63839_quebec_nordiques

Marketing failure – Report: If NHL returns to Winnipeg, team won’t be named Winnipeg Jets

2 Comments

While we don’t know if the NHL is going to make a return to Winnipeg, the speculation of how things will go with the return of the Winnipeg Jets has been well underway for the last few years thanks to the ongoing saga of the Phoenix Coyotes. Lots of NHL fans are nostalgic for those days in the 1980s and 1990s when trips to Winnipeg meant seeing Keith Tkachuk or  Teemu Selanne and the Jets taking the ice clad in white, blue, and red swelling with pride for the city.

As things go when people with money and big ideas for marketing get involved, some of the ad wizards in Manitoba, Canada think it would be a great idea when/if the NHL returns to Winnipeg that the team not be known by that clunky old name that everyone outside of Arizona loves and adores.

Dave Wheeler of the Winnipeg Sun tells us that if NHL hockey is to be played again in Winnipeg, they won’t be calling the team the Winnipeg Jets.

I have it under good authority, that a name, jersey scheme, and logo have already been designed and are ready to go for when the team makes our city its home.

The bad news for some fans — it will not be the Jets. From what I do know, the team will go under the moniker of the Manitoba (TBA).

Making it a provincial team makes financial sense for corporate support, bringing in more dollars from outside the city. Same idea as the Saskatchewan Roughriders, who would have nearly as much support if they were the Regina Roughriders. I have heard some names bounced around the rumour mill, but nothing has been confirmed.

Financial and corporate sense at the local level, perhaps but if this proved to be true at all, the good folks coming up with these ideas in Manitoba might want to step outside of the fishbowl and take a look around. The situation in Phoenix has the added allure for fans because many people were opposed to taking away the Jets in the first place.

Jets merchandise is still sold and marketed by the NHL now and remains very popular thanks to the warm feelings people have from seeing Selanne score 76 goals his rookie season or from growing up playing video games emblazoned with Jets logo and players to make use of. Coming up with a more generic and marketing-wizard type of nickname for the team, while drawing attention to the province of Manitoba rather than the city of Winnipeg, smacks of being a bogus grab to sell and push more merchandise.

Perhaps we’ve found out where the brains behind the Islanders switching from their traditional logo to the infamous “fisherman” have disappeared to. After all, if you want to ruin the support you might get for bringing  a team back to Winnipeg saying you won’t go back to the old name is a pretty good way to do it.

Supporting an idea that hearkens back to something you grew up with does wonders to make people feel good about making it happen. Changing that up and making it abundantly corporate from top to bottom under the guise of trying to make it your own new thing is cold, calculating, and worst of all boring. If we’re going to get hockey back to Winnipeg, make it something that’s lovable and worth rallying around. If it’s the Coyotes that are going end up back there, that’s the best sort of PR you could ask for.

Lehtonen only lasts one period in Game 2

Lehtonen
1 Comment

Kari Lehtonen might have been more hit than miss in the playoffs going into today’s action, but Game 2 against St. Louis was certainly a start he’d like to forget.

Dallas outshot St. Louis 10-5 in the first frame, but the Blues still managed to take a 3-1 lead. Antti Niemi replaced Lehtonen for the second period which means, barring another goalie change, Lehtonen will actually end up with a sub-.500 save percentage this afternoon.

The numbers obviously look bad and it’s hard not to blame Lehtonen in the face of that, but the Blues deserve a lot of the credit for those goals. Patrik Berglund had a great shot on goal for the first marker, Joel Edmundson‘s first career playoff goal came after a nice setup by Troy Brouwer, and when Brouwer collected his own goal it was off of a rebound during a power play.

So to an extent, you could say Lehtonen looked bad due to circumstances that were very unfavorable to him. Nevertheless, the Stars needed to shake things up after what was unquestionably a bad period for them.

Dupuis, Jagr, Zuccarello are Masterton Trophy finalists

NEW YORK, NY - DECEMBER 18:  Pascal Dupuis #9 of the Pittsburgh Penguins in action against the New York Rangers during their game at Madison Square Garden on December 18, 2013 in New York City.  (Photo by Al Bello/Getty Images)
Getty Images
2 Comments

Pittsburgh’s Pascal Dupuis, Florida’s Jaromir Jagr, and the Rangers’ Mats Zuccarello have been selected as the three finalists for the Bill Masterton Memorial Trophy.

