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Goodbye bizarre commercials with Alex Ovechkin’s head: NHL star won’t endorse CCM anymore

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Hockey history has its fair share of strange advertisements, although most of those come from spots for local businesses. That being said, national-level ones can get a little weird too, from Ryan Miller’s “Yo Mamma” ads for Amp energy drinks to the memorable Bud Ice penguin campaigns. Even with those clips in mind, it might be safe to say that CCM’s ads featuring Alex Ovechkin’s disembodied head are the strangest commercials to feature an NHL star.

In case you need a refresher, the two most prominent commercials featured Ovechkin’s head popping up in two locations: a high school kid’s locker and a bowling ball bag. In the first, he praised a young man for picking up the brand’s ice skates. In the second, he scolded the kid for going bowling, noting that the activity won’t improve his hockey performance. You can find video clips of both of these strange and awesome commercials at the bottom of this post.

As great (or “nightmare fuel inducing”) as those ads have been, it seems like Ovechkin wasn’t quite as happy with the equipment as his disembodied head would lead you to believe. The Washington Post’s Tarik El-Bashir reports that Ovechkin is leaving CCM and won’t endorse Reebok’s ZigTech sneakers anymore, either.

It seems like Ovechkin has had his occasional struggles with his sticks and other equipment, something El-Bashir elaborates upon in the story.

It’s been well documented over the years that Ovechkin wasn’t always happy with the sticks CCM has provided for his use. During my time covering the Caps, I recall him occasionally experimenting with sticks from other manufacturers, and sometimes attempting to hide the fact by spray painting over the logo. I am told, though, that he used CCM sticks exclusively from the end of the 2009-10 season through the end of last season.

This is another example that on-ice equipment might be the one thing that professional athletes should think long and hard about before they actually endorse it, even if it’s the most functional thing a player could be paid to promote. It’s easy to gulp down a little bit of Gatorade (if that’s even Gatorade) in a commercial or pose beside some Cadillac for a local ad even if your only interest in the product is to get paid for giving the thumbs up, but if equipment just doesn’t feel right, that can affect your ability to excel on the ice. One might respond that it’s “all in their heads,” but considering the superstitious nature of many sports stars, that’s not to be taken lightly.

El-Bashir elaborates on the other options Ovechkin has for sponsored gear after speaking with Ovechkin’s agent David Abrutyn about his breakup with CCM.

Abrutyn declined to say which companies Ovechkin is considering for his next endorsement deal. But, outside of CCM and its chief rivals, Bauer and Easton, there aren’t too many options when it comes to high-end hockey equipment.

I imagine we’ll hear something prior to the start of training camp and I bet it will be worth a lot of coin.

For those of you who will mourn the absence of Ovechkin in strange forms of advertising, keep your chins up. His mug will show up on Mr. Big candy bars in Canada, closing at least some of the kitschy marketing gap.

Now enjoy these CCM commercials, because they’re won’t be any new ones in the future. (Unless they choose a new … head?)

“Then the championship will be ours, all ours”

Vodpod videos no longer available.

“No one ever got better at hockey by bowling”

Vodpod videos no longer available.

Antoine Vermette’s 10-game suspension upheld by Gary Bettman

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The NHL announced on Saturday afternoon that commissioner Gary Bettman has upheld the 10-game suspension the league issued to Anaheim Ducks forward Antoine Vermette for an abuse of official incident that happened earlier this month.

Bettman met with Vermette on Thursday and heard his appeal, and has ruled that the 10-game ban will remain in place.

Vermette was ejected from the Ducks’ Feb. 14 game against the Minnesota Wild after he slashed linesman Shandor Alphonso in the leg following a face off. The NHL ruled that it was a Category II abuse of official foul, which carries an automatic 10-game suspension. He has already served four of those games. He will lose $97,222.22 in salary as a result of the entire suspension.

Vermette’s suspension is the third abuse of official suspension we have seen in the NHL over the past two years following the 20-game ban Dennis Wideman received last year (later reduced to 10 games) and the three-game suspension given to Arizona Coyotes defenseman Anthony DeAngelo this season.

After signing a two-year, $3.5 million contract with the Ducks in free agency, Vermette has eight goals and 14 assists in 58 games this season.

