Pacioretty fallout: Air Canada threatens to pull sponsorships over NHL headshot problem

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In the wake of the decision by the NHL not to fine or suspend Bruins captain Zdeno Chara for his hit on Canadiens forward Max Pacioretty, a hit that has left Pacioretty with a broken neck and a severe concussion, a lot of the discussion that has surrounded the situation has centered on the NHL’s willingness to let things go so long as it’s a “hockey play.”

Matt Cooke’s hit on Marc Savard went unpunished because it was a “hockey play” last year, before Rule 48 came about anyhow, and now Chara’s brutal hit on Pacioretty falls under the same header whether fans like it or not. The NHL’s lack of action has gotten the attention of one of the NHL’s largest sponsors and they are not pleased at all.

Air Canada’s director of marketing and communications Denis Vandal has written the NHL and the governors of all six Canadian teams to tell them they are not pleased with the league’s actions in the wake of the Pacioretty incident and that if things don’t change with the NHL, they’ll withdraw their sponsorship in the NHL.

Bruce Garrioch of the Ottawa Sun shares the blockbuster revelation and the letter from Vandal.

“We are contacting you (Wednesday) to voice our concern over (Tuesday night’s) incident involving Max Pacioretty and Zdeno Chara at the Bell Centre in Montreal,” wrote Vandal. “This is following several other incidents involving career-threatening and life-threatening headshots in the NHL recently.”

Vandal noted the controversial issue is becoming bad for Air Canada’s brand.

“From a corporate social responsibility standpoint, it is becoming increasingly difficult to associate our brand with sports events which could lead to serious and irresponsible accidents; action must be taken by the NHL before we are encountered with a fatality.

“Unless the NHL takes immediate action with serious suspension to the players in question to curtail these life-threatening injuries, Air Canada will withdraw its sponsorship of hockey.”

“As a strong supporter and sponsor of NHL Hockey in Canada and several U.S. cities, Air Canada is very concerned with the state of hockey today,” Vandal noted.

“While we support countless sports, arts and community events, we are having difficulty rationalizing our sponsorship of hockey unless the NHL takes responsibily to protect both the players and the integrity of the game.”

Having a major sponsor like this speak up and speak out about their concerns with the game is virtually unheard of. Air Canada of course owns the naming rights to Air Canada Center in Toronto and, as Garrioch notes in his piece, it’s believed that they have sponsorship deals with all six Canadian teams.

Air Canada’s bombshell tactic to shake the NHL into action does come with a bit a curious PR angle too. Air Canada is based out of Dorval, Quebec, near Montreal. Doing right by the home team to shake your wallet at the league when they feel the NHL didn’t act appropriately could be viewed as a gross abuse of power.

There’s also the part of this in which if the league does jump as Air Canada threatens to pull their money, that if the league made sweeping changes to protect the players with this as the motivation and not countless awful blows to the head, there’s no amount of public relations mastery to help the NHL look good. After all, if money is the motivation for change and not the players health that’s an equally heinous possibility. It also kicks the door open for other sponsors to make threats if there are other parts of the game they don’t like and would like to see changed because they dislike the association it makes for them. (Fighting, anyone?)

Air Canada being proactive like this is stunning. If they’re honest about this and they’re seeking hockey to make changes for the better, good for them for showing the compassion and care for the game and the players that those in charge of the NHL have seemingly lost their way with in recent years.

If there’s other motivations at work here for Air Canada, be it them taking care of business at home in Quebec or trying to drum up their own business by taking a side in a very public affair which most fans share their opinion, then this is nonsensical PR buffoonery and exploitation at its absolute worst. The NHL has to take their threat serious enough to hear them out, but the ball is in Air Canada’s court now in how they handle this.

Devils sign d-man Michael Kapla

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The New Jersey Devils have signed UMass-Lowell defenseman Michael Kapla to a two-year, entry-level contract.

Kapla, 22, had three goals and 27 assists in 41 games this season. He’ll report to the Devils and likely burn the first year of his ELC by making his NHL debut sometime very soon.

The Devils host the Winning Jets tonight. They’re in Brooklyn Friday to play the Islanders.

Kapla spent four years in college. Per the Devils’ press release, he “most recently captained the River Hawks to the 2017 Hockey East Championship. He also received Hockey East All-Tournament Team honors and was named to the Hockey East Second All-Star Team.”

 

Report: Penn State sophomore Pedrie leaves school, signs with Rangers

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For the second straight day, the Rangers have landed an undrafted college free agent.

