Tampa Bay Lightning introduce new team logo, new ‘vision’

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It almost seemed like the Tampa Bay Lightning transformed from a makeshift band of misfits to a professional hockey franchise the moment they hired new general manager Steve Yzerman, even if that’s a wild overstatement.

(After all, the roster already included players such as Steven Stamkos and Martin St. Louis before Stevie Y arrived.)

Yet there’s no doubt that the club benefited from the instant credibility that came with hiring an all-time great and product of the unparalleled Detroit Red Wings organization. It seemed like it would only be a matter of time before the changes got bigger, a notion justified by the fact that the Lightning currently sits atop the Southeast Division and unveiled new jerseys and logos today.

The team also introduced its new “vision,” which seems to display some shades of legendary UCLA basketball coach John Wooden’s pyramid of success. (Unfortunately, it does not seem to boast any tenants of Ron Swanson’s pyramid of greatness, though. Perhaps that’s Tampa Bay’s biggest mistake: not enough “pig protein.”)

The Lightning will stick with their current duds for the rest of the 2010-11 season, but the team reports that the new logo will start showing up in various forms now.

OK, enough talking, let’s take a look at the new jerseys. You can see the home jersey in this post’s main image. Here’s the away jersey design (all via the Tampa Bay Lightning Web site.)

The Lightning consulted strategic brand development firm SME to develop a new logo/brand with emphasis on these buzz words: “bold”, “classic”, “iconic” and “hockey-centric.” As this article explains, the team decided to shelve the black and silver in the logo in favor of a simple blue and white scheme.

Here’s a shot of the logo by itself.

Finally, here’s an up-close view of the shoulder patch.

OK, so we gave you the meat and potatoes of the new look for the Lightning. You can peruse the full rundown of the jerseys and other parts of gear here.

Personally, I think it’s a nice and clean new look on these first few glances, but what about you? Do you prefer the old or the new? Should they go back to the drawing board altogether? Vote in the poll below.

Milbury, Jones: Tkachuk walked the walk; Kings’ response was embarrassing

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The Los Angeles Kings got revenge on Matthew Tkachuk and the Calgary Flames on the scoreboard on Wednesday. But was that 4-1 win enough?

Mike Milbury and Keith Jones provided a lengthy “overtime” segment on NBCSN that brought about some really fascinating takes on the situation between Tkachuk and the Flames versus Drew Doughty and the Los Angeles Kings.

Watch the full video above, as it’s worth your time.

A few interesting lines if you’re (tsk tsk) skipping it:

Milbury: Believes that Doughty didn’t “do enough,” noting that star players sometimes have to stick up for themselves. On the other hand, Tkachuk showed that he can “walk the walk.”

He also gave the Kings a “C-, D+ if not worse” for their overall response. “Fight your own battles,” Milbury said of Doughty.

Jones disagreed to some extent, believing that Kings teammates won’t look at Doughty differently. But Jake Muzzin? He believes that Muzzin’s frequent defensive partner (at least over the years, maybe not this season) backing down from a fight was an embarrassment.

Spicy stuff.

For what it’s worth, Drew Doughty has one career fight (against Joe Thornton [!] in 2011-2) while Jake Muzzin’s lone bout came against Andrew Desjardins in 2012-13, according to Hockey Fights. Does that mean they shouldn’t have dropped the gloves on Wednesday? Milbury and Jones seem to believe that they should have answered the bell.

For more, check out a collection of the early violent moments and Tkachuk’s attempted shot at Doughty. The Kings win is summarized in greater detail here.

Measure of revenge: Kings delay clinching efforts for Flames, Blues

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Deep down, the Los Angeles Kings probably realize that their season will end on game 82. Still, they kept their slim playoff hopes alive on Wednesday night … and managed to spite a team they’re growing to hate.

OK, maybe the hate is almost totally focused upon Matthew Tkachuk, yet the disdain for that talented-but-tormenting rookie was palpable.

It didn’t feel like the Kings exacted physical revenge on Tkachuk, but beating his team 4-1 ranked as classic scoreboard vengeance. With that, the Calgary Flames (and by extension the St. Louis Blues) will need to wait to clinch a playoff berth.

Now, as much as tonight was about Tkachuk, the focus was also on a pugnacious player who once dazzled for the Flames: Jarome Iginla.

In what might be Iginla’s final visit to Calgary – at least as an active NHL player – he was one of the best players on the ice. His fitting curtain call included a “Gordie Howe hat trick” with a spirited fight, an assist and a goal.

Seriously, that fight with Deryk Engelland:

That goal included a bit of luck, but hey …

Iginla was named the first star of the contest, and cameras captured his big smile in enjoying a special night. For all the nastiness of that game, it was refreshing to see such a heartwarming moment.

For more on the violence, check out this post on the early stuff and this one on Tkachuk’s missed missile launch on Drew Doughty.

Kings and Canucks will square off in first NHL exhibition games in China

graphic via NHL
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It’s official: the NHL will hold preseason games in China before next season.

The league made the announcement on Wednesday night: the Los Angeles Kings and Vancouver Canucks will play two exhibitions: one on Sept. 21 (Shanghai) and Sept. 23 (Beijing). How cool is that?

“It is a privilege and an honor for the L.A. Kings to represent the National Hockey League in China as part of these two games against the Vancouver Canucks,” Kings president Luc Robitaille said. “Growing the game of hockey is something we take great pride in and it is a big priority for our hockey club and AEG as a whole. This will be a once-in-a-lifetime experience for our players and our staff, and we are looking forward to the games taking place in two tremendous facilities in two remarkable cities.”

The press conference inspired some jokes tonight.

Some of the best bits came in roping in … Kobe Bryant and David Beckham?

Alrighty then.

Click here for more details.

 

Video: Drew Doughty (mostly) avoids massive Matthew Tkachuk hit

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Hockey is such a fast sport that it’s probably not so easy to make someone your “target.” Instead, a big hit often comes down to the right combination of circumstance and timing.

Still, there’s no denying that Matthew Tkachuk is gunning for Drew Doughty (and the Kings are gunning for Tkachuk) on Wednesday.

Doughty isn’t oblivious to that notion, either, as you can see him avoid what looked like a pretty terrifying hit above.

We’ve already covered the early violence in this game, and it’s quite possible that there will be more carnage going forward. Stay tuned.