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Marketing failure – Report: If NHL returns to Winnipeg, team won’t be named Winnipeg Jets

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While we don’t know if the NHL is going to make a return to Winnipeg, the speculation of how things will go with the return of the Winnipeg Jets has been well underway for the last few years thanks to the ongoing saga of the Phoenix Coyotes. Lots of NHL fans are nostalgic for those days in the 1980s and 1990s when trips to Winnipeg meant seeing Keith Tkachuk or  Teemu Selanne and the Jets taking the ice clad in white, blue, and red swelling with pride for the city.

As things go when people with money and big ideas for marketing get involved, some of the ad wizards in Manitoba, Canada think it would be a great idea when/if the NHL returns to Winnipeg that the team not be known by that clunky old name that everyone outside of Arizona loves and adores.

Dave Wheeler of the Winnipeg Sun tells us that if NHL hockey is to be played again in Winnipeg, they won’t be calling the team the Winnipeg Jets.

I have it under good authority, that a name, jersey scheme, and logo have already been designed and are ready to go for when the team makes our city its home.

The bad news for some fans — it will not be the Jets. From what I do know, the team will go under the moniker of the Manitoba (TBA).

Making it a provincial team makes financial sense for corporate support, bringing in more dollars from outside the city. Same idea as the Saskatchewan Roughriders, who would have nearly as much support if they were the Regina Roughriders. I have heard some names bounced around the rumour mill, but nothing has been confirmed.

Financial and corporate sense at the local level, perhaps but if this proved to be true at all, the good folks coming up with these ideas in Manitoba might want to step outside of the fishbowl and take a look around. The situation in Phoenix has the added allure for fans because many people were opposed to taking away the Jets in the first place.

Jets merchandise is still sold and marketed by the NHL now and remains very popular thanks to the warm feelings people have from seeing Selanne score 76 goals his rookie season or from growing up playing video games emblazoned with Jets logo and players to make use of. Coming up with a more generic and marketing-wizard type of nickname for the team, while drawing attention to the province of Manitoba rather than the city of Winnipeg, smacks of being a bogus grab to sell and push more merchandise.

Perhaps we’ve found out where the brains behind the Islanders switching from their traditional logo to the infamous “fisherman” have disappeared to. After all, if you want to ruin the support you might get for bringing  a team back to Winnipeg saying you won’t go back to the old name is a pretty good way to do it.

Supporting an idea that hearkens back to something you grew up with does wonders to make people feel good about making it happen. Changing that up and making it abundantly corporate from top to bottom under the guise of trying to make it your own new thing is cold, calculating, and worst of all boring. If we’re going to get hockey back to Winnipeg, make it something that’s lovable and worth rallying around. If it’s the Coyotes that are going end up back there, that’s the best sort of PR you could ask for.

Do the Florida Panthers know what they’re doing?

2011 NHL Entry Draft - Round One
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The Florida Panthers’ managerial shakeup continued this week with the firing of their director of player personnel, Tom Luce.

Luce had been with the club since 2002. According to his bio, he had “been responsible for the Panthers drafting notable players, including Aleksander Barkov, Aaron Ekblad, Erik Gudbranson, Jonathan Huberdeau and Dmitry Kulikov.”

The firing of Luce was particularly noteworthy, since it came just days after Dale Tallon was “promoted” to president of hockey operations. That move was sold as a way for Tallon to do more of what he liked (scouting), while handing off other responsibilities (contracts, salary cap, etc.) to new GM Tom Rowe and his young assistants, Eric Joyce and Steve Werier.

But not all in the Florida media are buying, apparently.

From Sun Sentinel columnist Dave Hyde:

I can retire now. I’ve seen it all. I’ve seen teams fire everyone after bad, average and even mildly disappointing seasons. But I’d never seen a team replace people who created a record-setting season that buoyed the franchise’s future.

Until the Florida Panthers over the last few days.

Hyde goes on to question the Panthers’ new, analytics-focused direction. (If that direction sounds similar, it’s because the Arizona Coyotes are taking the same route.)

His column finishes like this:

This should be an offseason of great hope for the Panthers. Instead, it’s now weighed down with a question of recent days. It’s not what Tallon’s diminished role is or who Rowe is.

The question starts here: Does Vinnie Viola know what he’s doing?

And that’s a fair question to ask of any owner. Especially a new one.

That being said, it’s also fair to question how much Tallon and Luce should be credited for the Panthers’ turnaround. After all, since Tallon was hired in 2010, Florida has had the first overall draft pick (Ekblad), the second overall pick (Barkov), and two third overall picks (Gudbranson, Huberdeau). Yes, there have been a few savvy picks — Vincent Trocheck in the third round stands out — and a few good additions via trade. But really, with all the blue-chip talent they’ve been gifted, making the playoffs this year was the least they should have expected.

“It’s a great game, but a tough business sometimes,” Rowe said of the firings, per the Sun Sentinel. “The fans came out in big numbers and it was awesome. We made the playoffs and that’s good. But at the end of the day, I didn’t think we had enough punch in the playoffs and I don’t think we gave [coach Gerard Gallant] enough options to get past the Islanders on our third and fourth lines.”

Regardless of where you stand on what’s happening in Florida, you can’t deny it’s all quite reminiscent of the summer of 2009, when Tallon was fired by the Chicago Blackhawks, replaced by the much-younger Stan Bowman.

Here’s a column that was written by the Chicago Tribune’s Rick Morrissey after that decision was made:

Wirtz and McDonough wanted to have their own crew in place. Fair enough. They don’t even want a suggestion of the mustiness of the Bob Pulford era.

