'TEAM' oriented marketing campaign reveals Stars' reaction to Modano's departure

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modanoandstars.jpgThere are a lot of tough jobs in the NHL, particularly when it comes to selling tickets for teams who aren’t dominating the league.

One of the toughest of all might be selling tickets for the Dallas Stars this summer. The team wasn’t exactly selling like hot cakes last year, but after losing two long-time fan favorites in Mike Modano and Marty Turco, the uphill battle is turning into scaling a mountain.

Perhaps it’s a strategy born out of necessity, but the Stars are promoting team … in fact they’re putting it in ALL CAPS. Here is more about the Stars TEAM marketing campaign via Mark Stepneski of ESPN Dallas.

It’s a message that GM Joe Nieuwendyk and Marc Crawford will push and it’s a message that the team’s marketing staff will capitalize on as well.

“Your marketing message for the year has to flow up from an authentic place; it flows up from the team because you are trying to encapsulate the best of your team. This year it is: ‘It’s About TEAM’ and team will be in all capital letters,” Geoff Moore, executive vice president for sales and marketing. “It’s because the Dallas Stars were not built by one player. Certain players had more to do with it than others, but it was always about a team. “

That emphasis on team was a staple of the Bob Gainey-Ken Hitchcock era, when the Stars had their great run in the late 90’s and it continues as the Stars move into a new era.

“What did Bob Gainey and Ken Hitchcock preach every single day? It was about the team,” said Moore. “With Dave Tippett it was if everything you do is for the best of the team then you can’t go wrong. That’s what Joe and Marc are pushing forward – that if you work hard for each other every day then you can’t go wrong.”

Aw, does that mean that TEAM isn’t some contrived acronym? That kind of bums me out.

The Stars organization must cope with plenty of hurdles – from departing heroes of the past to bankrupt owners and maybe even a questionable coach and GM – but that doesn’t mean there aren’t any positives to look at. While their defense is suspect and their main goalie lacks consistency, they have a nice group of forwards to build around.

Some might even say that they have a pretty good TEAM, but I’d ask that they stop screaming.

Fights, hits and a blown kiss: Stars and Blues get nasty

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Things were getting out of hand between the Dallas Stars and St. Louis Blues on the scoreboard in an eventual 6-1 Blues win.

They were also getting a little raucous on the ice when it was clear that the Stars weren’t going to stage a comeback.

Jamie Benn was whistled for cross-checking Alex Pietrangelo, but it was Stephen Johns‘ hit from behind on Pietrangelo really revved up the violence.

Watch that hit and then the scrum that ensued in the video above, which included a scary display of an angry Ryan Reaves … who got creative at the end.

You may also want the kiss alone, so here it is:

Memo: rough stuff might not work so well against the Blues.

Read about that blowout here.

Blues bombard Stars, go up 2-1 in series

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Sometimes a final score is misleading. In the case of the St. Louis Blues’ 6-1 thrashing of the Dallas Stars, it might just be the start of the story.

Honestly, the most positive thing the Stars can say is “Well, at least it was just one game.”

It was one ugly game, however, and now the Blues hold a 2-1 series lead with a chance to really take control if they can win Game 4 at home.

The Blues dominated just about every category on Tuesday, firing more shots on goal, enjoying better special teams play and throwing more hits. They even blocked a higher number of shots, which often isn’t the case for the squad that carries play.

This leaves the Stars picking up the pieces, especially when it comes to their work in their own end.

Do you put greater blame on struggling goalies Kari Lehtonen and Antti Niemi or is this more about the Stars’ lax defensive coverage? The scary answer may be “Both,” and the Stars likely know that they need to find answers quickly.

On the bright side for Dallas, it is just one game … and the Blues were searching for answers of their own after Game 1.

We saw the Blues turn things around with these two straight wins, so now the Stars must show that they can gather themselves and play the attacking, out-score-your-mistakes style that got them here.

Granted, they may have to keep an eye out for supplemental discipline after some rough stuff toward the end of the game.

Predators smash Sharks to get back in series

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After a dispiriting 1-0 goal allowed by Pekka Rinne, things were looking bleak for the Nashville Predators for a moment there.

Nashville’s developed into a resilient group, however, and they stormed back for a commanding 4-1 win to shrink San Jose’s series advantage to 2-1.

The Predators saw some of their big names come up huge as the series shifted from San Jose to Nashville.

Pekka Rinne looked sharp following that first goal (and didn’t allow another). Their goals came from James Neal, Colin Wilson, Filip Forsberg and captain Shea Weber.

Weber’s tally was the game-winner, and it was downright thunderous:

Another promising sign: after a struggling to a 2-for-31 clip in previous playoff games, the Predators’ power play went 2-for-5 in Game 3.

Overall, the Predators really couldn’t ask for much more from this win, especially if Colton Sissons is indeed OK after a scary crash into the Sharks’ net.

Things could get really interesting if Nashville manages to “hold serve” with another home win on Thursday.

Stars’ goalie carousel goes around again: Lehtonen replaces Niemi

Dallas Stars goalie Antti Niemi (31) subs in for goalie Kari Lehtonen (32) during the third period of an NHL hockey game, Tuesday, Dec. 8, 2015, in Dallas. The Stars won 6-5. (AP Photo/LM Otero)
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It’s pretty tough not to make jokes about the Dallas Stars spending $10.4 million on their goalies at times like these, even if Dallas’ defense should shoulder plenty of blame.

After Kari Lehtonen was pulled from a Game 2 loss, the St. Louis Blues chased Antti Niemi early in the second period of Game 3 after Niemi allowed three goals on 12 shots.

Troy Brouwer‘s 3-1 goal was enough for Lindy Ruff to give Niemi the hook:

Unfortunately for the Stars, Lehtonen got off to a slow start as well, allowing an immediate Vladimir Tarasenko goal.

The Blues are now 4-1 and the Stars are searching for answers … and probably wishing Tyler Seguin was around to help them out-score their problems.