Marketing failure – Report: If NHL returns to Winnipeg, team won’t be named Winnipeg Jets

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While we don’t know if the NHL is going to make a return to Winnipeg, the speculation of how things will go with the return of the Winnipeg Jets has been well underway for the last few years thanks to the ongoing saga of the Phoenix Coyotes. Lots of NHL fans are nostalgic for those days in the 1980s and 1990s when trips to Winnipeg meant seeing Keith Tkachuk or  Teemu Selanne and the Jets taking the ice clad in white, blue, and red swelling with pride for the city.

As things go when people with money and big ideas for marketing get involved, some of the ad wizards in Manitoba, Canada think it would be a great idea when/if the NHL returns to Winnipeg that the team not be known by that clunky old name that everyone outside of Arizona loves and adores.

Dave Wheeler of the Winnipeg Sun tells us that if NHL hockey is to be played again in Winnipeg, they won’t be calling the team the Winnipeg Jets.

I have it under good authority, that a name, jersey scheme, and logo have already been designed and are ready to go for when the team makes our city its home.

The bad news for some fans — it will not be the Jets. From what I do know, the team will go under the moniker of the Manitoba (TBA).

Making it a provincial team makes financial sense for corporate support, bringing in more dollars from outside the city. Same idea as the Saskatchewan Roughriders, who would have nearly as much support if they were the Regina Roughriders. I have heard some names bounced around the rumour mill, but nothing has been confirmed.

Financial and corporate sense at the local level, perhaps but if this proved to be true at all, the good folks coming up with these ideas in Manitoba might want to step outside of the fishbowl and take a look around. The situation in Phoenix has the added allure for fans because many people were opposed to taking away the Jets in the first place.

Jets merchandise is still sold and marketed by the NHL now and remains very popular thanks to the warm feelings people have from seeing Selanne score 76 goals his rookie season or from growing up playing video games emblazoned with Jets logo and players to make use of. Coming up with a more generic and marketing-wizard type of nickname for the team, while drawing attention to the province of Manitoba rather than the city of Winnipeg, smacks of being a bogus grab to sell and push more merchandise.

Perhaps we’ve found out where the brains behind the Islanders switching from their traditional logo to the infamous “fisherman” have disappeared to. After all, if you want to ruin the support you might get for bringing  a team back to Winnipeg saying you won’t go back to the old name is a pretty good way to do it.

Supporting an idea that hearkens back to something you grew up with does wonders to make people feel good about making it happen. Changing that up and making it abundantly corporate from top to bottom under the guise of trying to make it your own new thing is cold, calculating, and worst of all boring. If we’re going to get hockey back to Winnipeg, make it something that’s lovable and worth rallying around. If it’s the Coyotes that are going end up back there, that’s the best sort of PR you could ask for.

Video: AHL goalie Jonas Gustavsson scores his first career goal

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He didn’t shoot, but Jonas Gustavsson still scored.

The former NHL netminder, now with the Bakersfield Condors in the AHL, scored his first career goal Friday, as part of his team’s victory over the San Diego Gulls.

From the AHL:

With San Diego goaltender Dustin Tokarski on the bench for an extra attacker and the Gulls working on a power play, Gustavsson made a save before an errant San Diego pass slid down the length of the ice and into the vacated net at 16:56 of the third period.

Gustavsson is the fifth AHL goaltender to be credited with a goal without actually shooting the puck into the opposition net. In addition to his goal, Gustavsson stopped 30 of 31 shots in the Condors victory.

Bolts and Islanders both win, which is bad news for Bruins

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The New York Islanders and Tampa Bay Lightning each had to work overtime to decide their separate games, but when they ended, both clubs were victorious.

And that makes things even more interesting in the Eastern Conference wild card race.

With their shootout win in Pittsburgh, the Islanders tie the Bruins in points but take over the final playoff spot for now with fewer games played. The Lightning, despite an abundance of injuries all season, are just a point back of Boston and New York.

Nikita Kucherov scored the winner for Tampa Bay against the Red Wings. He’s up to 38 goals, which is second most in the league behind Sidney Crosby, currently at 42 goals.

Sellers leading up to the trade deadline, and without Steven Stamkos since the middle of November, the Lightning are in the thick of this race, even if others may have counted them out.

“Once again, people counted us out,” defenseman Victor Hedman told the Tampa Bay Times. “But we showed a lot of character. And we’re right back in it.”

The Bolts don’t play again until Monday, when they host the Chicago Blackhawks — only one of the hottest teams in the league.

Meanwhile, Saturday’s busy slate of games includes a showdown between the Bruins and Islanders. For Boston, it’s a chance for redemption after a particularly costly third period against Tampa Bay on Thursday.

What is wrong with the Sharks?

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Not that long ago, the San Jose Sharks appeared well on their way to winning the Pacific Division title.

On March 14, they had a seven-point lead on both Anaheim and Calgary. Gone is that advantage. Not only have the Ducks surged back into the fight for the division, but the Sharks have lost five in a row and are having a terrible time of late creating any offense.

The Ducks defeated the Jets on Friday, moving into a tie with the Sharks at 91 points.

San Jose’s struggles hit a new low Friday with a 6-1 loss to the Dallas Stars, a team with its own flaws and nowhere close to a playoff position.

At one point midway through the second period, the Sharks trailed the Stars by four goals and had only six lousy shots on goal. During this skid, San Jose has scored only five goals.

Earlier this week, members of the Sharks said they weren’t terribly worried about this losing streak. The losses, they had said, were in close games, which is true: San Jose lost three consecutive one-goal games.

“When I look at the losing streak, we dominated some of those games for long periods and found ways to lose. You never like to lose, but I’m not that concerned,” Sharks coach Pete DeBoer told CSN Bay Area. “We’ve got to obviously end it. We’ve got to get healthy. I don’t see a bunch of symptoms of a team that can’t get this fixed pretty quickly.”

This, however, was a blowout. Adam Cracknell recorded the hat trick, pushing his single-season career-high in goals to 10.

The performance at one point forced DeBoer to take a timeout, in which he expressed his displeasure.

Making matters worse for the Sharks: Defenseman Marc-Edouard Vlasic left the game early in the third period and was put under further evaluation. He didn’t return.

The Sharks visit the Nashville Predators on Saturday.

Halak and the Islanders defeat Penguins, move into wild card spot

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Quite a hockey game between the New York Islanders and Pittsburgh Penguins on Friday.

It offered plenty to enjoy — Phil Kessel‘s dominant but unfruitful shift in overtime, a combined 86 shots on goal between both teams, a showcase of skill from the likes of John Tavares and Sidney Crosby, and two strong goaltending performances from Jaroslav Halak and Marc-Andre Fleury.

Josh Ho-Sang, who wears No. 66, which is just fine in the eyes of Mario Lemieux, set up Brock Nelson‘s goal in the second period.

The Islanders and their fans probably aren’t hung up on style points at this juncture of the season. They just care about wins and points in the standings, and those are exactly what New York accomplished with a 4-3 shootout win in Pittsburgh.

Anthony Beauvillier and Tavares scored for the Islanders in the shootout. Halak made 37 stops, including a game-saver in overtime off Matt Cullen. Halak trapped the puck, which was right on the goal line, between his legs on a chance from in front. The play was reviewed but no goal.

The win gives the Islanders 82 points, which is the same total as the struggling Boston Bruins.

However, the Islanders, with one game in hand on the Bruins, take over the final wild card spot in the East for now.