Boston Bruins v Montreal Canadiens

Pacioretty fallout: Air Canada threatens to pull sponsorships over NHL headshot problem

50 Comments

In the wake of the decision by the NHL not to fine or suspend Bruins captain Zdeno Chara for his hit on Canadiens forward Max Pacioretty, a hit that has left Pacioretty with a broken neck and a severe concussion, a lot of the discussion that has surrounded the situation has centered on the NHL’s willingness to let things go so long as it’s a “hockey play.”

Matt Cooke’s hit on Marc Savard went unpunished because it was a “hockey play” last year, before Rule 48 came about anyhow, and now Chara’s brutal hit on Pacioretty falls under the same header whether fans like it or not. The NHL’s lack of action has gotten the attention of one of the NHL’s largest sponsors and they are not pleased at all.

Air Canada’s director of marketing and communications Denis Vandal has written the NHL and the governors of all six Canadian teams to tell them they are not pleased with the league’s actions in the wake of the Pacioretty incident and that if things don’t change with the NHL, they’ll withdraw their sponsorship in the NHL.

Bruce Garrioch of the Ottawa Sun shares the blockbuster revelation and the letter from Vandal.

“We are contacting you (Wednesday) to voice our concern over (Tuesday night’s) incident involving Max Pacioretty and Zdeno Chara at the Bell Centre in Montreal,” wrote Vandal. “This is following several other incidents involving career-threatening and life-threatening headshots in the NHL recently.”

Vandal noted the controversial issue is becoming bad for Air Canada’s brand.

“From a corporate social responsibility standpoint, it is becoming increasingly difficult to associate our brand with sports events which could lead to serious and irresponsible accidents; action must be taken by the NHL before we are encountered with a fatality.

“Unless the NHL takes immediate action with serious suspension to the players in question to curtail these life-threatening injuries, Air Canada will withdraw its sponsorship of hockey.”

“As a strong supporter and sponsor of NHL Hockey in Canada and several U.S. cities, Air Canada is very concerned with the state of hockey today,” Vandal noted.

“While we support countless sports, arts and community events, we are having difficulty rationalizing our sponsorship of hockey unless the NHL takes responsibily to protect both the players and the integrity of the game.”

Having a major sponsor like this speak up and speak out about their concerns with the game is virtually unheard of. Air Canada of course owns the naming rights to Air Canada Center in Toronto and, as Garrioch notes in his piece, it’s believed that they have sponsorship deals with all six Canadian teams.

Air Canada’s bombshell tactic to shake the NHL into action does come with a bit a curious PR angle too. Air Canada is based out of Dorval, Quebec, near Montreal. Doing right by the home team to shake your wallet at the league when they feel the NHL didn’t act appropriately could be viewed as a gross abuse of power.

There’s also the part of this in which if the league does jump as Air Canada threatens to pull their money, that if the league made sweeping changes to protect the players with this as the motivation and not countless awful blows to the head, there’s no amount of public relations mastery to help the NHL look good. After all, if money is the motivation for change and not the players health that’s an equally heinous possibility. It also kicks the door open for other sponsors to make threats if there are other parts of the game they don’t like and would like to see changed because they dislike the association it makes for them. (Fighting, anyone?)

Air Canada being proactive like this is stunning. If they’re honest about this and they’re seeking hockey to make changes for the better, good for them for showing the compassion and care for the game and the players that those in charge of the NHL have seemingly lost their way with in recent years.

If there’s other motivations at work here for Air Canada, be it them taking care of business at home in Quebec or trying to drum up their own business by taking a side in a very public affair which most fans share their opinion, then this is nonsensical PR buffoonery and exploitation at its absolute worst. The NHL has to take their threat serious enough to hear them out, but the ball is in Air Canada’s court now in how they handle this.

Bruins will be ‘aggressive’ in pursuit of puck-mover

Boston Bruins GM Don Sweeney answers a question as coach Claude Julien sits next to him at during Boston Bruins media day, Thursday, Oct. 1, 2015 in Boston. (John Tlumacki/The Boston Globe via AP)  BOSTON HERALD OUT, QUINCY OUT; NO SALES; MANDATORY CREDIT
AP
2 Comments

The Boston Bruins are going to be aggressive in their pursuit of a “transitional” defenseman this offseason.

GM Don Sweeney understands it won’t be easy, given all the other teams that will be looking for the exact same thing, but he plans to pursue a puck-mover “either through free agency or through acquisitions.”

“It’s a matter of finding a trading partner or finding a match in the marketplace,” Sweeney said today on a conference call. “But we’re going to be aggressive.”

The Bruins already have four defenseman under contract for next season: Zdeno Chara, Dennis Seidenberg, Adam McQuaid and Kevan Miller, the latter of whom just signed a four-year, $10 million extension.

In addition to those four, Sweeney said he expects to get restricted free agent Torey Krug signed. Like Krug, Colin Miller and Joe Morrow are also RFAs.

That makes seven defensemen under club control. Given his desire to add at least one more, Sweeney was asked about trading either Seidenberg or McQuaid, to which he responded, “I’ll explore whatever I have to, in every way, shape and form to improve our club and find the balance we need.”

So expect another busy offseason in Boston. The Bruins have made no secret their intention to upgrade the blue line. As we wrote a month ago, expect the likes of Jacob Trouba, Matt Dumba, Sami Vatanen, Kevin Shattenkirk, and Tyson Barrie to be targeted, should any of those players become available via trade.

