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More promising 2011 NHL All-Star Game numbers: event a big hit with sponsors, retailers

As we mentioned yesterday, the 2011 NHL All-Star Game was a big ratings success in both Canada and the United States.

It wasn’t just a success from a ratings standpoint, though. The NHL announced that it drew nice improvements in various other financial categories as well.

For one thing, the league reports that corporate sponsor support went up 42 percent compared to the last event that took place in the United States (the 2008 edition in Atlanta). It was also up 12 percent compared to the 2009 event in Montreal. You could see the power of the league’s sponsors in the well-played move to give Phil Kessel a Honda to soothe the pain that came from being “Mr. Irrelevant” in the Fantasy Draft.

Retailers were pleased to boot, as the league announced that it saw an increase in sales for U.S.-based games, with a 20 percent jump from Atlanta’s event.

The game was also popular online. NHL.com saw a record in videos played among other marks:

This year’s NHL All-Star Game showed double- and triple-digit percentage increases in key NHL.com metrics over the 2009 event and set an all-time record for video starts on Sunday, the day of the NHL All-Star Game.

Sunday video starts shattered the month-old record by 26 percent and was 192 percent higher than the season average. Sunday’s video starts represented a 302-percent increase over the 2009 NHL All-Star Game.

Unique visitors for NHL All-Star Weekend were up 67 percent over 2009 and unique visitors for Sunday’s NHL All-Star Game presented by Discover were up 61 percent over 2009.

So, again, by just about any measure the 2011 all-star contest was a huge success. Let’s see if they can top it next year.

Kopitar dominates with a hat trick to help Kings defeat Rangers in OT

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Anze Kopitar received high praise from L.A. Kings coach Darryl Sutter following Friday’s win over the New York Rangers.

All Kopitar did was score three goals on four shots on goal. He was also credited with five hits while winning 65 per cent of his faceoffs. His third goal of the evening with 30 seconds remaining in regulation pushed this game into overtime, where Tanner Pearson scored the winner for L.A. in a 5-4 victory.

“It was Kopi’s best game of the season, that’s for sure,” said Sutter, as per LA Kings Insider.

“Not just because he scored three goals, but it was his best game all around in terms of using his whole package. I mean, he was a pretty dominant player.”

L.A. maintain an eight-point lead on the San Jose Sharks for the Pacific Division lead.

The Kings’ victory came at a cost. Marian Gaborik left the game in the first period after being involved in an awkward collision. He did not return, and Sutter didn’t have an update on the veteran forward when the game ended.

Video: P.K. Subban tossed after on-ice outburst toward officials

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P.K. Subban was given a game misconduct on Friday after an outburst directed at officials in the final minute against the Buffalo Sabres.

Subban was furious after the puck got caught up in the skates of the linesman in the neutral zone before Evander Kane then picked it up and scored into the open net. That put the Sabres up by two goals with 55 seconds remaining in regulation and ended any hopes of a Montreal comeback.

Subban had some choice words for officials but his argument ultimately landed him with an early exit from this game. The Habs lost by a final score of 6-4.

The Sabres scored four straight goals between the first and second periods, chasing Ben Scrivens from the net 1:28 into the second period.

 

Video: Doan ties Hawerchuk for most points in Jets/Coyotes history

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Shane Doan on Friday scored his 20th goal of the season, and tied a historical mark for the initial Winnipeg Jets/Arizona Coyotes franchise in the process.

Doan scored in the first period against the Calgary Flames, tying him with Dale Hawerchuk for most points in Jets/Coyotes history with 929.

Now 39 years old, Doan has spent his entire career with that organization, playing one season in Winnipeg before the organization moved to Phoenix.

He also joined another impressive list, too.

Leafs’ Corrado returns to Vancouver with a chip on his shoulder

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Just as the Vancouver Canucks are once again struggling through injuries and with their depth on defense a constant question mark, Frank Corrado returns to town with the Toronto Maple Leafs.

It’s a quick visit. The Leafs and Canucks do battle on Saturday, with the hosts wearing their famous ‘Flying Skate’ logo from the 1990s.

But the return of Corrado with a different team provides a juicy storyline in Vancouver.

The Canucks waived the 22-year-old defenseman in October.

He was claimed by the Leafs, which ended his time in Vancouver when it previously started with promise and optimism.

He quickly ascended as a prospect after being selected in the fifth round five years ago. But when training camp rolled around this season, Canucks GM Jim Benning was of the belief that Corrado had been passed in the depth chart by a few other defensemen in the system.

The move has been criticized in Vancouver because the Canucks lost an asset — a 22-year-old right-shooting defenseman with potential — for nothing.

Corrado had some interesting things to say about how his time in Vancouver eventually played out, as per Josh Clipperton of the Canadian Press.

Two examples:

Corrado has played 10 games for the Leafs this season, with three assists. He made his Leafs debut more than two months after being claimed.