Marketing failure – Report: If NHL returns to Winnipeg, team won’t be named Winnipeg Jets

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While we don’t know if the NHL is going to make a return to Winnipeg, the speculation of how things will go with the return of the Winnipeg Jets has been well underway for the last few years thanks to the ongoing saga of the Phoenix Coyotes. Lots of NHL fans are nostalgic for those days in the 1980s and 1990s when trips to Winnipeg meant seeing Keith Tkachuk or  Teemu Selanne and the Jets taking the ice clad in white, blue, and red swelling with pride for the city.

As things go when people with money and big ideas for marketing get involved, some of the ad wizards in Manitoba, Canada think it would be a great idea when/if the NHL returns to Winnipeg that the team not be known by that clunky old name that everyone outside of Arizona loves and adores.

Dave Wheeler of the Winnipeg Sun tells us that if NHL hockey is to be played again in Winnipeg, they won’t be calling the team the Winnipeg Jets.

I have it under good authority, that a name, jersey scheme, and logo have already been designed and are ready to go for when the team makes our city its home.

The bad news for some fans — it will not be the Jets. From what I do know, the team will go under the moniker of the Manitoba (TBA).

Making it a provincial team makes financial sense for corporate support, bringing in more dollars from outside the city. Same idea as the Saskatchewan Roughriders, who would have nearly as much support if they were the Regina Roughriders. I have heard some names bounced around the rumour mill, but nothing has been confirmed.

Financial and corporate sense at the local level, perhaps but if this proved to be true at all, the good folks coming up with these ideas in Manitoba might want to step outside of the fishbowl and take a look around. The situation in Phoenix has the added allure for fans because many people were opposed to taking away the Jets in the first place.

Jets merchandise is still sold and marketed by the NHL now and remains very popular thanks to the warm feelings people have from seeing Selanne score 76 goals his rookie season or from growing up playing video games emblazoned with Jets logo and players to make use of. Coming up with a more generic and marketing-wizard type of nickname for the team, while drawing attention to the province of Manitoba rather than the city of Winnipeg, smacks of being a bogus grab to sell and push more merchandise.

Perhaps we’ve found out where the brains behind the Islanders switching from their traditional logo to the infamous “fisherman” have disappeared to. After all, if you want to ruin the support you might get for bringing  a team back to Winnipeg saying you won’t go back to the old name is a pretty good way to do it.

Supporting an idea that hearkens back to something you grew up with does wonders to make people feel good about making it happen. Changing that up and making it abundantly corporate from top to bottom under the guise of trying to make it your own new thing is cold, calculating, and worst of all boring. If we’re going to get hockey back to Winnipeg, make it something that’s lovable and worth rallying around. If it’s the Coyotes that are going end up back there, that’s the best sort of PR you could ask for.

The West’s next round is now set (and wide-open)

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Saturday was a great day for fans of brevity and revenge.

Three of a possible three series ended on this day, with the Rangers dispatching the Canadiens, the Blues eliminating the “better” Wild, and the Oilers knocking off the Sharks in six.

The Rangers await either the Bruins or Senators and the Penguins face the winner of the Leafs – Capitals series out East, but we now know how the West shakes out.

St. Louis Blues vs. Nashville Predators

Both teams provided some of the upsets of this young postseason. Each features a red-hot goalie in Jake Allen and Pekka Rinne. Interesting.

Anaheim Ducks vs. Edmonton Oilers

There will be a lot of orange. We may also see a ton of goals with Ryan Getzlaf on fire, Oscar Klefbom headlining the list of unhealthy players and Connor McDavid possibly able to really take off against a Ducks defense that is beat up in its own right.

It’s already been a strange season out West, with the Kings missing the playoffs and first-round exits for the Sharks and Blackhawks. Get ready – and giddy – for things to get even weirder as the postseason goes along.

Oilers win first series since 2006 after Sharks fall crossbar short of overtime

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After making the playoffs for the first time since 2006, the Edmonton Oilers weren’t just “happy to be there.” They confirmed as much by eliminating the San Jose Sharks with a 3-1 victory in Game 6, winning the series 4-2.

Yes, those young Oilers just eliminated the team that represented the West in the 2016 Stanley Cup Final. Wow.

Ultimately, winning the breakaway battle in the second period indeed made the difference. Leon Draisaitl and Anton Slepyshev scored on their chances in the middle frame while Patrick Marleau could not; Slepyshev’s 2-0 goal ultimately became the series-clincher.

Now, that’s not to say that Marleau was a drag on San Jose. If this is it for one of the faces of the franchise, he had a great 2016-17, including generating the Sharks’ final goal of the postseason.

The Shark Tank was alive after Marleau reduced the Oilers’ lead to 2-1, and more than a few blood pressures rose – both in Edmonton and San Jose – after the Sharks got this close to tying things up.

Wow.

With this result, the West is set. The St. Louis Blues will take on the Nashville Predators while the Oilers face the Anaheim Ducks.

As much as people try to put the training wheels on Connor McDavid & Co., the West is wide-open enough that it’s not so outrageous to imagine a big run for Edmonton.

Beating the Sharks is a pretty nice way of adding an exclamation point to that statement win. And hey … they beat the Sharks last time around, too.

Canadiens sound a lot like Wild after playoff exit (without ‘better team’ talk)

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Much like the Minnesota Wild earlier on Saturday, the Montreal Canadiens are stunned to approach the golf courses so rapidly.

Many of the responses after the New York Rangers eliminated them in Game 6 sound a lot like what the Wild uttered, though there’s no potential bulletin board material like Bruce Boudreau’s line about the better team failing to win four games.

Max Pacioretty viewed this early exit as a “missed opportunity” and never really believed that an elimination was coming.

Claude Julien provided parallel comments to Bruce Boudreau, believing that Montreal generated chances but lacked “finish.”

Brendan Gallagher? He worries that this might have been the Canadiens’ best chance, something the Wild must also worry about with a difficult offseason ahead.

Now, it’s likely that most teams speak about being shocked and expecting better after being booted from the postseason.

Still, these reactions do shine a light on the staggering nature of some of these exits. Will the likes of the Blackhawks, Canadiens and Wild struggle to be in such prime positions in the future? With the Sharks needing a comeback against the Oilers, could the trend continue on Saturday?

The bottom line is that, instead of preparing for a Game 7 after winning the Atlantic Division, the Canadiens are packing up their stuff and worrying about re-signing Carey Price. That’s a pretty stunning turnaround, regardless of the soundbytes available.

Video: Draisaitl, Slepyshev score on breakaways, Talbot spurns Marleau

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Some playoff games or even series come down to something as stupidly simple as one team taking advantage of their opportunities while the other fails to capitalize on chances.

If Game 6 of the Oilers – Sharks series follows the story of the second period, then San Jose may join Saturday’s stream of eliminated teams.

It’s not fair to boil it down to three breakaways, but some might feel that way.

Leon Draisaitl looked like a gritty, strong veteran during his first career playoff goal, bulling his way to the net for 1-0 breakaway tally. About a minute later, Anton Slepyshev was even more alone against Martin Jones, and he scored his first postseason goal to make it 2-0.

That stings for the Sharks, and it doesn’t help that they had a similar chance not long after. This time around, Patrick Marleau couldn’t beat Cam Talbot, so it remained 2-0 for Edmonton.

That’s the same score as the game enters the third period, even with some dangerous late chances for the Sharks.

If the Sharks don’t score at least two goals in the third, their push to return to the Stanley Cup Final could end in the first round.