Boston Bruins v Montreal Canadiens

Pacioretty fallout: Air Canada threatens to pull sponsorships over NHL headshot problem

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In the wake of the decision by the NHL not to fine or suspend Bruins captain Zdeno Chara for his hit on Canadiens forward Max Pacioretty, a hit that has left Pacioretty with a broken neck and a severe concussion, a lot of the discussion that has surrounded the situation has centered on the NHL’s willingness to let things go so long as it’s a “hockey play.”

Matt Cooke’s hit on Marc Savard went unpunished because it was a “hockey play” last year, before Rule 48 came about anyhow, and now Chara’s brutal hit on Pacioretty falls under the same header whether fans like it or not. The NHL’s lack of action has gotten the attention of one of the NHL’s largest sponsors and they are not pleased at all.

Air Canada’s director of marketing and communications Denis Vandal has written the NHL and the governors of all six Canadian teams to tell them they are not pleased with the league’s actions in the wake of the Pacioretty incident and that if things don’t change with the NHL, they’ll withdraw their sponsorship in the NHL.

Bruce Garrioch of the Ottawa Sun shares the blockbuster revelation and the letter from Vandal.

“We are contacting you (Wednesday) to voice our concern over (Tuesday night’s) incident involving Max Pacioretty and Zdeno Chara at the Bell Centre in Montreal,” wrote Vandal. “This is following several other incidents involving career-threatening and life-threatening headshots in the NHL recently.”

Vandal noted the controversial issue is becoming bad for Air Canada’s brand.

“From a corporate social responsibility standpoint, it is becoming increasingly difficult to associate our brand with sports events which could lead to serious and irresponsible accidents; action must be taken by the NHL before we are encountered with a fatality.

“Unless the NHL takes immediate action with serious suspension to the players in question to curtail these life-threatening injuries, Air Canada will withdraw its sponsorship of hockey.”

“As a strong supporter and sponsor of NHL Hockey in Canada and several U.S. cities, Air Canada is very concerned with the state of hockey today,” Vandal noted.

“While we support countless sports, arts and community events, we are having difficulty rationalizing our sponsorship of hockey unless the NHL takes responsibily to protect both the players and the integrity of the game.”

Having a major sponsor like this speak up and speak out about their concerns with the game is virtually unheard of. Air Canada of course owns the naming rights to Air Canada Center in Toronto and, as Garrioch notes in his piece, it’s believed that they have sponsorship deals with all six Canadian teams.

Air Canada’s bombshell tactic to shake the NHL into action does come with a bit a curious PR angle too. Air Canada is based out of Dorval, Quebec, near Montreal. Doing right by the home team to shake your wallet at the league when they feel the NHL didn’t act appropriately could be viewed as a gross abuse of power.

There’s also the part of this in which if the league does jump as Air Canada threatens to pull their money, that if the league made sweeping changes to protect the players with this as the motivation and not countless awful blows to the head, there’s no amount of public relations mastery to help the NHL look good. After all, if money is the motivation for change and not the players health that’s an equally heinous possibility. It also kicks the door open for other sponsors to make threats if there are other parts of the game they don’t like and would like to see changed because they dislike the association it makes for them. (Fighting, anyone?)

Air Canada being proactive like this is stunning. If they’re honest about this and they’re seeking hockey to make changes for the better, good for them for showing the compassion and care for the game and the players that those in charge of the NHL have seemingly lost their way with in recent years.

If there’s other motivations at work here for Air Canada, be it them taking care of business at home in Quebec or trying to drum up their own business by taking a side in a very public affair which most fans share their opinion, then this is nonsensical PR buffoonery and exploitation at its absolute worst. The NHL has to take their threat serious enough to hear them out, but the ball is in Air Canada’s court now in how they handle this.

