Marketing failure – Report: If NHL returns to Winnipeg, team won’t be named Winnipeg Jets

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While we don’t know if the NHL is going to make a return to Winnipeg, the speculation of how things will go with the return of the Winnipeg Jets has been well underway for the last few years thanks to the ongoing saga of the Phoenix Coyotes. Lots of NHL fans are nostalgic for those days in the 1980s and 1990s when trips to Winnipeg meant seeing Keith Tkachuk or  Teemu Selanne and the Jets taking the ice clad in white, blue, and red swelling with pride for the city.

As things go when people with money and big ideas for marketing get involved, some of the ad wizards in Manitoba, Canada think it would be a great idea when/if the NHL returns to Winnipeg that the team not be known by that clunky old name that everyone outside of Arizona loves and adores.

Dave Wheeler of the Winnipeg Sun tells us that if NHL hockey is to be played again in Winnipeg, they won’t be calling the team the Winnipeg Jets.

I have it under good authority, that a name, jersey scheme, and logo have already been designed and are ready to go for when the team makes our city its home.

The bad news for some fans — it will not be the Jets. From what I do know, the team will go under the moniker of the Manitoba (TBA).

Making it a provincial team makes financial sense for corporate support, bringing in more dollars from outside the city. Same idea as the Saskatchewan Roughriders, who would have nearly as much support if they were the Regina Roughriders. I have heard some names bounced around the rumour mill, but nothing has been confirmed.

Financial and corporate sense at the local level, perhaps but if this proved to be true at all, the good folks coming up with these ideas in Manitoba might want to step outside of the fishbowl and take a look around. The situation in Phoenix has the added allure for fans because many people were opposed to taking away the Jets in the first place.

Jets merchandise is still sold and marketed by the NHL now and remains very popular thanks to the warm feelings people have from seeing Selanne score 76 goals his rookie season or from growing up playing video games emblazoned with Jets logo and players to make use of. Coming up with a more generic and marketing-wizard type of nickname for the team, while drawing attention to the province of Manitoba rather than the city of Winnipeg, smacks of being a bogus grab to sell and push more merchandise.

Perhaps we’ve found out where the brains behind the Islanders switching from their traditional logo to the infamous “fisherman” have disappeared to. After all, if you want to ruin the support you might get for bringing  a team back to Winnipeg saying you won’t go back to the old name is a pretty good way to do it.

Supporting an idea that hearkens back to something you grew up with does wonders to make people feel good about making it happen. Changing that up and making it abundantly corporate from top to bottom under the guise of trying to make it your own new thing is cold, calculating, and worst of all boring. If we’re going to get hockey back to Winnipeg, make it something that’s lovable and worth rallying around. If it’s the Coyotes that are going end up back there, that’s the best sort of PR you could ask for.

EA Sports rolls out NHL 18 closed beta, with a lot of 3-on-3 focus

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EA Sports released a closed beta for “NHL 18” today, which gives players on Xbox One and Playstation 4 the chance to test three modes out from July 25 – Aug. 1.*

It sure seems like the beta – if not the full game – will focus on 3-on-3 overtime, and extending that experience beyond the confines of normal NHL action.

For one thing, the established EA Sports Hockey League mode will apparently include 3-on-3 overtime in the beta, and maybe more interestingly, also through full games. EA Sports explains as much:

Bringing authentic NHL 3-on-3 overtime to EA SPORTS Hockey League, you can now choose to play 3-on-3 full matches, opening up more ice for you and your teammates to get creative, pull off big plays, and showcase brand new skill moves. With more space to attack – and to make mistakes – 3-on-3 EASHL is higher stakes with more competition and skills.

Fans of the ailing sub-genre of arcade-style sports video games should take note that “NHL 18” introduces “NHL Threes.” The format hearkens back to the 16-bit days by turning off offside and icing calls, while a penalty will give a player a chance at penalty shot. Interesting. EA provided a little more information about the mode here, and it sure sounds like it could be fully featured upon release. The beta at least provides a taste of that.

(It wouldn’t be surprising if “NHL Threes” apes the previous generations “3 on 3 NHL Arcade,” which became something of a cult classic for some hockey game fans.)

Along with EA Sports Hockey League (note: a mode where you control a single player rather than a full team) and “NHL Threes,” the beta also includes the more vanilla Online Versus Play mode.

While the beta appears to be closed, EA’s NHL account is tweeting out ways to get codes on Tuesday, so it might not be too late if you’re lucky.

Without taking the beta for a test run personally just yet, this sounds like a nice opportunity for people to give the near-complete “NHL 18” a trial before the full game comes out on Sept. 15.

* – Or, as Kotaku’s Jason Schreier recently noted, maybe for a longer period of time.

Streit on Canadiens return: ‘Montreal always had a special place in my heart’

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Whether he’s Andrei Markov‘s replacement or a depth addition, the bottom line is that Mark Streit is slated for his second run with the Montreal Canadiens.

Streit, 39, would be justified in feeling like this signing could really tie his career in a nice bow.

MORE: Canadiens sign Streit

(Amusingly for everyone beyond his accountant, with a reported $700K cap hit for 2017-18, Streit is drawing almost the exact same salary as he did from the start; Streit received $600K in 2006-07 and 2007-08, according to Cap Friendly/Cap Geek.)

Back in 2004, the Canadiens drafted him … barely. He was a ninth-round pick, going 262nd overall in 2004.*

All things considered, Streit jumped to the NHL remarkably quickly, playing more than half a season in 2005-06. He would bounce from the Canadiens to the Islanders, Flyers, Penguins, and now back to Montreal. Despite him pretty well-traveled, the Swiss-born blueliner feels most at home with the Habs, as he told the team website.

