Florida Panthers use airlines as model for ticket pricing

FloridaPANTHERSlogo.gifThe Florida Panthers are planning on basing ticket prices for the 2010-11 season off of the model used by airplane companies, according to George Richards of the Miami Herald. The goal would be to get fans to buy tickets earlier so they can avoid escalating prices that result from a highly anticipated game.

Here’s what team president Michael Yormark told Richards about the new setup.

Team president Michael Yormark says the new setup is based on the way airlines sell seats – prices will be determined as it gets closer to game time.

“It will pay to buy earlier,” Yormark said. “As inventory sells and gets tighter, the pricing will jump from tier to tier. It’s all about supply and demand. Fans won’t get the best price if they wait. When single game tickets go on sale in September, you will want to buy because the price will increase.”

Richards broke down the pricing structure to the best of his ability in the story.

Most games will be designated a bronze game. If ticket sales are brisk, the price will go up as it moves up a tier to silver. If that game continues to sell well, it would move to gold and then ultimately to platinum.

Let’s use a $100 ticket (for fun: Section 101, Row 15, Seat 1) in the lower deck as our example.

If it’s a Monday night game against the Thrashers, that ticket would likely still be $100 for a walk-up purchase (meaning it would remain a bronze-tier ticket) since that game wouldn’t be considered a big draw.

But, that same seat wouldn’t start at $100 for a game against the Canadiens or Penguins. Instead, it would start off as a silver or gold. So to start, that $100 ticket could be $140.

With the Canadiens/Penguins being a huge draw, the ticket price would climb based on availability – and could end up costing close to double what the same ticket for the Thrashers cost.

The Panthers have experimented with a variable pricing setup before by charging $25 extra for select games, but Richards wrote that the idea didn’t really get off the ground. Frankly, it seems audacious that the Florida Panthers – a team that hasn’t made the playoffs in ages – would consider such a divisive pricing scheme. Shouldn’t they focus on making tickets affordable, since they’re not exactly going to sell like hot cakes?

The Dallas Stars instituted a somewhat similar plan for the 2009-10 season, but the Stars fan base is quite different than that of the Panthers. It will be interesting (in a horrifying and brutally capitalistic way) to see how this plan shakes out. If nothing else, it might just motivate the fledgling franchise to win some games.

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    Red Wings look to future in net … a future possibly without Howard

    BOSTON, MASSACHUSETTS - APRIL 07:  Jimmy Howard #35 of the Detroit Red Wings makes a save against the Boston Bruins during the first period at TD Garden on April 7, 2016 in Boston, Massachusetts.  (Photo by Maddie Meyer/Getty Images)
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    This summer looks like it could be one of changes for the Detroit Red Wings, even beyond the most obvious storyline of Pavel Datsyuk‘s future.

    One area where the Red Wings would like to make some tweaks is in net, namely in trading Jimmy Howard. The Detroit Free-Press points out that GM Ken Holland admitted that moving the former franchise netminder “might be good for the organization.”

    It’s reasonable to wonder what kind of market there will be for Howard, whose deal ($5.29 million cap hit through 2018-19) looks pretty tough to stomach on paper.

    Maybe it’s best to consider the Red Wings’ options if Howard starts the 2016-17 season off on a strong note, or something of that nature. Perhaps an expansion draft could “solve” that problem if Detroit cannot find any takers?

    The Red Wings remain forward-thinking and patient, which likely explains why the Free-Press focuses on their confidence with prospect Jared Coreau.

    “In the big scheme of things, he’ll play in Grand Rapids for another year, but now we know he can play a lot of minutes if needed,” Goalie coach Jeff Salajko said. “Jimmy Howard played four years in the minors. We’re not rushing Jared, but he is going to be an NHL goalie, there is no doubt in my mind about that.”

    In other words, a pairing of Petr Mrazek and Coreau wouldn’t just be a cost-effective duo … it might just be the Red Wings’ ideal scenario in the not-too-distant future.

    Stanley Cup Final referees: McCauley, O’Halloran, O’Rourke, Sutherland

    BUFFALO, NY - DECEMBER 13:  Referee Dan O'Halloran #13 holds up a face-off between the Buffalo Sabres and the Ottawa Senators during their NHL game at First Niagara Center on December 13, 2011 in Buffalo, New York.  (Photo by Dave Sandford Getty Images)
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    From the NHL:

    refs

    Pretty veteran crew, including three returnees from last year’s final.

    Per the NHL, O’Halloran and O’Rourke will call tonight’s series opener from Consol.

    After advancing to Cup final, DeBoer had Sharks fans coming up to him with ‘tears in their eyes’

    PITTSBURGH, PA - MAY 29: Head coach Peter DeBoer addresses the media during the NHL Stanley Cup Final Media Day at Consol Energy Center on May 29, 2016 in Pittsburgh, Pennsylvania. (Photo by Justin K. Aller/Getty Images)
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    PITTSBURGH — When Pete DeBoer was hired to coach the San Jose Sharks, he wasn’t totally cognizant of how much heartbreak the fan base had experienced throughout the years.

    Now he knows.

    “First year in the community, I didn’t realize kind of the baggage that was carried around,” DeBoer said this morning ahead of Game 1 of the Stanley Cup Final. “Twenty-five-year season-ticket holders coming up to you with tears in their eyes and crying.”

    The Sharks, of course, have never been this far in the playoffs. Prior to this year, they’d made it three times to the Western Conference Final, losing each time.

    More painful were the first-round exits. Like in 2009 when they won the Presidents’ Trophy and got knocked out by the Ducks, and two years ago when they led the Kings 3-0 before dropping four straight.

    It was only after the Sharks beat the Blues that DeBoer fully realized the “gravity of what they’ve been through” as fans in San Jose, and “how important this is to them.”

    Not that he’s satisfied with getting this far.

    “The business at hand now is to get off on the right foot, plant the right seeds for this series, impose our game,” he said. “Every series is the same — it’s whatever team can impose their game on the other team the quickest and for the longest. That’s our goal here tonight.”

    Related: For Pete DeBoer, San Jose was the perfect landing spot

    Kopitar will play for Slovenia in Olympic qualifiers

    SOCHI, RUSSIA - FEBRUARY 13: Anze Kopitar #11 of Slovenia skates against Russia during the Men's Ice Hockey Preliminary Round Group A game on day six of the Sochi 2014 Winter Olympics at Bolshoy Ice Dome on February 13, 2014 in Sochi, Russia.  (Photo by Bruce Bennett/Getty Images)
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    Los Angeles Kings center Anze Kopitar will spend part of his offseason trying to help Slovenia qualify for the Olympics.

    RTV Slovenia has the story here.

    The qualification games will be played September 1-4 in Minsk. Slovenia is in a group with Belarus, Denmark and Poland. The winner of the group will qualify for the Olympics.

    The NHL reportedly has no issue with Kopitar’s participation, even though the league has yet to commit to sending its players to Pyeongchang.

    Slovenia made its Olympic debut in ice hockey at the 2014 Games in Sochi.

    Kopitar will also represent Team Europe at the 2016 World Cup later in September.

    Related: Slovenia beats Slovakia for historic win