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Marketing failure – Report: If NHL returns to Winnipeg, team won’t be named Winnipeg Jets

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While we don’t know if the NHL is going to make a return to Winnipeg, the speculation of how things will go with the return of the Winnipeg Jets has been well underway for the last few years thanks to the ongoing saga of the Phoenix Coyotes. Lots of NHL fans are nostalgic for those days in the 1980s and 1990s when trips to Winnipeg meant seeing Keith Tkachuk or  Teemu Selanne and the Jets taking the ice clad in white, blue, and red swelling with pride for the city.

As things go when people with money and big ideas for marketing get involved, some of the ad wizards in Manitoba, Canada think it would be a great idea when/if the NHL returns to Winnipeg that the team not be known by that clunky old name that everyone outside of Arizona loves and adores.

Dave Wheeler of the Winnipeg Sun tells us that if NHL hockey is to be played again in Winnipeg, they won’t be calling the team the Winnipeg Jets.

I have it under good authority, that a name, jersey scheme, and logo have already been designed and are ready to go for when the team makes our city its home.

The bad news for some fans — it will not be the Jets. From what I do know, the team will go under the moniker of the Manitoba (TBA).

Making it a provincial team makes financial sense for corporate support, bringing in more dollars from outside the city. Same idea as the Saskatchewan Roughriders, who would have nearly as much support if they were the Regina Roughriders. I have heard some names bounced around the rumour mill, but nothing has been confirmed.

Financial and corporate sense at the local level, perhaps but if this proved to be true at all, the good folks coming up with these ideas in Manitoba might want to step outside of the fishbowl and take a look around. The situation in Phoenix has the added allure for fans because many people were opposed to taking away the Jets in the first place.

Jets merchandise is still sold and marketed by the NHL now and remains very popular thanks to the warm feelings people have from seeing Selanne score 76 goals his rookie season or from growing up playing video games emblazoned with Jets logo and players to make use of. Coming up with a more generic and marketing-wizard type of nickname for the team, while drawing attention to the province of Manitoba rather than the city of Winnipeg, smacks of being a bogus grab to sell and push more merchandise.

Perhaps we’ve found out where the brains behind the Islanders switching from their traditional logo to the infamous “fisherman” have disappeared to. After all, if you want to ruin the support you might get for bringing  a team back to Winnipeg saying you won’t go back to the old name is a pretty good way to do it.

Supporting an idea that hearkens back to something you grew up with does wonders to make people feel good about making it happen. Changing that up and making it abundantly corporate from top to bottom under the guise of trying to make it your own new thing is cold, calculating, and worst of all boring. If we’re going to get hockey back to Winnipeg, make it something that’s lovable and worth rallying around. If it’s the Coyotes that are going end up back there, that’s the best sort of PR you could ask for.

Tuukka Rask leaves game for Bruins

SUNRISE, FL - JANUARY 7: Goaltender Tuukka Rask #40 of the Boston Bruins looks up at the video on the scoreboard after making a save against the Florida Panthers at the BB&T Center on January 7, 2017 in Sunrise, Florida. The Bruins defeated the Panthers 4-0. (Photo by Joel Auerbach/Getty Images)
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Times are a little tough for the Boston Bruins right now with losses in three consecutive games and speculation regarding the future of their coach.

What they do not need at this point is any kind of a significant injury to a key player, so it has to be a concern that starting goaltender Tuukka Rask had to leave Sunday’s game against the Pittsburgh Penguins midway through the second period.

He was replaced in net by backup Zane McIntyre.

The Bruins have yet to offer an update as to why Rask left the game or what his status is. He allowed two goals on 22 shots before exiting.

Even though he has been slumping in recent weeks Rask’s play for most of the season (he entered play on Sunday with a .920 save percentage on the season) has been a big reason the Bruins have climbed back up the goals against rankings after doing little to improve their defense over the summer.

Henrik Lundqvist, J.T. Miller lift Rangers over Red Wings

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This was not the type of game we have been seeing from the New York Rangers in recent weeks.

Entering Sunday’s game against the Detroit Red Wings, the Rangers had been on a 12-game run where they scored 50 goals (4.1 per game) and also allowed 50 goals. Their balanced scoring depth, combined with a shaky defense and slumping Henrik Lundqvist had produced some high-scoring, 1980s style hockey where any team seemed capable of scoring six or seven goals on any given night.

On Sunday, they played a complete shutdown game in a 1-0 overtime win against the Detroit Red Wings that featured only 40 shots on goal between the two teams, few scoring chances, and only a single goal. That goal did not get scored until 1:56 into the 3-on-3 overtime period when the Rangers capitalized on a two-on-none rush between Mats Zuccarello and J.T. Miller.

