Philadelphia Flyers v Florida Panthers

Panthers sell rink naming rights to Lexus, team president wants ads on jerseys

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Advertising is pervasive in almost every level of sports (and life, really). To some extent, as a consumer society, we should be used to ads filtering through to unexpected places. Yet there are some “sacred cows” left in sports, including uniforms for most North American professional teams.

Whenever you see the seemingly limitless logos that adorn the sweaters worn by European hockey teams, it seems like a scary crystal ball for the future of the NHL.

The movement toward that future seems almost unstoppable, especially when you see stories like these. Not satisfied with playing at the BankAtlantic Center, the Florida Panthers now skate at the Lexus Rink at the BankAtlantic Center. What’s next: the Dasani Zamboni preparing the Lexus Rink at the BankAtlantic Center?

(Uh oh, I hope I didn’t plant a seed.)

The most interesting/horrifying thing about this story, though, is Panthers team president Michael Yormark’s comments about placing advertisements on NHL jerseys. Here’s what he told Greg Wyshynski of Puck Daddy.

“Obviously, the jerseys are the next great frontier, but obviously there needs to be a lot of thought that goes into it, in terms of how you want to market the jersey as it relates to sponsorship. I don’t think that we want to get close to what NASCAR has done. That’s not to say what they do is wrong, because it works within their sport and culture. I don’t think that works in the National Hockey League … but I do think there’s an opportunity for some branding on the jerseys. If you go to Europe, it’s pretty common.”

And it’s also overkill, looking very much like that NASCAR aesthetic.

“Absolutely, and I don’t think we want to go in that direction,” Yormark said in an interview last Friday. “But at some point, there will be a great debate about it, and at some point it may be strongly, strongly considered. And if it was, we’d take advantage of it.”

“The dollars that have been generated in European soccer with jersey sponsorships have been absolutely enormous,” he continued.

Obviously, such a move would create a tug-of-war between traditional owners/executives and more aggressive types. It’s hard to deny that sports are going in that direction, though.

For fans, it’s a bummer, although perhaps it’s about approach. Would logos on jerseys mean shorter commercial breaks? Cheaper tickets? Will there be any benefit at all?

Sadly, the answer is “probably not,” but such moves would make it a lot easier to digest. Yormark does make a good point in his comments to PD, remarking that it isn’t easy to be a losing team in a non-traditional market. Sometimes you have to be flexible and clever to make a buck in this situation, but hopefully the Panthers will turn back to Plan A again soon: winning.

Pavelski’s late goal helps Sharks grab 2-0 series lead over Preds

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The San Jose Sharks became the only team in the second round to jump out to a 2-0 lead in their series. The Sharks did it by beating the Predators 3-2 in Game 2 on Sunday night.

San Jose opened the scoring in the second period when Logan Couture buried a rebound by Preds goalie Pekka Rinne. Brent Burns took the initial shot from the point and extended his playoff point streak to four games.

The Predators finally got on the board at the 12:56 mark of the third period when Mattias Ekholm tied the game at one.

Here’s the goal:

Nashville’s good fortune didn’t last very long. Sharks captain Joe Pavelski gave San Jose a 2-1 lead less than five minutes later.

Pavelski also picked up two assists in the game. The 31-year-old has at least one point in six of his seven postseason games in 2016.

Joe Thornton then added an empty-netter in the final minute of play before Ryan Johansen scored with four seconds remaining.

Despite the loss, Preds head coach Peter Laviolette wasn’t too disappointed by the way his team played.

The Predators outshot the Sharks (39-25), they outhit San Jose (46-26), but they just couldn’t outscore them.

Like the old saying goes: “you’re not in trouble until you lose a game on home ice.” The Preds still haven’t done that, which means they’re not done yet.

The series now shifts to Nashville for Game 3, which will be played on Tuesday night.

Video: Marc-Edouard Vlasic saved by his visor after taking Shea Weber shot to the face

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It’s a scary night for players getting hit in the head with pucks.

After Brian Elliott was hit in the head by a Jason Spezza slapshot, it was Marc-Edouard Vlasic‘s turn to narrowly avoid disaster.

In the third period of Sunday’s game against the Predators, Vlasic took a puck to the face. The end result could have been catastrophic had Vlasic not had a visor.

You can see the incident by clicking the video at the top of the page.

It’s nice to see that Vlasic was in a joking mood after the game:

Hockey Twitter breathed a collective sigh of relief after Vlasic got back up:

It sounds like Olli Maatta won’t be ready for Game 3

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You’ve all seen it by now (if you haven’t, click the video at the top of page). Penguins defenseman Olli Maatta was forced to leave Game 2 against the Capitals after taking a late hit from Brooks Orpik. Not only was the hit late, but Orpik also caught Maatta in the head.

After the Penguins’ optional skate on Sunday, Penguins head coach Mike Sullivan wasn’t optimistic about Maatta’s chances of playing in Game 3 on Monday night.

“Olli’s being evaluated as we speak, so I don’t have any real update as far as his status is concerned,” Sullivan said, per the Pittsburgh Post-Gazette. “He’s being evaluated today, we’ll probably have more information in the morning.

“I don’t have a lot of sense of his availability. I’m probably not optimistic, though.”

After the game, Capitals coach Barry Trotz stood up for his defenseman.

“We’ll let the league handle it,” Trotz said, per CSN Mid-Atlantic. “If you know anything about Brooks, he plays hard, he plays clean. He’s not a dirty player.”

And the league certainly did handle it, as they suspended Orpik for three games.

Related:

Penguins coach takes issue with late, high Orpik hit on Maatta

Brooks Orpik suspended three games for hit on Olli Maatta

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Brooks Orpik has been suspended for three games for his hit on Olli Maatta (top). The Caps defenseman will be forced to miss Games 3, 4 and 5 of the best-of-seven series against the Penguins.

Orpik delivered a late, high hit to Maatta in Game 2. The Penguins defenseman was wobbly getting off the ice and he was unable to return to the game.

Here’s how the Department of Players Safety saw the play:

“Orpik steps up to pressure Bonino, who quickly moves the puck to Maatta. Orpik peels off Bonino to pressure Maatta, who releases a shot from the top of the circle. The two continue on their path toward the goal line, as the puck is kicked into the slot. A full second after Maatta releases the puck, Orpik delivers a high, forceful hit making significant head contact. This is interference.”

To watch the NHL’s Department of Player Safety’s full explanation, click the video below.

This is the third time Orpik’s been suspended in his NHL career.