Ottawa third jersey

Oops: Sabres team store accidentally unveils new Senators and Maple Leaf third jerseys


When a team creates a new third jersey and they’re doing their part to keep it under wraps as a state secret, letting any sort of leaks happen can be a major headache for the marketing people. Just think back to how things broke down for the Winnipeg Jets when their logo was leaked on the Internet. The Jets PR staff moved quickly to have a press conference to officially release what the logo looked like themselves before the leaked logo got around any faster.

Imagine the horror that went through the marketing offices of the Ottawa Senators and Toronto Maple Leafs when photos from the Buffalo Sabres team store at First Niagara Center that appeared on hockey jersey and logo super site Icethetics showed that they already had the Senators and Maple Leafs new third jerseys, which haven’t been shown off yet, out on the racks for sale.


Both the Senators and Leafs had the option of either denying that’s what they’d look like and then curse out whoever was responsible for shipping them out or they could bite the bullet and say that the cat’s out of the bag and that’s what they’ll look like.

The Senators, who have been hinting around as to what they’ll be doing for some time now, decided to bite the bullet and fess up.

“While we are very disappointed to have our new jersey revealed in this manner, we are pleased to see the early comments from fans are extremely positive,” said Jeff Kyle, Senators vice-president of marketing. “We believe that this jersey will be a top seller in the National Hockey League this season, especially as fans learn the story behind how it was designed.

The heritage jersey pays tribute to the early Senators teams that won 11 Stanley Cups and was one the franchises that founded the NHL in 1917. The early Senators were considered the NHL’s first dynasty, with accomplishments so great that in 1950, sportswriters voted the Ottawa club as the team of the first half century in Canada.

Paying homage to the original Senators franchise that was in Ottawa is a nice touch and the barber pole striping going on with the sweater isn’t nearly as egregious as what the Montreal Canadiens did with their 100th anniversary heritage sweater two years ago.

While the Leafs haven’t said anything one way or another, Pension Plan Puppets are embracing the new sweater and the tribute that it pays to the 1967 Maple Leafs team, the last Leafs team to win the Stanley cup. This new third sweater also replace the white one they’ve used the last few seasons that had a blue shoulder yoke and the old-time style maple leaf crest. All that aside, PPP makes the point that how the team does has more of an effect on how popular the new duds are.

The success of the jersey will be tied directly to how well the team does while wearing them. While the jersey will obviously sell well (what TML related gear doesn’t?) it’s ultimate success will depend on the more memories that the team produces while wearing them.

Good point for sure. As for how they look, the old time style is always worthy of approval and the bold blue color of the Leafs sweater with a logo like what they had in their Stanley Cup season is a winner. While the Leafs and Senators both hate each other, they’ll be a couple of the nicer looking teams when sporting these sweaters.

(Photo courtesy:

Report: Islanders cut first-rounder Barzal from camp

Mathew Barzal
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It seems Mathew Barzal has played in his last game in a New York Islanders’ uniform for a little while.

Barzal took part in the Islanders’ preseason finale against the Washington Capitals on Sunday, but after that contest the Islanders decided to return him to WHL Seattle, per Newsday’s Arthur Staple.

He was taken with the 16th overall pick in 2015 NHL Entry Draft. That selection was well-traveled as it originally belonged to the Pittsburgh Penguins, but was involved in the David Perron trade and then moved to the Islanders as part of Edmonton’s deal to get Griffin Reinhart.

Barzal is noteworthy for his skill and speed, but he may have slipped in the draft due to a knee injury he sustained during the 2014-15 campaign.

The Islanders also reassigned Kirill Petrov, Kevin Czuczman, Scott Mayfield, and Adam Pelech to the AHL’s Bridgeport Sound Tigers.

Torres offered in-person hearing, potentially setting up long suspension

Torres hit

What will Raffi Torres get this time?

The 33-year-old forward that has become known primarily for his controversial hits has once again put himself in the sights of the NHL’s Department of Players Safety. They confirmed that he was offered an in-person hearing following his hit on Jakub Silfverberg Saturday night. He declined the opportunity to meet with them face-to-face, but the offer itself is an important detail because it gives the league the option to suspend him for more than five games.

It certainly seems like the stage is set for a lengthy suspension. While Torres is not considered a repeat offender as his last suspension came more than 18 months ago, the NHL still retains the right to consider his history when deciding on this matter.

Among other incidents, he was once was banned from 25 games for his hit on Marian Hossa in 2012, although it was later reduced to 21 contests after an appeal. The NHL found that Torres was guilty of breaking three rules for that hit; namely interference, charging, and illegally hitting the head. The NHL is reviewing Torres’ latest incident for the same three violations.

You can see the hit below:

And here it is slowed down:

Torres got a match penalty and Silfverberg left the game. Fortunately, Ducks coach Bruce Boudreau said that Silfverberg could have returned, but was kept out for precautionary reasons.