bradrichardsneedsmorehype

Brad Richards, Dallas Stars’ success currently slipping under the radar

Brad Richards and the Dallas Stars have quietly put together an outstanding start to the 2010-11 season, as they currently sit one point behind the Western Conference-leading Detroit Red Wings after beating that team in overtime on Sunday.

The problem is that a precious few people seem to notice Richards’ individual achievements and the Stars team success, judging from preliminary MVP voting (as Puck Daddy’s Greg Wyshynski points out) and poor attendance numbers for Dallas home games (which Mike Heika of the Dallas Morning News discussed today).

First, let’s discuss Richards’ tremendous contract year efforts. While his 38 points “only” ties him for sixth best in the NHL with Daniel Sedin and Alex Ovechkin, the Stars are a team that leans heavily on the playmaking forward’s production. He helped create or score 38 of the Stars’ 95 goals this season, which means he accounts for a staggering 40 percent of the team’s offense.

Does that mean he deserves to be win the Hart Trophy? Not necessarily, but he definitely is worthy of being a part of the discussion. If the team didn’t have Richards and Kari Lehtonen, they might not be competitive right now.

But the Stars are competitive, earning a 20-10-3 record for 43 points in 33 games played. They sit atop the ultra-competitive Pacific Division to the surprise of many, but their normally loyal DFW market is barely batting an eye at the team’s success.

Heika writes that the team is falling victim to the “wheel of fame.”

Bottom line, the wheel of fame is a tough thing. When you are on it, people crave attention about you, they get information about you and that feeds the fame. When you’re not on it, they don’t, and it’s tough to get people excited about your product. The Stars are not on the wheel right now, so they have to fight extra hard to get back on. This home stand will be a good test to see how things are working. The Stars play five of the next six at home, and they are playing at a time when families have time and might want to enjoy an entertainment event like a hockey game.

If the Stars win and the crowds come, the media coverage will follow. While hockey does fight some special battles for coverage in the Sunbelt, the Stars aren’t that much different than the Mavericks or Rangers. The more they win, the more people care, the more coverage they get. The Cowboys are different, and every single marketing number will tell you that, but the Stars are right in there with the rest of the pack.

Just ask FC Dallas or TCU how they feel about the coverage on a lot of days. This is not about hockey alone.

Hopefully people will start showing up for Stars games once the playoffs draw closer, because the region certainly got excited about the Texas Rangers when they made a similar Cinderella run. Otherwise, many pundits might wonder if the inevitable loss of Mike Modano also meant the inevitable loss of fan interest.

‘There’s still lots of room for growth’: Stars GM preaches patience with Nichushkin

Valeri Nichushkin
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Valeri Nichushkin has the tools — listed at six-foot-four-inches tall and 205 pounds with devastating speed. He has the skill.

However, now at the end of his entry-level contract, the 10th overall draft pick for the Dallas Stars in 2013 has endured the highs and lows associated with a young player trying to make his mark in the National Hockey League after a promising rookie campaign.

For starters, his sophomore 2014-15 season was essentially wiped out — he played only eight games for the Stars — by a hip injury that required surgery. He also didn’t get off to the greatest start this season, and coming back from surgery likely played a factor as to why, as he found his way into Lindy Ruff’s doghouse early on.

As a result, was made a healthy scratch.

His bottom line offensive numbers included nine goals and 29 points in 79 games played, and one assist in 10 playoff games for the Stars, as they were eliminated in the second round.

Still, he’s just 21 years old. When playing with top players like Tyler Seguin and Jamie Benn, he was able to get on a bit of a roll offensively.

Stars GM Jim Nill, speaking on SiriusXMNHL, referenced the difficulty for a young player coming back off surgery, but remains confident in Nichushkin.

“We’re happy with Val,” he said (at around the 5:30 mark).

“Came back this year, got off to a slow start because of that. We thought the last five games of the playoffs, he really started to look like himself. He started to dominate down low and in the corners.

