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Goodbye bizarre commercials with Alex Ovechkin’s head: NHL star won’t endorse CCM anymore

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Hockey history has its fair share of strange advertisements, although most of those come from spots for local businesses. That being said, national-level ones can get a little weird too, from Ryan Miller’s “Yo Mamma” ads for Amp energy drinks to the memorable Bud Ice penguin campaigns. Even with those clips in mind, it might be safe to say that CCM’s ads featuring Alex Ovechkin’s disembodied head are the strangest commercials to feature an NHL star.

In case you need a refresher, the two most prominent commercials featured Ovechkin’s head popping up in two locations: a high school kid’s locker and a bowling ball bag. In the first, he praised a young man for picking up the brand’s ice skates. In the second, he scolded the kid for going bowling, noting that the activity won’t improve his hockey performance. You can find video clips of both of these strange and awesome commercials at the bottom of this post.

As great (or “nightmare fuel inducing”) as those ads have been, it seems like Ovechkin wasn’t quite as happy with the equipment as his disembodied head would lead you to believe. The Washington Post’s Tarik El-Bashir reports that Ovechkin is leaving CCM and won’t endorse Reebok’s ZigTech sneakers anymore, either.

It seems like Ovechkin has had his occasional struggles with his sticks and other equipment, something El-Bashir elaborates upon in the story.

It’s been well documented over the years that Ovechkin wasn’t always happy with the sticks CCM has provided for his use. During my time covering the Caps, I recall him occasionally experimenting with sticks from other manufacturers, and sometimes attempting to hide the fact by spray painting over the logo. I am told, though, that he used CCM sticks exclusively from the end of the 2009-10 season through the end of last season.

This is another example that on-ice equipment might be the one thing that professional athletes should think long and hard about before they actually endorse it, even if it’s the most functional thing a player could be paid to promote. It’s easy to gulp down a little bit of Gatorade (if that’s even Gatorade) in a commercial or pose beside some Cadillac for a local ad even if your only interest in the product is to get paid for giving the thumbs up, but if equipment just doesn’t feel right, that can affect your ability to excel on the ice. One might respond that it’s “all in their heads,” but considering the superstitious nature of many sports stars, that’s not to be taken lightly.

El-Bashir elaborates on the other options Ovechkin has for sponsored gear after speaking with Ovechkin’s agent David Abrutyn about his breakup with CCM.

Abrutyn declined to say which companies Ovechkin is considering for his next endorsement deal. But, outside of CCM and its chief rivals, Bauer and Easton, there aren’t too many options when it comes to high-end hockey equipment.

I imagine we’ll hear something prior to the start of training camp and I bet it will be worth a lot of coin.

For those of you who will mourn the absence of Ovechkin in strange forms of advertising, keep your chins up. His mug will show up on Mr. Big candy bars in Canada, closing at least some of the kitschy marketing gap.

Now enjoy these CCM commercials, because they’re won’t be any new ones in the future. (Unless they choose a new … head?)

“Then the championship will be ours, all ours”

Vodpod videos no longer available.

“No one ever got better at hockey by bowling”

Vodpod videos no longer available.

Report: Sens protesting Kings goal after clock issue

LOS ANGELES, CA - DECEMBER 10:  Trevor Lewis #22 of the Los Angeles Kings scores a goal on Mike Condon #1 of the Ottawa Senators to take a 3-2 lead as Marc Methot #3 and Anze Kopitar #11 react during the second period at Staples Center on December 10, 2016 in Los Angeles, California.  (Photo by Harry How/Getty Images)
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There was more than one controversial moment during Saturday’s game between the L.A. Kings and Ottawa Senators.

Sens defenseman Mark Borowiecki was given a major penalty for slamming Tyler Toffoli from behind into the boards, causing the Kings forward to undergo the league’s concussion protocol before he eventually returned to the game.

Later in the evening, there was a report from Darren Dreger of TSN that the Senators are protesting the Kings’ third goal of the game, which came with two seconds left in the second period. It was a pivotal moment in the game, as L.A. took a two-goal lead into the third period, before eventually winning 4-1.

Senators coach Guy Boucher didn’t place blame on a clock issue, but instead he put the onus on his team to not get scored on in that situation late in the period.

From LA Kings Insider:

“I’ll be honest with you, at that point for us we’ve just got to shut it down. We keep it at 1, it wasn’t about getting a goal there it was about getting off the ice. We had done the job in the second period, we had looked very good, we had the momentum, we needed to get into the third period with a one-goal lead. We’ve done it so many times this year coming back so I was confident we could come back, so no. I’m not looking at clocks, I’m not looking at penalties, I’m looking at ourselves just doing better.

The Kings now begin a stretch of nine games away from home. They play seven of those games before the holiday break, before resuming the trip on Dec. 28 versus the Canucks. The trip ends the following night in Edmonton.

Video: Unlikely combatants Kucherov and Daley drop the gloves

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Emotions were running high at times during the first period between the Tampa Bay Lightning and Pittsburgh Penguins on Saturday, in a rematch of the 2016 Eastern Conference Final.

Unlikely combatants Nikita Kucherov and Trevor Daley dropped the gloves for a spirited scrap early in the first period, after the two got tangled up in front of the Pittsburgh goal.

It’s been an ugly (or disastrous) start for the Avalanche in Montreal

Colorado Avalanche head coach Jared Bednar, top, and his team react during the third period of an NHL hockey game against the Chicago Blackhawks in Chicago, Thursday, Nov. 3, 2016. (AP Photo/Nam Y. Huh)
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Welcome back, Gabriel Landeskog!

Congratulations on game No. 1,500, Jarome Iginla!

Those are sentiments you probably won’t be hearing from the Colorado Avalanche later on Saturday evening. Yes, they did get their captain back in the lineup from injury. Yes, Iginla was playing in the milestone 1,500th game of his NHL career — certainly an impressive feat in a day when the game is getting younger and getting quicker.

But then, the puck dropped and it all went down the drain for the Avalanche in the opening period. Actually, the opening 10 minutes. Facing the Montreal Canadiens, the Avs found themselves down 5-0 by the 8:41 mark. Of the first period.

Right?

Brian Flynn started the onslaught. Paul Byron got the Habs’ fifth goal.

Shots were at one point 13-2 for Montreal. Perhaps most concerning? This disastrous showing follows Matt Duchene calling out his team for a recent loss and, previous to that, coach Jared Bednar ripping the team for a lack of intensity.

Calvin Pickard got the start in net for Colorado, but he was pulled after giving up three goals on 10 shots. Semyon Varlamov entered the game and quickly allowed two goals on the first three shots he faced.

Hey, remember in November when the Habs lost 10-0 to the Columbus Blue Jackets? Well, Montreal was halfway to double digits on Saturday, and the first period wasn’t even at the halfway mark.

As of the completion of this post, Montreal was up 6-0. With 5:30 remaining in the first period.

Video: Borowiecki slams Toffoli from behind into the boards

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Tyler Toffoli reportedly went through the concussion protocol for a portion of Saturday’s game against the Senators, after Ottawa defenseman Mark Borowiecki slammed the L.A. Kings forward from behind into the boards.

The incident occurred less than three minutes into the game.

Borowiecki was given a major penalty for boarding. He received another major, this time for fighting, later in the period after him and Matt Greene dropped the gloves. Now the question becomes: Will Borowiecki face supplemental discipline?

Toffoli missed the remainder of the first period, but returned for the second.

The Kings went on to win by a final score of 4-1.