Panthers sell rink naming rights to Lexus, team president wants ads on jerseys

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Advertising is pervasive in almost every level of sports (and life, really). To some extent, as a consumer society, we should be used to ads filtering through to unexpected places. Yet there are some “sacred cows” left in sports, including uniforms for most North American professional teams.

Whenever you see the seemingly limitless logos that adorn the sweaters worn by European hockey teams, it seems like a scary crystal ball for the future of the NHL.

The movement toward that future seems almost unstoppable, especially when you see stories like these. Not satisfied with playing at the BankAtlantic Center, the Florida Panthers now skate at the Lexus Rink at the BankAtlantic Center. What’s next: the Dasani Zamboni preparing the Lexus Rink at the BankAtlantic Center?

(Uh oh, I hope I didn’t plant a seed.)

The most interesting/horrifying thing about this story, though, is Panthers team president Michael Yormark’s comments about placing advertisements on NHL jerseys. Here’s what he told Greg Wyshynski of Puck Daddy.

“Obviously, the jerseys are the next great frontier, but obviously there needs to be a lot of thought that goes into it, in terms of how you want to market the jersey as it relates to sponsorship. I don’t think that we want to get close to what NASCAR has done. That’s not to say what they do is wrong, because it works within their sport and culture. I don’t think that works in the National Hockey League … but I do think there’s an opportunity for some branding on the jerseys. If you go to Europe, it’s pretty common.”

And it’s also overkill, looking very much like that NASCAR aesthetic.

“Absolutely, and I don’t think we want to go in that direction,” Yormark said in an interview last Friday. “But at some point, there will be a great debate about it, and at some point it may be strongly, strongly considered. And if it was, we’d take advantage of it.”

“The dollars that have been generated in European soccer with jersey sponsorships have been absolutely enormous,” he continued.

Obviously, such a move would create a tug-of-war between traditional owners/executives and more aggressive types. It’s hard to deny that sports are going in that direction, though.

For fans, it’s a bummer, although perhaps it’s about approach. Would logos on jerseys mean shorter commercial breaks? Cheaper tickets? Will there be any benefit at all?

Sadly, the answer is “probably not,” but such moves would make it a lot easier to digest. Yormark does make a good point in his comments to PD, remarking that it isn’t easy to be a losing team in a non-traditional market. Sometimes you have to be flexible and clever to make a buck in this situation, but hopefully the Panthers will turn back to Plan A again soon: winning.

Hextall’s patience, Elliott’s goaltending playing big roles in Flyers’ turnaround

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PHILADELPHIA — Step inside the Philadelphia Flyers dressing room, look to your right and you’ll notice above a clock on the wall is a sign that reads, “The Star Of The Team Is The Team Itself.” That message has been the thread through an interesting month for the team as they experienced the dregs of a 10-game losing streak before flipping the script and winning six straight.

That sixth win came Saturday night during a 2-1 overtime victory against the Dallas Stars making the Flyers the third team in NHL history (1967 Toronto Maple Leafs, 2005 San Jose Sharks) to reel off six victories in a row after a 10-game winless streak.

It wasn’t that long ago that fans were chanting for general manager Ron Hextall to fire the head coach and there was talk of shipping bodies out of town to shake things up. Those requests, however, were not in Hextall’s plans. The GM defended his team, defended his coach and was not going to make moves for the sake of change. That show of belief was well-received by his players.

“It means a lot. Obviously, Hexy has faith in us. He’s a very patient man, the coaching staff as well,” said forward Wayne Simmonds.

The front office wasn’t going to tear things apart and the players weren’t going to come unglued, even with the pressure of the losing streak growing with each defeat. They can look back now and see that as a takeaway from that experience.

“The most positive thing [was] we didn’t separate, we stuck together as a team and that’s why we’re winning games right now,” defenseman Ivan Provorov said.

The play of the five skaters on the ice has meshed well with the play of goaltender Brian Elliott, who’s been spectacular during this stretch. During this winning streak, he’s been named the NHL’s Third Star of the Week and has posted a .952 even strength save percentage.

“Our team has confidence in him. That’s a real position of strength for our bench, for the guys that are out on the ice,” Hakstol said. “It’s not just the things that you see on a nightly basis on game nights. He does such a real good job on a daily basis of approaching his day of work and that’s something that guys can feed off. They know he does the work. He’s prepared and I think that gives everyone a level of confidence coming into the game.”

It’s been a two-way effort for the Flyers during the streak. They haven’t allowed more than two goals a game and just grinded out a pair of 2-1 victories.. After averaging only two goals scored per game during that 10-game slide, which included being shutout three times, the offense has pumped in 3.5 goals per night. The power play is also cooking at 27.3 percent and their team shooting percentage is moving in the right direction going from 6.45 percent during their November slide to 9.23.

Adding to Provorov’s positive note about what came from the losing streak was also their standing in the Metropolitan Division. You’d think a team that did as poor as they did in November would see themselves with a major hole to dig out of by Christmas, but picking up five loser points helped keep the Flyers a bit above water. And now after picking up 12 out of a possible 12 points, they currently reside four points out of a wild card spot and six points behind the Columbus Blue Jackets for third in the division.

