Philadelphia Flyers v Florida Panthers

Panthers sell rink naming rights to Lexus, team president wants ads on jerseys

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Advertising is pervasive in almost every level of sports (and life, really). To some extent, as a consumer society, we should be used to ads filtering through to unexpected places. Yet there are some “sacred cows” left in sports, including uniforms for most North American professional teams.

Whenever you see the seemingly limitless logos that adorn the sweaters worn by European hockey teams, it seems like a scary crystal ball for the future of the NHL.

The movement toward that future seems almost unstoppable, especially when you see stories like these. Not satisfied with playing at the BankAtlantic Center, the Florida Panthers now skate at the Lexus Rink at the BankAtlantic Center. What’s next: the Dasani Zamboni preparing the Lexus Rink at the BankAtlantic Center?

(Uh oh, I hope I didn’t plant a seed.)

The most interesting/horrifying thing about this story, though, is Panthers team president Michael Yormark’s comments about placing advertisements on NHL jerseys. Here’s what he told Greg Wyshynski of Puck Daddy.

“Obviously, the jerseys are the next great frontier, but obviously there needs to be a lot of thought that goes into it, in terms of how you want to market the jersey as it relates to sponsorship. I don’t think that we want to get close to what NASCAR has done. That’s not to say what they do is wrong, because it works within their sport and culture. I don’t think that works in the National Hockey League … but I do think there’s an opportunity for some branding on the jerseys. If you go to Europe, it’s pretty common.”

And it’s also overkill, looking very much like that NASCAR aesthetic.

“Absolutely, and I don’t think we want to go in that direction,” Yormark said in an interview last Friday. “But at some point, there will be a great debate about it, and at some point it may be strongly, strongly considered. And if it was, we’d take advantage of it.”

“The dollars that have been generated in European soccer with jersey sponsorships have been absolutely enormous,” he continued.

Obviously, such a move would create a tug-of-war between traditional owners/executives and more aggressive types. It’s hard to deny that sports are going in that direction, though.

For fans, it’s a bummer, although perhaps it’s about approach. Would logos on jerseys mean shorter commercial breaks? Cheaper tickets? Will there be any benefit at all?

Sadly, the answer is “probably not,” but such moves would make it a lot easier to digest. Yormark does make a good point in his comments to PD, remarking that it isn’t easy to be a losing team in a non-traditional market. Sometimes you have to be flexible and clever to make a buck in this situation, but hopefully the Panthers will turn back to Plan A again soon: winning.

Flames keep showing life, Stars stumble once again

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If you think the Dallas Stars are struggling because of defense more than anything else, then you’ll make sure to keep the video above “on file.”

There Kari Lehtonen was, helpless on a 2-on-0 rush for the Calgary Flames, which Johnny Gaudreau finished with calm and ease. For some, that goal is the symbol of the Stars’ season.

Either way, it was a painful goal in the Flames’ 2-1 win against the Stars. Calgary won despite Dallas firing 30 shots on goal versus the Flames’ 20.

One team climbing, the other stumbling

With that, the Flames are now on a four-game winning streak. Since falling to 5-10-1 on Nov. 12, the Flames have gone 9-3-1 in their last 13 games, pushing them to 14-13-2 overall. Gaudreau coming back is the icing on the cake after Chad Johnson really took charge of the Flames’ top job.

During a similar span, the Stars can’t seem to get it together. Dallas stood at 6-6-3 after beating the Oilers 3-2 on Nov. 11. They’re now 10-11-6, essentially standing in place as a .500 team.

Dallas can’t seem to get momentum going, a thought that might have left them envious of the team on the other end of the ice on Tuesday.

Canadiens are facing some turbulence (and mostly passing the test)

ST. LOUIS, MO - DECEMBER 6: Patrik Berglund #21 of the St. Louis Blues checks Tomas Plekanec #14 of the Montreal Canadiens at the Scottrade Center on December 6, 2016 in St. Louis, Missouri.  (Photo by Dilip Vishwanat/ Getty Images)
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The Montreal Canadiens aren’t in crisis mode, but as far as this so-far outstanding 2016-17 season goes, they are finally facing some adversity.

Alex Galchenyuk, one of their most promising young players, is out indefinitely. There are murmurs that captain Max Pacioretty isn’t getting along with head coach Michel Therrien.* Tuesday presented a body blow or two to boot.

For one thing, the Canadiens gave up a 2-0 lead to lose 3-2 to the St. Louis Blues in overtime. Jaden Schwartz grabbed an assist and scored the game’s last two goals, including the OT-winner:

Losing to a contender like the Blues, especially while still grabbing a “charity point,” isn’t that big of a deal. A possible David Desharnais injury makes things a little dicey, however:

Really, though, it’s not all that bad for Montreal. They managed a 2-2-1 mark during a five-game road trip heavy on quality opponents.

Also: six of their next seven games come at home, where they’re 12-1-1. So things will look brighter soon enough.

Still, with some injuries and a big road trip to end 2016 and start 2017, there may be some moments where Montreal looks vulnerable.

Ultimately, fighting through stretches like these could very well benefit the Habs later on.

* – Ah, the old standby: “Player X isn’t seeing eye-to-eye with Therrien.”

From the Blues’ side:

Ristolainen, Kane, O’Reilly push Sabres past McDavid and the Oilers

EDMONTON, AB - OCTOBER 16:  Rasmus Ristolainen #55, Matt Moulson #26, Sam Reinhart #23, Kyle Okposo #21 and Ryan OÕReilly #90 of the Buffalo Sabres celebrate a goal against the Edmonton Oilers on October 16, 2016 at Rogers Place in Edmonton, Alberta, Canada. (Photo by Codie McLachlan/Getty Images)
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On Tuesday, it wasn’t just about Jack Eichel vs. Connor McDavid. Instead, it was a clash between a fleet of young scorers who were in their prime, with the Buffalo Sabres coming up on top against the Edmonton Oilers.

In particular, high-scoring defenseman Rasmus Ristolainen, power forward Evander Kane and two-way center Ryan O'Reilly made the difference in Buffalo’s 4-3 overtime win.

Ristolainen’s first goal of 2016-17 was a big one, as it clinched the contest in OT:

Evander Kane scored two goals of his own, including one in the dying seconds of regulation to allow Buffalo to get a standings point (and then a second) in the first place.

Kane finished with two goals, O’Reilly generated two assists and Ristolainen managed a one-goal, two-assist performance.

It would be wrong to say that the marquee names didn’t show up at all. McDavid generated two assists and Eichel also nabbed a helper.

You’d be correct in saying that other young players stole the show, though, and the Sabres were the biggest beneficiaries.

Video: Brent Seabrook shaken up after awkward fall

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It wasn’t nearly as scary as the falls suffered by Travis Zajac or Philip Larsen, but the Chicago Blackhawks are still holding their breath when it comes to defenseman Brent Seabrook.

As you can see from the video above, Seabrook was tripped up by Jordan Martinook of the Arizona Coyotes during a simple puck battle. Seabrook was shaken up after falling awkwardly on that play.

At the moment, it’s unclear if this will be an ongoing issue or if the Blackhawks avoided a costly injury.

Martinook was not penalized.

CSN Chicago’s Tracey Myers notes that Seabrook wasn’t out to begin the third period. So far, not so good.

The Blackhawks beat the Arizona Coyotes 4-0, so the silver lining for Chicago is that they won.