Florida Panthers use airlines as model for ticket pricing

FloridaPANTHERSlogo.gifThe Florida Panthers are planning on basing ticket prices for the 2010-11 season off of the model used by airplane companies, according to George Richards of the Miami Herald. The goal would be to get fans to buy tickets earlier so they can avoid escalating prices that result from a highly anticipated game.

Here’s what team president Michael Yormark told Richards about the new setup.

Team president Michael Yormark says the new setup is based on the way airlines sell seats – prices will be determined as it gets closer to game time.

“It will pay to buy earlier,” Yormark said. “As inventory sells and gets tighter, the pricing will jump from tier to tier. It’s all about supply and demand. Fans won’t get the best price if they wait. When single game tickets go on sale in September, you will want to buy because the price will increase.”

Richards broke down the pricing structure to the best of his ability in the story.

Most games will be designated a bronze game. If ticket sales are brisk, the price will go up as it moves up a tier to silver. If that game continues to sell well, it would move to gold and then ultimately to platinum.

Let’s use a $100 ticket (for fun: Section 101, Row 15, Seat 1) in the lower deck as our example.

If it’s a Monday night game against the Thrashers, that ticket would likely still be $100 for a walk-up purchase (meaning it would remain a bronze-tier ticket) since that game wouldn’t be considered a big draw.

But, that same seat wouldn’t start at $100 for a game against the Canadiens or Penguins. Instead, it would start off as a silver or gold. So to start, that $100 ticket could be $140.

With the Canadiens/Penguins being a huge draw, the ticket price would climb based on availability – and could end up costing close to double what the same ticket for the Thrashers cost.

The Panthers have experimented with a variable pricing setup before by charging $25 extra for select games, but Richards wrote that the idea didn’t really get off the ground. Frankly, it seems audacious that the Florida Panthers – a team that hasn’t made the playoffs in ages – would consider such a divisive pricing scheme. Shouldn’t they focus on making tickets affordable, since they’re not exactly going to sell like hot cakes?

The Dallas Stars instituted a somewhat similar plan for the 2009-10 season, but the Stars fan base is quite different than that of the Panthers. It will be interesting (in a horrifying and brutally capitalistic way) to see how this plan shakes out. If nothing else, it might just motivate the fledgling franchise to win some games.

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    Niemi blanks Pens, notches two assists in Stars debut

    Antti Niemi, Sidney Crosby, Patric Hornqvist
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    DALLAS (AP) — Antti Niemi recorded his 33rd career shutout and assisted on two goals in his Dallas debut, as the Stars beat the Pittsburgh Penguins 3-0 on Thursday night in the season opener for both.

    Ales Hemsky had a power-play goal and an assist.

    Rookie Matthias Janmark scored on his first shot on his first shift in an NHL game to make it 1-0. The Stars acquired Niemi and Janmark in trades earlier this year.

    Dallas scored on two of five power plays. Jamie Benn, the NHL’s leading scorer last season, had a power-play goal in the third period.

    Niemi made 37 saves to improve his career record against the Penguins to 5-1-1. He withstood a flurry in the final minute after Pittsburgh pulled goalie Marc-Andre Fleury for an extra skater.

    Fleury had 21 saves.

    The Stars are 4-0-1 in their last five home games against Pittsburgh, and have won three in a row overall.

    Janmark skated down the slot, took a pass from Hemsky and shot between Fleury’s legs at 1:39 of the first.

    The Penguins dominated the latter half of the period, but couldn’t score. Niemi’s best stop was a reaching glove save of Rod Scuderi’s drive from the blue line with less than 3 minutes remaining. Pittsburgh outshot the Stars 10-4 in the first.

    Hemsky scored at 5:42 of the second on Dallas’ first power play. His shot from the top of the right faceoff circle went in over Fleury’s right shoulder.

    The Penguins again had an advantage in shots, 13-11. Pittsburgh had chances in close, but Niemi turned those away. Midway through the second, John Klingberg cleared away a loose puck from in front of the net.

    Seven seconds into the Stars’ fourth power play of the third period, Jamie Benn tipped in Jason Spezza‘s shot from the right point.

    NOTES: Dallas acquired Janmark as part of a March trade that sent Erik Cole to Detroit. The rookie had been playing in the Swedish Hockey League. . San Jose traded Niemi’s rights to the Stars in June for a seventh-round draft pick. Also making their Dallas debuts were LW Patrick Sharp and D Johnny Oduya, teammates with Chicago’s Stanley Cup champions last season. . In his first game for the Penguins, Phil Kessel played in his 447th straight game. . Pittsburgh was 0 for 3 on the power play.

    Fabbri’s first spoils McDavid’s debut as Blues down Oilers

    Robby Fabbri, Justin Schultz
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    ST. LOUIS (AP) — Rookie Robby Fabbri scored the tiebreaking goal midway through the third period to help the St. Louis Blues beat Edmonton 3-1 Thursday night, spoiling Oilers rookie Connor McDavid‘s NHL debut.

    Vladimir Tarasenko had the tying goal for the Blues near the midpoint of the second period, and Troy Brouwer added an empty-netter with 18 seconds remaining in the third. Brian Elliott finished with 23 saves.

    Ryan Nugent-Hopkins scored in the first period for Edmonton and Cam Talbot had 28 saves.

    McDavid, the No. 1 overall pick in this year’s draft, took 22 shifts, played 18:07 and was on the ice for Brouwer’s goal. He had two shots on goal, and struggled on faceoffs – winning only three of 13.

    Fabbri, a 19-year-old forward — and McDavid’s childhood friend — was also playing in his first NHL game. The Blues’ first-round pick in 2014 was one of three rookies in the St. Louis lineup, joining defensemen Colton Parayko and Joel Edmundson.

    Nugent-Hopkins gave the Oilers a 1-0 lead late in the first period with a fluke power-play goal. He lost a face-off but when Blues defenseman Alex Pietrangelo tried to clear the puck it bounced off Alexander Steen and past Brian Elliott. Nugent-Hopkins was credited with the unassisted power-play goal with 2:38 remaining in the period.

    Tarasenko tied it a 9:10 of the second after getting loose on a breakaway with a stretch pass from Alex Pietrangelo and beating Talbot through his legs.

    Tarasenko, who signed an eight-year, $60 million extension in the offseason, was the last Blues player to score in his debut.

    NOTES: McDavid and F Anton Slepyshev made their NHL debuts for the Oilers. … St. Louis Cardinals catcher Yadier Molina dropped the ceremonial first puck. … The attendance was announced as standing room-only 19,327.