'TEAM' oriented marketing campaign reveals Stars' reaction to Modano's departure

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modanoandstars.jpgThere are a lot of tough jobs in the NHL, particularly when it comes to selling tickets for teams who aren’t dominating the league.

One of the toughest of all might be selling tickets for the Dallas Stars this summer. The team wasn’t exactly selling like hot cakes last year, but after losing two long-time fan favorites in Mike Modano and Marty Turco, the uphill battle is turning into scaling a mountain.

Perhaps it’s a strategy born out of necessity, but the Stars are promoting team … in fact they’re putting it in ALL CAPS. Here is more about the Stars TEAM marketing campaign via Mark Stepneski of ESPN Dallas.

It’s a message that GM Joe Nieuwendyk and Marc Crawford will push and it’s a message that the team’s marketing staff will capitalize on as well.

“Your marketing message for the year has to flow up from an authentic place; it flows up from the team because you are trying to encapsulate the best of your team. This year it is: ‘It’s About TEAM’ and team will be in all capital letters,” Geoff Moore, executive vice president for sales and marketing. “It’s because the Dallas Stars were not built by one player. Certain players had more to do with it than others, but it was always about a team. “

That emphasis on team was a staple of the Bob Gainey-Ken Hitchcock era, when the Stars had their great run in the late 90’s and it continues as the Stars move into a new era.

“What did Bob Gainey and Ken Hitchcock preach every single day? It was about the team,” said Moore. “With Dave Tippett it was if everything you do is for the best of the team then you can’t go wrong. That’s what Joe and Marc are pushing forward – that if you work hard for each other every day then you can’t go wrong.”

Aw, does that mean that TEAM isn’t some contrived acronym? That kind of bums me out.

The Stars organization must cope with plenty of hurdles – from departing heroes of the past to bankrupt owners and maybe even a questionable coach and GM – but that doesn’t mean there aren’t any positives to look at. While their defense is suspect and their main goalie lacks consistency, they have a nice group of forwards to build around.

Some might even say that they have a pretty good TEAM, but I’d ask that they stop screaming.

Penguins place Kris Letang on injured reserve

PITTSBURGH, PA - OCTOBER 17:  Kris Letang #58 of the Pittsburgh Penguins looks on during the game against Colorado Avalanche at PPG Paints Arena on October 17, 2016 in Pittsburgh, Pennsylvania.  (Photo by Gregory Shamus/Getty Images)
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The Pittsburgh Penguins are on their first real losing streak of the season (three games) and are now going to be without their No. 1 defenseman for at least the next few games after the team announced on Monday morning that Kris Letang has been placed on injured reserve.

Along with that move, the Penguins also recalled forward Jake Guentzel and defenseman Chad Ruhwedel from Wilkes-Barre/Scranton of the American Hockey League.

Letang was injured during the Penguins’ 6-4 loss in Detroit over the weekend, playing only 2:06 before exiting the game with an apparent leg injury.

Injuries have been a constant problem for Letang in his career and have allowed him to play in more than 70 games just once since 2010, and it usually has a pretty significant impact on the team when he is out.

While Sidney Crosby is the Penguins’ best player, there is an argument to be made that Letang is their most important and the one player they can not afford to lose given the minutes he plays, the impact he has on the game in all three zones, and the fact he is probably on any given night on one of the five best all-around defensemen in hockey. There is a pretty drastic change to their offense when Letang is out of the lineup.

Entering this season the Penguins averaged 3.16 goals per game over the previous six seasons with Letang in the lineup (while winning more than 64 percent of their games), versus only 2.73 (and only winning 54 percent of their games) when he has been out of the lineup.

In the 12 games Letang has missed this season they have averaged 3.06 goals, compared to 3.60 in the 30 games he has played.

The Penguins host the Washington Capitals, winners of nine in a row, on Monday night.

PHT Morning Skate: The Canucks’ power play is a big problem

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— Following a six-game winning streak that moved them back into playoff contention the Vancouver Canucks dropped their fourth game in a row on Sunday night, losing 2-1 to Cory Schneider and the New Jersey Devils. A power play unit that is currently 27th in the league on the season and has gone just 1-for-17 during their current losing streak has been a big part of the problem and Ben Kuzma of the Province looked into it following their most recent defeat. [The Province]

— The Washington Capitals’ 5-0 win on Sunday (highlights above) that improved their winning streak to nine games was also the 1,500th win in franchise history. [Washington Capitals]

— Will this be the year Shane Doan waives his no-trade clause to get a chance at the Stanley Cup? Elliotte Friedman speculates that if the Coyotes, who currently have the second worst record in the league, approached the now-40-year-old Doan about a trade that he might be willing to accept it. He has four goals and eight assists in 40 games this season. [Sportsnet]

— Edmonton Oilers forward Drake Caggiula had some fun at the team’s skills competition over the weekend by taking out in the shootout dressed as … Drake. [Edmonton Oilers/YouTube]

— Los Angeles Kings general manager Dean Lombardi had an update on the status of injured goaltender Jonathan Quick on Sunday and basically said there is “no change” that he is still “a long way off.” He has been injured since the season opener and has not played since, making Peter Budaj the team’s starting goaltender this season. Budaj has a .917 save percentage and a 20-11-3 record in Quick’s absence for a Kings team that is hanging on to a playoff spot in the Western Conference [Kings Insider]

— Since their 16-game winning streak came to an end the Columbus Blue Jackets have lost four of their past six games and had to use four different goaltenders over the past four games. Is that post-winning streak hangover something that is going to be good for them in the long run? [Columbus Dispatch]

— The Minnesota Wild extended their winning streak to four games on Sunday night and moved into sole possession of first place with a 3-2 win over the Chicago Blackhawks. They now have a two-point lead over the Blackhawks with four games in hand on them. Here are the highlights from Sunday’s game.

 

Oilers recall D-man Oesterle from AHL Condors

EDMONTON, AB - FEBRUARY 23:  Jordan Oesterle #82 of the Edmonton Oilers warms up against the Ottawa Senators on February 23, 2016 at Rexall Place in Edmonton, Alberta, Canada. (Photo by Codie McLachlan/Getty Images)
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The Edmonton Oilers made a move Sunday, recalling defenseman Jordan Oesterle from the Bakersfield Condors in the AHL.

In 18 games with the Condors this season, the 24-year-old Oesterle has three goals and 11 points.

The decision comes one day after Oilers defenseman Adam Larsson missed Saturday’s contest against the rival Calgary Flames because of a lower-body injury.

While he isn’t a flashy player, Larsson seems to have made a positive impression on the Oilers coaching staff during his first season in Edmonton following last summer’s blockbuster trade involving scoring winger Taylor Hall.

No surprise this development is leading to questions about the health of Larsson, with the Oilers set to begin the second half of a six-game home stand and sitting second in the Pacific Division standings.

Video: Reaves and Boll drop the gloves in heavyweight bout

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Heavyweight fighters Jared Boll and Ryan Reaves dropped the gloves during the second period of Sunday’s game between the Anaheim Ducks and St. Louis Blues.

Those were some thunderous right hands thrown there, both combatants landing their fair share of punches before officials finally intervened.