If it’s unrestricted free agency that Sweeney opts for, the list of potential targets includes Keith Yandle, Brian Campbell, Alex Goligoski, Dan Hamhuis, Jason Demers, and Kris Russell.

Related: Seidenberg doesn’t want to think about waiving no-trade

Canucks assistant Gulutzan interviewed for Flames gig

Glen Gulutzan, Willie Desjardins, Henrik Sedin, Daniel Sedin, Alex Burrows, Linden Vey
AP
1 Comment

Add another list to Flames GM Brad Treliving’s coaching search list:

Glen Gulutzan.

Gulutzan, the former Dallas bench boss that’s been an assistant in Vancouver for the last three seasons, was permitted to speak with Treliving about the club’s vacant head coaching gig, per The Province.

“They asked for permission and have talked to [Gulutzan],” Canucks GM Jim Benning confirmed. “If he doesn’t get the job, we like Glen and he’s going to be back with our group.”

Gulutzan and Treliving do have a connection. Earlier this month, Sportsnet’s Elliotte Friedman pointed out that both played their junior hockey in WHL Brandon, and was “told not to be surprised” if Gulutzan received an interview.

Treliving is searching hard for a replacement for Bob Hartley. Yesterday, the Calgary Sun wrote he kept busy with the coaching search while leading Canada to gold at the recently completed World Hockey Championship.

Earlier reports claimed Treliving spoke to ex-Wild bench boss Mike Yeo about the gig.

From a Vancouver perspective, the Gulutzan interview could have a domino effect. The Province also points out that Calgary didn’t ask permission to speak with Travis Green, the Canucks’ well-respect bench boss in AHL Utica.

Green has said he thinks he’s ready to take an NHL job, and earlier reports claimed he was in the running for Anaheim’s vacant head coaching gig.

Tarasenko needs to start ‘playing within the system’: Hitch

SAN JOSE, CA - MAY 19:  Vladimir Tarasenko #91 of the St. Louis Blues and Marc-Edouard Vlasic #44 of the San Jose Sharks fight for control of the puck in game three of the Western Conference Finals during the 2016 NHL Stanley Cup Playoffs at SAP Center on May 19, 2016 in San Jose, California.  (Photo by Sean M. Haffey/Getty Images)
Getty
Leave a comment

Is it all Vladimir Tarasenko‘s fault that the St. Louis Blues are on the brink of elimination?

No, of course it’s not.

It seems we have to clarify this every time a star player comes under fire for not producing. Hockey is a team game, and the Blues — as a team — have not been as good as the San Jose Sharks in the Western Conference Final.

Still, it was interesting to hear St. Louis coach Ken Hitchcock talk about Tarasenko yesterday, because the criticism was pointed, even if it was delivered in an empathetic manner.

“What happens with goal-scorers when they get frustrated is they look to hit home runs. We need him just to act like a worker,” said Hitchcock.

“What he’s doing is he’s looking to try to catch fast breaks, he’s looking to catch the other team napping. But when you play against guys like [Marc-Edouard Vlasic], you’re not going to catch him napping. He’s just got to feel comfortable playing within the system, playing within the framework.”

Hitchcock added, “I think it’s a natural tendency with younger players who have this heightened sense of urgency to do what they do well, which for him is score goals. He’s gotten too far away from the play. He’s got himself too stretched out. We just need him to come back to the puck a little bit more.”

As we noted yesterday, Tarasenko has been held pointless in five games against the Sharks. In his last three games combined, he’s managed just four shots total. This from a guy who scored 40 of the Blues’ 224 goals during the regular season, then put up 13 points (7G, 6A) in the first two rounds of the playoffs.

We’ll see tonight if the “hard lessons” continue for the 24-year-old, or if he can find a way to help get his team back to St. Louis for Game 7.

Video: Johnson pays the price for Tampa Bay

Leave a comment

It’s been another successful spring for Tyler Johnson.

Johnson, the most diminutive member of Tampa Bay’s vaunted “Triplets” line, is racking up the playoff points yet again. He has 17 through 16 games — tied with Joe Thornton for sixth-most in the postseason — and, depending on how far the Bolts go this year, could best last year’s total, when he had 23 in 24.

Not bad, considering the physical pounding Johnson has taken.

At just 5-foot-9 and 182 pounds, the playoff grind has certainly taken its toll over the last two years. Johnson was rendered all but ineffective in last year’s Cup Final versus Chicago due to a broken right wrist and, this year, dealt with an upper-body injury in the opening round and a puck to the face just prior to Game 4 of the Eastern Conference Final.

Not that it slowed him down any.

Johnson scored the game-winning OT tally in Game 4, getting his body in front of a Jason Garrison shot to deflect home past Marc-Andre Fleury. That earned high praise from Lightning head coach Jon Cooper, who heaped superlatives on his undersized star.

“He’s a winner — that’s what winners do,” coach Jon Cooper said of Johnson, per the Tampa Bay Times. “They don’t back down. And when there’s a challenge ahead of you, you’ve got to find a way to meet the challenge. There’s a lot of coaches that had a front row seat to see how this kid plays and how he competes.

“And it’s not always the size of the player, it’s the size of the heart, and that’s Tyler Johnson.”