But let’s try to remember Tallon played a huge role in building a team that surprised a lot of people by getting to the Western Conference finals last season. How it came to be that they chose Stan Bowman over Tallon is no secret. There had been rumblings for most of the year that Tallon would be out.

Yes, anybody could have picked superstars-in-training Jonathan Toews and Patrick Kane. But let’s remember that anybody could have picked Michael Jordan in the first round of the 1984 NBA draft. The teams with the first two picks didn’t.

The Blackhawks, of course, won the Stanley Cup the next year, a month after Tallon was introduced as the new GM in Florida.

Back to Matt: Facing elimination, Pens will start Murray

PITTSBURGH, PA - MAY 16:  Matt Murray #30 and Marc-Andre Fleury #29 of the Pittsburgh Penguins look on against the Tampa Bay Lightning in Game Two of the Eastern Conference Final during the 2016 NHL Stanley Cup Playoffs at the Consol Energy Center on May 16, 2016 in Pittsburgh, Pennsylvania.  (Photo by Bruce Bennett/Getty Images)
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Stop us if you’ve heard this before, but there’s a goalie change coming in the conference final.

On Tuesday, Pens head coach Mike Sullivan announced that Matt Murray would be back in goal for tonight’s decisive Game 6 in Tampa Bay — this after Sullivan opted to park Murray in favor of Marc-Andre Fleury for Game 5.

Technically speaking, Murray’s been parked since the second period of Game 4. That, of course, was the one in which he allowed four goals on 30 shots, paving the way for Fleury to enter the third with Pittsburgh down 4-0.

And that’s when things changed.

The goalie switch seemed to spark the Pens, who scored three times in the final frame to make things interesting. While that was going on, Fleury looked sharp — though not especially busy — stopping all seven shots faced, as his mates nearly pulled off a remarkable comeback.

The decision was then made to start Fleury on Saturday night.

He played to mixed reviews in a 4-3 OT loss, making just 21 saves (for an .840 percentage) while appearing shaky on a number of occasions. Though he could hardly be blamed for the game-winning goal — replays showed that Jason Garrison‘s point shot deflected off Tyler Johnson‘s behind — Fleury just didn’t look right, which isn’t a shock.

It was his first start since suffering a concussion on Mar. 31.

As mentioned above, goalie changes have been a predominant storyline among the final four playoff teams. St. Louis has started both Brian Elliott and Jake Allen, and the Bolts were forced to go to Andrei Vasilevskiy after Ben Bishop got hurt in the series opener.

In that light, Sullivan’s questionable decision to start Fleury in Game 5 is somewhat mitigated because, hey, other teams are having goalie issues too.

It’s also worth noting Pittsburgh’s situation in goal probably has much to do with its situation on defense. There’s little coincidence the club has conceded eight goals over the last two games with Trevor Daley (broken ankle) almost entirely out of action, Olli Maata being thrown into action and Kris Letang shouldering gigantic minutes — including a whopping 31:38 in Game 4.

Related: Rutherford says Fleury’s ‘absolutely not’ done in Pittsburgh, but logic suggests otherwise

Report: Wild parting ways with assistant coaches Wilson, Sydor

Chicago Blackhawks v Minnesota Wild
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Bruce Boudreau has some staffing to take care of in Minnesota.

Per the Star-Tribune, the Wild have elected to part ways with veteran assistant coaches Rick Wilson and Darryl Sydor. The report comes just weeks after GM Chuck Fletcher hired Boudreau to replace outgoing interim bench boss John Torchetti.

Wilson assisted three different coaches — Torchetti, Mike Yeo, Todd Richards — during his six years in Minnesota, and worked mostly with the club’s defensemen and penalty kill.

Sydor had been one of Yeo’s most prominent right-hand men, dating back to their time together in AHL Houston. The longtime NHL blueliner was embroiled in controversy last season after he was arrested for suspicion of drunk driving and child endangerment, eventually getting jail time for DWI.

Fletcher has reportedly given Boudreau “free reign” to fill out his coaching staff, which may include a third open position.

Per the Tribune, it’s believed another of last year’s assistants — Andre Brunette — will move from behind the bench to the front office. Prior to taking a coaching gig last season, Brunette had been working as a special assistant to Fletcher.

The other coaches from last year — Darby Hendrickson and Bob Mason — will return in their roles. Hendrickson works out of the press box while Mason is the club’s goalie coach.

Related: With an aging core, the Wild could be Boudreau’s biggest challenge yet

Report: Habs’ Holloway signing in KHL

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One of the few bright spots from Montreal’s disappointing campaign could be on his way to Russia.

Per Championat, Bud Holloway — the 28-year-old journeyman that made his storybook NHL debut with the Habs last season — has opted to join KHL powerhouse CSKA Moscow.

Holloway joined the Habs last season after four highly productive years in Europe.

In 2011, he emerged as a Swedish League star — Holloway set a record for most points in a SHL postseason (23 in 19 games) and, in his second season, became just the second player in league history to score eclipse the 70-point plateau.

In ’14-15, Holloway signed in Switzerland and continued to be a productive scorer, with 37 points in 42 games for SC Bern.

His scoring exploits translated over to the AHL, as he led St. John’s with 61 points in 70 games.

Montreal called up Holloway for his first-ever big league game in late November, and head coach Michel Therrien was effusive in his praise.

“This is a great story,” Therrien told ECHL.com. “The guy has showed a lot of resilience through his career to come back after playing a few years in Europe, and he did really well for [St. John’s].

“For him to get an opportunity to play his first game in the NHL, those are great stories and he certainly deserves to finally get a shot in the NHL because he’s had success wherever he goes.”