Goodbye bizarre commercials with Alex Ovechkin’s head: NHL star won’t endorse CCM anymore

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Hockey history has its fair share of strange advertisements, although most of those come from spots for local businesses. That being said, national-level ones can get a little weird too, from Ryan Miller’s “Yo Mamma” ads for Amp energy drinks to the memorable Bud Ice penguin campaigns. Even with those clips in mind, it might be safe to say that CCM’s ads featuring Alex Ovechkin’s disembodied head are the strangest commercials to feature an NHL star.

In case you need a refresher, the two most prominent commercials featured Ovechkin’s head popping up in two locations: a high school kid’s locker and a bowling ball bag. In the first, he praised a young man for picking up the brand’s ice skates. In the second, he scolded the kid for going bowling, noting that the activity won’t improve his hockey performance. You can find video clips of both of these strange and awesome commercials at the bottom of this post.

As great (or “nightmare fuel inducing”) as those ads have been, it seems like Ovechkin wasn’t quite as happy with the equipment as his disembodied head would lead you to believe. The Washington Post’s Tarik El-Bashir reports that Ovechkin is leaving CCM and won’t endorse Reebok’s ZigTech sneakers anymore, either.

It seems like Ovechkin has had his occasional struggles with his sticks and other equipment, something El-Bashir elaborates upon in the story.

It’s been well documented over the years that Ovechkin wasn’t always happy with the sticks CCM has provided for his use. During my time covering the Caps, I recall him occasionally experimenting with sticks from other manufacturers, and sometimes attempting to hide the fact by spray painting over the logo. I am told, though, that he used CCM sticks exclusively from the end of the 2009-10 season through the end of last season.

This is another example that on-ice equipment might be the one thing that professional athletes should think long and hard about before they actually endorse it, even if it’s the most functional thing a player could be paid to promote. It’s easy to gulp down a little bit of Gatorade (if that’s even Gatorade) in a commercial or pose beside some Cadillac for a local ad even if your only interest in the product is to get paid for giving the thumbs up, but if equipment just doesn’t feel right, that can affect your ability to excel on the ice. One might respond that it’s “all in their heads,” but considering the superstitious nature of many sports stars, that’s not to be taken lightly.

El-Bashir elaborates on the other options Ovechkin has for sponsored gear after speaking with Ovechkin’s agent David Abrutyn about his breakup with CCM.

Abrutyn declined to say which companies Ovechkin is considering for his next endorsement deal. But, outside of CCM and its chief rivals, Bauer and Easton, there aren’t too many options when it comes to high-end hockey equipment.

I imagine we’ll hear something prior to the start of training camp and I bet it will be worth a lot of coin.

For those of you who will mourn the absence of Ovechkin in strange forms of advertising, keep your chins up. His mug will show up on Mr. Big candy bars in Canada, closing at least some of the kitschy marketing gap.

Now enjoy these CCM commercials, because they’re won’t be any new ones in the future. (Unless they choose a new … head?)

“Then the championship will be ours, all ours”

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“No one ever got better at hockey by bowling”

Vodpod videos no longer available.

The Rocket’s slowest assist: Maurice Richard gets point 72 years later

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MONTREAL (AP) Montreal Canadiens great Maurice “Rocket” Richard is getting an assist added to his career totals.

Six years of poring over scoresheets and summaries of games between 1917 and 1987 by an NHL statistics team has found and fixed more than 6,000 bits of information that were overlooked or miscounted in the league’s early eras.

Among the finds was an assist on Toe Blake’s goal at 10:15 of the second period of the Canadiens’ 6-5 loss to the Boston Bruins on Nov. 4, 1945, during a time when the Punch Line of Richard, Blake and Elmer Lach was dominant.

The scoresheet that night, scratched out in handwriting, correctly had Richard with the lone assist. But when it was transcribed into the league’s official ledger, it was mistakenly given to Emile Bouchard.

The restored assist gives Richard 422 in an 18-year career that ended in 1960, and his points total climbs to 966. For the 1945-46 season, one year after he made history as the first to score 50 goals in a season, he now has 27 goals and 22 assists. The new totals are already entered in Richard’s stats on NHL.com.

It’s a good thing it wasn’t a goal, because Richard’s then-record career total of 544 has become an iconic number. A big deal is often made when an NHL star scores his 544th, such as when Washington Capitals star Alex Ovechkin did it at Montreal on Jan. 10.

In the early 1960s, Richard owned a bar called the 544/9 Tavern, a reference to his goals total and retired jersey number.

