Ottawa third jersey

Oops: Sabres team store accidentally unveils new Senators and Maple Leaf third jerseys

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When a team creates a new third jersey and they’re doing their part to keep it under wraps as a state secret, letting any sort of leaks happen can be a major headache for the marketing people. Just think back to how things broke down for the Winnipeg Jets when their logo was leaked on the Internet. The Jets PR staff moved quickly to have a press conference to officially release what the logo looked like themselves before the leaked logo got around any faster.

Imagine the horror that went through the marketing offices of the Ottawa Senators and Toronto Maple Leafs when photos from the Buffalo Sabres team store at First Niagara Center that appeared on hockey jersey and logo super site Icethetics showed that they already had the Senators and Maple Leafs new third jerseys, which haven’t been shown off yet, out on the racks for sale.

Whoops.

Both the Senators and Leafs had the option of either denying that’s what they’d look like and then curse out whoever was responsible for shipping them out or they could bite the bullet and say that the cat’s out of the bag and that’s what they’ll look like.

The Senators, who have been hinting around as to what they’ll be doing for some time now, decided to bite the bullet and fess up.

“While we are very disappointed to have our new jersey revealed in this manner, we are pleased to see the early comments from fans are extremely positive,” said Jeff Kyle, Senators vice-president of marketing. “We believe that this jersey will be a top seller in the National Hockey League this season, especially as fans learn the story behind how it was designed.

The heritage jersey pays tribute to the early Senators teams that won 11 Stanley Cups and was one the franchises that founded the NHL in 1917. The early Senators were considered the NHL’s first dynasty, with accomplishments so great that in 1950, sportswriters voted the Ottawa club as the team of the first half century in Canada.

Paying homage to the original Senators franchise that was in Ottawa is a nice touch and the barber pole striping going on with the sweater isn’t nearly as egregious as what the Montreal Canadiens did with their 100th anniversary heritage sweater two years ago.

While the Leafs haven’t said anything one way or another, Pension Plan Puppets are embracing the new sweater and the tribute that it pays to the 1967 Maple Leafs team, the last Leafs team to win the Stanley cup. This new third sweater also replace the white one they’ve used the last few seasons that had a blue shoulder yoke and the old-time style maple leaf crest. All that aside, PPP makes the point that how the team does has more of an effect on how popular the new duds are.

The success of the jersey will be tied directly to how well the team does while wearing them. While the jersey will obviously sell well (what TML related gear doesn’t?) it’s ultimate success will depend on the more memories that the team produces while wearing them.

Good point for sure. As for how they look, the old time style is always worthy of approval and the bold blue color of the Leafs sweater with a logo like what they had in their Stanley Cup season is a winner. While the Leafs and Senators both hate each other, they’ll be a couple of the nicer looking teams when sporting these sweaters.

(Photo courtesy: Icethetics.info)

Shock of Lightning: Stamkos will play

Steven Stamkos
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He’s in.

As if Game 7 of the Eastern Conference Final couldn’t get any more dramatic, it has — Tampa Bay captain Steve Stamkos, who hasn’t played since Mar. 31, will make his playoff debut against the Penguins tonight.

Stamkos underwent vascular surgery in early April to correct a blood clotting issue, and has remained on blood thinners ever since. While there’s been no confirmation he’s off medication, he did tell Sportsnet he’d be able to return to the lineup once he was.

More:

Stamkos reiterated that he’s still on the same prescription of blood thinners he was given earlier this month. He takes a 12-hour dosage, twice a day, and it has been suggested to him that once he is cleared to stop taking the medication, Stamkos conceivably could return to the Lightning lineup almost immediately.

That’s why I’m trying to stay in shape,” he said.

Per NHL.com, Stamkos took the warmup and participated in line rushes centering Ondrej Palat and Ryan Callahan.

It’s been exactly eight weeks since Stamkos played his last game. At the time of his diagnosis, the Lightning said his timetable for recovery was 1-3 months.

To say his return will be a boost is a major understatement. Aside from the emotional factor, Stamkos led the Bolts in goals this year, with 36, and would presumably spark a power play that’s gone just 2-for-12 in the series.

 

Drama builds as Stamkos takes Game 7 warmup

NEWARK, NJ - FEBRUARY 26:  Steven Stamkos #91 of the Tampa Bay Lightning skates against the New Jersey Devils at the Prudential Center on February 26, 2016 in Newark, New Jersey. The Lightning shutout the Devils 4-0.  (Photo by Bruce Bennett/Getty Images)
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Steve Stamkos took the team bus to tonight’s Eastern Conference Game 7 in Pittsburgh. As TVA noted, it was the first time he’s arrived early for a game in these playoffs.

In his pregame presser, Bolts head coach Jon Cooper refused to answer any questions about Stamkos’ availability.

And then Stamkos took the warmup.

As such, the drama surrounding Tampa Bay’s captain has reached an all-time high. Stamkos, who’s been out of the lineup since early April due to blood clots, looks as though he’s on the verge of an emotional comeback as the Lightning try to win an ECF Game 7 — on the road — for a second consecutive season.

“If Stamkos is in the lineup, it’s our best foot forward,” Cooper said. “If he’s not in the lineup, it’s because he wasn’t eligible to play.”

No word if No. 91 is still on the blood thinning medication he’s been taking since undergoing vascular surgery on Apr. 4.

Stay tuned…

Parise rehabbing back injury without surgery, ‘no question’ he’ll play in World Cup

NEWARK, NJ - MARCH 17:  Zach Parise #11 of the Minnesota Wild skates against the New Jersey Devils at the Prudential Center on March 17, 2016 in Newark, New Jersey. The Devils defeated the Wild 7-4.  (Photo by Bruce Bennett/Getty Images)
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EDINA, Minn. (AP) Minnesota Wild left wing Zach Parise has been rehabilitating his back injury without surgery, putting him on track to be at full strength by September.

Parise said Thursday he’s “happy with the way everything’s going.” He said he’s been able to work out as he normally does during the summer, despite missing the playoffs because of the injury.

Parise said there’s “no question” he’ll be ready to play for Team USA in the World Cup of Hockey tournament.

Parise joined teammates Erik Haula, Jason Pominville, Nate Prosser, Jared Spurgeon and Jason Zucker at an autograph signing to raise money for people affected by the wildfires in Alberta. The parents of Spurgeon’s wife, Danielle, lost their home to a fire in the Edmonton area.

WATCH LIVE: Lightning at Penguins, Game 7

TAMPA, FL - MAY 24:  Alex Killorn #17 of the Tampa Bay Lightning falls to the ice at the net against the Pittsburgh Penguins in Game Six of the Eastern Conference Final during the 2016 NHL Stanley Cup Playoffs at Amalie Arena on May 24, 2016 in Tampa, Florida.  (Photo by Mike Carlson/Getty Images)
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Not much more to say than this:

GAME 7.

Puck drop is at 8 p.m. ET on NBCSN, but you can also catch the game online using NBC Sports’ Live Extra.

CLICK HERE TO WATCH LIVE

Some relevant linkage for tonight’s affair:

It’s been a ‘roller coaster’ — Pens, Bolts ready for Game 7

Vasilevskiy ‘is the big reason we’re in Game 7,’ says Bolts coach Cooper

Pens coach praises Murray: ‘He doesn’t get rattled’

Video: Johnson pays the price for Tampa Bay