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Goodbye bizarre commercials with Alex Ovechkin’s head: NHL star won’t endorse CCM anymore

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Hockey history has its fair share of strange advertisements, although most of those come from spots for local businesses. That being said, national-level ones can get a little weird too, from Ryan Miller’s “Yo Mamma” ads for Amp energy drinks to the memorable Bud Ice penguin campaigns. Even with those clips in mind, it might be safe to say that CCM’s ads featuring Alex Ovechkin’s disembodied head are the strangest commercials to feature an NHL star.

In case you need a refresher, the two most prominent commercials featured Ovechkin’s head popping up in two locations: a high school kid’s locker and a bowling ball bag. In the first, he praised a young man for picking up the brand’s ice skates. In the second, he scolded the kid for going bowling, noting that the activity won’t improve his hockey performance. You can find video clips of both of these strange and awesome commercials at the bottom of this post.

As great (or “nightmare fuel inducing”) as those ads have been, it seems like Ovechkin wasn’t quite as happy with the equipment as his disembodied head would lead you to believe. The Washington Post’s Tarik El-Bashir reports that Ovechkin is leaving CCM and won’t endorse Reebok’s ZigTech sneakers anymore, either.

It seems like Ovechkin has had his occasional struggles with his sticks and other equipment, something El-Bashir elaborates upon in the story.

It’s been well documented over the years that Ovechkin wasn’t always happy with the sticks CCM has provided for his use. During my time covering the Caps, I recall him occasionally experimenting with sticks from other manufacturers, and sometimes attempting to hide the fact by spray painting over the logo. I am told, though, that he used CCM sticks exclusively from the end of the 2009-10 season through the end of last season.

This is another example that on-ice equipment might be the one thing that professional athletes should think long and hard about before they actually endorse it, even if it’s the most functional thing a player could be paid to promote. It’s easy to gulp down a little bit of Gatorade (if that’s even Gatorade) in a commercial or pose beside some Cadillac for a local ad even if your only interest in the product is to get paid for giving the thumbs up, but if equipment just doesn’t feel right, that can affect your ability to excel on the ice. One might respond that it’s “all in their heads,” but considering the superstitious nature of many sports stars, that’s not to be taken lightly.

El-Bashir elaborates on the other options Ovechkin has for sponsored gear after speaking with Ovechkin’s agent David Abrutyn about his breakup with CCM.

Abrutyn declined to say which companies Ovechkin is considering for his next endorsement deal. But, outside of CCM and its chief rivals, Bauer and Easton, there aren’t too many options when it comes to high-end hockey equipment.

I imagine we’ll hear something prior to the start of training camp and I bet it will be worth a lot of coin.

For those of you who will mourn the absence of Ovechkin in strange forms of advertising, keep your chins up. His mug will show up on Mr. Big candy bars in Canada, closing at least some of the kitschy marketing gap.

Now enjoy these CCM commercials, because they’re won’t be any new ones in the future. (Unless they choose a new … head?)

“Then the championship will be ours, all ours”

Vodpod videos no longer available.

“No one ever got better at hockey by bowling”

Vodpod videos no longer available.

Tank you very much: Leafs win NHL Draft Lottery, retain No. 1 overall pick

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The Toronto Maple Leafs have gone from worst to first.

The Leafs finished dead last in the NHL’s overall standings, giving them the best odds of winning Saturday’s draft lottery. And when the big show ended, Toronto had landed that top pick for the draft on June 24.

Outside of Toronto, the biggest winner Saturday had to be the Winnipeg Jets. They entered the day with the sixth best odds of getting the top pick at just 7.5 per cent. They were able to move all the way up to the second overall pick, which could certainly land them a franchise player and one that could definitely be ready to make the jump into the NHL next season.

The biggest loser? You could definitely argue it was the Vancouver Canucks. They finished 28th in the overall standings, giving them an 11.5 per cent chance of winning the No. 1 pick. But they fell all the way to fifth.

The Edmonton Oilers? Well, they didn’t win. Had they won the lottery, it would’ve given them the first overall pick for the fifth time in seven years.

