Panthers sell rink naming rights to Lexus, team president wants ads on jerseys

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Advertising is pervasive in almost every level of sports (and life, really). To some extent, as a consumer society, we should be used to ads filtering through to unexpected places. Yet there are some “sacred cows” left in sports, including uniforms for most North American professional teams.

Whenever you see the seemingly limitless logos that adorn the sweaters worn by European hockey teams, it seems like a scary crystal ball for the future of the NHL.

The movement toward that future seems almost unstoppable, especially when you see stories like these. Not satisfied with playing at the BankAtlantic Center, the Florida Panthers now skate at the Lexus Rink at the BankAtlantic Center. What’s next: the Dasani Zamboni preparing the Lexus Rink at the BankAtlantic Center?

(Uh oh, I hope I didn’t plant a seed.)

The most interesting/horrifying thing about this story, though, is Panthers team president Michael Yormark’s comments about placing advertisements on NHL jerseys. Here’s what he told Greg Wyshynski of Puck Daddy.

“Obviously, the jerseys are the next great frontier, but obviously there needs to be a lot of thought that goes into it, in terms of how you want to market the jersey as it relates to sponsorship. I don’t think that we want to get close to what NASCAR has done. That’s not to say what they do is wrong, because it works within their sport and culture. I don’t think that works in the National Hockey League … but I do think there’s an opportunity for some branding on the jerseys. If you go to Europe, it’s pretty common.”

And it’s also overkill, looking very much like that NASCAR aesthetic.

“Absolutely, and I don’t think we want to go in that direction,” Yormark said in an interview last Friday. “But at some point, there will be a great debate about it, and at some point it may be strongly, strongly considered. And if it was, we’d take advantage of it.”

“The dollars that have been generated in European soccer with jersey sponsorships have been absolutely enormous,” he continued.

Obviously, such a move would create a tug-of-war between traditional owners/executives and more aggressive types. It’s hard to deny that sports are going in that direction, though.

For fans, it’s a bummer, although perhaps it’s about approach. Would logos on jerseys mean shorter commercial breaks? Cheaper tickets? Will there be any benefit at all?

Sadly, the answer is “probably not,” but such moves would make it a lot easier to digest. Yormark does make a good point in his comments to PD, remarking that it isn’t easy to be a losing team in a non-traditional market. Sometimes you have to be flexible and clever to make a buck in this situation, but hopefully the Panthers will turn back to Plan A again soon: winning.

Video: Getzlaf, Perry, Kesler lose cool in scuffle with Kassian, Oilers

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In the first round, Zack Kassian reminded the hockey world why he came into the league with considerable hype as a first-rounder, as he scored some big goals for the Edmonton Oilers.

Of course, there’s a reason why Kassian has 522 penalty minutes in 313 career regular-season games. He can be a nasty presence who straddles the line.

He did as much late in Game 1, getting into it with Ryan Kesler, and then things really got out of hand. Ryan Getzlaf, Corey Perry and others were involved in “histrionics.”

(Who wants to start a Patreon to find out what Getzlaf and Andrej Sekera were saying to each other, by the way?)

It looks like the players involved were only whistled for roughing minors rather than fighting majors. This caps a tough night for Anaheim, who lost 5-3 and saw Kevin Bieksa suffer a troubling lower-body injury.

King Leon: Draisaitl collects four points vs. Ducks to give Oilers a Game 1 win

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So far, the Edmonton Oilers had been showing that they can win tight, low-scoring playoff games. And then the third period of Game 1 against the Anaheim Ducks happened.

The two teams entered the final frame tied 1-1, with smaller breaks and bounces being the story. Then just about everything happened in the third, with Leon Draisaitl guiding the Oilers to a 5-3 win to take a 1-0 series lead.

Draisaitl ended up with a goal and three assists, extending his point streak to three games (seven points during that span).

He wasn’t the only Oilers player to raise some eyebrows, and actually, the other two starring members were a lot more surprising. Mark Letestu seemed to make the early difference with two power-play goals, while low-scoring defenseman Adam Larsson found the net twice, including on the game-winner.

Phew, that’s a lot to absorb, right? This video captures the wildest scoring stretch of that period, even if there would be more:

While Connor McDavid hasn’t been bad, he’s been quiet – by his lofty standards – so far in the Oilers’ run, and that was mostly true on Wednesday. He ended up with a mere secondary assist in this one,

Yet, that might just be part of the good news for the Oilers. They advanced after McDavid had spotty series against the Sharks, and they just gave the Ducks their first postseason loss of 2017 with Draisaitl and others stealing the headlines.

Things got nasty at the end of this game, with key Ducks such as Ryan Getzlaf being prominently involved. Such moments make it clear that Anaheim isn’t likely to bow out of this one easily (and perhaps not gracefully?) but that should only make for a captivating Game 2.

That Game 2 airs Friday at 10:30 p.m. ET on NBCSN; you can watch online or via the NBC Sports App. Click here for the livestream link.

Keep an eye on Oilers’ Slepyshev (the Ducks certainly should)

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The breaks and breakaways frequently went the Edmonton Oilers’ way as they eliminated the San Jose Sharks in Game 6 of their first-round series. Those results have been more of a mixed bag for Edmonton against the Anaheim Ducks in Game 1 tonight, though.

Anton Slepyshev is a great example of those ups and downs.

In Game 6 against the Sharks, Slepyshev used his speed to score a breakaway tally that ended up being the game-winner. (See here for those friendly breakaways.)

Slepyshev’s been burning the Ducks with his speed on Wednesday, but the Oilers have been burned in the process. For one thing, John Gibson turned aside this big chance shortly after Ryan Getzlaf gave Anaheim a 1-0 lead:

Later on in that same second period, Slepyshev got a step on the Ducks defense again. This time, he didn’t just fail to score; he took a goalie interference penalty for bumping Gibson.

With Ryan Nugent-Hopkins being among those hitting posts, it might feel like it’s all against the Oilers this time around, but crossbars/postsanother theme from Edmonton’s Game 6 win vs. San Jose – have more or less balanced out.

And, one break really went Edmonton’s way: a Ducks defender broke his stick on the Oilers’ 5-on-3 opportunity, opening the door for a crucial Mark Letestu goal:

The end result is a 1-1 tie, but give the Oilers credit for not getting rattled. If Slepyshev can keep up his efforts, his speed could be a factor in a series that looks like it could be a real tug-o-war.

Jake Allen takes blame for Predators’ game-winner vs. Blues

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Let’s be honest: the St. Louis Blues owe a lot to Jake Allen‘s work against the Minnesota Wild in that first-round series.

He probably bought himself a significant amount of goodwill for that outstanding work, but Allen isn’t resting on his laurels. He admitted that “a little mistake by me cost” the Blues the 4-3 decision against the Predators, leaving St. Louis down 1-0 to Nashville.

The goal in question was Vernon Fiddler‘s unlikely 4-3 tally, which came after an unsuccessful poke check attempt by Allen:

Now, to be fair, that wasn’t even the only failed poke check that turned into a goal, as Pekka Rinne also got beat after making such an attempt:

Then again, Allen is wise to score points with teammates for taking the blame. As far as his team, head coach Mike Yeo believes that it was the second period that really made the difference.

Regardless, Allen and the Blues hope to carry over the momentum from their third-period dominance in Game 1 to Game 2 to tie the series 1-1.

That contest airs on NBCSN at 8 p.m. ET on Friday. (You can also watch online and via the NBC Sports App; here’s the livestream link.)