Vince Pedrie, a sophomore blueliner that just wrapped his sophomore campaign at Penn State, has reportedly agreed to terms with the Rangers on an entry-level deal, per the Collegian.

Citing a post from Pedrie’s Facebook account confirming the move, the Collegian reports the 23-year-old is the youngest Nittany Lion in program history to leave the team for the professional ranks.

It comes after Pedrie emerged as a “dominant offensive force” for the club last season, racking up 30 points in 39 games while helping Penn State qualify for its first NCAA championship appearance.

As mentioned above, this is the second intriguing prospect to join the Blueshirts in as many days. On Monday, University of Minnesota senior Vinni Lettieri agreed to join the team after an impressive four-year career with the Gophers.

Hjalmarsson says ‘Hawks are ‘too comfortable’ after rough trip through Florida

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When most people take trips to Florida, it’s to get away from the stress and struggle of everyday life. But it’s safe to say that this edition of the Chicago Blackhawks won’t want to remember their visit to the Sunshine State.

The ‘Hawks dropped an embarrassing 7-0 decision to the Florida Panthers on Saturday night before blowing a 4-1 lead in last night’s game against the Bolts (they eventually lost 5-4 in OT).

They still have a comfortable lead atop the Central Division (eight points up on the struggling Wild), but they aren’t satisfied with their play.

“It’s getting close to the end here and we’re getting a little bit too comfortable maybe,” defenseman Niklas Hjalmarsson said, per the Chicago Tribune. “As soon as you do that, you’re going to lose games … At the same time I’m glad that we were playing like this before the playoffs so we can make some adjustments.

“Eighty-two games is a long season. It’s a mental grind more than anything. As soon as you’re not there 100 percent, it’s going to show in the scoring.”

As Hjalmarsson said, six games is still enough time to figure things out for Chicago. They just won’t have the luxury of facing easy opponents when they do try to sort out their struggles.

They’ll play the Penguins in Pittsburgh on Wednesday before returning home to play Columbus and Boston. They’ll then head back on the road to close out the season in Denver, Anaheim and Los Angeles.

PHT Morning Skate: This season’s top five breakout performers

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Jake Allen wore a special U.S. Navy tribute mask during last night’s game against the Coyotes. It’s really a gorgeous mask. “The blue and yellow complements our colors well, and it’s a great tribute to the Blue Angel pilots who have the honor of flying and performing across the country.” (NHL.com/Blues)

–With every NHL season, there are surprises and disappointments. Rather than focus on the negatives, The Hockey News breaks down the top five breakout seasons in 2016-17. At the top of the list is Panthers forward Jonathan Marchesault, who is shockingly closing in on a 30-goal season. Nashville’s Viktor Arvidsson and Boston’s David Pastrnak have also made names for themselves. (The Hockey News)

–It’s no secret that NHLers are forced to travel a lot, but each team makes the most of their road trips in different ways. For example, Kevin Shattenkirk and the Capitals enjoy fine dining when they’re away from home.  “It’s so easy to go to the top names or the ones that you hear of all the time, but when you go to a lot of these cities, the food scenes everywhere now are really starting to improve. A lot of my friends naturally are foodies. They bring me to some of their places. Even just a simple Google, most of the times, the first two things that come up are Yelp or TripAdvisor, and I usually go a couple down and look at a local newspaper, if they have the best spots to eat in 2017. I like to focus on those.” (Washington Post)

–The Tampa Bay Lightning found themselves down 4-1 in lasts night’s game against Chicago, but they were able to battle back and win in a thrilling overtime period. You can check out the highlights from that game by clicking the video at the top of the page.

–Tonight will mark the first time that Jordie and Jamie Benn play against each other since the trade that saw the older Benn head to Montreal. The Canadiens took the opportunity to ask their Benn some questions about what it was like growing up with his brother. Here’s a sample question: “Of the two of you, which one is Peyton and who is Eli?” (NHL.com/Canadiens)

–This year’s rookie class with Auston Matthews, Patrik Laine, Zach Werenski, Mitch Marner and Matt Murray is one of the best in recent memory, but which other freshmen classes stand out? BarDown takes a look at the top five rookie classes since 2000. (BarDown)

–Capitals forward Justin Williams and Andre Burakovsky had some fun during picture day. The two players showed up to the rink with some pretty poofy hair. There’s no point in me trying to explain it when you can see the pictures for yourself. (NHL.com)