'TEAM' oriented marketing campaign reveals Stars' reaction to Modano's departure

1 Comment

modanoandstars.jpgThere are a lot of tough jobs in the NHL, particularly when it comes to selling tickets for teams who aren’t dominating the league.

One of the toughest of all might be selling tickets for the Dallas Stars this summer. The team wasn’t exactly selling like hot cakes last year, but after losing two long-time fan favorites in Mike Modano and Marty Turco, the uphill battle is turning into scaling a mountain.

Perhaps it’s a strategy born out of necessity, but the Stars are promoting team … in fact they’re putting it in ALL CAPS. Here is more about the Stars TEAM marketing campaign via Mark Stepneski of ESPN Dallas.

It’s a message that GM Joe Nieuwendyk and Marc Crawford will push and it’s a message that the team’s marketing staff will capitalize on as well.

“Your marketing message for the year has to flow up from an authentic place; it flows up from the team because you are trying to encapsulate the best of your team. This year it is: ‘It’s About TEAM’ and team will be in all capital letters,” Geoff Moore, executive vice president for sales and marketing. “It’s because the Dallas Stars were not built by one player. Certain players had more to do with it than others, but it was always about a team. “

That emphasis on team was a staple of the Bob Gainey-Ken Hitchcock era, when the Stars had their great run in the late 90’s and it continues as the Stars move into a new era.

“What did Bob Gainey and Ken Hitchcock preach every single day? It was about the team,” said Moore. “With Dave Tippett it was if everything you do is for the best of the team then you can’t go wrong. That’s what Joe and Marc are pushing forward – that if you work hard for each other every day then you can’t go wrong.”

Aw, does that mean that TEAM isn’t some contrived acronym? That kind of bums me out.

The Stars organization must cope with plenty of hurdles – from departing heroes of the past to bankrupt owners and maybe even a questionable coach and GM – but that doesn’t mean there aren’t any positives to look at. While their defense is suspect and their main goalie lacks consistency, they have a nice group of forwards to build around.

Some might even say that they have a pretty good TEAM, but I’d ask that they stop screaming.

Raanta rewards Rangers for starts over Lundqvist by blanking Blackhawks

VANCOUVER, BC - NOVEMBER 15: Goalie Henrik Lundqvist #30 of the New York Rangers shares a laugh with teammate Antti Raanta #32 after defeating the Vancouver Canucks 7-2 in NHL action on November 15, 2016 at Rogers Arena in Vancouver, British Columbia, Canada.  (Photo by Rich Lam/Getty Images)
Getty
Leave a comment

If someone told you that the New York Rangers started a goalie on back-to-back nights, and that goalie wasn’t Henrik Lundqvist, you’d probably wonder if he was hurt or retired.

Nope. It just so happens that Antti Raanta is playing at an incredibly high level, Alain Vigneault noticed, and that decision paid dividends on Friday night. Raanta won both nights of a back-to-back, allowing a single goal (with the Rangers protecting him, being that he only needed to stop 43 of 44 shots during that span).

Raanta and the Rangers blanked the Chicago Blackhawks with a 1-0 overtime win, at least briefly climbing to first place in the massively competitive Metro Division:

1. Rangers – 39 points in 29 games played
2. Penguins- 37 points in 27 GP
3. Blue Jackets – 36 points in 25 GP
4. Capitals – 35 points in 26 GP
5. Flyers – 35 points in 29 GP

Nick Holden ended up scoring the only goal of the game:

Meanwhile, the Blackhawks lost but at least salvaged a standings point and it seems like Patrick Kane is OK after this injury scare:

Raanta improved to 7-1-0 on the season, allowing two goals or less in all but one of his appearances so far this season. That’s the kind of work you’d expect to see if you’re going sit a guy who’s, you know, a living legend.

Blue Jackets remain in thick of things in Metro on tough night for Red Wings

DENVER, CO - DECEMBER 01:  Boone Jenner #38 of the Columbus Blue Jackets is congratulated by his teammates after scoring the go ahead goal against the Colorado Avalanche at the Pepsi Center on December 1, 2016 in Denver, Colorado.  (Photo by Matthew Stockman/Getty Images)
Getty
Leave a comment

As the Columbus Blue Jackets keep rolling, the Detroit Red Wings are probably just happy to get Friday behind them.

For the second straight game, the Blue Jackets beat their opponent 4-1.

They’re now on a five-game winning streak, and like the climbing St. Louis Blues, things look great if you go back a little further. They’re 10-1-2 in their last 13 games and 13-2-3 since November began.

Columbus is now at 16-5-4, giving them 36 standings points. They’re once again in breathing distance of leading the Metro Division when you consider games in hand.

Update: Here’s how the standings look after the Rangers beat the Blackhawks 1-0 in overtime:

1. Rangers – 39 points in 29 games played
2. Penguins- 37 points in 27 GP
3. Blue Jackets – 36 points in 25 GP
4. Capitals – 35 points in 26 GP
5. Flyers – 35 points in 29 GP

That’s a stout division, and the Blue Jackets remain shockingly effective. Then again, with results like these over and over again, it might be time to merely expect such impressive work.

***

For Detroit, it was a rough night. Jonathan Ericsson couldn’t play, Mike Green was a little banged up and Petr Mrazek was pulled for Jimmy Howard. This goal summarized some of their struggles:

Blues blaze through Devils, even in New Jersey

NEWARK, NJ - DECEMBER 09: (L-R) Brad Hunt #77, Robby Fabbri #15 and Vladimir Tarasenko #91 of the St. Louis Blues celebrate Fabri's first period goal against the New Jersey Devils at the Prudential Center on December 9, 2016 in Newark, New Jersey.  (Photo by Bruce Bennett/Getty Images)
Getty
Leave a comment

The New Jersey Devils have been incredibly difficult to beat at home. Lately, the St. Louis Blues have been on a roll just about anywhere.

On Friday night, the Blues were the hotter team, handing the Devils their first home loss in regulation in 2016-17. And it wasn’t particularly close, with St. Louis winning 4-1.

It’s a convenient time to note that the Blues rank among the hottest teams in the NHL. Most recently, they’re 5-1-1 in their last seven games, but they’ve been especially impressive since they flirted with .500 at 7-6-3. Beginning with a 4-1 win against the Buffalo Sabres on Nov. 15, the Blues are on a 8-2-1 tear.

This leaves them second in the Central with a 16-8-4 record.

That’s impressive stuff.

This 4-1 win was quite the showcase for Robby Fabbri and Vladimir Tarasenko, in particular. Tarasenko collected three assists while Fabbri scored two goals on Friday night. His second goal was particularly slick:

The Blues are right in saying that this was a pretty fitting opportunity to drop a “Holy Jumpin.”

Oh yeah, don’t forget about Jake Allen, either.

Leon Draisaitl continues hot streak with silky smooth goal (Video)

Leave a comment

Minnesota Wild goalie Devan Dubnyk has been the most difficult goalies to score against this season. Leave it to a high-level player like Leon Draisaitl to make it look this, well, “easy.”

Draisaitl scored his 13th goal of 2016-17 by capping this pretty give-and-go play with Benoit Pouliot. You can see the frustration from Dubnyk at the end of the tally, as if he was saying “How was I supposed to stop that?” (though probably with more colorful language).

Draisaitl came into Friday with five goals and three assists in his last five games, so he’s been almost unstoppable lately.

Read more about his rise here.

Update: The Wild were able to shake off that goal, ultimately beating the Oilers 3-2 via a shootout.