“He is only 21. I know there’s still lots of room for growth, so we’re going to be patient with him. We think he’s a big part of our future.”

 

Coyotes hire new COO

GLENDALE, AZ - OCTOBER 09:  Fans line up outside of Gila River Arena before the NHL game between the Arizona Coyotes and the Winnipeg Jets on October 9, 2014 in Glendale, Arizona.  The Jets defeated the Coyotes 6-2.  (Photo by Christian Petersen/Getty Images)
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GLENDALE, Ariz. (AP) The Arizona Coyotes have hired Anaheim Ducks executive Ari Segal as chief operating officer.

The move was announced by the team on Wednesday.

Segal previously served as a special assistant to Anaheim CEO Michael Schulman and as president of business operations for the Ducks’ AHL affiliate in San Diego.

Segal helped with preparations for the new AHL club and recently worked with the NHL in the league’s broadcast media strategy group, evaluating league and team broadcast rights and distribution deals.

Segal previously worked as an associate in the sports practice at McKinsey & Company, a New York-based management consulting firm.

Related: The Coyotes are going in a ‘new direction,’ and that’s an understatement

Jackets re-sign Sedlak, AHL affiliate’s leading playoff scorer

COLUMBUS, OH - SEPTEMBER 20:  Lukas Sedlak #85 of the Columbus Blue Jackets waits for the pass during the game against the Winnipeg Jets on September 20, 2011 at Nationwide Arena in Columbus Ohio.  The Blue Jackets defeated the Jets 5-1.  (Photo by John Grieshop/Getty Images)
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Columbus farmhand Lukas Sedlak, who currently sits tied atop AHL Lake Erie’s playoff scoring leaderboard, has signed a one-year, two-way deal, the Jackets announced on Wednesday.

Sedlak, 23, was a fifth-round pick in 2011 that’s spent the last three years in the American League. This season was by far his most successful — in addition to potting a career-best 14 goals, he’s become close to a point-a-game producer in the playoffs, with 11 through 12 games.

“Sedlak has been on a run for us with goal-scoring,” Lake Erie head coach Jared Bednar said, per the Columbus Dispatch. “He’s not a guy who does it for us every night. But he works so hard in all the other areas.”

Sedlak has yet to make his NHL debut, but could be in the mix for a recall next season.

Despite Canadian dollar, Bettman still expects ‘revenue increase’

NHL commissioner Gary Bettman answers a question during a news conference before the NHL All-Star hockey game skills competition, Saturday, Jan. 30, 2016, in Nashville, Tenn. (AP Photo/Mark Humphrey)
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The Canadian dollar is trading at around $0.77 USD today. While that’s up considerably from where it was a few months ago, the damage has already been done to NHL revenues.

“If the Canadian dollar was still at par, we would be $100 or 200 million higher perhaps than we may find ourselves,” NHL commissioner Gary Bettman told Bloomberg Television today.

Having said that, Bettman still expects there will be a “revenue increase” compared to last year, adding that “we continue to grow year after year and set new records.”

More from Bloomberg:

Bettman said that while the NHL’s revenue growth has come across the entire business, the league has seen its biggest boon in its digital platform. The league last year signed a six-year, $1.2 billion contract with Major League Baseball’s interactive media and Internet arm, or BAM, to operate the its digital operations, streaming services and TV network. The NHL got a 10 percent stake as part the deal.

The NHL playoffs are currently in the middle of the conference finals. The NHL’s fiscal year ends June 30.

League revenues, of course, have a direct impact on the salary cap, and let’s face it, that’s the only thing most fans care about.

As of March, the cap was expected to grow from $71.4 million in 2015-16 to $74 million next season.

However, that projection assumed the NHLPA would accept the CBA’s standard five percent growth factor, and with escrow topping the list of player concerns, that’s no given.

The players’ association will discuss and make a decision on the growth factor at some point before July 1.

Related: Bowman noncommittal on Shaw and Bickell, needs to know salary cap first