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Marketing failure – Report: If NHL returns to Winnipeg, team won’t be named Winnipeg Jets

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While we don’t know if the NHL is going to make a return to Winnipeg, the speculation of how things will go with the return of the Winnipeg Jets has been well underway for the last few years thanks to the ongoing saga of the Phoenix Coyotes. Lots of NHL fans are nostalgic for those days in the 1980s and 1990s when trips to Winnipeg meant seeing Keith Tkachuk or  Teemu Selanne and the Jets taking the ice clad in white, blue, and red swelling with pride for the city.

As things go when people with money and big ideas for marketing get involved, some of the ad wizards in Manitoba, Canada think it would be a great idea when/if the NHL returns to Winnipeg that the team not be known by that clunky old name that everyone outside of Arizona loves and adores.

Dave Wheeler of the Winnipeg Sun tells us that if NHL hockey is to be played again in Winnipeg, they won’t be calling the team the Winnipeg Jets.

I have it under good authority, that a name, jersey scheme, and logo have already been designed and are ready to go for when the team makes our city its home.

The bad news for some fans — it will not be the Jets. From what I do know, the team will go under the moniker of the Manitoba (TBA).

Making it a provincial team makes financial sense for corporate support, bringing in more dollars from outside the city. Same idea as the Saskatchewan Roughriders, who would have nearly as much support if they were the Regina Roughriders. I have heard some names bounced around the rumour mill, but nothing has been confirmed.

Financial and corporate sense at the local level, perhaps but if this proved to be true at all, the good folks coming up with these ideas in Manitoba might want to step outside of the fishbowl and take a look around. The situation in Phoenix has the added allure for fans because many people were opposed to taking away the Jets in the first place.

Jets merchandise is still sold and marketed by the NHL now and remains very popular thanks to the warm feelings people have from seeing Selanne score 76 goals his rookie season or from growing up playing video games emblazoned with Jets logo and players to make use of. Coming up with a more generic and marketing-wizard type of nickname for the team, while drawing attention to the province of Manitoba rather than the city of Winnipeg, smacks of being a bogus grab to sell and push more merchandise.

Perhaps we’ve found out where the brains behind the Islanders switching from their traditional logo to the infamous “fisherman” have disappeared to. After all, if you want to ruin the support you might get for bringing  a team back to Winnipeg saying you won’t go back to the old name is a pretty good way to do it.

Supporting an idea that hearkens back to something you grew up with does wonders to make people feel good about making it happen. Changing that up and making it abundantly corporate from top to bottom under the guise of trying to make it your own new thing is cold, calculating, and worst of all boring. If we’re going to get hockey back to Winnipeg, make it something that’s lovable and worth rallying around. If it’s the Coyotes that are going end up back there, that’s the best sort of PR you could ask for.

Randy Carlyle left Jonathan Bernier in for 8 goals, but he had a very good reason

GLENDALE, AZ - OCTOBER 01:  Goaltender Jonathan Bernier #1 of the Anaheim Ducks during the preseason NHL game against Arizona Coyotes at Gila River Arena on October 1, 2016 in Glendale, Arizona. The Coyotes defeated the Ducks 3-2 in overtime.  (Photo by Christian Petersen/Getty Images)
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Earlier this season, the Montreal Canadiens dropped a 10-0 decision to the Columbus Blue Jackets, and Habs head coach Michel Therrien left Al Montoya in for all 10 goals against.

His refusal to pull Montoya made waves around the hockey world. The topic sparked a debate about unwritten rules in hockey.

On Sunday, it seemed as though the Ducks would reignite that debate, as they left Jonathan Bernier in the game for all eight goals in an 8-3 loss to the Calgary Flames.

But in his post-game press conference, Ducks head coach Randy Carlyle explained why he decided against putting John Gibson in the net.

Here’s an excerpt from the OC Register:

The situation might have called for Carlyle to pull (Bernier) but Gibson, who played Saturday in Edmonton, was suffering from stomach flu and diarrhea. Had Gibson been in condition to play, Carlyle said he would have pulled Bernier after the fourth Calgary goal.

“We kind of left him hanging high and dry,” Carlyle said. “We wouldn’t normally have never done that to him. In these situations, you can’t put people that are sick into the net. You’ve got to think big picture. Big picture is this game we couldn’t change (the score).”

Well, that sounds like a pretty good reason not to put the backup goalie in.

If you haven’t seen all eight goals the Ducks gave up tonight, here they are:

The Ducks have two days off before they host the Carolina Hurricanes on Wednesday. Gibson should be fine by then.

PHT Morning Skate: Are the Oilers handling Jesse Puljujarvi correctly?