Since 1999, the league awards the Richard Trophy to the season’s leading goal-scorer.

Finding little gems of information like the Richard assist was one product of a massive undertaking to update and modernize the league database, which is to be re-launched this week.

NHL head statistician Benny Ercolani said fact-checking alone, such as adding one more game played to Ron Stackhouse’s total, took 2 1/2 years.

“Six thousand little corrections isn’t that high when you consider how many games were entered,” he said. “It sounds like a big number, but it’s from 1917-18 to 1986-87.”

Sometimes power-play or short-handed goals weren’t registered as such. Rules changes added to the muddle. In the league’s earliest days, minor penalties lasted 3 minutes instead of 2. There were years when up to four assists were awarded on a goal.

“In the old days, they didn’t keep descriptions of penalties – now that’s in there,” Ercolani said.

He said the new website statistics will allow users to find full information from the league’s entire 100-year history, and access them in new ways.

“This is only the tip of the iceberg,” he said. “There’s a lot of other stuff coming.

“Now that we’ve got the data, we can do a lot with it.”

Kraft Hockeyville: Blues beat Penguins in tune-up for season-opener

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Much like Sunday night, the St. Louis Blues will visit the Pittsburgh Penguins for a game in Pennsylvania on Oct. 4. With that in mind, the more heated moments from tonight’s Kraft Hockeyville preseason match might be fresh on the minds of both teams when the games start to count.

In this case, the Blues carried the play from a variety of perspectives, including the final score of 4-1.

The Penguins got the first goal when Jake Guentzel finished a nice one-timer sequence set by Sidney Crosby and Conor Sheary, yet St. Louis was able to leverage its possession advantages to goals that beat Matt Murray up high.

The first one came from a familiar face in Vladimir Tarasenko, who aims for a Maurice Richard Trophy in 2017-18.

The game-winner was from 19-year-old Jordan Kyrou:

Paul Stastny then iced the game with a 3-1 empty-netter with a little less than 30 seconds remaining. Dmitrij Jaskin then made it 4-1 with a nice, patient score with Murray sprawling on the ice.

Carter Hutton deserves credit for a sharp win, but the final score didn’t do Murray’s alert evening justice, as the Blues fired 45 shots on him. This was probably the save of the contest:

While the Blues and Penguins wanted to be alert in this one, the stuff they might remember came down to rougher moments. Things started to escalate when Crosby mixed it up with Alex Pietrangelo.

As a preseason contest, some of this will likely be forgotten by veteran Penguins and Blues, but the people of Cranberry, Pa. and Belle Vernon, Pa. won’t soon forget the Kraft Hockeyville experience.

WATCH LIVE: Kraft Hockeyville featuring Penguins vs. Blues

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The Pittsburgh Penguins are set to host the St. Louis Blues to celebrate the latest edition of Kraft Hockeyville USA, with the game beginning at 8 p.m. ET on NBCSN.

You can watch it online and via the NBC Sports App.

CLICK HERE TO WATCH LIVE

Find out more about Kraft Hockeyville winner Belle Vernon, Pa. in the video above this post’s headline (and also in this post). The game itself is taking place at UPMC Lemieux Sports complex in Cranberry, Pa.

NHL.com captures some of the spectacle, as about 2,000 fans showed up and players signed autographs during what sounded like a very fun event.

Speaking of very fun, all signs point to Sidney Crosby and Evgeni Malkin being among those players suiting up for the game itself.

Predators marvel at Fiala’s ‘beautiful’ work in preseason win

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Confession: It was difficult to shake the memory of Kevin Fiala‘s frightening injury from the 2017 Stanley Cup Playoffs. If you need a reminder of the scary moment that ended what seemed like a breakthrough run, the video can be seen above this headline.

Another confession: personally, there’s been some concern about how well Fiala can bounce back, at least early on. One of the distinguishing characteristics of the young forward is his blazing speed; what if that’s been taken away from him?

Now, scoring two goals in the Nashville Predators’ 5-3 preseason win against the Columbus Blue Jackets doesn’t mean Fiala will avoid missing a beat in 2017-18.

Forgive Predators fans for getting excited, anyway, especially with goals like these.

Wow.

Filip Forsberg got borderline-romantic about what Fiala did on Sunday, and again, can you really blame him?

Again, the true tests for both Fiala and the Predators begin in October. Still, it’s better to look impressive at this time of the year instead of to go in slow (or injured, as the unlucky St. Louis Blues seem to be doing).