Coyotes have work to do, with RFAs Murphy, Stone still unsigned

BUFFALO, NY - JUNE 25: John Chayka of the Arizona Coyotes attends the 2016 NHL Draft on June 25, 2016 in Buffalo, New York.  (Photo by Bruce Bennett/Getty Images)
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The Arizona Coyotes added a defenseman with a right shot to their roster, signing Luke Schenn on Saturday. And there could be more moves to the back end on the way for Arizona.

They still have work left with respect to two restricted free agents. Defensemen Connor Murphy, 23, and Michael Stone, 26, are still looking for new contracts.

Stone, another right-shot blue liner, had a career-best 36 points in 75 games last season for the Coyotes and has an arbitration hearing scheduled for Aug. 4.

His previous contract was a three-year deal with an average annual value of $1.15 million. But he’s also coming off surgery to repair the ACL and MCL in his left knee, according to azcentral.com. In April, it was expected he could be out at least six months.

“I know he’s running well and moving pretty well,” said Coyotes GM John Chayka, as per azcentral.com. “ … He’s a big part of our blue line, so we’re hoping to get him back as soon as we can.”

However, when it comes to a new deal for Murphy, it appears there is some distance between the two sides.

From Arizona Sports 98.7:

While Chayka said the tenor of talks with Murphy has been good, Murphy’s agent, Brian Bartlett, said on July 18 that he was uncertain when a deal might be struck, and he reiterated on Saturday that nothing has changed in those negotiations.

“I hope we are close,” he wrote via text message last week. “Still have a gap to bridge, but confident we will get it done eventually. Could wrap up with one phone call but I wouldn’t be surprised if it takes a little longer to get on the same page.”

Murphy is a Coyotes first-round pick from 2011. His entry-level contract, with its AAV of more than $1,075 million, is expired.

He appeared in 78 games for the Coyotes last season, increasing his point total from seven in 73 games in 2014-15, to 17 points in the 2015-16 campaign.

Blues’ Allen says he still needs to prove he’s a ‘legit’ No. 1 goalie

St. Louis Blues goalie Jake Allen (34) is scored on by the Edmonton Oilers during second period NHL hockey action in Edmonton, Alta., on Wednesday, March 16, 2016. (Jason Franson/The Canadian Press via AP)
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The goaltending roles in St. Louis have been clearly defined this summer. Jake Allen is the No. 1 netminder and Carter Hutton, a free agent acquisition, is the No. 2.

For the past two seasons, especially, Allen and Brian Elliott were both counted on to shoulder the goaltending duties, but the platoon scenario was ended when Elliott was traded to Calgary last month.

Allen recently commented on what was a positive working relationship between himself and Elliott, but seemed relieved that the leash may not be as short as it may have been in the past if he has an off night.

“It was tough to make mistakes when Brian was around because one game — you had a bad game — he was right back in the net and vice versa with him and me,” said the 25-year-old Allen, as per a video on the Blues’ website.

“I think you get a little bit more leeway, I guess, now. But not a whole lot. Carter’s a great goalie and I’ve heard a lot of great things about him.

“I feel that I had to etch myself into the league consistently. Now that I’ve done that, I still have another place to go and prove I’m a legit No. 1 guy.”

Allen just wrapped up only his second full NHL season.

The highest number of starts he’s made in a single season at the NHL level is 44 — in the 2015-16 season.

Blues’ GM Doug Armstrong said in June that Allen lost the crease, with Elliott taking it over with his strong play down the stretch and in the playoffs. He also made it clear Allen would have to battle to get it back in September. That changes to some degree now that Elliott is no longer in St. Louis.

Hutton, 30, was the back-up in Nashville, but made a career-high 34 starts in the 2013-14 season, posting a .910 save percentage.

Eberle: ‘We haven’t made the playoffs … and something needed to change’

SAN JOSE, CA - MARCH 06:  Jordan Eberie #14 and Taylor Hall #4 of the Edmonton Oilers celebrates after Eberie scores a goal 10 seconds into the game against the San Jose Sharks at HP Pavilion at San Jose on March 6, 2012 in San Jose, California.  (Photo by Thearon W. Henderson/Getty Images)
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The P.K. Subban for Shea Weber trade between the Montreal Canadiens and Nashville Predators continues to make waves. That will probably be the case right up until the start of the season and beyond.