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–The Oilers decided to keep Jesse Puljujarvi on their roster this season, but is that the right decision? He’s been a healthy scratch in three straight games, and even though he’s burned the first year of his entry-level contract, there’s still reasons to send him down to the AHL or Europe. (Edmonton Journal)

–The NHL season is almost two months old, but there are still some players that aren’t producing as much as we expected. The Hockey News looks at five players that aren’t living up to expectations right now. (The Hockey News)

–When we think of this year’s top rookies, we think of guys like Auston Matthews, Patrik Laine and Mitch Marner, but Carolina’s Sebastian Aho tends to fly under the radar. “He’s got a lot of skill, and he’s pretty smart and shifty. It’s not easy to come into this league and play well, and I think he’s done a pretty good job. Coming in and being able to handle the NHL at that age is impressive,” ‘Canes defenseman Justin Faulk said of Aho. (Sports Illustrated)

–Canadiens forwards Michael McCarron and Artturi Lehkonen go head-to-head in a “cookie race”. The first player to get a cookie from their forehead to their mouth (without using their hands) wins. (Top)

–You probably don’t think of Alabama-Huntsville as a hockey factory, but they’ve produced an NHLer and their program is improving. “Not too many people can believe the route that I took, but I wouldn’t change it. I hope that anything that I’ve been doing at this level is helping out that program,” said Oilers goalie Cam Talbot. (New York Times)

–On Saturday, the Pittsburgh Penguins celebrated the 25th anniversary of their 1991 Stanley Cup victory. It was a big deal. Unfortunately, Jaromir Jagr couldn’t attend the event, but he had a pretty good reason. (NHL)

McDavid was ‘shocked’ to be removed from the ice and put into concussion protocol

NEW YORK, NY - NOVEMBER 03:  Connor McDavid #97 of the Edmonton Oilers skates against the New York Rangers at Madison Square Garden on November 3, 2016 in New York City. The Rangers defeated the Oilers 5-3.  (Photo by Bruce Bennett/Getty Images)
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Connor McDavid went through the NHL’s concussion protocol during Sunday’s game against the Minnesota Wild after a spotter in the arena had the Oilers captain removed from the game.

That, according to McDavid, was a surprising development because, he said, he felt fine.

McDavid was tripped during the second period. As he fell to the ice, McDavid smacked his face on the ice and was in discomfort as he got up. Shortly after, he was removed from the game and put through protocol. He did return for the third period, but the Oilers lost in overtime.

“Yeah, I was pretty shocked, to be honest,” said McDavid.

“I hit my mouth on the ice. You reach up and grab your mouth when you get hit in the mouth. I think that’s a pretty normal thing. Obviously the spotter knew how I was feeling.

“Sh***y time of the game, too, I guess. It’s a little bit of a partial five-on-three and a power play late in the second period where if you capitalize, it could change the game.”

True. Because the Oilers did get a brief five-on-three in that second period, with the game tied at a goal apiece.

But the potential threat of a concussion to any player, not just its young star and top point producer, is something the league must take seriously, especially given the complex nature of such injuries.

“I don’t write the rules,” said coach Todd McLellan.

“We abide by them. It’s compounded when you have a five-on-three and you lose arguably one of the best players in the world. For me, I understand and I get and I support the attention that’s being paid to head injuries. It’s … sometimes it’s the inconsistency that’s a little bit frustrating. Ryan Kesler went down the other day and he went down pretty hard. No one wants to see that, even with an opponent, but there wasn’t a call from anywhere. But it’s there for a reason and we have to live with it.”

Patrick Kane: Others have to ‘step up’ with Toews out of Blackhawks lineup

CHICAGO, IL - JUNE 15:  Patrick Kane #88 of the Chicago Blackhawks looks on against the Tampa Bay Lightning during Game Six of the 2015 NHL Stanley Cup Final at the United Center  on June 15, 2015 in Chicago, Illinois.  (Photo by Bruce Bennett/Getty Images)
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This hasn’t been a great weekend for the Chicago Blackhawks.

They lost on Saturday and lost again on Sunday, as the Winnipeg Jets came into Chicago and, thanks to a late goal from Andrew Copp, left with a 2-1 victory. The Blackhawks didn’t have Jonathan Toews in the lineup, as their captain remains out with an injury.

The news wasn’t particularly promising Sunday. Toews, who has four goals and 12 points in 21 games this season, is being kept off the ice for the next few days, because his injury isn’t improving.

“When you’re missing a guy right away for a couple of games, it may not really show up and guys are excited to get that chance. The longer you go, missing a great player, there’s going to be a hole,” Patrick Kane told CSN Chicago.

“Nothing we can control. It’s something guys like myself and other guys have to step up and try to [help], whether it’s taking on more ownership and leadership, playing the right way and do whatever you can to help this team win.”

The Blackhawks have been kept to two or fewer goals in four of their last five games. They haven’t scored a power play goal in the last five games, going 0-for-13 in that stretch.

In addition to missing Toews, the Blackhawks are also without goalie Corey Crawford for two to three weeks.

This is a difficult stretch they’re going through.

“Well, you certainly miss his presence in all aspects of your team game, his leadership as well, as good as anybody that’s played,” coach Joel Quenneville said of Toews. “You use all those important minutes.”