s entire article that appeared on LATimes.com. There’s some great stuff about the Southern California teams marketing decisions while the Lakers and Clippers sit on the sidelines. If you read one thing tonight (well, aside Pro Hockey Talk), this is it.
It’s a question that deserves attention: what should the league do with this incredibly opportunity. For the next few months, the league has weekdays all to themselves on around the sports landscape. While the NFL and college football will continue to get the majority of eyeballs on the weekends, the void left by the NBA lockout leaves the NHL with an extraordinary opening. But how can they cash in?
It’s hard to formulate a long-term plan since the NBA lockout could end any day, right?
Let’s throw this out to the readers. What do you think the league (and teams) should do while the NBA owners lockout their players? Should teams do things differently in order to capture the average sports fan or should they continue with business as usual at let the sport sell itself? After all, it’s a pretty good one.
Let us know what you think in the comments. It seems like everyone has an opinion on this one—we want to hear what you have!
Didn’t take long for Alex Burmistrov to make his presence felt — though not in a good way.
Burmistrov, playing in his first game for the Jets after a two-year stint in Russia, delivered a questionable elbow to the head of Boston’s Patrice Bergeron late in the first period of Thursday’s season-opener:
Burmistrov received a two-minute minor for an illegal check to the head, while Bergeron received a matching minor for roughing (retaliating for the elbow, specifically).
The Bruins went into the intermission leading 1-0, and have yet to update Bergeron’s status.
Update: Bergeron stayed in the game, but B’s head coach Claude Julien was none too pleased with the hit. Following the game, he called for the NHL’s Department of Player Safety to look at it…
Coaches are quickly getting the hang of this challenge thing.
Following Mike Babcock’s successful challenge in Toronto’s opening-night loss to Montreal on Wednesday, Babcock’s provincial rival — Sens head coach Dave Cameron — got it right as well, successfully reversing Evander Kane‘s would-be equalizer in the third period.
From the league:
At 10:34 of the third period in the Senators/Sabres game, Ottawa requested a Coach’s Challenge to review whether Buffalo was off-side prior to Evander Kane’s goal.
After reviewing all available replays and consulting with NHL Hockey Operations staff, the Linesman determined that Buffalo’s Zemgus Girgensons was off-side prior to the goal. According to Rule 78.7, “The standard for overturning the call in the event of a ‘GOAL’ call on the ice is that the Linesman, after reviewing any and all available replays and consulting with the Toronto Video Room, determines that one or more Players on the attacking team preceded the puck into the attacking zone prior to the goal being scored and that, as a result, the play should have been stopped for an “Off-side” infraction; where this standard is met, the goal will be disallowed.”
Therefore the original call is overturned – no goal Buffalo Sabres.
The clock is re-set to show 9:32 (10:28 elapsed time), when the off-side infraction occurred.
As the league later noted, this was the first coach’s challenge under the offside scenario.