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Marketing failure – Report: If NHL returns to Winnipeg, team won’t be named Winnipeg Jets

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While we don’t know if the NHL is going to make a return to Winnipeg, the speculation of how things will go with the return of the Winnipeg Jets has been well underway for the last few years thanks to the ongoing saga of the Phoenix Coyotes. Lots of NHL fans are nostalgic for those days in the 1980s and 1990s when trips to Winnipeg meant seeing Keith Tkachuk or  Teemu Selanne and the Jets taking the ice clad in white, blue, and red swelling with pride for the city.

As things go when people with money and big ideas for marketing get involved, some of the ad wizards in Manitoba, Canada think it would be a great idea when/if the NHL returns to Winnipeg that the team not be known by that clunky old name that everyone outside of Arizona loves and adores.

Dave Wheeler of the Winnipeg Sun tells us that if NHL hockey is to be played again in Winnipeg, they won’t be calling the team the Winnipeg Jets.

I have it under good authority, that a name, jersey scheme, and logo have already been designed and are ready to go for when the team makes our city its home.

The bad news for some fans — it will not be the Jets. From what I do know, the team will go under the moniker of the Manitoba (TBA).

Making it a provincial team makes financial sense for corporate support, bringing in more dollars from outside the city. Same idea as the Saskatchewan Roughriders, who would have nearly as much support if they were the Regina Roughriders. I have heard some names bounced around the rumour mill, but nothing has been confirmed.

Financial and corporate sense at the local level, perhaps but if this proved to be true at all, the good folks coming up with these ideas in Manitoba might want to step outside of the fishbowl and take a look around. The situation in Phoenix has the added allure for fans because many people were opposed to taking away the Jets in the first place.

Jets merchandise is still sold and marketed by the NHL now and remains very popular thanks to the warm feelings people have from seeing Selanne score 76 goals his rookie season or from growing up playing video games emblazoned with Jets logo and players to make use of. Coming up with a more generic and marketing-wizard type of nickname for the team, while drawing attention to the province of Manitoba rather than the city of Winnipeg, smacks of being a bogus grab to sell and push more merchandise.

Perhaps we’ve found out where the brains behind the Islanders switching from their traditional logo to the infamous “fisherman” have disappeared to. After all, if you want to ruin the support you might get for bringing  a team back to Winnipeg saying you won’t go back to the old name is a pretty good way to do it.

Supporting an idea that hearkens back to something you grew up with does wonders to make people feel good about making it happen. Changing that up and making it abundantly corporate from top to bottom under the guise of trying to make it your own new thing is cold, calculating, and worst of all boring. If we’re going to get hockey back to Winnipeg, make it something that’s lovable and worth rallying around. If it’s the Coyotes that are going end up back there, that’s the best sort of PR you could ask for.

J.T. Miller might be breaking through for the Rangers

New York Rangers center J.T. Miller celebrates after scoring his second goal of the game against the New Jersey Devils during the third period of an NHL hockey game, Tuesday, Feb. 2, 2016, in Newark, N.J. The Devils won 3-2. (AP Photo/Julio Cortez)
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Don’t look now, but J.T. Miller might just be “getting it.”

By “it” you can mean a number of things: New York Rangers head coach Alain Vigneault’s confidence, his own confidence and that scoring touch at the NHL level.

He’s been on particularly hot streak for the last three weeks or so. While he failed to score in Saturday’s win against the Philadelphia Flyers, Miller reeled off a run in which he scored five points in three games and eight goals during a nine-game span.

His teammates and coach have taken notice, too, as Denis Gorman of Metro New York reports.

“The first practice I saw him, his strength, the way he shoots the puck. He has good hands, vision, he has everything to become a great hockey player,” Henrik Lundqvist said. “He’s getting there. He’s improving so much, but the biggest thing is probably just confidence, realizing that he is that good and he can use all these tools to be a great player.”

The Rangers aim to be a regular contender, and sometimes staying in the picture is all about developing prospects like Miller.

At the moment, it looks like he’s trending in an impressive direction.

Isles clobber Oilers, Okposo nabs second career hat trick

New York Islanders right wing Kyle Okposo (21) reacts as he sits beside right wing Cal Clutterbuck (15) on the bench after scoring his third goal for a hat trick against the Edmonton Oilers in the third period of an NHL hockey game in New York, Sunday, Feb. 7, 2016. The Islanders defeated the Oilers 8-1. (AP Photo/Kathy Willens)
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NEW YORK (AP) After two disappointing road losses, the New York Islanders needed to face a last-place opponent like the Edmonton Oilers.

Kyle Okposo had his second career hat trick after the Islanders opened a commanding lead with three first-period goals and New York routed the Oilers 8-1 on Sunday.

Thomas Greiss made 30 saves for the Islanders (27-18-6), who moved within three points of the New York Rangers for second-place in the Metropolitan Division.

“It was good. Good to put up eight. It was a pretty good team effort,” Okposo said. “I thought we were going on all cylinders. It’s definitely nice to get rewarded.”

