Marketing failure – Report: If NHL returns to Winnipeg, team won’t be named Winnipeg Jets


While we don’t know if the NHL is going to make a return to Winnipeg, the speculation of how things will go with the return of the Winnipeg Jets has been well underway for the last few years thanks to the ongoing saga of the Phoenix Coyotes. Lots of NHL fans are nostalgic for those days in the 1980s and 1990s when trips to Winnipeg meant seeing Keith Tkachuk or  Teemu Selanne and the Jets taking the ice clad in white, blue, and red swelling with pride for the city.

As things go when people with money and big ideas for marketing get involved, some of the ad wizards in Manitoba, Canada think it would be a great idea when/if the NHL returns to Winnipeg that the team not be known by that clunky old name that everyone outside of Arizona loves and adores.

Dave Wheeler of the Winnipeg Sun tells us that if NHL hockey is to be played again in Winnipeg, they won’t be calling the team the Winnipeg Jets.

I have it under good authority, that a name, jersey scheme, and logo have already been designed and are ready to go for when the team makes our city its home.

The bad news for some fans — it will not be the Jets. From what I do know, the team will go under the moniker of the Manitoba (TBA).

Making it a provincial team makes financial sense for corporate support, bringing in more dollars from outside the city. Same idea as the Saskatchewan Roughriders, who would have nearly as much support if they were the Regina Roughriders. I have heard some names bounced around the rumour mill, but nothing has been confirmed.

Financial and corporate sense at the local level, perhaps but if this proved to be true at all, the good folks coming up with these ideas in Manitoba might want to step outside of the fishbowl and take a look around. The situation in Phoenix has the added allure for fans because many people were opposed to taking away the Jets in the first place.

Jets merchandise is still sold and marketed by the NHL now and remains very popular thanks to the warm feelings people have from seeing Selanne score 76 goals his rookie season or from growing up playing video games emblazoned with Jets logo and players to make use of. Coming up with a more generic and marketing-wizard type of nickname for the team, while drawing attention to the province of Manitoba rather than the city of Winnipeg, smacks of being a bogus grab to sell and push more merchandise.

Perhaps we’ve found out where the brains behind the Islanders switching from their traditional logo to the infamous “fisherman” have disappeared to. After all, if you want to ruin the support you might get for bringing  a team back to Winnipeg saying you won’t go back to the old name is a pretty good way to do it.

Supporting an idea that hearkens back to something you grew up with does wonders to make people feel good about making it happen. Changing that up and making it abundantly corporate from top to bottom under the guise of trying to make it your own new thing is cold, calculating, and worst of all boring. If we’re going to get hockey back to Winnipeg, make it something that’s lovable and worth rallying around. If it’s the Coyotes that are going end up back there, that’s the best sort of PR you could ask for.

Rozsival to make season debut for Blackhawks

CHICAGO, IL - DECEMBER 20: Michal Rozsival #32 of the Chicago Blackhawks passes against the San Jose Sharks at the United Center on December 20, 2015 in Chicago, Illinois. The Blackhawks defeated the Sharks 4-3 in overtime.  (Photo by Jonathan Daniel/Getty Images)
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An injury to Trevor van Riemsdyk has paved the way for Michal Rozsival to make his season debut for the Chicago Blackhawks.

Rozsival might’ve been scheduled to play anyway, as the veteran defenseman is expected to replace Michal Kempny when the ‘Hawks host the Flames tonight at United Center.

“We want to get everyone in at some point,” said head coach Joel Quenneville, per the Chicago Tribune. “We don’t want to wait too long to get him into the season here. He can be useful, gives us some experience and can play minutes against top guys.”

At 38, Rozsival is one of the oldest players in the NHL. When the ‘Hawks re-signed him for another year, it came as a surprise to many. And by the time training camp rolled around, even he wasn’t exactly sure what his role would be this season.

But not surprisingly, after last season, GM Stan Bowman would rather err on the side of too much depth on the back end.

“It’s funny, because we had these [interviews] a year ago and they were always saying, ‘Are you worried about your defense? Do you have enough depth there?'” Bowman said, per the Sun-Times. “And now you’re saying we have too much depth. I think no matter what the story is, there’s a story line to it. But I’d rather have more guys who can play. Are we going to be healthy all year long? I hope so. But I don’t know if we will. … The thing with Michal, even last year, he just played too much consecutively. He still has a lot of hockey left.”

