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Goodbye bizarre commercials with Alex Ovechkin’s head: NHL star won’t endorse CCM anymore

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Hockey history has its fair share of strange advertisements, although most of those come from spots for local businesses. That being said, national-level ones can get a little weird too, from Ryan Miller’s “Yo Mamma” ads for Amp energy drinks to the memorable Bud Ice penguin campaigns. Even with those clips in mind, it might be safe to say that CCM’s ads featuring Alex Ovechkin’s disembodied head are the strangest commercials to feature an NHL star.

In case you need a refresher, the two most prominent commercials featured Ovechkin’s head popping up in two locations: a high school kid’s locker and a bowling ball bag. In the first, he praised a young man for picking up the brand’s ice skates. In the second, he scolded the kid for going bowling, noting that the activity won’t improve his hockey performance. You can find video clips of both of these strange and awesome commercials at the bottom of this post.

As great (or “nightmare fuel inducing”) as those ads have been, it seems like Ovechkin wasn’t quite as happy with the equipment as his disembodied head would lead you to believe. The Washington Post’s Tarik El-Bashir reports that Ovechkin is leaving CCM and won’t endorse Reebok’s ZigTech sneakers anymore, either.

It seems like Ovechkin has had his occasional struggles with his sticks and other equipment, something El-Bashir elaborates upon in the story.

It’s been well documented over the years that Ovechkin wasn’t always happy with the sticks CCM has provided for his use. During my time covering the Caps, I recall him occasionally experimenting with sticks from other manufacturers, and sometimes attempting to hide the fact by spray painting over the logo. I am told, though, that he used CCM sticks exclusively from the end of the 2009-10 season through the end of last season.

This is another example that on-ice equipment might be the one thing that professional athletes should think long and hard about before they actually endorse it, even if it’s the most functional thing a player could be paid to promote. It’s easy to gulp down a little bit of Gatorade (if that’s even Gatorade) in a commercial or pose beside some Cadillac for a local ad even if your only interest in the product is to get paid for giving the thumbs up, but if equipment just doesn’t feel right, that can affect your ability to excel on the ice. One might respond that it’s “all in their heads,” but considering the superstitious nature of many sports stars, that’s not to be taken lightly.

El-Bashir elaborates on the other options Ovechkin has for sponsored gear after speaking with Ovechkin’s agent David Abrutyn about his breakup with CCM.

Abrutyn declined to say which companies Ovechkin is considering for his next endorsement deal. But, outside of CCM and its chief rivals, Bauer and Easton, there aren’t too many options when it comes to high-end hockey equipment.

I imagine we’ll hear something prior to the start of training camp and I bet it will be worth a lot of coin.

For those of you who will mourn the absence of Ovechkin in strange forms of advertising, keep your chins up. His mug will show up on Mr. Big candy bars in Canada, closing at least some of the kitschy marketing gap.

Now enjoy these CCM commercials, because they’re won’t be any new ones in the future. (Unless they choose a new … head?)

“Then the championship will be ours, all ours”

Vodpod videos no longer available.

“No one ever got better at hockey by bowling”

Vodpod videos no longer available.

Sweet ride: Blackhawks sponsor CJ Wilson Racing’s Porsche Cayman at Road America

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CJ Wilson Racing
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Chicago Blackhawks fans, start your engines!

Yes, according to MotorSportsTalk, the Blackhawks have become the main sponsor of CJ Wilson Racing’s No. 35 car, a Porsche Cayman GT4 Clubsport, for the upcoming IMSA Continental Tire SportsCar Challenge event at Road America next month.

That’s a sweet ride.

From MotorSportsTalk:

The partnership will officially launch at the United Center on Wednesday, August 3, from 11 a.m. until 1 p.m in advance of Saturday’s race. Fans will have the opportunity to get up close to the car, meet the drivers and Blackhawks Ambassador Denis Savard, and have their picture taken.

The race takes place Aug. 6 at Road America in Wisconsin.

Third team’s the charm? Devils ink Gormley to one-year, two-way deal

<>during the first period at TD Garden on November 12, 2015 in Boston, Massachusetts.
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Since being selected by the Coyotes at 13th overall in the 2010 NHL Draft, Brandon Gormley has had a difficult time breaking into the league on a full-time basis.

On Thursday, the 24-year-old Gormley joined his third NHL team, signing with the New Jersey Devils on a one-year, two-way deal worth $650,000 at the NHL level, the club announced.

Despite his draft status, Gormley has yet to play a full season in the big league, although this deal could give him an opportunity to end that. For the Devils, the deal adds more depth to the blue line in the organization and for a friendly price.

Last season, Gormley split time between the Colorado Avalanche and its farm team, the San Antonio Rampage. Despite some high expectations about where he could fit on the Avs’ blue line, he was eventually put on waivers in January.

He ended the season with one assist in 26 games with the Avalanche, and hit the open market after Colorado didn’t give him a qualifying offer.

Wild sign Dumba to two-year, $5.1M deal

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After ongoing contract talks between the Minnesota Wild and restricted free agent defenseman Matt Dumba, the two sides have come to a deal.

The Wild announced Thursday that they had signed Dumba to a two-year deal, worth a total value of $5.1 million.

A breakdown of the new deal:

— In 2016-17: $2.35 million.

— In 2017-18: $2.75 million.

Selected seventh overall by the Wild in 2012, Dumba had his most productive campaign this past season, with 10 goals and 26 points in 81 games.

Known for his offensive skills — he had 20 goals and 57 points with Red Deer in the WHL in his draft year — Dumba also brings a coveted right-shot to the Wild blue line, which features four players with contracts of four or more years of term remaining.

As per General Fanager, the Wild still have $2.168 million in projected cap space, but they have secured all their remaining restricted free agents.

Rangers bring back forward Marek Hrivik (Updated)

NEW YORK, NEW YORK - APRIL 09:  Marek Hrivik #46 of the New York Rangers skates against the Detroit Red Wings at Madison Square Garden on April 9, 2016 in New York City. The Rangers defeated the Red Wings 3-2.  (Photo by Bruce Bennett/Getty Images)
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The New York Rangers announced that they’ve re-signed Marek Hrivik to a new contract. The term and financial details of the deal were not released.

Hrivik signed with the Rangers as an undrafted free agent in May 2012. The 24-year-old made his NHL debut in 2015-16 and ended up playing five games for the Rangers. He had one assist and a plus-3 rating during his time in the NHL.

Updated:

The young forward was an important part of New York’s AHL affiliate in Hartford. Hrivik finished his AHL campaign with 12 goals and 29 assists. He tied for the team lead in assists and finished third in points.

If you go by Hrivik’s tweet, it appears as though he signed a one-year contract:

Now that Hrivik is re-signed, the Rangers have no more free agents of any kind, per General Fanager.