63839_quebec_nordiques

Marketing failure – Report: If NHL returns to Winnipeg, team won’t be named Winnipeg Jets

2 Comments

While we don’t know if the NHL is going to make a return to Winnipeg, the speculation of how things will go with the return of the Winnipeg Jets has been well underway for the last few years thanks to the ongoing saga of the Phoenix Coyotes. Lots of NHL fans are nostalgic for those days in the 1980s and 1990s when trips to Winnipeg meant seeing Keith Tkachuk or  Teemu Selanne and the Jets taking the ice clad in white, blue, and red swelling with pride for the city.

As things go when people with money and big ideas for marketing get involved, some of the ad wizards in Manitoba, Canada think it would be a great idea when/if the NHL returns to Winnipeg that the team not be known by that clunky old name that everyone outside of Arizona loves and adores.

Dave Wheeler of the Winnipeg Sun tells us that if NHL hockey is to be played again in Winnipeg, they won’t be calling the team the Winnipeg Jets.

I have it under good authority, that a name, jersey scheme, and logo have already been designed and are ready to go for when the team makes our city its home.

The bad news for some fans — it will not be the Jets. From what I do know, the team will go under the moniker of the Manitoba (TBA).

Making it a provincial team makes financial sense for corporate support, bringing in more dollars from outside the city. Same idea as the Saskatchewan Roughriders, who would have nearly as much support if they were the Regina Roughriders. I have heard some names bounced around the rumour mill, but nothing has been confirmed.

Financial and corporate sense at the local level, perhaps but if this proved to be true at all, the good folks coming up with these ideas in Manitoba might want to step outside of the fishbowl and take a look around. The situation in Phoenix has the added allure for fans because many people were opposed to taking away the Jets in the first place.

Jets merchandise is still sold and marketed by the NHL now and remains very popular thanks to the warm feelings people have from seeing Selanne score 76 goals his rookie season or from growing up playing video games emblazoned with Jets logo and players to make use of. Coming up with a more generic and marketing-wizard type of nickname for the team, while drawing attention to the province of Manitoba rather than the city of Winnipeg, smacks of being a bogus grab to sell and push more merchandise.

Perhaps we’ve found out where the brains behind the Islanders switching from their traditional logo to the infamous “fisherman” have disappeared to. After all, if you want to ruin the support you might get for bringing  a team back to Winnipeg saying you won’t go back to the old name is a pretty good way to do it.

Supporting an idea that hearkens back to something you grew up with does wonders to make people feel good about making it happen. Changing that up and making it abundantly corporate from top to bottom under the guise of trying to make it your own new thing is cold, calculating, and worst of all boring. If we’re going to get hockey back to Winnipeg, make it something that’s lovable and worth rallying around. If it’s the Coyotes that are going end up back there, that’s the best sort of PR you could ask for.

Keep your head up: Hurricanes reportedly hand Raffi Torres a PTO

VANCOUVER, CANADA - MAY 3:  Raffi Torres #13 of the San Jose Sharks celebrates after scoring the game-winning goal against the Vancouver Canucks for a 3-2 victory in overtime in Game Two of the Western Conference Quarterfinals of the 2013 NHL Stanley Cup Playoffs, May 03, 2013 at Rogers Arena in Vancouver, British Columbia, Canada.  (Photo by Rich Lam/Getty Images)
Getty
1 Comment

From opting against fighting the NHL’s 41-game suspension to seeing his season derailed by knee issues, there was the feeling that the league had seen the last of controversial forward Raffi Torres.

Perhaps not.

The Carolina Hurricanes reportedly handed the 34-year-old a PTO, according to former Hurricanes defenseman Aaron Ward.

It’s something the Raleigh News & Observer’s Chip Alexander also mentioned on Monday.

With Bryan Bickell added to the mix during this off-season, the Hurricanes seem interesting in adding some beef. It’s unclear if Torres is really in the sort of condition to make a mark, but Carolina’s going to at least take a look at him.

Beware, pre-season opponents and training camp teammates.

Capitals bump Todd Reirden up to associate coach

PITTSBURGH, PA - MAY 10:  Assistant coach Todd Reirden of the Washington Capitals talks to the power play unit during a time-out against the Pittsburgh Penguins in Game Six of the Eastern Conference Second Round during the 2016 NHL Stanley Cup Playoffs at Consol Energy Center on May 10, 2016 in Pittsburgh, Pennsylvania.  (Photo by Justin K. Aller/Getty Images)
Getty
1 Comment

The Washington Capitals announced that Todd Reirden (pictured) was promoted from assistant to associate coach on Monday.

What does that mean, exactly? Well, most directly, the team shared word that he’ll run Capitals training camp while Barry Trotz works with Team Canada at the 2016 World Cup of Hockey.

Giving Reirden a promotion makes sense, as he’s been linked to some head coaching searches. The Washington Post compiled some of his opportunities:

In the past two years, Reirden has been a serious candidate for two NHL head-coaching gigs. According to the Calgary Sun, Reirden was a finalist to coach the Flames before they settled on Glen Gulutzan, and he was considered for the New Jersey Devils’ vacancy last summer, too. Lane Lambert, another Capitals assistant, was a finalist for the Colorado Avalanche head-coaching job earlier this month, according to the Denver Post.

