Philadelphia Flyers v Florida Panthers

Panthers sell rink naming rights to Lexus, team president wants ads on jerseys

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Advertising is pervasive in almost every level of sports (and life, really). To some extent, as a consumer society, we should be used to ads filtering through to unexpected places. Yet there are some “sacred cows” left in sports, including uniforms for most North American professional teams.

Whenever you see the seemingly limitless logos that adorn the sweaters worn by European hockey teams, it seems like a scary crystal ball for the future of the NHL.

The movement toward that future seems almost unstoppable, especially when you see stories like these. Not satisfied with playing at the BankAtlantic Center, the Florida Panthers now skate at the Lexus Rink at the BankAtlantic Center. What’s next: the Dasani Zamboni preparing the Lexus Rink at the BankAtlantic Center?

(Uh oh, I hope I didn’t plant a seed.)

The most interesting/horrifying thing about this story, though, is Panthers team president Michael Yormark’s comments about placing advertisements on NHL jerseys. Here’s what he told Greg Wyshynski of Puck Daddy.

“Obviously, the jerseys are the next great frontier, but obviously there needs to be a lot of thought that goes into it, in terms of how you want to market the jersey as it relates to sponsorship. I don’t think that we want to get close to what NASCAR has done. That’s not to say what they do is wrong, because it works within their sport and culture. I don’t think that works in the National Hockey League … but I do think there’s an opportunity for some branding on the jerseys. If you go to Europe, it’s pretty common.”

And it’s also overkill, looking very much like that NASCAR aesthetic.

“Absolutely, and I don’t think we want to go in that direction,” Yormark said in an interview last Friday. “But at some point, there will be a great debate about it, and at some point it may be strongly, strongly considered. And if it was, we’d take advantage of it.”

“The dollars that have been generated in European soccer with jersey sponsorships have been absolutely enormous,” he continued.

Obviously, such a move would create a tug-of-war between traditional owners/executives and more aggressive types. It’s hard to deny that sports are going in that direction, though.

For fans, it’s a bummer, although perhaps it’s about approach. Would logos on jerseys mean shorter commercial breaks? Cheaper tickets? Will there be any benefit at all?

Sadly, the answer is “probably not,” but such moves would make it a lot easier to digest. Yormark does make a good point in his comments to PD, remarking that it isn’t easy to be a losing team in a non-traditional market. Sometimes you have to be flexible and clever to make a buck in this situation, but hopefully the Panthers will turn back to Plan A again soon: winning.

Bruins will be ‘aggressive’ in pursuit of puck-mover

Boston Bruins GM Don Sweeney answers a question as coach Claude Julien sits next to him at during Boston Bruins media day, Thursday, Oct. 1, 2015 in Boston. (John Tlumacki/The Boston Globe via AP)  BOSTON HERALD OUT, QUINCY OUT; NO SALES; MANDATORY CREDIT
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The Boston Bruins are going to be aggressive in their pursuit of a “transitional” defenseman this offseason.

GM Don Sweeney understands it won’t be easy, given all the other teams that will be looking for the exact same thing, but he plans to pursue a puck-mover “either through free agency or through acquisitions.”

“It’s a matter of finding a trading partner or finding a match in the marketplace,” Sweeney said today on a conference call. “But we’re going to be aggressive.”

The Bruins already have four defenseman under contract for next season: Zdeno Chara, Dennis Seidenberg, Adam McQuaid and Kevan Miller, the latter of whom just signed a four-year, $10 million extension.

In addition to those four, Sweeney said he expects to get restricted free agent Torey Krug signed. Like Krug, Colin Miller and Joe Morrow are also RFAs.

That makes seven defensemen under club control. Given his desire to add at least one more, Sweeney was asked about trading either Seidenberg or McQuaid, to which he responded, “I’ll explore whatever I have to, in every way, shape and form to improve our club and find the balance we need.”

So expect another busy offseason in Boston. The Bruins have made no secret their intention to upgrade the blue line. As we wrote a month ago, expect the likes of Jacob Trouba, Matt Dumba, Sami Vatanen, Kevin Shattenkirk, and Tyson Barrie to be targeted, should any of those players become available via trade.

If it’s unrestricted free agency that Sweeney opts for, the list of potential targets includes Keith Yandle, Brian Campbell, Alex Goligoski, Dan Hamhuis, Jason Demers, and Kris Russell.

Related: Seidenberg doesn’t want to think about waiving no-trade

Canucks assistant Gulutzan interviewed for Flames gig

Glen Gulutzan, Willie Desjardins, Henrik Sedin, Daniel Sedin, Alex Burrows, Linden Vey
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Add another list to Flames GM Brad Treliving’s coaching search list:

Glen Gulutzan.

