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Marketing failure – Report: If NHL returns to Winnipeg, team won’t be named Winnipeg Jets

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While we don’t know if the NHL is going to make a return to Winnipeg, the speculation of how things will go with the return of the Winnipeg Jets has been well underway for the last few years thanks to the ongoing saga of the Phoenix Coyotes. Lots of NHL fans are nostalgic for those days in the 1980s and 1990s when trips to Winnipeg meant seeing Keith Tkachuk or  Teemu Selanne and the Jets taking the ice clad in white, blue, and red swelling with pride for the city.

As things go when people with money and big ideas for marketing get involved, some of the ad wizards in Manitoba, Canada think it would be a great idea when/if the NHL returns to Winnipeg that the team not be known by that clunky old name that everyone outside of Arizona loves and adores.

Dave Wheeler of the Winnipeg Sun tells us that if NHL hockey is to be played again in Winnipeg, they won’t be calling the team the Winnipeg Jets.

I have it under good authority, that a name, jersey scheme, and logo have already been designed and are ready to go for when the team makes our city its home.

The bad news for some fans — it will not be the Jets. From what I do know, the team will go under the moniker of the Manitoba (TBA).

Making it a provincial team makes financial sense for corporate support, bringing in more dollars from outside the city. Same idea as the Saskatchewan Roughriders, who would have nearly as much support if they were the Regina Roughriders. I have heard some names bounced around the rumour mill, but nothing has been confirmed.

Financial and corporate sense at the local level, perhaps but if this proved to be true at all, the good folks coming up with these ideas in Manitoba might want to step outside of the fishbowl and take a look around. The situation in Phoenix has the added allure for fans because many people were opposed to taking away the Jets in the first place.

Jets merchandise is still sold and marketed by the NHL now and remains very popular thanks to the warm feelings people have from seeing Selanne score 76 goals his rookie season or from growing up playing video games emblazoned with Jets logo and players to make use of. Coming up with a more generic and marketing-wizard type of nickname for the team, while drawing attention to the province of Manitoba rather than the city of Winnipeg, smacks of being a bogus grab to sell and push more merchandise.

Perhaps we’ve found out where the brains behind the Islanders switching from their traditional logo to the infamous “fisherman” have disappeared to. After all, if you want to ruin the support you might get for bringing  a team back to Winnipeg saying you won’t go back to the old name is a pretty good way to do it.

Supporting an idea that hearkens back to something you grew up with does wonders to make people feel good about making it happen. Changing that up and making it abundantly corporate from top to bottom under the guise of trying to make it your own new thing is cold, calculating, and worst of all boring. If we’re going to get hockey back to Winnipeg, make it something that’s lovable and worth rallying around. If it’s the Coyotes that are going end up back there, that’s the best sort of PR you could ask for.

Report: Potential Shattenkirk trade fell apart over contract talks

TORONTO, ON - FEBRUARY 9:  Kevin Shattenkirk #22 of the St. Louis Blues waits for a faceoff against the Toronto Maple Leafs during an NHL game at the Air Canada Centre on February 9, 2017 in Toronto, Ontario, Canada. The Blues defeated the Maple Leafs 2-1 in overtime. (Photo by Claus Andersen/Getty Images)
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Kevin Shattenkirk‘s name has been floating around the NHL’s trade rumor mill for sometime now, and according to reports from TSN’s Bob McKenzie and the St. Louis Post-Dispatch the Blues came very close to dealing him six weeks ago only to have the trade fall apart when the new team and Shattenkirk were unable to reach an agreement on a new contract.

It is not the first time that has happened over the past year.

According to reports from TSN’s Bob McKenzie and Jeremy Rutherford of the St. Louis Post-Dispatch, the Blues recently had a Shattenkirk trade in place with an Eastern Conference team that was believed to be the Tampa Bay Lightning. But when Shattenkirk turned down a long-term contract extension with the team that would have paid him $42 million over seven years, the trade fell apart.

Sportsnet’s Elliotte Friedman mentioned on Thursday night that the Arizona Coyotes also had permission earlier this season to speak to Shattenkirk about a new contract but were unable to reach a deal. A similar situation unfolded in the offseason when the Edmonton Oilers also tried to acquire the veteran defenseman.

The Lightning would make a ton of sense as a trade partner for the Blues here because they have been in desperate need of another big-time defenseman to add to their blue line along with Victor Hedman and Anton Stralman. They also have several restricted free agents (and a pretty tight cap situation) to deal with this summer that could have been part of a return in a Shattenkirk trade.

If the reported contract terms are correct, it’s a pretty good sign that Shattenkirk thinks he can get a massive payday on the open market this summer as a free agent. And he is probably not wrong. Since the start of the 2011-12 season Shattenkirk has been one of the most productive defensemen in the NHL, currently sitting 10th among all blue-liners in points (241) and posting dominant possession numbers.

A $6 million per year cap hit would put him in the same salary range as Mike Green, Johnny Boychuk, and Erik Johnson.

He outperforms all of them.

Even though Shattenkirk is one of their top players, and the Blues seem on track to make the playoffs, the team still seems determined to move him before the deadline rather than risk losing him for nothing over the summer.