“Montreal always had a special place in my heart because I started there,” Streit said. “One thing I really always missed was playing at the Bell Centre. It’s a unique rink with unique fans and a unique atmosphere. If you get the chance to play in front of them every night – with the atmosphere and the life in the city – I think it’s very motivating.”

Streit acknowledged the pressure that comes with playing there, and he’d certainly feel some if Canadiens fans are expecting a player who struggled to even crack the Pittsburgh Penguins’ postseason lineup to replace Markov.

Considering his $700K cap hit, Canadiens fans should keep expectations reasonable, especially since Streit tends to really blossom when people don’t expect much from him.

* – In case you’re wondering, that was a respectable ninth round. Danniel Winnik (717 games played, 265th overall), Grant Clitsome (205 GP, 271), Adam Cracknell (203, 279), and Jannik Hansen (580 GP, 287) all made solid careers for themselves. Not bad for guys who were drafted in rounds that wouldn’t even take place today.

Canada would consider Doan, Iginla for 2018 Winter Olympics

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When discussing the construction of Canada’s possible roster heading into the 2018 Winter Olympics, Sean Burke can be almost frustratingly coy. Still, in leaving virtually every available avenue at least conceivably open, he leaves room for some fascinating scenarios.

It might be tough to top this one discussed on TSN’s Overdrive 1050: if NHL teams pass on signing Jarome Iginla and Shane Doan, perhaps the Olympics could be their swan song?

Yes, there are quite a few “ifs” involved, but it’s an intriguing thought during the dog days of the hockey summer.

Burke likely presented more realistic possibilities in acknowledging that professional players plying their trade in Europe, particularly the KHL, might be the greatest source for talent.

“Most of our players will be guys that come from Europe playing in the KHL,” Burke said to TSN’s Overdrive 1050.

When pondering possible entries, recent international tournaments could be helpful.

Looking at Canada’s 2016 Deutschland Cup roster and who they’re sending to the 2017 Sochi Open, NHL castoffs such as Derek Roy, Gilbert Brule, Nigel Dawes, Andrew Ebbett, Chris Lee, and Mason Raymond all seem likely logical choices. College players such as Cale Makar make things more complicated – both for Canada and the U.S. – as well.

In a separate interview with TSN, Burke noted that he would rather not supply specific names himself. Even in being vague, he provided an additional interesting detail: upcoming tournaments may illuminate what Canada lacks on its roster as much as who could have a leg-up on making the team.

And, if nothing else, they’ll get a good look at some players through a rigorous process.

Wow.

That notion makes you wonder if AHL players will be at a significant disadvantage to make both Team Canada and the United States rosters. As the Associated Press notes, AHL teams look poised to loan certain players, but only for a window of Feb. 5-26.

Burke notes that he’ll want a significant chunk of his roster more or less settled around December, and he already pointed to a preference for those who are playing in Europe.

Now, that doesn’t mean Canada or the U.S. will ignore an obvious AHL talent – if available – yet it sounds like those players would face an uphill battle to making the 2018 Winter Olympics.

That said, a lot can change, especially considering how often injuries can throw a wrench in things.

As much as we’d all love to watch a “best-on-best” tournament featuring NHL players, the alternative is also intriguing: seeing how different teams construct rosters from a variety of other leagues/resources.

And, hey, it could be awfully fun to see the likes of Iginla and/or Doan leading a motley crew of young players and former NHLers. Such a thought might even get Doan to admit that he was out of bounds in blaspheming “Miracle.”

Zibanejad jumps at opportunity to be Rangers’ No. 1 center

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It’s reasonable to assume that the New York Rangers were comfortable trading Derek Stepan in part because they believed Mika Zibanejad could step into the No. 1 center role.

That puts a lot of pressure on Zibanejad, who’s never been the top pivot on an NHL team before. If that wasn’t enough, now he’ll need to justify the first big contract of his career (seeing his cap hit rise from $2.625 million to $5.35 million).

MORE: Rangers lock up Zibanejad for five years

At least he isn’t oblivious to this challenge, and as the Rangers website notes, he’s actually super happy* to raise the stakes.

“I think even before signing, seeing Derek being traded was a little bit of an alert to me that I might get a chance to play a bigger role,” Zibanejad said. “As a player, you always want more responsibility and a bigger role. It’s something that I’m working really hard to make sure that I’m … taking advantage of the chance I’m getting.”

Stepan drew criticism – arguably unfair criticism – from Rangers fans for not being quite the No. 1 center many of them wanted, so it will be interesting to see how Zibanejad handles the challenge/burden.

If you were to grade his first season with the Rangers, you might be tempted to hand him an “Incomplete.”

Injuries really limited him for much of 2016-17, but when he played, he was solid, scoring 14 goals and 37 points in 56 games. Zibanejad had a flair for the dramatic, too.

Still, in full seasons, Zibanejad’s produced nice-but-unspectacular numbers. Two straight 20+ goal seasons to finish his Senators days were helpful, but many of his stats more or less fell in line with Stepan’s production.

Now, at 24, it’s reasonable to believe that Zibanejad’s best days are in front of him. It’s also true that, while he’s received nice opportunities to succeed, he wasn’t quite getting those top-line reps that Stepan received.

In all likelihood, it will come down to expectations. If Rangers fans want Zibanejad to produce at a level far exceeding Stepan, they might be disappointed; the bar for a successful season by most forwards’ standards has changed in the NHL, and Stepan’s mostly made the grade. On the other hand, if expectations are kept in check, Zibanejad could be a very nice fit for the Rangers.

Though he might miss the Derick Brassard comparisons now that the measuring stick changed to Derek Stepan.

* – Seriously, the guy said “super happy” a lot.