Here is the 2016 draft order:

  1. Toronto Maple Leafs
  2. Winnipeg Jets
  3. Columbus Blue Jackets
  4. Edmonton Oilers
  5. Vancouver Canucks
  6. Calgary Flames
  7. Arizona Coyotes
  8. Buffalo Sabres
  9. Montreal Canadiens
  10. Colorado Avalanche
  11. New Jersey Devils
  12. Ottawa Senators
  13. Carolina Hurricanes
  14. Boston Bruins

Now that the order is set, who will go No. 1, 2 and 3 in that opening round?

Auston Matthews has long held the title as the top-ranked player heading into this draft. But there’s been increasing chatter that Finnish winger Patrik Laine has at least closed the gap between him and Matthews for that first overall selection, according to Bob McKenzie of TSN.

Meanwhile, fellow Finnish forward Jesse Puljujärvi likely rounds out the top three, following a sensational showing at the 2016 World Junior Championships.

WATCH LIVE: Penguins at Capitals, Game 2, plus NHL Draft Lottery

Washington Capitals left wing Alex Ovechkin, right, goes up against Pittsburgh Penguins center Sidney Crosby, left, during the second period of Game 1 in an NHL hockey Stanley Cup Eastern Conference semifinals Thursday, April 28, 2016 in Washington. (AP Photo/Pablo Martinez Monsivais)
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The Pittsburgh Penguins will look to even up their second-round series with the Washington Capitals with a win on the road Saturday at Verizon Center. You can catch Game 2 between these rivals on NBCSN (8 p.m. ET) or online with the NBC Sports’ Live Extra.

CLICK HERE TO WATCH LIVE

Here are some links for both Game 2 between the Penguins and Capitals, and the draft lottery:

Sheary’s in for Penguins in Game 2; Kunitz is a game-time decision

Wilson fined for kneeing Sheary

Everything you need to know about the 2016 NHL Draft Lottery

Gather your lucky charms, 2016 NHL Draft Lottery is tonight

Burke: Once a team picks first overall, no more drafting first overall (for a few years at least)

Lightning strikes: Bolts even series with Islanders

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Tyler Johnson began the playoffs as a game-time decision for the Tampa Bay Lightning in their series with the Detroit Red Wings. He’s now among the top point producers this post-season.

Needing a win to even the series before it shifts north to Brooklyn, the Lightning earned a 4-1 win over the New York Islanders on Saturday afternoon. Series tied, 1-1. As for Johnson, the diminutive but skilled forward, he led the Bolts with a three-point night and is up to 10 points in the playoffs.

He opened the scoring versus the Islanders and finished it with an empty-netter to negate any late comeback attempt.

Still without Steven Stamkos, the Lightning got another strong game from Jonathan Drouin, who entered this series without a goal. But he changed that, giving the host team a two-goal lead in the opening period of Game 2. That goal would be the eventual winner.

Corey Perry: ‘I take a lot of blame for what happened’ after Ducks bounced in first round

GLENDALE, AZ - APRIL 11:  Ryan Getzlaf #15 and Corey Perry #10 of the Anaheim Ducks watch from the bench during the first period of the NHL game against the Arizona Coyotes at Gila River Arena on April 11, 2015 in Glendale, Arizona.  (Photo by Christian Petersen/Getty Images)
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After a first-round playoff loss that resulted in the firing of coach Bruce Boudreau, players were forced to answer for such a disappointing end to the Anaheim Ducks’ season.

The Ducks were last in the West at the holiday break but went flying up the standings in the second half of the season, claiming the Pacific Division. But they couldn’t close out the Nashville Predators in the opening round, despite a 3-2 series lead, and Boudreau was sent packing.

Ducks GM Bob Murray then let the players have it, blasting the core group and their performance, especially in the first two games of the series, and strongly suggesting there would be some big changes in Anaheim leading up to next season.

“I take a lot of blame for what happened,” said Corey Perry, as per the Ducks’ website. “I didn’t score a goal. I take a lot of responsibility. I put a lot of pressure on myself to perform.”

In seven games, the 30-year-old Perry, who just concluded the third year of an eight-year contract with a cap hit of $8.625 million, had four assists. But, as he said, no goals.

On Boudreau’s dismissal, Perry added: “He did a lot for my game. It’s tough when you know the reason somebody got fired is because we as a team and as individuals didn’t perform to where we needed to perform, and that’s the hardest thing. You lose four Game 7s at home, and he has nothing really do with what we did on the ice. We’re performing, we’re playing and we have to hold ourselves accountable. And I think a lot of guys are doing that.”