There are a lot of tough jobs in the NHL, particularly when it comes to selling tickets for teams who aren’t dominating the league.
One of the toughest of all might be selling tickets for the Dallas Stars this summer. The team wasn’t exactly selling like hot cakes last year, but after losing two long-time fan favorites in Mike Modano and Marty Turco, the uphill battle is turning into scaling a mountain.
Perhaps it’s a strategy born out of necessity, but the Stars are promoting team … in fact they’re putting it in ALL CAPS. Here is more about the Stars TEAM marketing campaign via Mark Stepneski of ESPN Dallas.
It’s a message that GM Joe Nieuwendyk and Marc Crawford will push and it’s a message that the team’s marketing staff will capitalize on as well.
“Your marketing message for the year has to flow up from an authentic place; it flows up from the team because you are trying to encapsulate the best of your team. This year it is: ‘It’s About TEAM’ and team will be in all capital letters,” Geoff Moore, executive vice president for sales and marketing. “It’s because the Dallas Stars were not built by one player. Certain players had more to do with it than others, but it was always about a team. “
That emphasis on team was a staple of the Bob Gainey-Ken Hitchcock era, when the Stars had their great run in the late 90’s and it continues as the Stars move into a new era.
“What did Bob Gainey and Ken Hitchcock preach every single day? It was about the team,” said Moore. “With Dave Tippett it was if everything you do is for the best of the team then you can’t go wrong. That’s what Joe and Marc are pushing forward – that if you work hard for each other every day then you can’t go wrong.”
Aw, does that mean that TEAM isn’t some contrived acronym? That kind of bums me out.
The Stars organization must cope with plenty of hurdles – from departing heroes of the past to bankrupt owners and maybe even a questionable coach and GM – but that doesn’t mean there aren’t any positives to look at. While their defense is suspect and their main goalie lacks consistency, they have a nice group of forwards to build around.
Some might even say that they have a pretty good TEAM, but I’d ask that they stop screaming.
It’s said that variety is the spice of life, yet it seems to be the spite of the Minnesota Wild.
As head coach Mike Yeo said, this struggling team appears to find a new way to lose virtually every night. That couldn’t have happened once again on Saturday, when they fell 4-1 to the St. Louis Blues, could it?
If you ask Jarret Stoll, the latest problem was the penalty kill.
Honestly, Stoll may have been too specific, likely trying to throw his own unit under the bus. Instead, it might be more accurate to say that Minnesota’s special teams let them down.
Indeed, the Wild struggled to limit the Blues’ power play, which went an unsettling 3-for-6. That said, Minnesota had a chance to trade blows with St. Louis. Instead, the Wild managed one power-play goal on seven opportunities.
The silver lining is that the Wild believe that they showed more fight than this fragile bunch had been generating before.
On the other hand, with Jonas Brodin on IR and Jared Spurgeon apparently hurt, that silver lining may not be so easy to see.
Worry (if you’re pulling for the Stars) or gloat (if you’re a Blackhawks fan) all you want, but the bottom line is that the Central Division’s No.1 spot is clearly in Chicago’s control after Saturday night.
The Blackhawks earned a decisive 5-1 win against the Dallas Stars, giving them a five-point standings lead over Dallas for the Central Division lead.
You may feel like that’s more of the same, but consider this: things would look a lot closer if Dallas won or gained points, as they hold three games in hand on the ‘Hawks.
At least one Blackhawks player admits this game means a little more than your average W.
Indeed, while Antti Niemi was pulled from the game and Kari Lehtonen faced his own struggles in Dallas’ net, Corey Crawford ranked as one of the big reasons why the score was so lopsided.
(Artem Anisimov had a big say in that, too.)
As a wise coach with 1,000+ games of experience would do, Joel Quenneville didn’t go overboard in assessing the victory.
Was this a statement game? Who knows, but a certain statement is that the Blackhawks now have a five-point standings lead.
Looking at the standings, beating the Buffalo Sabres was pretty important for the Boston Bruins. The Atlantic Division’s run for spots appears particularly congested out East.
Of all the Bruins to get a chance to win it all, the team might have wanted Brad Marchand to have that opportunity. He’s on pace to destroy his previous career-highs for scoring, and Marchand’s been particularly hot lately.
Either way, Marchand came up big indeed, scoring the rare overtime game-winner on a penalty shot. Check out the drama below:
That can be a big extra point and ROW (regulation/overtime win) when the regular season is finished.
Note: Many believe that Marchand should not have received a penalty shot on the play.
For quite some time, it looked like the Florida Panthers would keep the Pittsburgh Penguins under wraps.
Florida nursed a 1-0 lead into a 2-0 margin almost halfway through the third period, looking to win its sixth consecutive game. That looked great … and then Sidney Crosby + Kris Letang happened.
Let’s put it this way: this GIF of Crosby being frustrated is amusing, yet it doesn’t exactly tell the story of Saturday’s 3-2 overtime win for the Penguins:
Instead, Crosby grabbed his 900th point assisting on a Letang goal, and finished the night with 902 by collecting the game-tying goal and grabbing a helper on Letang’s overtime game-winner.
Crosby crossing that barrier is indeed special, even if it prompts “What if?” questions about No. 87’s health.
The resurgence of Crosby and Letang already played a big role in the Penguins going from disjointed and frustrating to sneaky and scary, so it shouldn’t be that surprising to see them play so well. Doing so in such brisk order is a little bewildering, however.