More promising 2011 NHL All-Star Game numbers: event a big hit with sponsors, retailers

As we mentioned yesterday, the 2011 NHL All-Star Game was a big ratings success in both Canada and the United States.

It wasn’t just a success from a ratings standpoint, though. The NHL announced that it drew nice improvements in various other financial categories as well.

For one thing, the league reports that corporate sponsor support went up 42 percent compared to the last event that took place in the United States (the 2008 edition in Atlanta). It was also up 12 percent compared to the 2009 event in Montreal. You could see the power of the league’s sponsors in the well-played move to give Phil Kessel a Honda to soothe the pain that came from being “Mr. Irrelevant” in the Fantasy Draft.

Retailers were pleased to boot, as the league announced that it saw an increase in sales for U.S.-based games, with a 20 percent jump from Atlanta’s event.

The game was also popular online. NHL.com saw a record in videos played among other marks:

This year’s NHL All-Star Game showed double- and triple-digit percentage increases in key NHL.com metrics over the 2009 event and set an all-time record for video starts on Sunday, the day of the NHL All-Star Game.

Sunday video starts shattered the month-old record by 26 percent and was 192 percent higher than the season average. Sunday’s video starts represented a 302-percent increase over the 2009 NHL All-Star Game.

Unique visitors for NHL All-Star Weekend were up 67 percent over 2009 and unique visitors for Sunday’s NHL All-Star Game presented by Discover were up 61 percent over 2009.

So, again, by just about any measure the 2011 all-star contest was a huge success. Let’s see if they can top it next year.

Fight video: Brouwer makes Watson pay for Hathaway hit

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Austin Watson nodded with recognition after landing a questionable hit on Garnet Hathaway on Saturday, as he understood why Troy Brouwer demanded immediate retribution.

And, as you can see from the video above the headline, Brouwer got that bloody payback after beating Watson in a fight.

Watson (who isn’t that far removed from a two-game suspension) was ejected for his hit. It wasn’t the only nasty moment between the Nashville Predators and Calgary Flames, either, as the toxic exchanges included Anthony Bitetto‘s ugly cross-check on Sam Bennett.

(Video or a GIF of Bitetto’s hit will be added if it becomes available.)

Some other penalties reduced some of the advantage for the Flames, but they ultimately still received serious man-advantage opportunities amid all of the violence, and they weren’t able to convert.

The best news is that Hathaway might end up being OK after a scary-looking check. He returned to the game during the third period.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Should Erik Johnson be suspended for ugly play on Namestnikov?

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Vladislav Namestnikov has been the Mikael Renberg equivalent on the Tampa Bay Lightning’s Legion of Doom with Steven Stamkos and Nikita Kucherov for much of this season, complimenting those two scorers with strong work of his own.

The Lightning were lighting up the Colorado Avalanche on Saturday night, perhaps frustrating Erik Johnson and others. Whatever the explanation might be, it was a pretty ugly sight when Johnson slashed and then boarded Namestnikov, earning those two penalties plus a game misconduct.

Plenty of people believe that supplemental discipline would be merited for Johnson’s actions. For what it’s worth, “Names” did return to action in the third period. We’ve seen instances where players return only to be hurt anyway, so we’ll see if the nifty winger sees any delayed issues.

Johnson, 29, was suspended for two games by the NHL back in 2014, but has a generally clean history otherwise.

The Lightning ultimately ended up beating the Avalanche 6-5, as Nathan MacKinnon almost led a rally with two power-play goals.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Senators blank Canadiens in NHL 100 Classic

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One win, even in the frosty outdoors for the NHL 100 Classic, only means so much.

Still, the Ottawa Senators probably experienced some ice-cold relief on Saturday, beating the Montreal Canadiens 3-0 during a tightly defended outdoor bout.

It was 0-0 for much of the game until Jean-Gabriel Pageau tipped an Erik Karlsson shot for the first goal with about five minutes remaining in the second period. Bobby Ryan then capitalized on a rough Jonathan Drouin turnover to make it 2-0, while an empty-netter iced the icy evening for Ottawa.

For a night, it was a fun time, and Karlsson reminded us what all the fuss is about, as he logged a ridiculous 32:55 of ice time. And he seemed to be having a good time doing it.

This night laid the “Canadian” on thick, with Bryan Adams performing during the event, and Gary Bettman posing for photos with Prime Minister Justin Trudeau.

via Getty

Weird, but OK then.

Generally speaking, things haven’t been that OK for the Senators lately. Such headaches did surface during this frosty-mug-on-ice event, as owner Eugene Melnyk inspired a #Melnykout hashtag on Twitter, not to mention icy barbs like these.

Fair criticisms about the Sens’ bigger picture aside, Ottawa looked nice tonight, with Karlsson shining and Craig Anderson pitching a rare shutout outdoors (shutoutdoors)?

Carey Price generated some nice saves of his own, but couldn’t will Montreal to win in his 10th consecutive start. The Habs rarely got things going against the Senators, seen most easily in Ottawa’s 38-28 advantage in shots on goal.

Nights like these make a bigger impact on fans’ memories and bottom lines, but this marks consecutive wins for the Senators either way. Considering the fact that the Senators hadn’t put back-to-back wins together since they faced the Avalanche in two contests in Sweden, it might not be a big deal, yet it’s far better than the nothing they’ve been coming up with far too often lately.

Also

In other news from the event, Mario Lemieux’s “five goals, five different ways” was named as the NHL’s greatest moment, voted by fans:

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.

Sadly, Capitals aren’t selling this collection of Christmas songs

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Let’s be honest, virtually any time a team gets its players to embrace a holiday theme, it’s in the name of goofiness. And bless NHL teams for this.

When it comes to Movember, you get the fantastic combination of mustaches and charitable contributions.

The holidays are rapidly approaching (hey, I see that Amazon tab open), so we’ll start to see various New Year’s/Christmas/Festivus/etc.-themed fun. Even with that in mind, the Washington Capitals will be tough to top with their collection of Christmas tunes.

Sadly, there’s no Volume 1:

Question: which performance stood out to you the most? While Braden Holtby was fantastic (with a Tomas Plekanec-level turtleneck game), the simple entertainment of watching Alex Ovechkin sing is tough to top.

James O’Brien is a writer for Pro Hockey Talk on NBC Sports. Drop him a line at phtblog@nbcsports.com or follow him on Twitter @cyclelikesedins.