Coors Light

Hockey and beer is a profitable combination


What do you get when you combine hockey and beer?

No, the answer is not “wasted.”

OK, yes, you do get wasted if you drink too many, but the answer I was looking for is…money!

The NHL and Molson Coors recently signed a massive sponsorship deal (reportedly worth $375 million) in Canada and the United States, making Coors Light the official beer of the NHL.

Perhaps you’ve seen the commercials:

According to, the plan is to push the Coors Light brand on “young men, a core market that has reduced its beer spending due to high unemployment, particularly in the United States.”

When asked about the partnership with the NHL, Molson Coors CEO Peter Swinburn said, “There’s a complete symmetry there in terms of brand messaging so it’s bang on line in terms of the brand proposition and communications.”

Which I think is corporate speak for, “It’s a good match for us.”

Anyway, I wonder if they’ll make Coors Light commercials using NHL coaches like they did with the NFL.

“Coach Tortorella! Are you saying Coors Light is the best beer in the world?”

“I guess that’s what I’m saying.”

“I dunno, coach, I think Budweiser is better.”

“Well then get the **** outta here.”

Raffl coverts PTO into one-year, $575K deal with Jets

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There’s another Raffl in the NHL.

On Tuesday, the Jets announced that Thomas Raffl — the older brother of Flyers forward Michael Raffl — has signed a one-year, one-way deal worth $575,000.

Raffl, 29, was in Winnipeg’s camp on a PTO after a lengthy career in Europe. He spent time playing in Sweden and his native Austria, most recently with powerhouse EC Red Bull Salzburg — last year, Raffl scored 53 points in 52 games for Salzburg and three in seven games for Austria while serving as team captain at the World Hockey Championships.

“We would like to recognize and express our appreciation to the EC Red Bull Salzburg organization for allowing Thomas and the Winnipeg Jets this opportunity,” Jets GM Kevin Cheveldayoff said in a statement.

With the Jets, Raffl projects to play in the bottom-six forward group, where he can utilize his 6-foot-4, 215-pound frame in a checking-slash-energy role.

For now, though, he’ll start out with the club’s AHL affiliate in Manitoba.

Flyers to start season with seven d-men; MacDonald sent to AHL

Andrew MacDonald, Matt Calvert
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Seven defensemen will comprise the Philadelphia Flyers’ opening-day roster, which the club finalized today.

Those seven are Radko Gudas, Michael Del Zotto, Luke Schenn, Nick Schultz, Brandon Manning, Mark Streit, and Evgeny Medvedev.

Not on the list? Andrew MacDonald, who has cleared waivers and been assigned to AHL Lehigh Valley. (That move allowed the Flyers to keep both Manning and youngster Scott Laughton.)

Also not on the list were prospects Shayne Gostisbehere, Robert Hagg, Sam Morin, Ivan Provorov and Travis Sanheim. The first three will start the season in the AHL. The last two have been sent back to junior.

But the opening-day roster is not where this story ends. How the Flyers’ defensive mix changes as the season progresses will be worth watching.

They’d no doubt love to move Schenn, a pending unrestricted free agent with a $3.6 million cap hit. He could also end up in the AHL, a la MacDonald.

Medvedev, the 33-year-old who came over from the KHL and put up five points in five preseason games, is another pending UFA. The club could either look to re-sign or flip him.

Might 37-year-old Streit be a chip worth cashing in at the deadline, especially if the Flyers aren’t in a playoff position on Feb. 29? He’s only got two years left on his contract.

Meanwhile, GM Ron Hextall will be watching pending restricted free agents Manning and Gudas closely. Are they part of the future?

So, lots of decisions to make in Philly as the blue line continues its much-needed transition.