Ottawa third jersey

Oops: Sabres team store accidentally unveils new Senators and Maple Leaf third jerseys


When a team creates a new third jersey and they’re doing their part to keep it under wraps as a state secret, letting any sort of leaks happen can be a major headache for the marketing people. Just think back to how things broke down for the Winnipeg Jets when their logo was leaked on the Internet. The Jets PR staff moved quickly to have a press conference to officially release what the logo looked like themselves before the leaked logo got around any faster.

Imagine the horror that went through the marketing offices of the Ottawa Senators and Toronto Maple Leafs when photos from the Buffalo Sabres team store at First Niagara Center that appeared on hockey jersey and logo super site Icethetics showed that they already had the Senators and Maple Leafs new third jerseys, which haven’t been shown off yet, out on the racks for sale.


Both the Senators and Leafs had the option of either denying that’s what they’d look like and then curse out whoever was responsible for shipping them out or they could bite the bullet and say that the cat’s out of the bag and that’s what they’ll look like.

The Senators, who have been hinting around as to what they’ll be doing for some time now, decided to bite the bullet and fess up.

“While we are very disappointed to have our new jersey revealed in this manner, we are pleased to see the early comments from fans are extremely positive,” said Jeff Kyle, Senators vice-president of marketing. “We believe that this jersey will be a top seller in the National Hockey League this season, especially as fans learn the story behind how it was designed.

The heritage jersey pays tribute to the early Senators teams that won 11 Stanley Cups and was one the franchises that founded the NHL in 1917. The early Senators were considered the NHL’s first dynasty, with accomplishments so great that in 1950, sportswriters voted the Ottawa club as the team of the first half century in Canada.

Paying homage to the original Senators franchise that was in Ottawa is a nice touch and the barber pole striping going on with the sweater isn’t nearly as egregious as what the Montreal Canadiens did with their 100th anniversary heritage sweater two years ago.

While the Leafs haven’t said anything one way or another, Pension Plan Puppets are embracing the new sweater and the tribute that it pays to the 1967 Maple Leafs team, the last Leafs team to win the Stanley cup. This new third sweater also replace the white one they’ve used the last few seasons that had a blue shoulder yoke and the old-time style maple leaf crest. All that aside, PPP makes the point that how the team does has more of an effect on how popular the new duds are.

The success of the jersey will be tied directly to how well the team does while wearing them. While the jersey will obviously sell well (what TML related gear doesn’t?) it’s ultimate success will depend on the more memories that the team produces while wearing them.

Good point for sure. As for how they look, the old time style is always worthy of approval and the bold blue color of the Leafs sweater with a logo like what they had in their Stanley Cup season is a winner. While the Leafs and Senators both hate each other, they’ll be a couple of the nicer looking teams when sporting these sweaters.

(Photo courtesy:

High-flying Bruins (sounds weird to say) beat Rangers for fifth straight win

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Somebody tell the Boston Bruins there’s a goal-scoring crisis in the NHL.

This afternoon, for the 14th time this season, a Bruins game featured at least six goals. The final score was 4-3, as Boston came back to beat the Rangers in a wildly entertaining Thanksgiving Showdown on NBC.

David Krejci scored the winner with 1:43 remaining. Krejci’s goal came just 2:03 after teammate Ryan Spooner had tied it on the power play.

Today’s win was the Bruins’ fifth straight. Though the defensive mistakes remain…

…Claude Julien’s troops have been finding ways to overcome them.

Goalie nods: Prized Jets prospect Hellebuyck makes NHL debut

Joshua Morrissey, Jason Pominville, Connor Hellebuyck
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The future of Winnipeg’s goaltending will be on display tonight in Minnesota.

Connor Hellebuyck, the highly-touted prospect that starred for Team USA at the 2015 World Hockey Championships, will make his NHL debut today when the Jets take on the Wild at Xcel.

Hellebuyck is up with the Jets following an injury to No. 1 (or, “No. 1”) netminder Ondrej Pavelec, who’s out until January with a lower-body injury. An AHL All-Star a year ago, Hellebuyck arrived in Winnipeg with great fanfare and it’ll be interesting to see how he responds to the hype and pressure that come along with his first-ever big league start.

For the Wild, Devan Dubnyk‘s in goal.


Corey Crawford goes for Chicago in Anaheim. No word yet on who the Ducks will have in goal.

Braden Holtby starts again for Washington, as the Caps host the Bolts. Tampa Bay has yet to name a starter, much like the Ducks.

Marc-Andre Fleury takes on Sergei Bobrovsky in Columbus tonight, as the Blue Jackets host the Penguins.

Mike Condon is back in the starter’s role for Montreal with Carey Price sidelined, and his first order of business is a road date against Cory Schneider and the Devils in New Jersey.

Cam Ward faces Chad Johnson as Buffalo welcomes the ‘Canes.

— The Isles will start Jaroslav Halak in Florida. The Panthers will counter with Roberto Luongo.

Cam Talbot finally gets back into the starter’s role tonight in Detroit. Jimmy Howard will go for the Wings.

— It’s Ryan Miller versus Antti Niemi as the Canucks take on the Stars in Dallas.

— Even though Jonas Hiller is healthy and Joni Ortio‘s in the minors, Calgary will stick with Karri Ramo in Arizona. The Coyotes are going with their No. 1, Mike Smith.

‘We’re still right in the hunt for everything’ — Parise will play tonight versus Jets

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For the first time since Nov. 5, Zach Parise will suit up for the Minnesota Wild.

The team confirmed today that Parise will be in the lineup tonight at home versus Winnipeg. The 31-year-old forward has missed the last eight contests with a sprained MCL.

The Wild were 7-2-2 before Parise got hurt. They lost the game against Nashville in which he suffered the injury, then went 4-3-1 without him.

“I’m just hoping to get back to form as quick as possible and go from there,” Parise told the Star Tribune. “I’m not thinking I need to score right out of the gate, I just want to play. … We’re still right in the hunt for everything. We’ll be fine.”

After ’embarrassing’ loss to Sens, Stars motivated for Canucks

Milan Michalek, Antti Niemi
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The Vancouver Canucks will face a pretty motivated Dallas Stars team tonight at American Airlines Center.

Blame the Ottawa Senators. They were the ones who smoked the Stars, 7-4, on Tuesday.

“It brings you back down to earth,” captain Jamie Benn told the Stars’ website. “You learn that any team can come in here and whip your butt. It was embarrassing for us, especially in our home rink and in front of our home fans. We don’t want that to happen again.”

The Stars have had their way with the Canucks in recent years. The last time Vancouver won in Dallas was Feb. 21, 2013. Since then, victories have included scorelines like 5-1, 4-1, 6-1, and 6-3.

The Stars have already hosted the Canucks once in Dallas this season. On Oct. 29, they fought back from a 3-1 third-period deficit to win, 4-3, in overtime.

Dallas (17-5-0) has yet to lose consecutive games this season.