Ovechkin signs long-term endorsement deal with Nike

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With all of the Alexander Semin bashing lately, at least one of the Capitals’ Russian snipers is having a good offseason. Rumors broke this afternoon that Alexander Ovechkin was signing an endorsement deal with Nike. Originally, it was thought that Ovechkin’s news conference schedule for Tuesday was to announce the endorsement deal—but now it looks like the press conference is unrelated to tonight’s news.

The Washington Post’s Tarik El-Bashir confirmed the news with Ovechkin’s agent, David Abrutyn on Thursday evening:

“I can confirm that Alex has signed a long-term global partnership with Nike. Alex is going to be supporting all of the products that Nike makes — apparel, footwear, performance apparel, casual wear, accessories and other elements of the Nike family of products. So he will be wearing their performance product when he’s playing and practicing, when he’s training and in his lifestyle.”
“From a lifestyle standpoint, everybody knows that Ovi has a unique fashion sense.”

This isn’t Nike’s first foray into the NHL. Hockey fans might recall the memorable Nike commercial that featured Markus Naslund and Ilya Kovalchuk going mano y mano. In the 1990s, there were players who sported the swoosh on the ice; including Sergei Fedorov and currently Steven Stamkos as signed up with the Oregon-based shoe company.

It’s understandable why Nike would target Ovechkin for a long-term endorsement deal. Aside from Sidney Crosby (who is locked into a deal with Reebok), there isn’t a more recognizable hockey player on the planet. We’re talking about a guy who just had the worst season of his career and still managed 32 goals and 85 points last season to lead the Capitals. The man has averaged 50 goals and 102 points per season over his 6 year career. Sometimes fans get a bit callous to his regular season dominance since he’s entered the league.

The next step for Ovechkin (and now his marketing partner) is a deep run in the playoffs. Even though the Washington captain was arguably the best Capitals player on the ice during last year’s playoffs, the fact remains that they haven’t gone past the Conference Semifinals since 1998. For the new sponsor to get full return on their endorsement deal, they’ll want maximum visibility for their product wearing player. In the world of the NHL, there’s no bigger stage than a deep run in the playoffs.

As long as we don’t have to see any commercials with a disembodied head in a locker (or bowling bag), everything should be fine.

Senators blank Canadiens in NHL 100 Classic

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One win, even in the frosty outdoors for the NHL 100 Classic, only means so much.

Still, the Ottawa Senators probably experienced some ice-cold relief on Saturday, beating the Montreal Canadiens 3-0 during a tightly defended outdoor bout.

It was 0-0 for much of the game until Jean-Gabriel Pageau tipped an Erik Karlsson shot for the first goal with about five minutes remaining in the second period. Bobby Ryan then capitalized on a rough Jonathan Drouin turnover to make it 2-0, while an empty-netter iced the icy evening for Ottawa.

For a night, it was a fun time, and Karlsson reminded us what all the fuss is about, as he logged a ridiculous 32:55 of ice time. And he seemed to be having a good time doing it.

This night laid the “Canadian” on thick, with Bryan Adams performing during the event, and Gary Bettman posing for photos with Prime Minister Justin Trudeau?

via Getty

Weird, but OK then.

Generally speaking, things haven’t been that OK for the Senators lately. Such headaches did surface during this frosty-mug-on-ice event, as owner Eugene Melnyk inspired a #Melnykout hashtag on Twitter, not to mention icy barbs like these.

Fair criticisms about the Sens’ bigger picture aside, Ottawa looked nice tonight, with Karlsson shining and Craig Anderson pitching a rare shutout outdoors (shutoutdoors)?

Carey Price generated some nice saves of his own, but couldn’t will Montreal to win in his 10th consecutive start. The Habs rarely got things going against the Senators, seen most easily in Ottawa’s 38-28 advantage in shots on goal.

Nights like these make a bigger impact on fans’ memories and bottom lines, but this marks consecutive wins for the Senators either way. Considering the fact that the Senators hadn’t put back-to-back wins together since they faced the Avalanche in two contests in Sweden, it might not be a big deal, yet it’s far better than the nothing they’ve been coming up with far too often lately.

Also

In other news from the event, Mario Lemieux’s “five goals, five different ways” was named as the NHL’s greatest moment, voted by fans:

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Sadly, Capitals aren’t selling this collection of Christmas songs

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Let’s be honest, virtually any time a team gets its players to embrace a holiday theme, it’s in the name of goofiness. And bless NHL teams for this.

When it comes to Movember, you get the fantastic combination of mustaches and charitable contributions.

The holidays are rapidly approaching (hey, I see that Amazon tab open), so we’ll start to see various New Year’s/Christmas/Festivus/etc.-themed fun. Even with that in mind, the Washington Capitals will be tough to top with their collection of Christmas tunes.

Sadly, there’s no Volume 1:

Question: which performance stood out to you the most? While Braden Holtby was fantastic (with a Tomas Plekanec-level turtleneck game), the simple entertainment of watching Alex Ovechkin sing is tough to top.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

 

Video: Michael Grabner totally meant to do this for Rangers

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Depending upon how things go for each team, the New York Rangers and Boston Bruins may very well grapple for a wild-card spot in the East.

Thankfully, it won’t come down to Michael Grabner‘s deeply weird, memorable, and fun goal against Tuukka Rask, a “bank” goal that Grabner totally meant to do. Right?

(Watch that goal in the video above this post’s headline.)

That was Grabner’s 16th goal of 2017-18, which isn’t half-bad for a guy carrying a $1.65 million cap hit this season. Prediction: the speedy winger will cost quite a bit more than that in 2018-19.

As you can see in this video, Alain Vigneault points to Grabner gathering steam in his second season with the Rangers as part of the reason this team is turning things around:

J.T. Miller added a beauty of a goal to make it 2-0, but the Bruins dug deep to tie it 2-2, so we’ll see how the rest of that game goes.

Update: The Rangers ended up edging the Bruins 3-2 in overtime thanks to Mats Zuccarello‘s patient, OTPPGWG.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

WATCH NHL 100 CLASSIC LIVE: Montreal Canadiens at Ottawa Senators

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CLICK HERE TO WATCH LIVE

PROJECTED LINES

Montreal Canadiens

Forwards

Pacioretty – Danault – Byron

Galchenyuk – Drouin – Shaw

Hudon – Plekanec – Gallagher

Deslauriers – Froese/de la Rose – Carr

Defense

Alzner – Petry

Benn – Weber

Schlemko – Jerabek/Morrow

Starting Goalie: Carey Price

[NHL On NBCSN: Montreal Canadiens, Ottawa Senators Meet In NHL 100 Classic]

Ottawa Senators

Forwards

Ryan – Duchene – Stone

Dzingel – Brassard – Hoffman

Smith – Pageau – Pyatt

Burrows – Thompson – Dumont

Defense

Oduya – Karlsson

Phaneuf – Ceci

Claesson – Chabot

Starting goalie: Craig Anderson