More promising 2011 NHL All-Star Game numbers: event a big hit with sponsors, retailers

As we mentioned yesterday, the 2011 NHL All-Star Game was a big ratings success in both Canada and the United States.

It wasn’t just a success from a ratings standpoint, though. The NHL announced that it drew nice improvements in various other financial categories as well.

For one thing, the league reports that corporate sponsor support went up 42 percent compared to the last event that took place in the United States (the 2008 edition in Atlanta). It was also up 12 percent compared to the 2009 event in Montreal. You could see the power of the league’s sponsors in the well-played move to give Phil Kessel a Honda to soothe the pain that came from being “Mr. Irrelevant” in the Fantasy Draft.

Retailers were pleased to boot, as the league announced that it saw an increase in sales for U.S.-based games, with a 20 percent jump from Atlanta’s event.

The game was also popular online. NHL.com saw a record in videos played among other marks:

This year’s NHL All-Star Game showed double- and triple-digit percentage increases in key NHL.com metrics over the 2009 event and set an all-time record for video starts on Sunday, the day of the NHL All-Star Game.

Sunday video starts shattered the month-old record by 26 percent and was 192 percent higher than the season average. Sunday’s video starts represented a 302-percent increase over the 2009 NHL All-Star Game.

Unique visitors for NHL All-Star Weekend were up 67 percent over 2009 and unique visitors for Sunday’s NHL All-Star Game presented by Discover were up 61 percent over 2009.

So, again, by just about any measure the 2011 all-star contest was a huge success. Let’s see if they can top it next year.

Penguins shouldn’t rush to replace Bonino

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This post is part of Penguins Day on PHT…

Nick Bonino was an important player for Pittsburgh the past two years. So when he signed with Nashville on July 1, it was natural for Penguins fans to want an immediate replacement.

But for GM Jim Rutherford, finding a new third-line center may take some time. The Penguins might even start the season without knowing who it will be.

What Rutherford wants to avoid is panicking and being forced into a mistake. All the other general managers are well-aware of what he needs. He’s probably been thrown a few anvils already.

“There’s a couple of guys I could acquire right now,” Rutherford told the Post-Gazette on Wednesday. “I feel like there’s another group of guys that could possibly be available here soon. Kind of just waiting to see if that happens. Something could happen in the very near future or this could drag on for a little while.”

If nothing is done by the start of the season, the Penguins could give someone like Jake Guentzel a chance to take over Bonino’s role. Or, if they’d prefer to keep Guentzel in the top six, maybe a youngster like Daniel Sprong or Zach Aston-Reese would be game to try, at least on a temporary basis.

It should be noted that Rutherford has proven a savvy mid-season trader. In 2015-16, he brought in Carl Hagelin and Trevor Daley, a couple of veterans who played big roles on the way to a Stanley Cup title. And then, last season, he acquired Ron Hainsey, who likewise played a key part in a championship.

Perhaps owing to that experience, Rutherford says he’s more comfortable waiting to unearth a solution than “trading for somebody where I’m not sure whether they can help us or not.”

In fairness, it’s not easy to just replace a productive third-line center whose salary was a bargain. The Penguins had Bonino for a cap hit of just $1.9 million, and he turned his time in Pittsburgh into a four-year, $16.4 million deal with the Predators.

One potential target that’s come up in speculation is the Maple Leafs’ Tyler Bozak, who just so happens to be Phil Kessel‘s good friend and former center.

Bozak, 31, has one year left on his contract before he can become an unrestricted free agent, a status that naturally lends itself to trade speculation.

But with a $4.1 million cap hit, making room for Bozak could be a challenge for the Penguins. And on top of that, the Leafs are bound to ask a fair bit for a guy who had 55 points (18G, 37A) last season.

That’s why it’s so hard to win back-to-back Stanley Cups in today’s NHL. The Penguins were lucky to bring back mostly the same roster last season.

Things will be different in 2017-18.

Related: Matt Murray discusses the ‘new look’ Penguins

Tavares says ‘no rush’ to sign extension with Isles

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John Tavares keeps saying all the right things about his future with the New York Islanders.

But that doesn’t change the fact he still doesn’t have a contract extension in place.

