Florida Panthers use airlines as model for ticket pricing

FloridaPANTHERSlogo.gifThe Florida Panthers are planning on basing ticket prices for the 2010-11 season off of the model used by airplane companies, according to George Richards of the Miami Herald. The goal would be to get fans to buy tickets earlier so they can avoid escalating prices that result from a highly anticipated game.

Here’s what team president Michael Yormark told Richards about the new setup.

Team president Michael Yormark says the new setup is based on the way airlines sell seats – prices will be determined as it gets closer to game time.

“It will pay to buy earlier,” Yormark said. “As inventory sells and gets tighter, the pricing will jump from tier to tier. It’s all about supply and demand. Fans won’t get the best price if they wait. When single game tickets go on sale in September, you will want to buy because the price will increase.”

Richards broke down the pricing structure to the best of his ability in the story.

Most games will be designated a bronze game. If ticket sales are brisk, the price will go up as it moves up a tier to silver. If that game continues to sell well, it would move to gold and then ultimately to platinum.

Let’s use a $100 ticket (for fun: Section 101, Row 15, Seat 1) in the lower deck as our example.

If it’s a Monday night game against the Thrashers, that ticket would likely still be $100 for a walk-up purchase (meaning it would remain a bronze-tier ticket) since that game wouldn’t be considered a big draw.

But, that same seat wouldn’t start at $100 for a game against the Canadiens or Penguins. Instead, it would start off as a silver or gold. So to start, that $100 ticket could be $140.

With the Canadiens/Penguins being a huge draw, the ticket price would climb based on availability – and could end up costing close to double what the same ticket for the Thrashers cost.

The Panthers have experimented with a variable pricing setup before by charging $25 extra for select games, but Richards wrote that the idea didn’t really get off the ground. Frankly, it seems audacious that the Florida Panthers – a team that hasn’t made the playoffs in ages – would consider such a divisive pricing scheme. Shouldn’t they focus on making tickets affordable, since they’re not exactly going to sell like hot cakes?

The Dallas Stars instituted a somewhat similar plan for the 2009-10 season, but the Stars fan base is quite different than that of the Panthers. It will be interesting (in a horrifying and brutally capitalistic way) to see how this plan shakes out. If nothing else, it might just motivate the fledgling franchise to win some games.

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    Fights, hits and a blown kiss: Stars and Blues get nasty

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    Things were getting out of hand between the Dallas Stars and St. Louis Blues on the scoreboard in an eventual 6-1 Blues win.

    They were also getting a little raucous on the ice when it was clear that the Stars weren’t going to stage a comeback.

    Jamie Benn was whistled for cross-checking Alex Pietrangelo, but it was Stephen Johns‘ hit from behind on Pietrangelo really revved up the violence.

    Watch that hit and then the scrum that ensued in the video above, which included a scary display of an angry Ryan Reaves … who got creative at the end.

    You may also want the kiss alone, so here it is:

    Memo: rough stuff might not work so well against the Blues.

    Read about that blowout here.

    Blues bombard Stars, go up 2-1 in series

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    Sometimes a final score is misleading. In the case of the St. Louis Blues’ 6-1 thrashing of the Dallas Stars, it might just be the start of the story.

    Honestly, the most positive thing the Stars can say is “Well, at least it was just one game.”

    It was one ugly game, however, and now the Blues hold a 2-1 series lead with a chance to really take control if they can win Game 4 at home.

    The Blues dominated just about every category on Tuesday, firing more shots on goal, enjoying better special teams play and throwing more hits. They even blocked a higher number of shots, which often isn’t the case for the squad that carries play.

    This leaves the Stars picking up the pieces, especially when it comes to their work in their own end.

    Do you put greater blame on struggling goalies Kari Lehtonen and Antti Niemi or is this more about the Stars’ lax defensive coverage? The scary answer may be “Both,” and the Stars likely know that they need to find answers quickly.

    On the bright side for Dallas, it is just one game … and the Blues were searching for answers of their own after Game 1.

    We saw the Blues turn things around with these two straight wins, so now the Stars must show that they can gather themselves and play the attacking, out-score-your-mistakes style that got them here.

    Granted, they may have to keep an eye out for supplemental discipline after some rough stuff toward the end of the game.

    Predators smash Sharks to get back in series

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    After a dispiriting 1-0 goal allowed by Pekka Rinne, things were looking bleak for the Nashville Predators for a moment there.

    Nashville’s developed into a resilient group, however, and they stormed back for a commanding 4-1 win to shrink San Jose’s series advantage to 2-1.

    The Predators saw some of their big names come up huge as the series shifted from San Jose to Nashville.

    Pekka Rinne looked sharp following that first goal (and didn’t allow another). Their goals came from James Neal, Colin Wilson, Filip Forsberg and captain Shea Weber.

    Weber’s tally was the game-winner, and it was downright thunderous:

    Another promising sign: after a struggling to a 2-for-31 clip in previous playoff games, the Predators’ power play went 2-for-5 in Game 3.

    Overall, the Predators really couldn’t ask for much more from this win, especially if Colton Sissons is indeed OK after a scary crash into the Sharks’ net.

    Things could get really interesting if Nashville manages to “hold serve” with another home win on Thursday.

    Stars’ goalie carousel goes around again: Lehtonen replaces Niemi

    Dallas Stars goalie Antti Niemi (31) subs in for goalie Kari Lehtonen (32) during the third period of an NHL hockey game, Tuesday, Dec. 8, 2015, in Dallas. The Stars won 6-5. (AP Photo/LM Otero)
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    It’s pretty tough not to make jokes about the Dallas Stars spending $10.4 million on their goalies at times like these, even if Dallas’ defense should shoulder plenty of blame.

    After Kari Lehtonen was pulled from a Game 2 loss, the St. Louis Blues chased Antti Niemi early in the second period of Game 3 after Niemi allowed three goals on 12 shots.

    Troy Brouwer‘s 3-1 goal was enough for Lindy Ruff to give Niemi the hook:

    Unfortunately for the Stars, Lehtonen got off to a slow start as well, allowing an immediate Vladimir Tarasenko goal.

    The Blues are now 4-1 and the Stars are searching for answers … and probably wishing Tyler Seguin was around to help them out-score their problems.