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Goodbye bizarre commercials with Alex Ovechkin’s head: NHL star won’t endorse CCM anymore


Hockey history has its fair share of strange advertisements, although most of those come from spots for local businesses. That being said, national-level ones can get a little weird too, from Ryan Miller’s “Yo Mamma” ads for Amp energy drinks to the memorable Bud Ice penguin campaigns. Even with those clips in mind, it might be safe to say that CCM’s ads featuring Alex Ovechkin’s disembodied head are the strangest commercials to feature an NHL star.

In case you need a refresher, the two most prominent commercials featured Ovechkin’s head popping up in two locations: a high school kid’s locker and a bowling ball bag. In the first, he praised a young man for picking up the brand’s ice skates. In the second, he scolded the kid for going bowling, noting that the activity won’t improve his hockey performance. You can find video clips of both of these strange and awesome commercials at the bottom of this post.

As great (or “nightmare fuel inducing”) as those ads have been, it seems like Ovechkin wasn’t quite as happy with the equipment as his disembodied head would lead you to believe. The Washington Post’s Tarik El-Bashir reports that Ovechkin is leaving CCM and won’t endorse Reebok’s ZigTech sneakers anymore, either.

It seems like Ovechkin has had his occasional struggles with his sticks and other equipment, something El-Bashir elaborates upon in the story.

It’s been well documented over the years that Ovechkin wasn’t always happy with the sticks CCM has provided for his use. During my time covering the Caps, I recall him occasionally experimenting with sticks from other manufacturers, and sometimes attempting to hide the fact by spray painting over the logo. I am told, though, that he used CCM sticks exclusively from the end of the 2009-10 season through the end of last season.

This is another example that on-ice equipment might be the one thing that professional athletes should think long and hard about before they actually endorse it, even if it’s the most functional thing a player could be paid to promote. It’s easy to gulp down a little bit of Gatorade (if that’s even Gatorade) in a commercial or pose beside some Cadillac for a local ad even if your only interest in the product is to get paid for giving the thumbs up, but if equipment just doesn’t feel right, that can affect your ability to excel on the ice. One might respond that it’s “all in their heads,” but considering the superstitious nature of many sports stars, that’s not to be taken lightly.

El-Bashir elaborates on the other options Ovechkin has for sponsored gear after speaking with Ovechkin’s agent David Abrutyn about his breakup with CCM.

Abrutyn declined to say which companies Ovechkin is considering for his next endorsement deal. But, outside of CCM and its chief rivals, Bauer and Easton, there aren’t too many options when it comes to high-end hockey equipment.

I imagine we’ll hear something prior to the start of training camp and I bet it will be worth a lot of coin.

For those of you who will mourn the absence of Ovechkin in strange forms of advertising, keep your chins up. His mug will show up on Mr. Big candy bars in Canada, closing at least some of the kitschy marketing gap.

Now enjoy these CCM commercials, because they’re won’t be any new ones in the future. (Unless they choose a new … head?)

“Then the championship will be ours, all ours”

“No one ever got better at hockey by bowling”

Of course: Ryan Suter wins it for Wild vs. ‘Hawks after those wild quotes

NBCSN screen

You know what they say: “What a difference a game makes.”

Even in the 82-game marathon that an NHL regular season is, that can be true.

Ryan Suter admitted he went too far with comments during tough times, yet there he was on Tuesday night, grinning ear-to-ear after scoring the 2-1 goal that ended up being the game-winner.

Heck, people were even joking about things. The healing powers of winning, right?

As of this writing, this win places Minnesota in the last wild card spot, and they’re close to elbowing in on the Chicago Blackhawks (who own a standings point advantage, but have played two more games so far in 2015-16).

Jeremy Roenick labels this 2-1 win as a “team win” for Minnesota, and it showed on that 2-1 goal, as the Wild showed off some picture-perfect passing and a willingness to crash the net for rebounds.

Let’s face it, though; Devan Dubnyk deserves plenty of credit, too.

It won’t be easy in the Central Division, and things may get heated again. Still, this is the sort of win that may just help Minnesota build up some confidence.

Hey look: Flyers reel off three straight wins for first time in 2015-16

Sean Couturier
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When you’re talking about bright sides, most people believe that they boil down to the light at the end of the tunnel for the Philadelphia Flyers.

Sometimes it’s nice to enjoy a little success in the present while waiting for that bright future, though.

The Flyers are providing at least a burst of sunshine lately, as Tuesday’s 4-2 win against the Ottawa Senators gives them … (drum roll) their first three-game winning streak of this season.

Joy abounded.

Even in recent darker moments, Philly’s been pretty impressive on offense, so Flyers fans are likely relieved to see a relative offensive outburst.

Sure, it wasn’t all rainbows and unicorns – Radko Gudas might have gotten himself into some trouble, for instance – yet this is still a nice sign of life for a team expected to finish in the draft lottery.

If that fails … hey, the future may require shades.

This own-goal captures the start of Dougie Hamilton’s Flames career

Dougie Hamilton
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Here’s an understatement: things haven’t gone very well for Dougie Hamilton early in his first season with the Calgary Flames.

(It must feel like the opposite of Tyler Seguin in Dallas for Boston Bruins fans, but feel free to disagree in the comments.)

You could look at Hamilton’s meager offensive stats and break down his disappointing work through a very of “fancy” and traditional metrics …

… Or you could just fire up a projector and show this own-goal on a loop.

Senators lose Michalek, Zibanejad to injuries vs. Flyers

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It remains to be seen if the Ottawa Senators can avoid losing against the Philadelphia Flyers tonight, but either way, it’s been a costly night.

The Senators saw two forwards leave the game with injuries, as Milan Michalek and Mika Zibanejad were banged up on Tuesday.

Michalek may have gotten hurt blocking a shot while a Radko Gudas hit on Zibanejad left the Senators forward with an upper-body injury.

Gudas may get a call from the league for his infractions.

Update: Michalek’s issue could be significant.

The Flyers ended up beating the Senators 4-2, so a tough night for Ottawa.