Boston Bruins v Montreal Canadiens

Pacioretty fallout: Air Canada threatens to pull sponsorships over NHL headshot problem

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In the wake of the decision by the NHL not to fine or suspend Bruins captain Zdeno Chara for his hit on Canadiens forward Max Pacioretty, a hit that has left Pacioretty with a broken neck and a severe concussion, a lot of the discussion that has surrounded the situation has centered on the NHL’s willingness to let things go so long as it’s a “hockey play.”

Matt Cooke’s hit on Marc Savard went unpunished because it was a “hockey play” last year, before Rule 48 came about anyhow, and now Chara’s brutal hit on Pacioretty falls under the same header whether fans like it or not. The NHL’s lack of action has gotten the attention of one of the NHL’s largest sponsors and they are not pleased at all.

Air Canada’s director of marketing and communications Denis Vandal has written the NHL and the governors of all six Canadian teams to tell them they are not pleased with the league’s actions in the wake of the Pacioretty incident and that if things don’t change with the NHL, they’ll withdraw their sponsorship in the NHL.

Bruce Garrioch of the Ottawa Sun shares the blockbuster revelation and the letter from Vandal.

“We are contacting you (Wednesday) to voice our concern over (Tuesday night’s) incident involving Max Pacioretty and Zdeno Chara at the Bell Centre in Montreal,” wrote Vandal. “This is following several other incidents involving career-threatening and life-threatening headshots in the NHL recently.”

Vandal noted the controversial issue is becoming bad for Air Canada’s brand.

“From a corporate social responsibility standpoint, it is becoming increasingly difficult to associate our brand with sports events which could lead to serious and irresponsible accidents; action must be taken by the NHL before we are encountered with a fatality.

“Unless the NHL takes immediate action with serious suspension to the players in question to curtail these life-threatening injuries, Air Canada will withdraw its sponsorship of hockey.”

“As a strong supporter and sponsor of NHL Hockey in Canada and several U.S. cities, Air Canada is very concerned with the state of hockey today,” Vandal noted.

“While we support countless sports, arts and community events, we are having difficulty rationalizing our sponsorship of hockey unless the NHL takes responsibily to protect both the players and the integrity of the game.”

Having a major sponsor like this speak up and speak out about their concerns with the game is virtually unheard of. Air Canada of course owns the naming rights to Air Canada Center in Toronto and, as Garrioch notes in his piece, it’s believed that they have sponsorship deals with all six Canadian teams.

Air Canada’s bombshell tactic to shake the NHL into action does come with a bit a curious PR angle too. Air Canada is based out of Dorval, Quebec, near Montreal. Doing right by the home team to shake your wallet at the league when they feel the NHL didn’t act appropriately could be viewed as a gross abuse of power.

There’s also the part of this in which if the league does jump as Air Canada threatens to pull their money, that if the league made sweeping changes to protect the players with this as the motivation and not countless awful blows to the head, there’s no amount of public relations mastery to help the NHL look good. After all, if money is the motivation for change and not the players health that’s an equally heinous possibility. It also kicks the door open for other sponsors to make threats if there are other parts of the game they don’t like and would like to see changed because they dislike the association it makes for them. (Fighting, anyone?)

Air Canada being proactive like this is stunning. If they’re honest about this and they’re seeking hockey to make changes for the better, good for them for showing the compassion and care for the game and the players that those in charge of the NHL have seemingly lost their way with in recent years.

If there’s other motivations at work here for Air Canada, be it them taking care of business at home in Quebec or trying to drum up their own business by taking a side in a very public affair which most fans share their opinion, then this is nonsensical PR buffoonery and exploitation at its absolute worst. The NHL has to take their threat serious enough to hear them out, but the ball is in Air Canada’s court now in how they handle this.

Video: Oh, just another spectacular Patrik Laine goal . . .

WINNIPEG, MANITOBA - OCTOBER 13: Patrik Laine #29, playing his first NHL game, of the Winnipeg Jets celebrates scoring his first NHL goal against the Carolina Hurricanes during NHL action on October 22, 2016 at the MTS Centre in Winnipeg, Manitoba. At top is Mathieu Perreault #85 of the Winnipeg Jets. (Photo by Jason Halstead /Getty Images)
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He’s done it before. He’ll do it again.

Patrik Laine scored another beautiful goal for the Winnipeg Jets, as he beat Carter Hutton with a wrist shot Saturday. But it was how he got into position for the goal that is so much fun to watch.

Laine dished the puck to Bryan Little in the neutral zone, then, after shaking off a St. Louis Blues defender, he knocked the give-and-go pass out of the air and immediately ripped his shot past Hutton.

