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Marketing failure – Report: If NHL returns to Winnipeg, team won’t be named Winnipeg Jets

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While we don’t know if the NHL is going to make a return to Winnipeg, the speculation of how things will go with the return of the Winnipeg Jets has been well underway for the last few years thanks to the ongoing saga of the Phoenix Coyotes. Lots of NHL fans are nostalgic for those days in the 1980s and 1990s when trips to Winnipeg meant seeing Keith Tkachuk or  Teemu Selanne and the Jets taking the ice clad in white, blue, and red swelling with pride for the city.

As things go when people with money and big ideas for marketing get involved, some of the ad wizards in Manitoba, Canada think it would be a great idea when/if the NHL returns to Winnipeg that the team not be known by that clunky old name that everyone outside of Arizona loves and adores.

Dave Wheeler of the Winnipeg Sun tells us that if NHL hockey is to be played again in Winnipeg, they won’t be calling the team the Winnipeg Jets.

I have it under good authority, that a name, jersey scheme, and logo have already been designed and are ready to go for when the team makes our city its home.

The bad news for some fans — it will not be the Jets. From what I do know, the team will go under the moniker of the Manitoba (TBA).

Making it a provincial team makes financial sense for corporate support, bringing in more dollars from outside the city. Same idea as the Saskatchewan Roughriders, who would have nearly as much support if they were the Regina Roughriders. I have heard some names bounced around the rumour mill, but nothing has been confirmed.

Financial and corporate sense at the local level, perhaps but if this proved to be true at all, the good folks coming up with these ideas in Manitoba might want to step outside of the fishbowl and take a look around. The situation in Phoenix has the added allure for fans because many people were opposed to taking away the Jets in the first place.

Jets merchandise is still sold and marketed by the NHL now and remains very popular thanks to the warm feelings people have from seeing Selanne score 76 goals his rookie season or from growing up playing video games emblazoned with Jets logo and players to make use of. Coming up with a more generic and marketing-wizard type of nickname for the team, while drawing attention to the province of Manitoba rather than the city of Winnipeg, smacks of being a bogus grab to sell and push more merchandise.

Perhaps we’ve found out where the brains behind the Islanders switching from their traditional logo to the infamous “fisherman” have disappeared to. After all, if you want to ruin the support you might get for bringing  a team back to Winnipeg saying you won’t go back to the old name is a pretty good way to do it.

Supporting an idea that hearkens back to something you grew up with does wonders to make people feel good about making it happen. Changing that up and making it abundantly corporate from top to bottom under the guise of trying to make it your own new thing is cold, calculating, and worst of all boring. If we’re going to get hockey back to Winnipeg, make it something that’s lovable and worth rallying around. If it’s the Coyotes that are going end up back there, that’s the best sort of PR you could ask for.

Devils unveil ‘The Salute’ statue in honor of Martin Brodeur

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The New Jersey Devils on Monday unveiled ‘The Salute’ — a statue paying homage to one of the greatest goalies in NHL history, Martin Brodeur, who will have his No. 30 uniform retired Tuesday at Prudential Center.

“Looking at the pictures of my career and some of the events that meant a lot to me, I always saluted the fans,” Brodeur, a three-time Stanley Cup winner with the Devils, told the Fire and Ice blog.

“That picture, at different times, in different jerseys, actually, like with Team Canada, it all came to that same pose.”

More on the statue from the Devils:

The 900-pound bronze statue was created by renowned sculpture and artist Jon Krawczyk, who worked with Brodeur on the design. Krawczyk, a Boonton Township, N.J. native and lifelong Devils fan, who also created the hockey statue on Championship Plaza outside of Prudential Center, personally drove “The Salute” from his Malibu, Cali. studio to the arena late last week.

Video: Panthers furious after Abdelkader ‘cheap shot’ hit on Barkov

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The Florida Panthers are fuming after their skilled 20-year-old forward Aleksander Barkov left Monday’s game against the Detroit Red Wings following a hit from Justin Abdelkader.

Abdelkader caught Barkov with a hard hit near the goal line as the Panthers player tried to move the puck up ice early in the second period.

The only call on the play was to Panthers’ blue liner Alex Petrovic for the retaliatory cross check on Abdelkader. Barkov left the game and didn’t return with an upper-body injury.

Members of the Panthers irate with the hit, and the fact there was no call.

“It was a cheap hit, I don’t know how the ref didn’t call it,” Nick Bjugstad told the Miami Herald. “It was frustrating, the whole bench felt that way. We’re not happy with it. It turned the game around. Barkov has tough shoes to fill. It looked pretty serious. We’ll see how the league handles it and I think they will. I just don’t know how it wasn’t handled on the ice.”

“You hate to lose your top player, but that’s part of the game,” added Panthers’ head coach Gerard Gallant.

“We’re disappointed to lose him. I thought it was a cheap shot but the referees didn’t see it that way and explained to me it was a clean check. It’s tough. It happens quick and we get to see the replay. I think it’ll be looked at. [Abdelkader] left his feet a little and got him in the jaw.”

The Panthers gave up three goals in the third period in a 3-0 loss to the Red Wings.

Penguins thump the Ducks as Crosby’s hot streak continues

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In a meeting between two clubs enjoying hot streaks and their own subsequent climbs through the standings, the Pittsburgh Penguins bested the Anaheim Ducks courtesy another dominant Sidney Crosby performance on Monday.

After that slow start, Crosby has put together a growing number of dominant performances of late.

The latest, a four-point night, helped the Penguins to a 6-2 final over the Ducks, stopping Anaheim’s winning streak at six games.

— He extended his scoring streak to a career best seven games, and did so with two beauty goals versus the Ducks.

— From Dec. 18 to Feb. 8, he’s appeared in 21 games. In that span, he’s recorded 34 points.

— Crosby is now into the top five among NHL players in points, with 53 in 51 games this season.

He wasn’t the only Pittsburgh player to have a big night. Keep in mind, Evgeni Malkin wasn’t even in the lineup due to a lower-body injury.

Ten different Penguins players recorded points. In addition to Crosby, Chris Kunitz and Kris Letang had multi-point efforts, and four players — Kunitz, Crosby, Olli Maatta and Patric Hornqvist — were plus-four.

The Penguins now move into third in the Metropolitan Division, while the New York Islanders slip into the first Wild Card spot in the East. Pittsburgh’s lead over the Islanders, however, is only one point.

The Islanders also have a game in hand.

Panthers’ Barkov (upper-body injury) leaves game versus Red Wings

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The Florida Panthers will be without Aleksander Barkov for the remainder of their game versus the Detroit Red Wings on Monday.

As per multiple reports, Barkov will not return due to an upper-body injury suffered after a hit from Justin Abdelkader early in the second period.

Abdelkader wasn’t given a penalty on the play. Barkov didn’t play another shift after that hit.

In 42 games this season, the 20-year-old Barkov has 16 goals and 35 points.