Say what you will about the Winnipeg Jets’ new air force-inspired logo,* if the goal was to cash in on the excitement related to the team’s rebirth, then it seems like True North passed that test with flying colors.
Global Winnipeg reports that merchandise carrying the new Jets’ logo generated $200K in sales as of Tuesday morning, a very impressive rate considering the fact that it was unveiled on Friday. The report indicates that there have been 5,500 different transactions. Keep in mind that T-shirts and hats were available but that Global Winnipeg report indicates that other items (such as scarves and drinking glasses) will come in the future, so this might just be the tip of the iceberg. That same report reveals that 75 percent of the purchases were made during the weekend after the announcement was made on Friday.
Obviously, the biggest piece of the marketing (and on-ice) puzzle is still to come, as the team’s jerseys haven’t been revealed yet. The report indicates that fans should be able to pre-order jerseys sometime this week, which might be a solid idea considering how quickly everything from tickets to merchandise has been selling since the team’s relocation was made official.
* – You still can say what you want about that new logo by voting in the poll, by the way.
(H/T to Kukla’s Korner.)
Well, the NHL’s two new initiatives for ’15-16 seem to be going swimmingly.
Not long after Ottawa successfully made the second-ever coach’s challenge, fans got their first look at 3-on-3 overtime.
And what a look it was.
In the span of 137 seconds, the Tampa Bay Lightning and Philadelphia Flyers combined for eight shots on goal, a few breakaways, some tremendous saves — including one on a penalty shot — and, finally, Jason Garrison‘s game-winning goal on a breakaway from center, giving the Bolts a 3-2 win.
It was, in a word, fun.
Lots of fun.
A quick sampling of reviews:
Of course, not everybody was a fan:
Now, to temper things a bit — this was the first time we’ve seen 3-on-3 with something on the line, so there was a novelty factor at play. There’s also no guaranteeing future OT sessions will be as exciting as this.
But none of that takes away from the fact 3-on-3 made for appointment viewing, and immense entertainment value. The prospect of future games like this? That’s pretty exciting.
Didn’t take long for Alex Burmistrov to make his presence felt — though not in a good way.
Burmistrov, playing in his first game for the Jets after a two-year stint in Russia, delivered a questionable elbow to the head of Boston’s Patrice Bergeron late in the first period of Thursday’s season-opener:
Burmistrov received a two-minute minor for an illegal check to the head, while Bergeron received a matching minor for roughing (retaliating for the elbow, specifically).
The Bruins went into the intermission leading 1-0, and have yet to update Bergeron’s status.
Update: Bergeron stayed in the game, but B’s head coach Claude Julien was none too pleased with the hit. Following the game, he called for the NHL’s Department of Player Safety to look at it…