Gulutzan, the former Dallas bench boss that’s been an assistant in Vancouver for the last three seasons, was permitted to speak with Treliving about the club’s vacant head coaching gig, per The Province.

“They asked for permission and have talked to [Gulutzan],” Canucks GM Jim Benning confirmed. “If he doesn’t get the job, we like Glen and he’s going to be back with our group.”

Gulutzan and Treliving do have a connection. Earlier this month, Sportsnet’s Elliotte Friedman pointed out that both played their junior hockey in WHL Brandon, and was “told not to be surprised” if Gulutzan received an interview.

Treliving is searching hard for a replacement for Bob Hartley. Yesterday, the Calgary Sun wrote he kept busy with the coaching search while leading Canada to gold at the recently completed World Hockey Championship.

Earlier reports claimed Treliving spoke to ex-Wild bench boss Mike Yeo about the gig.

From a Vancouver perspective, the Gulutzan interview could have a domino effect. The Province also points out that Calgary didn’t ask permission to speak with Travis Green, the Canucks’ well-respect bench boss in AHL Utica.

Green has said he thinks he’s ready to take an NHL job, and earlier reports claimed he was in the running for Anaheim’s vacant head coaching gig.

Tarasenko needs to start ‘playing within the system’: Hitch

SAN JOSE, CA - MAY 19:  Vladimir Tarasenko #91 of the St. Louis Blues and Marc-Edouard Vlasic #44 of the San Jose Sharks fight for control of the puck in game three of the Western Conference Finals during the 2016 NHL Stanley Cup Playoffs at SAP Center on May 19, 2016 in San Jose, California.  (Photo by Sean M. Haffey/Getty Images)
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Is it all Vladimir Tarasenko‘s fault that the St. Louis Blues are on the brink of elimination?

No, of course it’s not.

It seems we have to clarify this every time a star player comes under fire for not producing. Hockey is a team game, and the Blues — as a team — have not been as good as the San Jose Sharks in the Western Conference Final.

Still, it was interesting to hear St. Louis coach Ken Hitchcock talk about Tarasenko yesterday, because the criticism was pointed, even if it was delivered in an empathetic manner.

“What happens with goal-scorers when they get frustrated is they look to hit home runs. We need him just to act like a worker,” said Hitchcock.

“What he’s doing is he’s looking to try to catch fast breaks, he’s looking to catch the other team napping. But when you play against guys like [Marc-Edouard Vlasic], you’re not going to catch him napping. He’s just got to feel comfortable playing within the system, playing within the framework.”

Hitchcock added, “I think it’s a natural tendency with younger players who have this heightened sense of urgency to do what they do well, which for him is score goals. He’s gotten too far away from the play. He’s got himself too stretched out. We just need him to come back to the puck a little bit more.”

As we noted yesterday, Tarasenko has been held pointless in five games against the Sharks. In his last three games combined, he’s managed just four shots total. This from a guy who scored 40 of the Blues’ 224 goals during the regular season, then put up 13 points (7G, 6A) in the first two rounds of the playoffs.

We’ll see tonight if the “hard lessons” continue for the 24-year-old, or if he can find a way to help get his team back to St. Louis for Game 7.

Video: Johnson pays the price for Tampa Bay

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It’s been another successful spring for Tyler Johnson.

Johnson, the most diminutive member of Tampa Bay’s vaunted “Triplets” line, is racking up the playoff points yet again. He has 17 through 16 games — tied with Joe Thornton for sixth-most in the postseason — and, depending on how far the Bolts go this year, could best last year’s total, when he had 23 in 24.

Not bad, considering the physical pounding Johnson has taken.

At just 5-foot-9 and 182 pounds, the playoff grind has certainly taken its toll over the last two years. Johnson was rendered all but ineffective in last year’s Cup Final versus Chicago due to a broken right wrist and, this year, dealt with an upper-body injury in the opening round and a puck to the face just prior to Game 4 of the Eastern Conference Final.

Not that it slowed him down any.

Johnson scored the game-winning OT tally in Game 4, getting his body in front of a Jason Garrison shot to deflect home past Marc-Andre Fleury. That earned high praise from Lightning head coach Jon Cooper, who heaped superlatives on his undersized star.

“He’s a winner — that’s what winners do,” coach Jon Cooper said of Johnson, per the Tampa Bay Times. “They don’t back down. And when there’s a challenge ahead of you, you’ve got to find a way to meet the challenge. There’s a lot of coaches that had a front row seat to see how this kid plays and how he competes.

“And it’s not always the size of the player, it’s the size of the heart, and that’s Tyler Johnson.”