As Zuccarello carried the puck into the zone alone, he froze Red Wings goalie Jared Coreau and set up Miller with a perfect pass that allowed him to easily deposit the puck in the net for his 16th goal of the season.

Rangers coach Alain Vigneault blamed the quality of the game on “horrendous” ice at Joe Louis Arena. Whatever the reason, it was a big performance for Henrik Lundqvist in net as he stopped all 21 shots he faced to record his second shutout of the season and his first since November 1.

For the Rangers, the two points brings them up to 61 points on the season and gives them an 11-point cushion in the Eastern Conference playoff race.

The good news for the Red Wings is they at least gained a point in the standings for the fifth consecutive game, a stretch that has seen them early eight out of a possible 10 points. The bad news is they left a second one on the table in a game that was there for the taking, in a game where they also lost their leading scorer, Thomas Vanek, to another injury.

Vanek exited the game after the first period with an undisclosed injury and did not return after playing just six minutes.

Goalie nods: Corey Crawford gets a chance to snap out of slump for Blackhawks

WASHINGTON, DC - JANUARY 13: Goalie Corey Crawford #50 of the Chicago Blackhawks looks on against the Washington Capitals during the second period at Verizon Center on January 13, 2017 in Washington, DC. (Photo by Patrick Smith/Getty Images)
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With starting goaltender Corey Crawford stuck in his worst slump of the season, and Scott Darling coming off of a 30-save shutout on Friday night, it seemed possible that the Chicago Blackhawks would stick with the same goalie arrangement on Sunday evening against the Vancouver Canucks.

If nothing else Darling has at least made an argument that he probably deserves a little more playing time than he is getting, and that is still true today.

He just will not get that opportunity against the Canucks.

Coach Joel Quenneville is going back to his starter, Crawford, for Sunday’s game.

After a great start to the season, Crawford has struggled mightily since returning to the lineup following an appendectomy in December and enters Sunday’s game with only a .902 save percentage in his past 10 appearances. He has allowed at least three goals in seven of those games. Before this most recent he was sitting at .927 on the season and looked like one of the top contenders for the Vezina Trophy.

The Blackhawks are not used to seeing Crawford struggle like this, especially in recent years as he has become one of the league’s top goaltenders, finishing with a save percentage of .924 or better in three of the past four full seasons. He is too good to continue playing the way he has recently. Perhaps Sunday is the day he starts to get back on track against a team that he has a pretty strong track record against.

The Canucks, entering the game one game out of the second wild card spot in the Western Conference, have yet to announce their starter.

Elsewhere…

— Jared Coureau and Henrik Lundqvist went for the Detroit Red Wings and New York Rangers in their afternoon tilt on NBC, while Matt Murray and Tuukka Rask faced off in Pittsburgh for the Penguins and Boston Bruins.

— After starting 12 consecutive games Mike Condon goes again for the Ottawa Senators on Sunday against the Columbus Blue Jackets. The Blue Jackets are expected to go with Joonas Korpisalo.

Thomas Greiss returns to the net for the New York Islanders on Sunday after getting Saturday night off and looks for his third consecutive shutout. He has stopped all 55 shots he has faced in his past two games against the Boston Bruins and Dallas Stars. The Philadelphia Flyers will go with Steve Mason after Michal Neuvirth took the loss against New Jersey on Saturday.

Darcy Kuemper is expected to get the start for the Minnesota Wild when they take on the Nashville Predators. Pekka Rinne goes for the Predators.

Red Wings lose Thomas Vanek against Rangers

TAMPA, FL - OCTOBER 13:  Thomas Vanek #62 of the Detroit Red Wings gets ready for a face-off against Tampa Bay Lightning during a game at the Amalie Arena on October 13, 2016 in Tampa, Florida. (Photo by Mike Carlson/Getty Images)
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This is not the news the Detroit Red Wings needed on Sunday afternoon.

Forward Thomas Vanek left their game against the New York Rangers following the first period for undisclosed reasons. The team announced that he will not return to the game.

Vanek has been a steal for the Red Wings this season after signing him to a one-year, $2.6 million contract in free agency. When healthy he has been arguably their best, most impactful forward this season and entered play on Sunday tied for the team lead in goals (12) and total points (31) even though he had already missed nine games this season.

He played 6:58 in the first period before exiting the game after being shaken up near the Rangers’ net.

He already missed time this season due to a hip injury.

Given his success this season with the team, as well as the Red Wings’ current spot in the Eastern Conference standings that has them several points out of a playoff spot, he has been a popular name mentioned in trade speculation in advance of the trade deadline, something that he seems well aware of.