Johnny Boychuck, John Tavares and Nikolay Kulemin scored in the opening period, chasing former Islanders goalie Anders Nilsson, who was replaced after Kulemin’s goal by former Ranger Cam Talbot.

Boychuk, in his first home game after missing 11 games overall with an upper body injury suffered on Dec. 31 at Buffalo, ripped a slap shot past Nilsson at 2:57 for his fourth goal of the season.

“It’s always good when you strike early,” Islanders coach Jack Capuano said. “We did a lot of good things and got two points.”

Tavares made it 2-0 at 9:12 with his 19th goal before Kulemin added his sixth at 11:24. Oilers coach Todd McLellan then pulled Nilsson, who stopped only seven of the 10 shots he faced.

Okposo made it 4-0 at 2:32 of the second, then scored again at 6:09 of the middle period.

After Oilers rookie sensation Connor McDavid finally put Edmonton on the board with his seventh goal at 6:50, Josh Bailey made it 6-1 at 9:36.

Cal Clutterbuck increased the margin to 7-1 at 16:04 of the middle period with his 11th goal. Talbot raised his arms in frustration after Clutterbuck’s goal, seemingly exasperated with the defensive effort in front of him.

Okposo completed his hat trick at 7:27 of the third, when he whipped a shot on the power play past Talbot for his 15th goal of the season. The goal made it 8-1 and led to a cascade of hats tossed onto the Barclays Center ice. It was a season high in goals for the Islanders.

“Kyle has been playing awesome,” said defenseman Nick Leddy, who had three assists. “His contributions have been felt all year. He has been one of the best players on the ice game in and game out.”

The defeat following Saturday night’s 5-1 loss at Montreal left McLellan fuming.

“I don’t think we were prepared to play for those first few goals against,” McLellan said. “I’m very disappointed in the preparation and the approach to the game. We got our butts handed to us in Montreal and came here and responded in a very inappropriate way. ”

The 19-year-old McDavid – the first overall pick in last June’s draft – returned after missing 37 games with a broken collarbone for the opening game of the Edmonton’s four-game trip. McDavid scored once and added two assists in a 5-1 win at Columbus, then had two assists in a 7-2 victory at Ottawa.

Playing his first game since Jan. 12, Greiss was his usual stellar self. He didn’t have an especially tough game despite the litany of offensive skill on the Oilers roster in addition to McDavid.

“It always helps when we score a bunch of quick goals. It seemed like it was going our way tonight,” Greiss said. “That would be awesome if we could score eight goals every game. We have to be realistic. It’s not going to happen too often.”

Greiss improved to 14-6-2 this season, his first with the Islanders.

The Islanders improved to 17-8-3 at Barclays Center in their first season in Brooklyn after 43 years at Nassau Coliseum.

The Oilers haven’t won in New York against the Islanders since Dec. 14, 1999, when they beat the Islanders 4-2 at Nassau Coliseum.

NOTES: Former Islander Griffin Reinhart played against the team that drafted him fourth overall in 2012 for the first time. … The teams meet again in Edmonton on Feb. 28.

Habs grab rare back-to-back wins this weekend

Montreal Canadiens goalie Ben Scrivens falls after making a save while facing the Carolina Hurricanes during first-period NHL hockey game action, Sunday, Feb. 7, 2016, in Montreal. (Paul Chiasson/The Canadian Press via AP) MANDATORY CREDIT
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The Montreal Canadiens were a bit like Ben Scrivens (in his near-ideal state) this weekend: not always pretty, but they got the job done.

A day after Scrivens thwarted his former team in the Edmonton Oilers in a 5-1 win, the journeyed goalie was integral in Montreal scraping out a 2-1 shootout win against the Carolina Hurricanes.

Now, it’s easy to scoff at two wins against two teams who are – let’s be honest – pretty unremarkable.

The Canadiens aren’t really in a position to laugh off any victory, however. That’s especially true when you consider the fact that this is their first set of consecutive wins since late November.

Even through all this frustration, certain top Canadiens stand out as keeping the team afloat. Andrei Markov hit an impressive milestone:

… While Max Pacioretty scored his 20th goal in emphatic fashion:

As P.K. Subban‘s numbers argue, Montreal’s biggest problem has been getting results from more under-the-radar players. In Sunday’s case, Scrivens delivered.

Montreal still faces an uphill battle, but perhaps a weekend like this might serve as a catalyst for a nice climb?

Malcolm Subban in stable condition, suffered fractured larynx

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The Boston Bruins updated Malcolm Subban‘s condition a day after the goaltending prospect was hospitalized after being struck in the throat with a puck.

“Malcolm Subban was struck in the throat with a puck Saturday night during pregame warmups. He was transported to Maine Medical Center and was diagnosed with a fractured larynx. He stayed overnight at Maine Medical Center and was transported to Mass General Hospital on Sunday for further evaluation. He is in stable condition and will be sidelined indefinitely. The team will provide additional details when they become available.”

Awful news, although at least he’s in stable condition.

PHT will stay tuned for further updates regarding the 22-year-old.

Subban did tweet a thanks for support:

A little context makes that a little sad, too.

P.K. Subban seems confident his brother will bounce back.