Hakstol doesn’t care if you want to call it confidence or swagger, but the Flyers are carrying themselves in that manor. Winning cures all, right? A 10-game streak could have really done damage to the team’s psyche and affected them going forward, but as Hextall said last month, they believed — despite the losses piling up — they weren’t playing bad hockey. It was just a matter of time before they started digging up again.

“You can be playing really well, but when you’re going good you just have that mentality that you’re not going to take less than finding a way to win a game. I can tell you, when you’re on the other end of close losses, tight losses, it starts to wear at you,” said Hakstol.

“But you have a couple of good things happen, along with working hard, paying attention to detail and really sticking together, you get that little injection of adrenaline that helps push you in the right direction.”

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Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

The Buzzer: Job of the Hutton

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Players of the Night

  • Carter Hutton has quietly been playing well when used (sparingly) by the St. Louis Blues, but he stepped into the spotlight on Saturday, guiding his team to a 2-0 win against the Winnipeg Jets.

The high-powered Jets fired 48 shots on goal in this one, yet none beat Hutton, who nabbed the ninth shutout of his solid career. The 31-year-old bumped his save percentage up to a whopping .949 so far in 2017-18. He set a Blues record in doing so.

  • On Friday, Jack Eichel collected a hat trick and an assist in a losing effort. Gabriel Landeskog upped the ante one night later – literally – by scoring three goals and two assists in a game his Avalanche managed to lose anyway.

As much attention as Nathan MacKinnon is grabbing (rightfully, as he added two goals to his impressive season so far), this marks the second hat trick of the season for Landeskog. Not bad with it still being 2017, and all.

This was a pretty nasty game between the Avalanche and Lightning, at least at times.

Some key highlights

Technically, you can spell overtime without Alex Ovechkin

(Ovechkin’s already in select GWG company.)

Shayne Gostisbehere scored both of Philly’s goals, but the antics between Wayne Simmonds and Ben Bishop were the real highlight here:

Speaking of Nathan MacKinnon, this is something else:

Mathew Barzal to Jordan Eberle a combination that torments Darcy Kuemper in overtime and Peter Chiarelli, always:

Finally, Jonathan Gibson flashes the glove in defeat:

Factoids

The Lightning keep piling up different milestones and accomplishments, with Mikhail Sergachev ranking among those today (as Tampa Bay won its seventh in a row):

The cold weather didn’t slow Erik Karlsson down (more on that outdoor game here):

Pekka Rinne‘s really been rattling off some milestones lately.

Scores

Oilers 3, Wild 2
Rangers 3, Bruins 2 (OT)
Blues 2, Jets 0
Islanders 4, Kings 3 (OT)
Hurricanes 2, Blue Jackets 1
Flyers 2, Stars 1 (OT)
Senators 3, Canadiens 0
Capitals 3, Ducks 2 (OT)
Penguins 4, Coyotes 2
Lightning 6, Avalanche 5
Predators 2, Flames 0

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Fight video: Brouwer makes Watson pay for Hathaway hit

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Austin Watson nodded with recognition after landing a questionable hit on Garnet Hathaway on Saturday, as he understood why Troy Brouwer demanded immediate retribution.

And, as you can see from the video above the headline, Brouwer got that bloody payback after beating Watson in a fight.

Watson (who isn’t that far removed from a two-game suspension) was ejected for his hit. It wasn’t the only nasty moment between the Nashville Predators and Calgary Flames, either, as the toxic exchanges included Anthony Bitetto‘s ugly cross-check on Sam Bennett.

(Video or a GIF of Bitetto’s hit will be added if it becomes available.)

Some other penalties reduced some of the advantage for the Flames, but they ultimately still received serious man-advantage opportunities amid all of the violence, and they weren’t able to convert.

The best news is that Hathaway might end up being OK after a scary-looking check. He returned to the game during the third period.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Should Erik Johnson be suspended for ugly play on Namestnikov?

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Vladislav Namestnikov has been the Mikael Renberg equivalent on the Tampa Bay Lightning’s Legion of Doom with Steven Stamkos and Nikita Kucherov for much of this season, complimenting those two scorers with strong work of his own.

The Lightning were lighting up the Colorado Avalanche on Saturday night, perhaps frustrating Erik Johnson and others. Whatever the explanation might be, it was a pretty ugly sight when Johnson slashed and then boarded Namestnikov, earning those two penalties plus a game misconduct.

Plenty of people believe that supplemental discipline would be merited for Johnson’s actions. For what it’s worth, “Names” did return to action in the third period. We’ve seen instances where players return only to be hurt anyway, so we’ll see if the nifty winger sees any delayed issues.

Johnson, 29, was suspended for two games by the NHL back in 2014, but has a generally clean history otherwise.

The Lightning ultimately ended up beating the Avalanche 6-5, as Nathan MacKinnon almost led a rally with two power-play goals.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.