The Capitals have a pretty well-regarded coaching group, as many credit goaltending coach Mitch Korn with some of Braden Holtby‘s improvement since Trotz took over.

Maybe we’ll see Reirden and Lambert get head coaching gigs at some point, but for now, Trotz’s “coaching tree” stays intact.

Penguins believe Kessel, others can heal up by start of next season

SAN JOSE, CA - JUNE 12:  Phil Kessel #81 of the Pittsburgh Penguins celebrates with the Stanley Cup after their 3-1 victory to win the Stanley Cup against the San Jose Sharks in Game Six of the 2016 NHL Stanley Cup Final at SAP Center on June 12, 2016 in San Jose, California.  (Photo by Bruce Bennett/Getty Images)
Getty
1 Comment

Going deep enough into the playoffs to win the Stanley Cup often comes with the cost of stacking up injuries, and the Pittsburgh Penguins paid the price.

As the Pittsburgh Tribune-Review and others report, Phil Kessel (wrist) and others aren’t guaranteed to be healthy to start the 2016-17 regular season.

“All the injured guys are tracking in the right direction,” GM Jim Rutherford said. “Until they all get here, we won’t know 100 percent where they’re at, but it sounds like all the guys should be ready for camp.”

The Pittsburgh Tribune-Review runs down a significant list of players who likely accrued bumps and bruises that may carry over:

Defenseman Trevor Daley, for instance, suffered a broken ankle on May 20. Kris Letang (foot), Nick Bonino (elbow infection), Bryan Rust (hand), Patric Hornqvist (hand) and Evgeni Malkin (elbow), among others, dealt with physical problems of varying severity at times.

If recent history is any indication, Kessel will probably fight hard not to miss time.

For all the weird criticisms he receives, he’s been remarkably durable, playing in every game during the past six seasons.

That’s impressive stuff, but the Penguins would be wise to keep an eye on the big picture. If it comes down to making Kessel and others swallow a little pride to limit the odds of aggravating injuries, they need to do it.

Even if it means a bumpy start to their title defense.

Win now, worry later: Why the Lightning should go all-in

CHICAGO, IL - JUNE 08:  Ben Bishop #30 celebrates with Andrei Vasilevskiy #88 of the Tampa Bay Lightning after defeating the Chicago Blackhawks 3-2 in Game Three of the 2015 NHL Stanley Cup Final at the United Center on June 8, 2015 in Chicago, Illinois.  (Photo by Bruce Bennett/Getty Images)
Getty
1 Comment

This is part of Lightning day at PHT …

The Chicago Blackhawks employed some great teams in winning three championships so far during the Jonathan ToewsPatrick Kane era, but there was something special about that first group.

For one thing, Toews and Kane were playing out the final years of their entry-level contracts. Those CBA-powered savings gave the Blackhawks a surplus of players who would eventually be too expensive to retain, most notably Dustin Byfuglien, Andrew Ladd and Brian Campbell.

That fantastic group never faced elimination during an overpowering run to the 2010 Stanley Cup.

Thanks to deft maneuvering by GM Stan Bowman, the Blackhawks were able to reload and put together other strong supporting casts even after big losses, and that could be a profound lesson for the Tampa Bay Lightning.

It might be tempting for the Bolts to merely keep their window open as long as possible. Instead, they should take a big swing in 2016-17 and then trust management to recover from any fallout.

Bishop’s expiring contract

The safe move would be to trade away some of the expiring contracts on Tampa Bay’s roster instead of risking getting nothing when they leave.

Many believe that Ben Bishop is on his way out. With one year left on a contract that carries about a $6 million cap hit and Andrei Vasilevskiy getting the Jake Allen-style “you’re the man” extension, it seems like a matter of time.

Keeping Bishop around for one more season might just pay off, though.

For one thing, Vasilevskiy’s shown signs of brilliance, yet his current NHL numbers aren’t overwhelmingly strong. Bishop, meanwhile, kept the Bolts afloat during some tough times in 2015-16.

Even if the Lightning feel like Vasy is the guy, what if he gets hurt? They’ve already seen goalies get injured at inopportune times, and the reigning champion Penguins provide another reminder.

(For more on the Bishop situation, click here.)

Win low, worry later

GM Steve Yzerman deserves ample credit for signing Steven Stamkos and Victor Hedman to relative bargain deals, but those are still expensive contracts. The squeeze is coming.

That said, the Lightning may want to identify their own Byfugliens and Ladds and go for broke in 2016-17. Let’s not forget how close they were to a second consecutive Stanley Cup Final appearance even with Stamkos on the shelf.

It’s tough to imagine the Bolts managing to keep all of Tyler Johnson, Ondrej Palat and Jonathan Drouin. On the other hand, it’s difficult to imagine many opponents managing to contain an attack that features Stamkos, Johnson, Palat, Drouin and other dangerous attackers.

(Plus, another year of evaluation would give Yzerman time to determine who is truly a core member.)

***

It’s a challenging situation, but the Lightning easily rank alongside the Pittsburgh Penguins, Washington Capitals and maybe a few other select teams as the cream of the East crop.

They’re positioned to jostle with the elites for some time, but why not take their best shot in 2016-17 and then make the best of things later on?

Sometimes the difference between really good and truly great comes down to having the courage to make these tough calls.