Marketing failure – Report: If NHL returns to Winnipeg, team won’t be named Winnipeg Jets

2 Comments

While we don’t know if the NHL is going to make a return to Winnipeg, the speculation of how things will go with the return of the Winnipeg Jets has been well underway for the last few years thanks to the ongoing saga of the Phoenix Coyotes. Lots of NHL fans are nostalgic for those days in the 1980s and 1990s when trips to Winnipeg meant seeing Keith Tkachuk or  Teemu Selanne and the Jets taking the ice clad in white, blue, and red swelling with pride for the city.

As things go when people with money and big ideas for marketing get involved, some of the ad wizards in Manitoba, Canada think it would be a great idea when/if the NHL returns to Winnipeg that the team not be known by that clunky old name that everyone outside of Arizona loves and adores.

Dave Wheeler of the Winnipeg Sun tells us that if NHL hockey is to be played again in Winnipeg, they won’t be calling the team the Winnipeg Jets.

I have it under good authority, that a name, jersey scheme, and logo have already been designed and are ready to go for when the team makes our city its home.

The bad news for some fans — it will not be the Jets. From what I do know, the team will go under the moniker of the Manitoba (TBA).

Making it a provincial team makes financial sense for corporate support, bringing in more dollars from outside the city. Same idea as the Saskatchewan Roughriders, who would have nearly as much support if they were the Regina Roughriders. I have heard some names bounced around the rumour mill, but nothing has been confirmed.

Financial and corporate sense at the local level, perhaps but if this proved to be true at all, the good folks coming up with these ideas in Manitoba might want to step outside of the fishbowl and take a look around. The situation in Phoenix has the added allure for fans because many people were opposed to taking away the Jets in the first place.

Jets merchandise is still sold and marketed by the NHL now and remains very popular thanks to the warm feelings people have from seeing Selanne score 76 goals his rookie season or from growing up playing video games emblazoned with Jets logo and players to make use of. Coming up with a more generic and marketing-wizard type of nickname for the team, while drawing attention to the province of Manitoba rather than the city of Winnipeg, smacks of being a bogus grab to sell and push more merchandise.

Perhaps we’ve found out where the brains behind the Islanders switching from their traditional logo to the infamous “fisherman” have disappeared to. After all, if you want to ruin the support you might get for bringing  a team back to Winnipeg saying you won’t go back to the old name is a pretty good way to do it.

Supporting an idea that hearkens back to something you grew up with does wonders to make people feel good about making it happen. Changing that up and making it abundantly corporate from top to bottom under the guise of trying to make it your own new thing is cold, calculating, and worst of all boring. If we’re going to get hockey back to Winnipeg, make it something that’s lovable and worth rallying around. If it’s the Coyotes that are going end up back there, that’s the best sort of PR you could ask for.

Buffalo Sabres reveal 2018 Winter Classic jersey (Photos)

Sabres
Leave a comment

Black Friday is two days away, so naturally it’s a great time for the Buffalo Sabres and New York Rangers to reveal their jerseys for the 2018 Winter Classic which will take place on Jan. 1 at Citi Field in Queens.

[2018 Winter Classic: Buffalo Sabres vs. New York Rangers at Citi Field]

While we await what the Rangers will wear, the Sabres are going with a classic look that will have you thinking of the days of Alex Mogilny, Pat LaFontaine and Donald Audette, as well as the 2008 Winter Classic.

That “NY” at the bottom of the logo? That’s a “marker of the interstate matchup,” according to the Sabres. The royal blue harkens back to their original color scheme from the 1970s and the jersey also features three secondary logos. The buffalo features SABRES on it, a pair of crossed swords on the pants and the Buffalo script wordmark on the helmet.

It’s a real sharp look with a solid color scheme and one of the more memorable logos.

What do you think?

————

Sean Leahy is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @Sean_Leahy.

NHL on NBCSN: Lightning look to keep rolling against Blackhawks

Getty
Leave a comment

NBCSN’s coverage of the 2017-18 NHL season continues on Wednesday night, as the Tampa Bay Lightning host the Chicago Blackhawks at 7:30 p.m. ET. You can stream the game by clicking here

After missing the playoffs last season, the Lightning couldn’t have envisioned getting off to a better start this season. Through 20 games, only the St. Louis Blues (33 points in 22 games) have picked up more points than the Bolts (32 points in 20 games). As you can see from the numbers, Tampa has games in hand on St. Louis and they only trail by one point.

The Lightning are coming off a 5-3 loss to the Islanders on Saturday, but that was their first regulation defeat since Oct. 28 in Anaheim.

There’s many reasons why they’ve been so good this season, but look no further than the line of Nikita Kucherov, Steven Stamkos and Vladislav Namestnikov. That trio has been lights out so far this season, as they’ve combined to score 88 points in 20 games.

Add the stellar play of blue liners Victor Hedman, Mikhail Sergachev, and Anton Stralman, as well as Andrei Vasilevskiy‘s dominance between the pipes, and it’s easy to see why they’re playing so well.