The Masterton Trophy recognizes “the National Hockey League player who best exemplifies the qualities of perseverance, sportsmanship and dedication to hockey.” In 2015 it went to Devan Dubnyk, who struggled mightily in 2013-14, but dramatically turned his career around the following season and led the Minnesota Wild to the playoffs in the process.

Dupuis attempted to play in the 2015-16 campaign while taking blood thinners, but on Dec. 8 he announced that he would stop playing “because of a medical condition related to blood clots.”

Jagr celebrated his 44th birthday in February, but despite his age he managed to score 27 goals and 66 points in 79 contests this season. With that, he became the oldest player to reach the 60-point mark in a single NHL campaign.

Zuccarello played in 81 games and set career-highs with 26 goals and 61 points this season after suffering a skull fracture and brain contusion during the 2015 playoffs that left him temporarily unable to speak.

Can there be parallels drawn between the 2016 Ducks and 2014 Sharks?

Anaheim Ducks center Ryan Kesler (17) takes the puck up ice on a breakaway with San Jose Sharks defenseman Marc-Edouard Vlasic, center, and Ducks center Nate Thompson, right, trailing on the play during the second period of an NHL hockey game in Anaheim, Calif., Tuesday, Feb. 2, 2016. (AP Photo/Alex Gallardo)
AP Photo
1 Comment

The Anaheim Ducks might not have suffered a reverse sweep at the hands of one of their biggest rivals, but they seem to have reached a breaking point when it comes to playoff disappointments.

After firing head coach Bruce Boudreau, GM Bob Murray was highly critical of the team’s core, even noting that at this point he’s not a fan of long-term contracts. That was perhaps a swipe at how he feels Corey Perry and Ryan Getzlaf‘s eight-year $69 million and $66 million contracts have worked out thus far. Meanwhile Ryan Kesler‘s six-year deal worth roughly $41 million is about to begin.

After San Jose suffered its first round loss to the Los Angeles Kings in 2014, Sharks GM Doug Wilson said they were now becoming a “tomorrow team” and they began a cultural shift that included Joe Thornton losing the captaincy.

There are differences of course between the two situations. One notable one is that the Sharks’ guard was already starting to change hands in 2013-14. Joe Thornton and Patrick Marleau were entering their mid-30s, but Joe Pavelski and Logan Couture were on the rise. Anaheim’s core of Getzlaf and Perry is significantly younger, but while Anaheim also has some promising forwards like Jakob Silfverberg, that generation of players doesn’t seem ready to carry the torch for the Ducks.

“We don’t have a lot of young guys in the lineup. … Today’s a much different feeling leaving the rink,” Ducks forward Andrew Cogliano said, per the Los Angeles Times. “In those [previous] years there’s been a sense of hope. Today, there’s zero feeling like that.”

Perhaps the Anaheim Ducks will find hope by watching the rest of the 2016 playoffs. If the San Jose Sharks continue to succeed, they will be an example of a team that once underachieved, hit a critical low, but then managed to fix that in a relatively short time without a massive turnover in terms of on-ice personnel. While we’re at it, you could make a similar argument for the Washington Capitals.

Maybe Murray will look to those franchises for inspiration as he moves forward.

Capitals, Penguins nearly perfect at stopping third period comebacks

Pittsburgh Penguins center Sidney Crosby (87) and Washington Capitals defenseman Matt Niskanen (2) chase down the puck during the first period of Game 2 in an NHL hockey Stanley Cup Eastern Conference semifinals Saturday, April 30, 2016 in Washington. (AP Photo/Pablo Martinez Monsivais)
AP Photo
4 Comments

Pittsburgh only won by a single goal in Game 2 on Saturday and that deciding marker came with 4:28 minutes remaining in the third, but that contest had the potential to be far more one-sided.

The Capitals were outshot 28-10 through 40 minutes and were consequently leaning on goaltender Braden Holtby to keep things close.

“First two periods, I thought they were way better than us,” Washington coach Barry Trotz told CSN Mid-Atlantic. Or has Justin Williams put it, the Capitals “were getting embarrassed out there” during the first 40 minutes.

Washington did rebound in the third period, though it wasn’t enough to prevent the Penguins from evening this series at 1-1. That puts the pressure on Washington to take at least one game in Pittsburgh before the second round’s over.

Starting the game off strong is always going to be important, but that’s particularly true when talking about the Penguins and Capitals. Pittsburgh was 39-0-0 in the regular season when leading after 40 minutes while Washington was 37-0-1. So far in the playoffs, both teams are 4-0-0 when they have the lead after two periods.