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Goodbye bizarre commercials with Alex Ovechkin’s head: NHL star won’t endorse CCM anymore

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Hockey history has its fair share of strange advertisements, although most of those come from spots for local businesses. That being said, national-level ones can get a little weird too, from Ryan Miller’s “Yo Mamma” ads for Amp energy drinks to the memorable Bud Ice penguin campaigns. Even with those clips in mind, it might be safe to say that CCM’s ads featuring Alex Ovechkin’s disembodied head are the strangest commercials to feature an NHL star.

In case you need a refresher, the two most prominent commercials featured Ovechkin’s head popping up in two locations: a high school kid’s locker and a bowling ball bag. In the first, he praised a young man for picking up the brand’s ice skates. In the second, he scolded the kid for going bowling, noting that the activity won’t improve his hockey performance. You can find video clips of both of these strange and awesome commercials at the bottom of this post.

As great (or “nightmare fuel inducing”) as those ads have been, it seems like Ovechkin wasn’t quite as happy with the equipment as his disembodied head would lead you to believe. The Washington Post’s Tarik El-Bashir reports that Ovechkin is leaving CCM and won’t endorse Reebok’s ZigTech sneakers anymore, either.

It seems like Ovechkin has had his occasional struggles with his sticks and other equipment, something El-Bashir elaborates upon in the story.

It’s been well documented over the years that Ovechkin wasn’t always happy with the sticks CCM has provided for his use. During my time covering the Caps, I recall him occasionally experimenting with sticks from other manufacturers, and sometimes attempting to hide the fact by spray painting over the logo. I am told, though, that he used CCM sticks exclusively from the end of the 2009-10 season through the end of last season.

This is another example that on-ice equipment might be the one thing that professional athletes should think long and hard about before they actually endorse it, even if it’s the most functional thing a player could be paid to promote. It’s easy to gulp down a little bit of Gatorade (if that’s even Gatorade) in a commercial or pose beside some Cadillac for a local ad even if your only interest in the product is to get paid for giving the thumbs up, but if equipment just doesn’t feel right, that can affect your ability to excel on the ice. One might respond that it’s “all in their heads,” but considering the superstitious nature of many sports stars, that’s not to be taken lightly.

El-Bashir elaborates on the other options Ovechkin has for sponsored gear after speaking with Ovechkin’s agent David Abrutyn about his breakup with CCM.

Abrutyn declined to say which companies Ovechkin is considering for his next endorsement deal. But, outside of CCM and its chief rivals, Bauer and Easton, there aren’t too many options when it comes to high-end hockey equipment.

I imagine we’ll hear something prior to the start of training camp and I bet it will be worth a lot of coin.

For those of you who will mourn the absence of Ovechkin in strange forms of advertising, keep your chins up. His mug will show up on Mr. Big candy bars in Canada, closing at least some of the kitschy marketing gap.

Now enjoy these CCM commercials, because they’re won’t be any new ones in the future. (Unless they choose a new … head?)

“Then the championship will be ours, all ours”

Vodpod videos no longer available.

“No one ever got better at hockey by bowling”

Vodpod videos no longer available.

Crosby, Karlsson and Trocheck are NHL’s three stars of the week

Pittsburgh Penguins' Sidney Crosby celebrates his goal during the second period of an NHL hockey game against the Carolina Hurricanes in Pittsburgh, Sunday, Jan. 17, 2016. (AP Photo/Gene J. Puskar)
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Penguins center Sidney Crosby, Senators defenseman Erik Karlsson, and Panthers center Vincent Trocheck have been named the NHL’s three stars for the past week.

From the NHL:

Crosby led the League in goals and points (5-3-8) in three games as the Penguins (26-18-7, 59 points) earned four of a possible six points to secure the second Wild Card position in the Eastern Conference.

Karlsson led the League in assists and ranked second in points (0-7-7) in three games as the Senators (24-23-6, 54 points) won one of three starts for the week.

Trocheck notched six points (3-3—6) in three games, helping the Panthers (31-15-6, 68 points) widen their lead atop the Atlantic Division to six points.

Related: Red-hot Crosby could make Pens a flawed (but dangerous) dark horse

Malkin to miss third straight game with lower-body injury

Evgeni Malkin
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Evgeni Malkin‘s “nagging” lower-body injury will keep him out at least one more game.

Penguins coach Mike Sullivan said this morning that the star center will sit out tonight at home against the Ducks. Malkin already missed two contests this weekend in Florida. His status is day-to-day.

The Penguins lost, 6-3, in Tampa on Friday, but rebounded Saturday with a 3-2 OT win over the Panthers.

Pittsburgh’s next game after tonight’s is Wednesday at home versus the Rangers.

McDonagh out with concussion after Saturday’s altercation with Simmonds

Ryan McDonagh
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The New York Rangers will be without Ryan McDonagh tonight at home to New Jersey, the club announcing this morning that the defenseman is out with a concussion.

McDonagh left Saturday’s game in Philadelphia following an altercation with the Flyers’ Wayne Simmonds that ended with McDonagh taking a punch to the face from Simmonds.

Simmonds received a match penalty and was thrown out of the game, but did not receive any supplemental discipline.

Given the standings, the Rangers can ill afford to lose McDonagh for long. They play in Pittsburgh Wednesday, followed by three home games against Los Angeles, Philadelphia, and Chicago.

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Lucic’s plan is to ‘remain a King’ for remainder of career

Milan Lucic, Alex Burrows, Dan Hamhuis
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Tuesday night, Milan Lucic will play his first game in Boston as a member of the Los Angeles Kings.

It should be an emotional return for the big 27-year-old winger. In an interview with the L.A. Times, he recalled his time with his former club fondly, saying how great it was to be a “part of one of the best-ever eras to be a Bruin.”

A pending unrestricted free agent, Lucic also commented on his contract negotiations with the Kings.

“Nothing to get excited about,” he said. “There’s been two or three little talks here and there. My plan is to remain a King and hopefully finish off my career here. Like I said, I go day by day and you never know what tomorrow is going to bring.”

Lucic has 12 goals and 18 assists in 50 games this season. Though the Kings reportedly want to keep him, the question is whether they can find the cap space to make it happen.

Los Angeles already has Anze Kopitar, Jeff Carter, Dustin Brown, Marian Gaborik, Kyle Clifford, Drew Doughty, Jake Muzzin, Alec Martinez, and Jonathan Quick locked up long term. Plus, Tyler Toffoli and Tanner Pearson will require new deals after next season.

Related: Why Lucic is an interesting pending UFA