Related: Blackhawks’ issues go beyond the penalty kill

Goalie nods: Slumping Flames go back to slumping Elliott

EDMONTON, AB - OCTOBER 12:  Goalie Brian Elliott #1 of the Calgary Flames skates against the Edmonton Oilers on October 12, 2016 at Rogers Place in Edmonton, Alberta, Canada. (Photo by Codie McLachlan/Getty Images)
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Calgary head coach Glen Gulutzan made a noteworthy decision over the weekend, opting to sit No. 1 netminder Brian Elliott against his former team, the St. Louis Blues, in favor of backup Chad Johnson.

The move didn’t pay off. Calgary lost 6-4, with Johnson allowing five goals on 39 shots.

So now, Elliott is back in goal was the Flames take on the ‘Hawks tonight at the United Center.

Acquired to fix the goaltending issues that plagued Calgary all of last season, Elliott has gone 0-3-0 with an .839 save percentage and 4.72 GAA.

Not good, obviously — especially for a 31-year-old pending UFA that’s looking to score a contract extension.

The Flames will hope that Elliott’s former goalie partner, Jake Allen, is something of a psychic. Over the weekend, Allen predicted that Elliott “will find his game very soon,” and tonight would be a good night for that to happen — Chicago’s offense has been firing over the last four games, finding the back of the net 16 times.

That said, the ‘Hawks are facing issues of their own.

They’ll give Corey Crawford the start tonight.


— Just one other game on the ledger, as the Flyers will take on the Habs in Montreal. Philly is going with Steve Mason, who allowed three goals on 30 shots in a win over Carolina on Saturday. The Canadiens are going with Carey Price, who allowed two goals on 21 shots in a win over Boston on Saturday.

Crosby skates in full-contact practice, but still no timetable for a return

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His official status hasn’t changed, but Sidney Crosby wasn’t wearing a no-contact jersey at Penguins practice today, and that’s progress.

“Sid is day-to-day, as he has been. We’ll take tomorrow as it comes,” head coach Mike Sullivan said, per the club’s website. “It’s obviously a big step when he joins the group. To have him join the group in a full-contact practice like that is encouraging from our standpoint.”

Crosby has not played this season due to a concussion. There remains no timetable for his return, and the Pens aren’t going to rush their captain. But the way things have been progressing, don’t be surprised if he plays pretty soon. The Penguins host Florida tomorrow and the Islanders Thursday, then it’s off to Philadelphia for a game Saturday before embarking on a three-game trip to California.

“I got the OK to go out there and be in a full practice,” Crosby said. “It was just good to be back on the ice with the guys. It’s not easy watching. To be out there was nice and hopefully a good step.”

Budaj getting the job done, so far

LOS ANGELES, CA - OCTOBER 22:  Peter Budaj #31 of the Los Angeles Kings makes a save on Brandon Sutter #20 of the Vancouver Canucks for a 4-3 overtime shootout win at Staples Center on October 22, 2016 in Los Angeles, California.  (Photo by Harry How/Getty Images)
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He hasn’t been perfect, but Peter Budaj has been good enough to give the Kings a two-game winning streak. Now the 34-year-old goalie is just hoping to keep it going, while Jonathan Quick and Jeff Zatkoff recover from their groin injuries.

“I just want to take it one game at a time,” Budaj said, per LA Kings Insider. “I know it’s a cliché and you guys probably hate it when players say that, but it is true. You just want to look up one game ahead, and that’s what you want to look at. We won today, we’re very happy, but we’ve just got to regroup, come back to work.”

Again, Budaj hasn’t been perfect. His save percentage is just .889, which isn’t very good at all.

But for a guy who’d started just one NHL game since the 2013-14 season, simply playing well enough to give his team a chance to win is about all that could be asked, and on that he’s delivered. He was a perfect three-for-three in Saturday’s shootout versus Vancouver, recovering nicely after allowing a late goal to send the game to overtime.

Next up for the Kings is a home game tomorrow against Columbus. After that comes a visit from Nashville, and then it’s off on a two-game trip to St. Louis and Chicago.

“There are a lot of tough games coming up for us, so we’ve got to just be ready and work hard and try to focus on the next game and don’t look too far ahead,” said Budaj, “because then you’re going to get caught in the moment and the present’s going to kind of slip away from you, so you’ve just got to focus on the present.”