Marketing failure – Report: If NHL returns to Winnipeg, team won’t be named Winnipeg Jets


While we don’t know if the NHL is going to make a return to Winnipeg, the speculation of how things will go with the return of the Winnipeg Jets has been well underway for the last few years thanks to the ongoing saga of the Phoenix Coyotes. Lots of NHL fans are nostalgic for those days in the 1980s and 1990s when trips to Winnipeg meant seeing Keith Tkachuk or  Teemu Selanne and the Jets taking the ice clad in white, blue, and red swelling with pride for the city.

As things go when people with money and big ideas for marketing get involved, some of the ad wizards in Manitoba, Canada think it would be a great idea when/if the NHL returns to Winnipeg that the team not be known by that clunky old name that everyone outside of Arizona loves and adores.

Dave Wheeler of the Winnipeg Sun tells us that if NHL hockey is to be played again in Winnipeg, they won’t be calling the team the Winnipeg Jets.

I have it under good authority, that a name, jersey scheme, and logo have already been designed and are ready to go for when the team makes our city its home.

The bad news for some fans — it will not be the Jets. From what I do know, the team will go under the moniker of the Manitoba (TBA).

Making it a provincial team makes financial sense for corporate support, bringing in more dollars from outside the city. Same idea as the Saskatchewan Roughriders, who would have nearly as much support if they were the Regina Roughriders. I have heard some names bounced around the rumour mill, but nothing has been confirmed.

Financial and corporate sense at the local level, perhaps but if this proved to be true at all, the good folks coming up with these ideas in Manitoba might want to step outside of the fishbowl and take a look around. The situation in Phoenix has the added allure for fans because many people were opposed to taking away the Jets in the first place.

Jets merchandise is still sold and marketed by the NHL now and remains very popular thanks to the warm feelings people have from seeing Selanne score 76 goals his rookie season or from growing up playing video games emblazoned with Jets logo and players to make use of. Coming up with a more generic and marketing-wizard type of nickname for the team, while drawing attention to the province of Manitoba rather than the city of Winnipeg, smacks of being a bogus grab to sell and push more merchandise.

Perhaps we’ve found out where the brains behind the Islanders switching from their traditional logo to the infamous “fisherman” have disappeared to. After all, if you want to ruin the support you might get for bringing  a team back to Winnipeg saying you won’t go back to the old name is a pretty good way to do it.

Supporting an idea that hearkens back to something you grew up with does wonders to make people feel good about making it happen. Changing that up and making it abundantly corporate from top to bottom under the guise of trying to make it your own new thing is cold, calculating, and worst of all boring. If we’re going to get hockey back to Winnipeg, make it something that’s lovable and worth rallying around. If it’s the Coyotes that are going end up back there, that’s the best sort of PR you could ask for.

Vatrano presence: Bruins edge Red Wings in overtime

Frank Vatrano David Krejci
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The Boston Bruins keep flipping the script.

In Wednesday’s case, it swerved to a “Cinderella” story, as little-known forward Frank Vatrano scored two of Boston’s three goals – including the overtime clincher – as the B’s beat the Detroit Red Wings 3-2 (OT).

Here’s his first goal of the night:

While this is his overtime game-winner:

It wasn’t a perfect night for the 21-year-old, yet it may have been a convincing one.

The Bruins continue to begin a month on a sour note before ending up with impressive sprees.

October: 0-3-0 start, finished month with four straight wins and victories in six of seven contests.

November: 0-3-0 start, losses in four of five; currently on a four-game winning strek with victories in five of six.

Boston faces a challenge in closing this month out against the Rangers on Friday, and it’s possible that this trend may continue, as they begin December with a three-game road trip through Western Canada.

More than anything else, the safest bet with the Bruins is for ups and downs.

Crosby roars, Malkin scores in OT for Penguins win

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Controversy just seems to find the Pittsburgh Penguins. Credit Sidney Crosby & Co. for responding with a win on Wednesday.

Crosby generated two pretty goals, including this slam-dunk slapper:

… While Evgeni Malkin‘s overtime-winner stood as the Penguins managed a 4-3 overtime win against the St. Louis Blues tonight.

(You can see Malkin’s OT-clincher in the video above this post.)

Will this win and strong performance from Crosby silence murmurs about his relationship with Mario Lemieux? Probably not, yet it likely turns the volume down in some ways, including killing the “Is he struggling because of distractions” storyline.

You know, at least for a little while. Maybe.

Fight video: Claude Giroux vs. Nick Leddy

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Claude Giroux isn’t the nastiest, most physical captain the Philadelphia Flyers have employed. Even so, he can be feisty at times.

Wednesday showed that, as he clearly wasn’t happy with an earlier Nick Leddy hit, and eventually got the New York Islanders defenseman to drop his gloves.

You can see the fight and the check that inspired that scrap in the video above.

It’s the fourth fight Giroux has been a part of, with his most recent adversary being may his most bitter rival.

Not a heavyweight bout between Giroux and Leddy, mind you, but sometimes it’s amusing to soak in such a rare sight.

Update: The fight may have inspired the Islanders more than the Flyers, as they bested Philly 3-1 on Wednesday.

Carter Hutton gets flipped, stays in game

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Carter Hutton is getting something that might make fellow Nashville Predators goalie Pekka Rinne jealous: goal support.

Still, there was at least one moment where Rinne was likely happy to be on the bench, as Hutton was left flipping during this collision with Buffalo Sabres forward Marcus Foligno:

Remarkably, Hutton remained in the game.

If you’re the type who loves adding to your “hockey players are tough” files, put this under the goalies section.

Check out this incredible shot of that moment:

Update: The Predators held off the Buffalo Sabres to win 3-2.