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Goodbye bizarre commercials with Alex Ovechkin’s head: NHL star won’t endorse CCM anymore

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Hockey history has its fair share of strange advertisements, although most of those come from spots for local businesses. That being said, national-level ones can get a little weird too, from Ryan Miller’s “Yo Mamma” ads for Amp energy drinks to the memorable Bud Ice penguin campaigns. Even with those clips in mind, it might be safe to say that CCM’s ads featuring Alex Ovechkin’s disembodied head are the strangest commercials to feature an NHL star.

In case you need a refresher, the two most prominent commercials featured Ovechkin’s head popping up in two locations: a high school kid’s locker and a bowling ball bag. In the first, he praised a young man for picking up the brand’s ice skates. In the second, he scolded the kid for going bowling, noting that the activity won’t improve his hockey performance. You can find video clips of both of these strange and awesome commercials at the bottom of this post.

As great (or “nightmare fuel inducing”) as those ads have been, it seems like Ovechkin wasn’t quite as happy with the equipment as his disembodied head would lead you to believe. The Washington Post’s Tarik El-Bashir reports that Ovechkin is leaving CCM and won’t endorse Reebok’s ZigTech sneakers anymore, either.

It seems like Ovechkin has had his occasional struggles with his sticks and other equipment, something El-Bashir elaborates upon in the story.

It’s been well documented over the years that Ovechkin wasn’t always happy with the sticks CCM has provided for his use. During my time covering the Caps, I recall him occasionally experimenting with sticks from other manufacturers, and sometimes attempting to hide the fact by spray painting over the logo. I am told, though, that he used CCM sticks exclusively from the end of the 2009-10 season through the end of last season.

This is another example that on-ice equipment might be the one thing that professional athletes should think long and hard about before they actually endorse it, even if it’s the most functional thing a player could be paid to promote. It’s easy to gulp down a little bit of Gatorade (if that’s even Gatorade) in a commercial or pose beside some Cadillac for a local ad even if your only interest in the product is to get paid for giving the thumbs up, but if equipment just doesn’t feel right, that can affect your ability to excel on the ice. One might respond that it’s “all in their heads,” but considering the superstitious nature of many sports stars, that’s not to be taken lightly.

El-Bashir elaborates on the other options Ovechkin has for sponsored gear after speaking with Ovechkin’s agent David Abrutyn about his breakup with CCM.

Abrutyn declined to say which companies Ovechkin is considering for his next endorsement deal. But, outside of CCM and its chief rivals, Bauer and Easton, there aren’t too many options when it comes to high-end hockey equipment.

I imagine we’ll hear something prior to the start of training camp and I bet it will be worth a lot of coin.

For those of you who will mourn the absence of Ovechkin in strange forms of advertising, keep your chins up. His mug will show up on Mr. Big candy bars in Canada, closing at least some of the kitschy marketing gap.

Now enjoy these CCM commercials, because they’re won’t be any new ones in the future. (Unless they choose a new … head?)

“Then the championship will be ours, all ours”

Vodpod videos no longer available.

“No one ever got better at hockey by bowling”

Vodpod videos no longer available.

Plenty of betting options for World Cup final round

BOSTON, MA - JUNE 24:  Patrice Bergeron #37 of the Boston Bruins checks Marian Hossa #81 of the Chicago Blackhawks in Game Six of the 2013 NHL Stanley Cup Final at TD Garden on June 24, 2013 in Boston, Massachusetts.  (Photo by Jim Rogash/Getty Images)
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Bovada released a wide array of betting options for the best-of-three final round of the World Cup between Canada and Team Europe on Monday.

Naturally, there are the run of the mill matters like game lines:

Europe vs. Canada (World Cup of Hockey Finals)

Europe +575 (23/4)

Canada -1000 (1/10)

Total Goals Europe vs. Canada (World Cup of Hockey Finals)

Over/Under 6

Interesting over/under, huh?

Things get more fun as the prop bets get stranger/more specific. Personally, the head-to-head player bets rank among the most fascinating:

Who will record more points in the game?

Sidney Crosby (CAN) 2/3

Anze Kopitar (EUR) 11/4

Draw 5/2

Who will record more points in the game?

Patrice Bergeron (CAN) 1/1

Draw 2/1

Marian Hossa (EUR) 9/4

Who will record more points in the game?

