Last season, the Dallas Stars operated without an AHL affiliate while
waiting a year for their new, local affiliate to get up and running.
The Texas Stars, based out of Austin, kicked off their inaugural season
in September, 2009 and instantly became a hit with the locals.
that? Yes, you read that right; AHL hockey was a success in Austin,
It’s not exactly your traditional hockey crowd (there’s
just as many Texas Longhorns hats as there are Stars hats) but the fans
that do come to the game are enthusiastic, loud and knowledgeable about
the game of hockey.
One reason the team has been so successful in
just their first season has been their success on the ice; the Stars
have been at or near the top of their division all season long. Yet the
Stars also had an extremely high number of preseason ticket sales.
showing that the sport of hockey is viable in such a ‘non-traditional’
locale as Austin, Texas.
With the Stars facing the Hamilton
Bulldogs this past week in the AHL conference finals, we’ve also been
shown that perhaps all the talk about Canada needing another hockey team
is perhaps a bit premature.
With Jim Balsillie hoping to buy the
Phoenix Coyotes and move them to Hamilton, Ontario last summer, the
internet erupted in arguments on how a town like Hamilton ‘deserved’ a
NHL team more than Phoenix and would certainly be a better financial
option. Despite another NHL team being in the area, we were assured that
fans in the area would flock to see an NHL team.
Yet why is it
that a hockey team in Austin, Texas is turning out more fans per game
than one in Hamilton? From Defending Big D:
Though eight home playoff games each, Stars fans have filled the
Cedar Park Center with an average attendance of 4,873 people per game –
that number of course really helped by this past weekend’s attendance at
all three games: 4,535 for game three on Wednesday and then 6,215 for
Friday night’s game four and 5,020 for last night’s game five.
Compare that to the city of Hamilton – or as Jim Basille calls it:
“Southern Ontario” – where in eight playoff games the Bulldogs have only
averaged 3,142 fans. Games one and two at Copps Coliseum drew 2,977
and 2,897 fans respectively.
On average, the Stars also outdrew the Bulldogs for regular season
games as well.
Hey, maybe hockey fans in the area just aren’t that big on the
Bulldogs and are just biding their time until a NHL team shows up. Then
the fans will show up in droves, providing the economic support for a
team that couldn’t cut it in the ‘south’.
Of course, this argument is a bit moot since their won’t be an NHL
team in Hamilton anytime soon. It’s just an interesting study of hockey
fans in an area that claimed they ‘deserved’ a hockey team more than
another town. This isn’t even an argument about hockey in the south versus Canada. I don’t discourage anybody from having a hockey team. This just goes to show that hockey can be successful anywhere, even in Austin, Texas.