Tavares, who can become an unrestricted free agent next summer, spoke with Newsday yesterday, telling the newspaper he was in “no rush” to sign and that he’s comfortable to just “let the process run its course, keep the lines of communication open, keep it all internal.”

It’s been reported that the Isles’ uncertain arena situation could be complicating matters. It’s still not clear where the team will call home for the long term.

On that topic, Tavares chose to avoid making any definitive statements.

“The possibility with Belmont and that RFP coming out, there’s great potential there,” the 26-year-old said. “We’ll see where it goes. A lot of those things are out of my hands. Some things I don’t try to worry about them too, too much. I’m just a hockey player. I try to be as best prepared as I can be. It’s a big decision obviously because it’s eight years of my career, really entering into my prime years and a great opportunity for myself to achieve what I set out to achieve when I was a kid, making it to the NHL, wanting to win a Stanley Cup and wanting to do that with the Islanders.”

There’s more in the interview, including his thoughts on the Isles’ offseason moves. Click here to give it a read.

Tavares also spoke with Newday about the thumb surgery he had in April. All’s well on that front, according to the captain.  

“I felt I didn’t want this reoccurring and the recovery time was only six weeks,” he said, “so it was the right thing to do once the season ended.”

Related: Tavares open to signing contract extension this summer

Under Pressure: Derrick Pouliot (again)

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For the second straight year, Derrick Pouliot is our pick for the Pittsburgh player under the most pressure heading into the season.

Perhaps we should just focus on someone else, but the Penguins gave the 23-year-old defenseman a one-year contract extension in July. The eighth overall pick in the 2012 draft, Pouliot knows time is running short to prove Pittsburgh didn’t make a big mistake.

It should be compelling to watch how he fares.

“I’ve got to make an impact right away and show that I belong in the NHL,” he said, per the Post-Gazette. “It’s been three years now. I haven’t fully established myself yet. I want to take it one step at a time and build as the year goes on.”

Pouliot felt he had a strong finish to his AHL season, and perhaps that will help his confidence heading into camp.

But it’s worth noting that he’s no longer exempt from waivers. So unless he earns a spot, that could mean a change of scenery, with the Penguins either losing him for nothing or trading him for pennies on the dollar.

Pouliot could feasibly crack the opening roster as Pittsburgh’s eighth defenseman, behind Kris Letang, Justin Schultz, Brian Dumoulin, Olli Maatta, Ian Cole, Chad Ruhwedel and new addition Matt Hunwick.

He could then languish on that roster until an injury gives him a chance to play.

The first step, though, is coming into camp and building off the back half of last season.

“For me to establish myself as an NHL defenseman, a regular guy in the lineup, it’s kind of playing how I ended the season: solid defensively, consistent in that regard,” Pouliot said, per the Tribune-Review. “That’s been one thing that’s always been brought up about me, inconsistency. So I think it’s starting with that and building each game.”

Looking to make the leap: Zach Aston-Reese

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This post is part of Penguins Day on PHT…

With a number of departures from a roster that won back-to-back Stanley Cups, it’s imperative that the Pittsburgh Penguins get a push from some of their prospects in 2017-18.

One of the top candidates to earn a regular spot is forward Zach Aston-Reese, a 23-year-old who just wrapped up an impressive career at Northeastern University.

Aston-Reese signed with the Pens in March, hoping to follow in the footsteps of fellow undrafted NCAA products Chris Kunitz and Conor Sheary.

In a twist, Kunitz is one of those departed players that Aston-Reese may help replace.

“He was a college free agent, too, and kind of a goal scorer his last couple years in college,” Aston-Reese said of Kunitz, per NHL.com. “Just made a career for himself playing with good guys and being able to put the puck in the back of the net.”

Aston-Reese scored 31 goals in 38 games for the Huskies last season, making him a finalist for the Hobey Baker Award.

But despite all the accolades, he knows he’s still just a prospect, with a lot left to learn, and a lot left to prove.

“Whether we start up top or down in Wilkes-Barre, I think it’s important to be in the same mindset that, you’re trying to get better every day you show up to the rink,” he said, per the Post-Gazette. “If we do get that opportunity, we need to have a good mindset, produce and do what they ask of us.”