After tonight’s game, the Lightning will hit the road to close out the month. They’ll travel to Washington, Pittsburgh, Buffalo and Boston over the next week.

Since falling apart in a 7-5 loss to the Devils on Nov. 12, the Blackhawks have won each of their last two games (6-3 over the Rangers, 2-1 against Pittsburgh).

If the playoffs started today, the ‘Hawks wouldn’t be in, but the playoffs don’t start today, so there’s plenty of time for them to figure out what’s gone wrong.

Tonight, they’ll have their hands full with the potent Tampa Bay attack, and they have to play a sound game if they want to come out on top.

“You have to know who’s out there, who can make plays,” goalie Corey Crawford said of the Lightning, per the Chicago Tribune. “Who is more of a drive-to-the-net, gritty player. You have to be patient. Their D-men are in the rush as lot. They’re going to have guys coming through the middle.”

Joey Alfieri is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @joeyalfieri.

It’s been a tough start to the season for Kyle Palmieri’s feet

Getty
Leave a comment

It’s been a tough start to the season for Kyle Palmieri‘s feet.

After missing six games because of a left foot/ankle injury he suffered in practice late last month, the Devils announced that Palmieri is back on the shelf because of a broken right foot.

The latest injury occurred during Monday’s game against the Minnesota Wild, after he blocked a shot. The team says they expect him to miss anywhere between four and six weeks.

The Devils are off to a fantastic start this season (they’re 12-5-3 record has them in first place in the Metropolitan Division), but there’s no doubt that losing Palmieri for an extended period of time will hurt.

The 26-year-old has four goals and five assists in 13 games this season. He’s also coming off 30 and 26-goal seasons over the last two years.

Here’s your daily reminder that hockey players are tough:

Joey Alfieri is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @joeyalfieri.

PHT Morning Skate: Is it time for the Habs to trade Shea Weber to the Leafs?

2 Comments
Welcome to the PHT Morning Skate, a collection of links from around the hockey world. Have a link you want to submit? Email us at phtblog@nbcsports.com.

Vladimir Tarasenko got a Gordie Howe hat trick in Tuesday’s 8-3 win over the Edmonton Oilers. You can check out the highlights from that game by clicking the video at the top of the page.

–TSN’s Travis Yost explores the possibility of the Canadiens trading Shea Weber away so that they can get a rebuild started. Yost believes a trade to Toronto isn’t likely, but it should be considered. (TSN.ca)

–Former NHL enforcer Stephen Peat is struggling with a number of issues due to brain trauma he suffered on the ice. Here’s a sad exchange of e-mails between Peat’s father and a writer at the New York Times.

Matt Murray has two Stanley Cup rings, but he’s still working hard to improve his game on the ice. “It’s just about trying to make your job as easy as possible, fundamentals-wise,” Murray explains. “Every time a goal goes in, I know exactly what I should have done better and what I could have done better. There’s an answer to everything. That’s kind of how I like to approach it.” (Pittsburghmagazine.com)

–Now that the Avs have made the Matt Duchene trade, they’ve officially fully embraced a rebuild, as they’re icing the second-youngest roster in the NHL. (BSNDenver.com)

–Even though teams that aren’t in a playoff spot by Thanksgiving face an uphill climb, the Bruins aren’t going to let that stop them from where they want to go. “We gotta stick with the process,” head coach Bruce Cassidy said. “If you trust the process and play the right way, then we believe we’ll get enough points. It may not be by November 24. Given the amount of adversity we’ve dealt with I don’t think it’s fair to use that benchmark. It matters but the process matters equally.” (Bruinsdaily.com)

–Winning on the road isn’t easy in the NHL, so games at home are that much more important. Unfortunately for the Edmonton Oilers, they haven’t been good at Rogers Place. (Oilersnation.com)

–The Leafs have been relatively good on the ice this season, but what do their advanced stats look like? Pensionplanpuppets.com has a full breakdown of their advanced shooting numbers. (Pensionplanpuppets.com)

–Sabres coach Phil Housley hasn’t had it easy during his first year as an NHL head coach, but he still enjoy working with the players on his roster. “Obviously, when you’re not winning, the pressure builds and you have to try to handle all those things and the stressful parts of the job,” Housley said. “But I love the challenge. I love coming to the rink, I love getting better, whether as a coach or demanding more from players and trying to turn the organization around.” (Pioneer Press)

–The Canucks placed Anton Rodin on waivers with the purpose of buying out his contract. Now, it sounds like he’s about to join HC Davos of the Swiss League. (Swisshockeynews.ch)

–The Australian ambassador to the United States’ name is Joe Hockey. Seriously, that’s not a joke. NHL.com sat down for a Q&A with Mr. Hockey, and surprisingly, he doesn’t know a whole lot about the game. (NHL.com)

Joey Alfieri is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @joeyalfieri.