On that same late-June day, however, the Edmonton Oilers shocked the hockey world by sending Taylor Hall, who four times in his young career has hit the 20-goal plateau, to New Jersey for right-shot defenseman Adam Larsson, who isn’t likely to be mistaken for a dynamic offensive blue liner.

It, too, is a deal that’s considered a major victory for one team — in this case, the Devils.

In trading Hall, the Oilers gave up a dynamic forward, although they certainly had a plethora of skilled forwards, and their need to make upgrades to their blue line, made it necessary to part with a player up front.

Hall and Jordan Eberle — now his former Oilers teammate — broke into the league with Edmonton in the same year, back in 2010-11. But despite an increase in talent up front, with four first-overall picks in a six-year span, Edmonton really hasn’t been close to competing for a playoff spot in years.

Eberle, with 425 games with the Oilers through some difficult times, at first said in an interview with the Andrew Walker Show that he couldn’t comment on the deal, but eventually admitted something had to give when it came to Edmonton’s quest to land a d-man, which led GM Peter Chiarelli to make the deal.

“Obviously I think he recognized there was an area on our team we needed to improve and maybe we had a surplus of forwards and it was something he needed to do,” Eberle told The Andrew Walker Show.

“Ultimately, at the end of the day, we haven’t made the playoffs … and something needed to change, whether it was Taylor or whoever.

“I think Taylor will do very well in New Jersey and I think we significantly increased our blue line. I think that’s definitely going to help us in a tough Western Conference.”

Related:

Oilers GM justifies Hall trade, even if Larsson isn’t a ‘sexy defenseman’ 

Why are the Oilers still bad? Look at their drafting

The ECHL would have an ‘open mind’ if Las Vegas NHL team wanted Wranglers name

LAS VEGAS, NV - JUNE 22:  (l-r) Clark County Commissioner Steve Sisolak and Bill Foley celebrate the admittance of a new NHL franchise during the Board Of Governors Press Conference prior to the 2016 NHL Awards at Encore Las Vegas on June 22, 2016 in Las Vegas, Nevada.  (Photo by Bruce Bennett/Getty Images)
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The search for a general manager has been over for a while, the successful candidate in place. However, the Las Vegas NHL franchise is still looking to name its team. That search is still ongoing.

With its first season in the league set for 2017-18, the Las Vegas franchise has run into some trade mark issues with potential names, much to the dismay of owner Bill Foley.

One possibility could be the ‘Wranglers’ — the name of the former Las Vegas ECHL franchise, which officially folded in January of 2015.

However, according to the Las Vegas Review-Journal, the ECHL still owns the rights to the name ‘Wranglers.’ The report also stated that the team does have a temporary logo — the NHL shield with ‘Las Vegas’ written underneath. Again. Only temporary.

“I have not been approached by either Mr. Foley or by the NHL,” ECHL commissioner Brian McKenna told the Las Vegas Review-Journal.

“We own all the names of all the teams that have played or are playing (in the ECHL). Frankly, I would be surprised to hear from them now. But if they called to say they were interested in reviving the Wranglers name in Las Vegas, we would have an open mind about it. We always liked the name and the logo and the way they built up the brand in the community.”

Meanwhile, the people of Las Vegas have had their say on team names.

According to a bracket posted by the Las Vegas Review-Journal, the name ‘Outlaws’ emerged as the favorite among the people after the polls, which the newspaper admits are completely unscientific.

The Las Vegas Visitors didn’t make it out of the first round…

Related:

McPhee wants Las Vegas team to compete right away; history says it won’t be easy

Report: Las Vegas NHL team asked permission to speak with Capitals assistant GM