Philadelphia Flyers v Florida Panthers

Panthers sell rink naming rights to Lexus, team president wants ads on jerseys


Advertising is pervasive in almost every level of sports (and life, really). To some extent, as a consumer society, we should be used to ads filtering through to unexpected places. Yet there are some “sacred cows” left in sports, including uniforms for most North American professional teams.

Whenever you see the seemingly limitless logos that adorn the sweaters worn by European hockey teams, it seems like a scary crystal ball for the future of the NHL.

The movement toward that future seems almost unstoppable, especially when you see stories like these. Not satisfied with playing at the BankAtlantic Center, the Florida Panthers now skate at the Lexus Rink at the BankAtlantic Center. What’s next: the Dasani Zamboni preparing the Lexus Rink at the BankAtlantic Center?

(Uh oh, I hope I didn’t plant a seed.)

The most interesting/horrifying thing about this story, though, is Panthers team president Michael Yormark’s comments about placing advertisements on NHL jerseys. Here’s what he told Greg Wyshynski of Puck Daddy.

“Obviously, the jerseys are the next great frontier, but obviously there needs to be a lot of thought that goes into it, in terms of how you want to market the jersey as it relates to sponsorship. I don’t think that we want to get close to what NASCAR has done. That’s not to say what they do is wrong, because it works within their sport and culture. I don’t think that works in the National Hockey League … but I do think there’s an opportunity for some branding on the jerseys. If you go to Europe, it’s pretty common.”

And it’s also overkill, looking very much like that NASCAR aesthetic.

“Absolutely, and I don’t think we want to go in that direction,” Yormark said in an interview last Friday. “But at some point, there will be a great debate about it, and at some point it may be strongly, strongly considered. And if it was, we’d take advantage of it.”

“The dollars that have been generated in European soccer with jersey sponsorships have been absolutely enormous,” he continued.

Obviously, such a move would create a tug-of-war between traditional owners/executives and more aggressive types. It’s hard to deny that sports are going in that direction, though.

For fans, it’s a bummer, although perhaps it’s about approach. Would logos on jerseys mean shorter commercial breaks? Cheaper tickets? Will there be any benefit at all?

Sadly, the answer is “probably not,” but such moves would make it a lot easier to digest. Yormark does make a good point in his comments to PD, remarking that it isn’t easy to be a losing team in a non-traditional market. Sometimes you have to be flexible and clever to make a buck in this situation, but hopefully the Panthers will turn back to Plan A again soon: winning.

Marchessault, Pirri providing great bang for buck

SUNRISE, FL - OCTOBER 13: Jonathan Marchessault #81 of the Florida Panthers celebrates a goal during Opening Night of the 2016-2017 NHL Season against New Jersey Devils at BB&T Center on October 13, 2016 in Sunrise, Florida.  (Photo by Mike Ehrmann/Getty Images)
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This summer’s free agent class was highlighted by a number of big-money deals.

Yet through the first month of the season, the real highlight has been the guys that came on the cheap.

Nowhere is this more true than in Florida, where Jonathan Marchessault — signed to a two-year, $1.5 million deal with a $750,000 cap hit — has been a revelation. The undrafted free agent, who spent time with the Rangers, Blue Jackets and Lightning, has five goals and 10 points through seven games with the Panthers.

Marchessault is playing on the club’s top line with Aleksander Barkov and Jaromir Jagr, and leads the Panthers in scoring.

“It’s been a wonderful find for us,” team president Dale Tallon told Sportsnet. “He’s real tricky and good down low. Sees the ice well. He’s not the biggest guy. Some guys slip through the cracks. Some guys are late bloomers.

“It’s not necessarily a bad thing to not get drafted.”

In New York, one of Tallon’s ex-players is providing equally good value.

Brandon Pirri, who went most of the summer without a contract before signing with the Rangers in August, is off to a terrific start. Inked to a one-year, $1.1 million deal, Pirri has four goals and six points in seven games, and leads the team in power-play markers.

“I’m glad we’re the ones who got him,” Derek Stepan said, per the Associated Press. “He’s got a knack for the net. It’s not easy to score goals in this league and he seems to be in those areas to score.

“That’s a difficult thing and, to me, that’s a skill. If you have it, it’s special and it’s rare.”

Some other under-the-radar signings that have stood out:

— The backup goalie position in Montreal was a disaster last season, so full credit to GM Marc Bergevin for solving it on the cheap. Al Montoya was brought aboard for $950,000, and all he’s done is go 3-0-1 with a .955 save percentage and 1.47 GAA. He also provided crucial stability at the start of the year, too, when Carey Price was sidelined with the flu.

— In Dallas, Adam Cracknell has capitalized on the opportunity provided by all the club’s injuries at forward. Signed to a two-way deal with a $600,000 cap hit, 31-year-old has two goals and three points through seven games, appearing in every contest for the Stars this season while averaging over 10 minutes per.

Patrick Wiercioch, who didn’t even get a qualifying offer from Ottawa, signed with Colorado for $800,000. The 26-year-old d-man has been great offensively, with five points through five games, leading all Avs blueliners in scoring.