Blackhawks keep rolling with another dominant offensive performance

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Another night, another hat trick, and another dominant offensive showing from the Chicago Blackhawks.

On Thursday night it was Patrick Kane becoming the second Blackhawks forward in as many games to record a hat trick — following the three goal (and five point) effort Jonathan Toews had on Tuesday night — to help lead the Blackhawks to a 6-3 blowout win over the Arizona Coyotes.

Along with Kane’s three goals, Toews picked up two more assists to continue his recent scoring surge that has seen him pick up 23 points in his past 15 games. Keep in mind he only had 21 points in the 37 games prior to that.

Even more than Toews is the fact the entire Blackhawks team is clicking right now offensively.

Their win on Thursday is their eighth in the past nine games and every one of those wins has been a display of total offensive dominance, scoring 40 goals during that stretch. That is more than four goals per game. Everybody is contributing to it at this point as seven players (Toews, Kane, Richard Panik, Artemi Panarin, Nick Schmaltz, Artem Anisimov and Duncan Keith) all have at least eight points during this run.

It’s a stretch that has helped the Blackhawks gain some ground on the Minnesota Wild in the Central Division race, as they now sit three points back of the top spot.

Just about the only bad news for the Blackhawks on Thursday night was defenseman Niklas Hjalmarsson leaving the game with what coach Joel Quenneville described as an upper body injury.

The Blackhawks knew he wasn’t 100 percent going into the game and dressed a seventh defenseman, Michal Rozsival, as a precaution in case Hjalmarsson could not finish. After skating just four shifts in the first period — a first period that saw the two teams combine for six goals — he exited the game and did not return. Rozsival ended up playing a pretty significant role in the game scoring his first goal of the season just two minutes into the second period for what ultimately prove to be the game-winner.

Lundqvist stays hot as Rangers move ahead of Blue Jackets

NEW YORK, NY - FEBRUARY 11:  Henrik Lundqvist #30 of the New York Rangers laughs as Kevin Klein #8 misses an attempt at a hattrick during the third period against the Colorado Avalanche at Madison Square Garden on February 11, 2017 in New York City.  The Rangers defeated the Avalanche 4-2.  (Photo by Bruce Bennett/Getty Images)
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Remember those few weeks earlier this season when Henrik Lundqvist was struggling, he was losing playing time to Antti Raanta, and everybody in the NHL was freaking out about the Rangers’ goaltending situation?

At this point it seems like an eternity ago.

Lundqvist has been on an absolute roll over the past month and has helped the Rangers finally gain some ground in the Metropolitan Division.

After his 32 save performance — in the Rangers’ 2-1 shootout win in Toronto on Thursday night, the Rangers are now in the third spot in the Metropolitan Division, moving ahead of the Columbus Blue Jackets who for the time being move down to the top Wild Card spot. The Rangers are now just two points back of the Pittsburgh Penguins for a spot that would get them home ice in the first round.

Leading the way lately during this recent surge has been Lundqvist as he plays his best hockey of the season. In his past 13 starts the Rangers own a 10-2-1 record, while Lundqvist is carrying a .938 save percentage.

Even though the Rangers took huge steps over the summer to improve their forward depth — and it has absolutely paid off — it is still a team that is weak on the blue line and is only going to go as far as Lundqvist can carry it in the playoffs.

But with the way he is playing right now, and with the way the Rangers can roll four solid lines and score (3.28 goals per game, fourth best in the NHL) this could be a potentially scary team come playoff time.

Islanders shut out Canadiens for huge road win

NEWARK, NJ - FEBRUARY 18:  Thomas Greiss #1 of the New York Islanders in action against the New Jersey Devils on February 18, 2017 at Prudential Center in Newark, New Jersey. The Devils defeated the Islanders 3-2.  (Photo by Jim McIsaac/Getty Images)
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Overall this season the New York Islanders have really struggled away from the Barclays Center, a point of concern when you consider how many road games they have down the stretch as they try to overcome their miserable start to climb back into the playoffs.

Their current nine-game road trip is off to a promising start with wins in the first two games, including a 3-0 shutout win over the Montreal Canadiens on Thursday night to improve their record to 12-4-2 under new coach Doug Weight.

The Islanders received goals from Anthony Beauvillier, Anders Lee and John Tavares in the win, while Thomas Greiss stopped all 24 shots he faced to record his third shutout of the season.

With the win the Islanders hold sole possession of the second wild card spot in the East for the time being, two points ahead of Florida and Boston (the Bruins are in action right now) and continue their stunning second half turnaround.

But while things are going great for the Islanders right now, the struggles in Montreal continue.

With their loss on Thursday they failed to put any extra distance between themselves and the rest of the Atlantic Division that has suddenly closed the gap on them. They remain just two points up on Ottawa and only four points ahead of Toronto. The loss also continues what has been a particularly brutal stretch over the past couple of months that has seen the team win just seven of its past 20 games.

It’s probably too early to start fully panicking in Montreal, but given the way the end of last season went this can’t be a promising development for Canadiens fans.