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More promising 2011 NHL All-Star Game numbers: event a big hit with sponsors, retailers

As we mentioned yesterday, the 2011 NHL All-Star Game was a big ratings success in both Canada and the United States.

It wasn’t just a success from a ratings standpoint, though. The NHL announced that it drew nice improvements in various other financial categories as well.

For one thing, the league reports that corporate sponsor support went up 42 percent compared to the last event that took place in the United States (the 2008 edition in Atlanta). It was also up 12 percent compared to the 2009 event in Montreal. You could see the power of the league’s sponsors in the well-played move to give Phil Kessel a Honda to soothe the pain that came from being “Mr. Irrelevant” in the Fantasy Draft.

Retailers were pleased to boot, as the league announced that it saw an increase in sales for U.S.-based games, with a 20 percent jump from Atlanta’s event.

The game was also popular online. NHL.com saw a record in videos played among other marks:

This year’s NHL All-Star Game showed double- and triple-digit percentage increases in key NHL.com metrics over the 2009 event and set an all-time record for video starts on Sunday, the day of the NHL All-Star Game.

Sunday video starts shattered the month-old record by 26 percent and was 192 percent higher than the season average. Sunday’s video starts represented a 302-percent increase over the 2009 NHL All-Star Game.

Unique visitors for NHL All-Star Weekend were up 67 percent over 2009 and unique visitors for Sunday’s NHL All-Star Game presented by Discover were up 61 percent over 2009.

So, again, by just about any measure the 2011 all-star contest was a huge success. Let’s see if they can top it next year.

Sidney Crosby looks hurt (and furious) after Alex Ovechkin slash

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NBCSN screen
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Sidney Crosby is known to get fiery, but even for his feisty standards, he was furious during the third period of Game 4.

An Alex Ovechkin slash caught Crosby on the hand, leaving the Pittsburgh Penguins star shaking his mitt and pleading for a call.

After that, Crosby left to get his hand looked at … but not before flipping out and destroying his stick.

You can watch it happen in the GIF and the videos above.

Crosby was able to return not that long after that moment, although we can only speculate regarding how his overall game will be affected if his hand isn’t 100 percent.

Dirty or not? Evgeni Malkin’s hit on Daniel Winnik

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Tensions seem to rise with every passing game in the playoffs, particularly in a series with bad blood like the one between the Pittsburgh Penguins and Washington Capitals.

Kris Letang was suspended for his hit in Game 3, and some wonder if Evgeni Malkin should suffer a similar fate for his check on Daniel Winnik on Wednesday.

Winnik left the contest and has not yet returned during the third period.

Take a look at the hit in the video above and decide for yourself.

Blues aim to raise money for victims of Fort McMurray fires

An evacuee puts gas in his car on his way out of Fort McMurray, Alberta, as a wildfire burns in the background Wednesday, May 4, 2016. The raging wildfire emptied Canada's main oil sands city, destroying entire neighborhoods of Fort McMurray, where officials warned Wednesday that all efforts to suppress the fire have failed.  (Jason Franson /The Canadian Press via AP) MANDATORY CREDIT
AP
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Fires devastated the Canadian city of Fort McMurray, and the St. Louis Blues are doing their part to help those who were affected.

Here’s what the team is doing to raise money during Game 4 against the Dallas Stars:

Proceeds raised through the team’s 50/50 raffle and the Blues for Kids silent auction will benefit families who have been misplaced by the fires.

Blues forward Scottie Upshall shared his thoughts with the Associated Press regarding several family members being among those evacuated from the area.

“It’s been a great city, a city that’s survived for many years through some tough times and for me, growing up there doesn’t seem too long ago,” Upshall said. “Places that probably aren’t standing anymore will be really, really tough to take. But as long as everyone’s OK, that’s the main thing.”

Other people from around the hockey world weighed in on the scary scene, including Ottawa Senators defenseman Chris Phillips, who told the Ottawa Citizen that “it hurts a lot.”

People shared some scary sights from the evacuation.

Video: Beagle’s perfect shot dogs Murray for early Caps lead

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Matt Murray was just on another level in Game 3, giving the impression that the Washington Capitals would only beat him with perfect shots.

Jay Beagle got that memo … and maybe added a little element of surprise on top of that.

As you can see from the video above, Beagle beat Murray from an unexpected angle with a pretty resounding goal. It was one of those “Wait, did that just happen?”-type moments.

The Capitals saw their lead go away moments before this post was completed, so it’s now 1-1.