Blackhawks’ Hjalmarsson ‘day-to-day,’ will not play on Sunday

CHICAGO, IL - NOVEMBER 11:  Niklas Hjalmarsson #4 of the Chicago Blackhawks fires a shot against the Washington Capitals at the United Center on November 11, 2016 in Chicago, Illinois. The Capitals defeated the Blackhawks 3-2 in overtime.  (Photo by Jonathan Daniel/Getty Images)
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Just about the only downside to the Chicago Blackhawks’ latest win, a 6-3 dismantling of the Arizona Coyotes on Thursday night, was the injury suffered by defenseman Niklas Hjalmarsson.

He ended up leaving the game after taking just four shifts in the first period and did not return.

Along with missing almost all of that game, he will also be out of the lineup on Sunday when the Blackhawks look to continue their recent hot streak when they host the St. Louis Blues.

In 60 games this season Hjalmarsson has five goals and nine assists while mostly playing alongside Duncan Keith. On Thursday the Blackhawks had seven defensemen in the lineup and relied on Michal Rozsival to fill some of the minutes left vacated by Hjalmarsson. He ended up scoring his first goal of the season in the win.

The Blackhawks have been on a roll over the past few weeks, winning eight of their past nine games and scoring at least four goals in every win during that stretch.

They will miss Hjalmarsson on Sunday, but it seems to only be a short-term issue.

Kris Letang won’t play in outdoor game; Schultz game-time decision

PITTSBURGH, PA - OCTOBER 17:  Kris Letang #58 of the Pittsburgh Penguins talks before a faceoff during the game against Colorado Avalanche at PPG Paints Arena on October 17, 2016 in Pittsburgh, Pennsylvania.  (Photo by Gregory Shamus/Getty Images)
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An already shorthanded Pittsburgh Penguins defense is going to be without another key player on Saturday when Kris Letang misses their Stadium Series game against the Philadelphia Flyers due to an upper body.

Coach Mike Sullivan announced the news following the team’s morning skate and would only add that Letang remains day-to-day with an upper body injury.

Letang, the Penguins’ best defenseman, played more than 28 minutes in their most recent game, a 3-1 win over the Carolina Hurricanes on Tuesday night.

In 41 games this season he has five goals and 29 assists. Ron Hainsey, recently acquired in a trade with the Hurricanes, is going to have to immediately take on a pretty substantial role with his new team.

Anytime the Penguins are without Letang it’s a big deal because of how impactful he is on the blue line, but it is an even bigger issue now given the injury situation they are dealing with. Trevor Daley and Olli Maatta are both sidelined for what will most likely be the remainder of the regular season.

Justin Schultz, a game-time decision on Saturday night according to Sullivan, has missed the past three games due to a concussion.

NHL On NBC: Penguins, Flyers meet in Stadium Series

PHILADELPHIA, PA - OCTOBER 29: Sidney Crosby #87 of the Pittsburgh Penguins skates up the ice with the puck against Philadelphia Flyers during the third period at Wells Fargo Center on October 29, 2016 in Philadelphia, Pennsylvania. (Photo by Patrick Smith/Getty Images)
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NBC’s coverage of the 2016-17 NHL season continues on Saturday night with the final outdoor game of the season when cross-state rivals the Pittsburgh Penguins and Philadelphia Flyers meet at Heinz Field in Pittsburgh in the NHL Stadium Series.

It’s only the second meeting of the season between the two rivals after the Penguins won aa 5-4 decision earlier this season in Philadelphia.

 

The Penguins come into the game fighting through some recent injury woes that have decimated their defense. Olli Maatta and Trevor Daley are likely to miss the remainder of the regular season, while Justin Schultz is recovering from a concussion that has sidelined him for the past three games. As if that wasn’t enough, Kris Letang, the Penguins’ best defenseman and arguably their most irreplaceable player given the role he has, the minutes he plays and the impact he makes, is day-to-day with an injury of his own. That recent rash of injuries forced the team to make a trade with the Carolina Hurricanes earlier this week to acquire veteran defenseman Ron Hainsey, who is expected to make his debut with the team on Saturday at Heinz Field.

The Penguins have also been dealing with injuries to forwards Conor Sheary and Bryan Rust.

Even with all of that the Penguins have managed to remain in second place in the Metropolitan Division and are 6-1-3 in their past 10 games.

The Flyers, meanwhile, are struggling.

With only nine wins in their past 27 games they have lost a hold on a playoff spot in the Eastern Conference and enter Saturday five points back of a wild card spot. A loss on Sunday could even lead to them starting to sell off assets in advance of the NHL trade deadline this week. They have one more game (Tuesday at home against the Colorado Avalanche) between now and the trade deadline.

So it could pretty big game for them on Saturday night.

Faceoff is 8 p.m. ET and can be seen on NBC or our live stream.