— Speaking of Ottawa, GM Pierre Dorion did well to sign Tom Pyatt out of the Swiss League. Inked to a one-year, two-way deal worth $800,000, Pyatt returned to the NHL after two years abroad and “has been really good for us on both sides of the ice,” according to head coach Guy Boucher. Pyatt has three points through six games and is one of the club’s top penalty killers.

Tim Leiweke could play role in redevelopment of Seattle’s KeyArena

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Tim Leiweke is best known as the former president and CEO of sports empires AEG and MLSE. (And also for calling out the “just terrible” character of the Toronto Maple Leafs.)

But Leiweke has a new gig now, and according to the Seattle Times, he may end up playing a key role in Seattle’s long-running arena saga.

A powerful, new Los Angeles-based company headed by sports executive Tim Leiweke and concert kingpin Irving Azoff wants to renovate KeyArena and make it compatible for NBA and NHL use.

“We believe in the KeyArena location,” Leiweke, CEO of the 11-month-old Oak View Group, told The Seattle Times in an interview Thursday night. “We believe that the studies have proven — and we will continue to do additional studies as we go through this process — that there is a chance to renovate and make that arena work for music and sports.”

We wrote yesterday about the potential renovation of KeyArena. It’s worth noting that Leiweke’s new company was formed in partnership with MSG, which owns the New York Rangers. Leiweke’s old company, AEG — which owns the Los Angeles Kings — is also interested in the KeyArena project.

Seattle mayor Ed Murray confirmed yesterday that the city will issue a request for proposals in early January “to solicit specific plans from private parties interested in the redevelopment of KeyArena. Proposals would be centered around developing an entertainment facility that can host meetings, concerts and sporting events.”

Where that leaves Chris Hansen’s SoDo project remains to be seen. Hansen started this week’s avalanche of news by offering to build his arena without public financing.

Murray did note in his statement that any KeyArena proposals would “join the recently-revised proposal from the group led by Chris Hansen as possibilities for the development of an arena in Seattle.”

Related: Is the NHL just waiting for Seattle?

Rantanen to debut on Colorado’s ‘kid line’ with Grigorenko, MacKinnon

DENVER, CO - OCTOBER 21:  Mikko Rantanen #96 of the Colorado Avalanche warms up prior to facing the Carolina Hurricanes at Pepsi Center on October 21, 2015 in Denver, Colorado. The Hurricanes defeated the Avalanche 1-0 in overtime.  (Photo by Doug Pensinger/Getty Images)
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It’s not often a 22-year-old is the elder statesmen on his line, but that’s exactly what Mikhail Grigorenko will be on Friday night.

Grigorenko’s the resident greybeard on Colorado’s “Kid Line,” one that features 21-year-old Nathan MacKinnon and, for the first time this season, 19-year-old Mikko Rantanen.

Rantanen, taken 10th overall by Colorado in 2015, will make his season debut tonight against Winnipeg, after missing time with an ankle injury and fulfilling a rehab stint in AHL San Antonio.

Needless to say, the Avs are glad to have him back.

Rantanen had a terrific ’15-16 campaign. He split AHL Rookie of the Year honors with Providence’s Frank Vatrano, and helped Finland capture gold at the World Juniors. Rantanen also became the second-youngest player (18 years old) to participate in an AHL All-Star Game and earned a late-season recall to Colorado, where he made his NHL debut and appeared in nine games.

At 6-foot-3, 212 pounds, Rantanen has the size and physique to be a real force alongside Grigorenko and MacKinnon.

And he’s hoping he can be a force at the NHL level for a long time.

“I want to do what I do best, bring my strengths to our team,” he said, per the Colorado Springs Gazette. “I want to do everything I can to stay here. I would like to stay here for a while.”

It’s fair to suggest head coach Jared Bednar made this move in the hopes of providing a spark. The Avs are 3-2-0 to start the year, but have lost two of three and haven’t played since last Saturday.

MacKinnon is tied for the team scoring lead with five points through five games, while Grigorenko sits tied for second in assists, with three.

McIlrath clears waivers, which may surprise a few people

NEW YORK, NY - JANUARY 25:  Dylan McIlrath #6 of the New York Rangers takes the puck as Matt Moulson #26 of the Buffalo Sabres defends at Madison Square Garden on January 25, 2016 in New York City.  (Photo by Elsa/Getty Images)
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Alain Vigneault got his wish. Dylan McIlrath has cleared waivers and been assigned to AHL Hartford.

McIlrath, 24, was placed on waivers yesterday after getting into just one game for the New York Rangers through their first seven.

“Selfishly, I hope he clears waivers and goes to Hartford and plays,” the Rangers’ head coach said. “But if somebody would pick him up and give him an opportunity, I’d be very happy for him.”

Many speculated that McIlrath, a right shot, would get claimed, perhaps by a team like the Boston Bruins. But the emergence of rookie Brandon Carlo, combined with the return of Adam McQuaid from injury, made a claim less likely for the B’s. Carlo and McQuaid both shoot right, as does regular Colin Miller. (Ditto for Kevan Miller, though he’s on injured reserve with a broken hand.)

And so McIlrath remains a member of the organization that drafted him. Hartford plays tonight and tomorrow at home to Lehigh Valley and Utica, respectively.