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Gary Bettman calls Air Canada’s bluff on sponsorship withdrawal threat

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If we’ve learned anything over the years with the NHL, it’s that you can never doubt the resiliency and staunch, seemingly stubborn, resolve of commissioner Gary Bettman.

With the NHL coming under fire the last two days after the Zdeno Chara-Max Pacioretty incident with the added twist of having major corporate sponsor Air Canada threatening to withdraw their money from the league over the state of the game stemming from that hit, how Bettman responded to all this was going to be curious.

Today, Bettman spoke out about Air Canada’s curious public stance. Once again, Bettman pulled no punches in his thoughts on the matter.

“Air Canada is a great brand as is the National Hockey League and if they decide that they need to do other things with their sponsorship dollars, that’s their prerogative,” the commissioner said, when asked if he took the threat to pull sponsorship money seriously.

Instead, he fired off a counter-threat. “It is the prerogative of our clubs that fly on air Canada to make other arrangements if they don’t think Air Canada is giving them the appropriate level of service,” he said.

All six Canadian teams have charter arrangements with Air Canada. So do five U.S.-based teams.

Air Canada needs the NHL’s continued business badly and while their threat of pulling their money made for good instant P.R. for them, ultimately it’s an empty threat. While Air Canada is Canada’s only major airline, all NHL teams can get access to whichever carriers they need to get around North America. Air Canada comes from a point of convenience in that they’re based north of the border and fly to all the cities that have NHL teams in the country, but they’re not the only airline in the business and that’s something Bettman is more than well aware of.

It seemed like a bold move for Air Canada to take such a stand, but in all honesty it rings hollow as a honest way to try and affect change in something that’s not under their control. With the numerous millions of dollars the NHL does in business with Air Canada for, it was a major risk for them to come out so boldly and it’s one they might ultimately end up regretting. As far as capitalizing on a major incident to generate attention for your company goes, Air Canada certainly picked the right moment to try and seize the spotlight.

Colorado inks defensive prospect Anton Lindholm

LAKE PLACID, NY - AUGUST 07: Anton Lindholm #5 of Team Sweden skates against Team USA during the 2013 USA Hockey Junior Evaluation Camp at the Lake Placid Olympic Center on August 7, 2013 in Lake Placid, New York.  (Photo by Bruce Bennett/Getty Images)
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After establishing himself in the Swedish league, Anton Lindholm will head to North America.

The Colorado Avalanche announced that they have signed the 21-year-old defenseman to a three-year, entry-level contract. They selected Lindholm in the fifth round of the 2014 NHL Entry Draft.

More of a defensive defenseman, Lindholm only registered four assists in 30 Swedish league games with Skelleftea AIK in 2015-16, but he also had a team-high 85 hits despite missing a chunk of the season due to injury. During the playoffs he helped his team reach the SHL Finals by leading them in both hits and blocked shots.

That was his second full campaign with Skelleftea AIK. The next step for Lindholm will likely be for him to continue his development in the AHL.

PHT Morning Skate: Sidney Crosby eyes more history

TAMPA, FL - MAY 24:  Sidney Crosby #87 of the Pittsburgh Penguins looks to face off against the Tampa Bay Lightning in Game Six of the Eastern Conference Final during the 2016 NHL Stanley Cup Playoffs at Amalie Arena on May 24, 2016 in Tampa, Florida.  (Photo by Mike Carlson/Getty Images)
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PHT’s Morning Skate takes a look around the world of hockey to see what’s happening and what we’ll be talking about around the NHL world and beyond.

Bob McKenzie shares his memories of Tragically Hip singer Gord Downie, who apparently was a big hockey fan. (TSN)

Don Cherry discusses John Brophy’s toughness after the former Leafs coach recently passed away. (Sportsnet)

 

A look at Vincent Lecavalier‘s career. (Greatest Hockey Legends)

The perils of flip-flopping goalies in the playoffs … although it worked out for the Penguins at least last night. (The Hockey News)

Speaking of which, will the Blues get burned for switching back to Brian Elliott in Game 6 tonight? Here’s a preview:

Sidney Crosby has a chance to join a very rare club of clutch goal-scorers if he can win it for Pittsburgh in Game 7:

Pens coach praises Murray: ‘He doesn’t get rattled’

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Hot take: the Pittsburgh Penguins probably won’t deal with a goalie controversy going into Game 7.

(Ugh, that’s a failed hot take … you can’t use “probably” in those things, right?)

Matt Murray was fantastic at times during Game 6, much like his counterpart in the Tampa Bay Lightning’s net in a 5-2 win. Granted, there were some tense moments during the Bolts’ late-game push:

Much has been made about experience, especially from those calling for Marc-Andre Fleury earlier in this series. It’s telling that the praise Murray draws sure sounds like what you’d expect from a “veteran.”

“He has a calming influence,” Sullivan said. “He doesn’t get rattled. If he lets a goal in, he just continues to compete. That’s usually an attribute that usually takes years to acquire that, and to have it at such a young age is impressive.”

Thanks in part to Murray’s efforts in Game 6, he’ll get a chance to prove his resolve in something new: a Game 7 in the Eastern Conference Final.

Once again, his teammates seem pretty confident in this elimination situation.

Lightning lament Game 6 effort, Cooper doesn’t blame disallowed goal

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The Tampa Bay Lightning seemed to sleepwalk through the first two periods of Game 6, and waking up in the final frame wasn’t enough to edge the Pittsburgh Penguins.

On the bright side, at least the Lightning aren’t in denial about that weak first 40 minutes.

It seemed like everyone on the team more or less admitted as much in unison.

Brian Boyle added that he felt like the Lightning tiptoed around this game. Jon Cooper often provides great quips, yet he was pretty matter-of-fact in this case.

Many will linger on this disallowed goal for Jonathan Drouin, which would have provided a 1-0 lead for Tampa Bay in the first period.

Let’s face it; that moment came pretty early in the game. To Tampa Bay’s credit, they’re not pinning the loss on that setback.

Now they must set their sights on competing throughout Game 7 … and maybe earning some bounces of their own in the process.

Read more about Game 6 here.