While the actual product seems a few strides behind EA Sports’ offerings, 2K Sports is doing a lot of things right with the marketing of their hockey games. (Although the hockey moms gimmick last year was ... questionable.)
Last season, they made the obvious choice to make Alex Ovechkin the cover star of “NHL 2K10" and the not-so-obvious choice to have him promote the game in some strange ways. This time around, they’re running fan-friendly tours to show off the game.
In this video, LA Kings defenseman Jack Johnson gets destroyed by a six-year-old kid. (To be fair, from the clips they’ve shown, both are much better than The Royal Half and I. Our experience with the game was a flailing failure. Or pehaps a flailure.)
As we reported earlier this week, the game will be released earlier than expected on August 24. Who knows if the game will be a hit, but the marketing campaign earns points for creativity ... and dare I say it, cuteness.