That’s goal No. 16 for the rookie Laine.

That goal also tied him with Sidney Crosby for the league lead in that category. Not bad — for a rookie.

And then Laine did this in OT, setting up Little for the winner. He can pass, too.

Related:

Video: Laine’s goal was the game-winner (and mind-blower)

Video: Nothing lucky about Laine’s seventh goal of the season

Video: Gudbranson and Martin drop the gloves in spirited scrap

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We asked earlier tonight if the bad blood between the Canucks and Leafs would spill over into tonight’s rematch. It had been pretty tame — unlike what occurred last month.

But there were some fireworks and, as expected following the events of Nov. 5, the combatants were Canucks defenseman Erik Gudbranson and Maple Leafs tough guy Matt Martin.

The two dropped the gloves for a heavyweight scrap during the second period, with both landing some major shots.

 

Avalanche captain Landeskog (lower-body injury) could make upcoming road trip

DENVER, CO - APRIL 09:  Gabriel Landeskog #92 of the Colorado Avalanche awaits a face off against the Anaheim Ducks at Pepsi Center on April 9, 2016 in Denver, Colorado. the Ducks defeated the Avalanche 5-3. (Photo by Doug Pensinger/Getty Images)
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Placed on injured reserve earlier this week, Gabriel Landeskog may be close to returning to the Colorado Avalanche lineup.

Out with a lower-body injury for the past eight games, including tonight’s home contest against the Dallas Stars, Landeskog reportedly skated briefly with his teammates on Saturday. Head coach Jared Bednar provided more reason for optimism on the condition of the Colorado captain when he spoke to the media.

“He’s been working in the gym the last couple of days,” Bednar told the Denver Post.

“He’s been progressing. He feels better again today. He skated slightly on his own there for a few minutes, and that seemed to go well. I’ve already talked to (trainer Matt Sokolowski) about that. I would expect he’s a guy who’s going to continue to move forward here and probably be on the road trip with us.”

The Avalanche could certainly use their leader in the lineup.

They sit tied for last in the West with the Arizona Coyotes and Bednar, earlier this week, ripped his team for a lack of intensity following a 5-3 loss to Nashville on Tuesday.

The Avalanche begin a four-game road trip on Tuesday, as they face the Predators.

The Predators coughed up a three-goal lead in OT loss to Devils

NASHVILLE, TN - OCTOBER 14:  Pekka Rinne #35 of the Nashville Predators stretches during a timeout against the Chicago Blackhawks at Bridgestone Arena on October 14, 2016 in Nashville, Tennessee.  (Photo by Sanford Myers/Getty Images)
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NASHVILLE, Tenn. (AP) Michael Cammalleri‘s second goal of the game with 18 seconds remaining on the clock in overtime capped New Jersey’s comeback from three goals down in the third period and gave the Devils a 5-4 win over the Nashville Predators on Saturday.

Taylor Hall took a pass from Cammalleri and brought the puck up the right side into the offensive zone on a 2-on-1 break, passed it back to Cammalleri cutting up the middle and he fired it past Predators goalie Pekka Rinne.

Cammalleri started the Devils’ comeback from a 4-1 deficit after two as he fired a rebound into an open net 25 seconds into the third.

Andy Greene pulled New Jersey within one 30 seconds later and Adam Henrique tied it with a power-play goal through Rinne’s legs with 7:23 remaining.

Hall had a goal and two assists, Travis Zajac also had two assists and Green added one for the Devils, who were 0-4-2 in their previous six road games. Keith Kincaid stopped 38 shots to improve to 3-1-2.

Kevin Fiala had two goals and P.K. Subban and Roman Josi also scored for the Predators, who fell to 9-1-2 at home. Rinne, a five-time All-Star, gave up five goals on 22 shots.

New Jersey evened its record to 6-6 in games beyond regulation, and Nashville fell to 0-4.

Fiala gave the Predators a 1-0 lead when Matt Irwin‘s point shot appeared to bounce off him into the net with 3:46 left in the first.

Hall tied it 1:17 later when he swatted a rebound out of the air past Rinne.

Nashville went back ahead on Subban’s wrist shot from the slot with 39 seconds left in the opening period. Five of Subban’s six goals have come at home.

Fiala’s second goal increased the Predators lead to 3-1 on a tic-tac-toe play from Craig Smith and Mike Ribeiro at 6:02 of the second period.

Josi extended the Predators’ advantage to 4-1 when he blasted a one-timer from just inside the center of blue line past Kinkaid with 5:29 left in the second.