Brad Marchand (CAN) 4/5

Draw 9/5

Mats Zuccarello (EUR) 3/1

Hmm, maybe Marchand wouldn’t be the greatest bet. He’s probably feeling pretty fat and happy after signing that $49 million contract extension, after all.

At least one outlet finds Europe to be an enticing gamble thanks to Jaroslav Halak‘s hot play, for what it’s worth.

Jacob Trouba’s agent expands on trade request

UNIONDALE, NY - OCTOBER 28: Jacob Trouba #8 of the Winnipeg Jets skates against the New York Islanders at the Nassau Veterans Memorial Coliseum on October 28, 2014 in Uniondale, New York.  (Photo by Bruce Bennett/Getty Images)
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Jacob Trouba‘s agent Kurt Overhardt repeatedly shot down certain questions as “private” matters regarding a very public trade request from the Winnipeg Jets, yet his interview on TSN’s Hustler & Lawless spoke volumes about the impasse.

From the sound of things, it would be tough for the Jets to get Trouba to change course and sign a deal with the team.

Trouba seeks a spot as a top two defenseman, or at least one of a team’s top two options on the right side, something Overhardt firmly believes cannot happen in Winnipeg. He quickly deflected hypothetical scenarios regarding Dustin Byfuglien moving to the left or Tyler Myers getting bumped down the Jets’ depth chart.

“None of this is happening on a whim,” Overhardt said. ” … This has nothing to do with money.”

This excerpt from the Trouba press release hit a lot of the same points:

There has been no negotiation regarding the terms of a contract between our client and the Jets over the course of the last several months. The situation is not about money; it is solely about our client having the opportunity to realize his potential as a right shot NHL defenseman.

To the Jets credit, the club has two outstanding right shot veteran defensemen and our client simply wants the opportunity to have a greater role. As a consequence of the Jets depth on the right side, we believe it is in both parties’ best interest to facilitate a mutually advantageous trade.

You can read the team’s response in this post. Overhardt made it a point to mention that “several teams” would love to have Trouba’s rights, and would be able to give him the opportunity he craves.

Interestingly, he dodged a question about Trouba possibly sitting out the 2016-17 season, if it came down to it.

The full radio appearance is available here.

Lightning sign their other Nikita (Nesterov)

NEWARK, NEW JERSEY - APRIL 07:  Nikita Nesterov #89 of the Tampa Bay Lightning skates against the New Jersey Devils at Prudential Center on April 7, 2016 in Newark, New Jersey. Tampa Bay Lightning defeated the New Jersey Devils 4-2.  (Photo by Mike Stobe/Getty Images)
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The Tampa Bay Lightning signed their second-most important Nikita on Monday, inking Nikita Nesterov to a one-year, $725K contract.

The 23-year-old defenseman has to appreciate the fact that this is a one-way deal, as the Lightning blueline isn’t the easiest group to crack. (That will be especially true if James Wisniewski makes an impression with his PTO.)

Nesterov has been battling for ice time the past two seasons and was also a member of Russia’s World Cup team. It’s super-important to note that he wears No. 89, which is a little unusual for a defenseman.

(Only the important tidbits here.)

Now, onto the tougher challenge of signing that other Nikita

Senators focus on MacArthur’s safety

EDMONTON, AB - NOVEMBER 13: Clarke MacArthur #16 of the Ottawa Senators in action against the Edmonton Oilers during an NHL game at Rexall Place on November 13, 2014 in Edmonton, Alberta, Canada. (Photo by Derek Leung/Getty Images)
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The Ottawa Senators were already trying to take a relatively safe approach with Clarke MacArthur, yet he suffered a concussion thanks to a Patrick Sieloff hit during a scrimmage.

It’s too early to say that MacArthur will be forced to retire after this latest injury. At the moment, the Senators were merely happy to see him at the rink receiving treatment, as Guy Boucher told reporters.

“At this point in time, it’s not about Clarke MacArthur the hockey player. It’s about Clarke MacArthur the person,” Mark Borowiecki said, according to the Ottawa Citizen’s Ken Warren.

It’s a thought echoed by Senators GM Pierre Dorion shortly after the check, noting that they’re most focused on MacArthur as a “human being.”

Many wonder if Sieloff will face repercussions – perhaps even being released – for delivering such a hit during a scrimmage, especially after just being acquired.

So far, it sounds like he isn’t getting much heat, at least beyond the initial reaction of players getting physical with him right after the check. Boucher said “we’re not pointing fingers at the young kid right now,” according to Warren.

Here’s video of that hit, by way of Silver Seven Sens: