Philadelphia Flyers v Florida Panthers

Panthers sell rink naming rights to Lexus, team president wants ads on jerseys

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Advertising is pervasive in almost every level of sports (and life, really). To some extent, as a consumer society, we should be used to ads filtering through to unexpected places. Yet there are some “sacred cows” left in sports, including uniforms for most North American professional teams.

Whenever you see the seemingly limitless logos that adorn the sweaters worn by European hockey teams, it seems like a scary crystal ball for the future of the NHL.

The movement toward that future seems almost unstoppable, especially when you see stories like these. Not satisfied with playing at the BankAtlantic Center, the Florida Panthers now skate at the Lexus Rink at the BankAtlantic Center. What’s next: the Dasani Zamboni preparing the Lexus Rink at the BankAtlantic Center?

(Uh oh, I hope I didn’t plant a seed.)

The most interesting/horrifying thing about this story, though, is Panthers team president Michael Yormark’s comments about placing advertisements on NHL jerseys. Here’s what he told Greg Wyshynski of Puck Daddy.

“Obviously, the jerseys are the next great frontier, but obviously there needs to be a lot of thought that goes into it, in terms of how you want to market the jersey as it relates to sponsorship. I don’t think that we want to get close to what NASCAR has done. That’s not to say what they do is wrong, because it works within their sport and culture. I don’t think that works in the National Hockey League … but I do think there’s an opportunity for some branding on the jerseys. If you go to Europe, it’s pretty common.”

And it’s also overkill, looking very much like that NASCAR aesthetic.

“Absolutely, and I don’t think we want to go in that direction,” Yormark said in an interview last Friday. “But at some point, there will be a great debate about it, and at some point it may be strongly, strongly considered. And if it was, we’d take advantage of it.”

“The dollars that have been generated in European soccer with jersey sponsorships have been absolutely enormous,” he continued.

Obviously, such a move would create a tug-of-war between traditional owners/executives and more aggressive types. It’s hard to deny that sports are going in that direction, though.

For fans, it’s a bummer, although perhaps it’s about approach. Would logos on jerseys mean shorter commercial breaks? Cheaper tickets? Will there be any benefit at all?

Sadly, the answer is “probably not,” but such moves would make it a lot easier to digest. Yormark does make a good point in his comments to PD, remarking that it isn’t easy to be a losing team in a non-traditional market. Sometimes you have to be flexible and clever to make a buck in this situation, but hopefully the Panthers will turn back to Plan A again soon: winning.

Blues’ Allen says he still needs to prove he’s a ‘legit’ No. 1 goalie

St. Louis Blues goalie Jake Allen (34) is scored on by the Edmonton Oilers during second period NHL hockey action in Edmonton, Alta., on Wednesday, March 16, 2016. (Jason Franson/The Canadian Press via AP)
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The goaltending roles in St. Louis have been clearly defined this summer. Jake Allen is the No. 1 netminder and Carter Hutton, a free agent acquisition, is the No. 2.

For the past two seasons, especially, Allen and Brian Elliott were both counted on to shoulder the goaltending duties, but the platoon scenario was ended when Elliott was traded to Calgary last month.

Allen recently commented on what was a positive working relationship between himself and Elliott, but seemed relieved that the leash may not be as short as it may have been in the past if he has an off night.

“It was tough to make mistakes when Brian was around because one game — you had a bad game — he was right back in the net and vice versa with him and me,” said the 25-year-old Allen, as per a video on the Blues’ website.

“I think you get a little bit more leeway, I guess, now. But not a whole lot. Carter’s a great goalie and I’ve heard a lot of great things about him.

“I feel that I had to etch myself into the league consistently. Now that I’ve done that, I still have another place to go and prove I’m a legit No. 1 guy.”

Allen just wrapped up only his second full NHL season.

The highest number of starts he’s made in a single season at the NHL level is 44 — in the 2015-16 season.

Blues’ GM Doug Armstrong said in June that Allen lost the crease, with Elliott taking it over with his strong play down the stretch and in the playoffs. He also made it clear Allen would have to battle to get it back in September. That changes to some degree now that Elliott is no longer in St. Louis.

Hutton, 30, was the back-up in Nashville, but made a career-high 34 starts in the 2013-14 season, posting a .910 save percentage.

Eberle: ‘We haven’t made the playoffs … and something needed to change’

SAN JOSE, CA - MARCH 06:  Jordan Eberie #14 and Taylor Hall #4 of the Edmonton Oilers celebrates after Eberie scores a goal 10 seconds into the game against the San Jose Sharks at HP Pavilion at San Jose on March 6, 2012 in San Jose, California.  (Photo by Thearon W. Henderson/Getty Images)
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The P.K. Subban for Shea Weber trade between the Montreal Canadiens and Nashville Predators continues to make waves. That will probably be the case right up until the start of the season and beyond.

On that same late-June day, however, the Edmonton Oilers shocked the hockey world by sending Taylor Hall, who four times in his young career has hit the 20-goal plateau, to New Jersey for right-shot defenseman Adam Larsson, who isn’t likely to be mistaken for a dynamic offensive blue liner.

It, too, is a deal that’s considered a major victory for one team — in this case, the Devils.

In trading Hall, the Oilers gave up a dynamic forward, although they certainly had a plethora of skilled forwards, and their need to make upgrades to their blue line, made it necessary to part with a player up front.

Hall and Jordan Eberle — now his former Oilers teammate — broke into the league with Edmonton in the same year, back in 2010-11. But despite an increase in talent up front, with four first-overall picks in a six-year span, Edmonton really hasn’t been close to competing for a playoff spot in years.

Eberle, with 425 games with the Oilers through some difficult times, at first said in an interview with the Andrew Walker Show that he couldn’t comment on the deal, but eventually admitted something had to give when it came to Edmonton’s quest to land a d-man, which led GM Peter Chiarelli to make the deal.

“Obviously I think he recognized there was an area on our team we needed to improve and maybe we had a surplus of forwards and it was something he needed to do,” Eberle told The Andrew Walker Show.

“Ultimately, at the end of the day, we haven’t made the playoffs … and something needed to change, whether it was Taylor or whoever.

“I think Taylor will do very well in New Jersey and I think we significantly increased our blue line. I think that’s definitely going to help us in a tough Western Conference.”

Related:

Oilers GM justifies Hall trade, even if Larsson isn’t a ‘sexy defenseman’ 

Why are the Oilers still bad? Look at their drafting

The ECHL would have an ‘open mind’ if Las Vegas NHL team wanted Wranglers name

LAS VEGAS, NV - JUNE 22:  (l-r) Clark County Commissioner Steve Sisolak and Bill Foley celebrate the admittance of a new NHL franchise during the Board Of Governors Press Conference prior to the 2016 NHL Awards at Encore Las Vegas on June 22, 2016 in Las Vegas, Nevada.  (Photo by Bruce Bennett/Getty Images)
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The search for a general manager has been over for a while, the successful candidate in place. However, the Las Vegas NHL franchise is still looking to name its team. That search is still ongoing.

With its first season in the league set for 2017-18, the Las Vegas franchise has run into some trade mark issues with potential names, much to the dismay of owner Bill Foley.

One possibility could be the ‘Wranglers’ — the name of the former Las Vegas ECHL franchise, which officially folded in January of 2015.

However, according to the Las Vegas Review-Journal, the ECHL still owns the rights to the name ‘Wranglers.’ The report also stated that the team does have a temporary logo — the NHL shield with ‘Las Vegas’ written underneath. Again. Only temporary.

“I have not been approached by either Mr. Foley or by the NHL,” ECHL commissioner Brian McKenna told the Las Vegas Review-Journal.

“We own all the names of all the teams that have played or are playing (in the ECHL). Frankly, I would be surprised to hear from them now. But if they called to say they were interested in reviving the Wranglers name in Las Vegas, we would have an open mind about it. We always liked the name and the logo and the way they built up the brand in the community.”

Meanwhile, the people of Las Vegas have had their say on team names.

According to a bracket posted by the Las Vegas Review-Journal, the name ‘Outlaws’ emerged as the favorite among the people after the polls, which the newspaper admits are completely unscientific.

The Las Vegas Visitors didn’t make it out of the first round…

Related:

McPhee wants Las Vegas team to compete right away; history says it won’t be easy

Report: Las Vegas NHL team asked permission to speak with Capitals assistant GM

Report: Graham James granted extended day parole

Graham James
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Graham James, the disgraced junior hockey coach who pleaded guilty in June of 2015 to the latest charge of sexual assault against a former player, has had his day parole extended an additional two months, according to a report from The Canadian Press.

From the Canadian Press:

Documents from the Parole Board of Canada show James’s day parole, which was granted in January, has been extended for two months while the board schedules a hearing to consider his request for more freedom.

“You would like to be granted full parole,” states the decision dated July 8. “You have rented an apartment where you plan on living on your own. There are no financial concerns. Family members have been deemed to be positive supports.

“Your (case management team) supports your release on full parole.”

Former NHLer Sheldon Kennedy, who was a victim of sexual abuse from James, his coach in Swift Current at the time, has spoken out against the decision from the parole board.

From Global News:

“There has to be commitment and a proven commitment to change and currently there is no commitment to change by the Parole Board of Canada,” he said. “To me what it all comes down to is a lack of understanding of the true impact of this crime by the parole board.”

Kennedy predicts James will leave the country where he can operate under the radar. He has previously moved to Spain and Mexico. Kennedy also believes it’s just a matter of time before James reoffends.

“Oh absolutely, there’s no question,” Kennedy said.

In February of 2013, James had his original two-year sentence increased to five years for sexually assaulting two of his former players.

James is serving seven years, following the latest charge from last year that resulted in a two-year sentence, according to Global News.